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PlayUp is an Australian owned bookmaker offering markets on every major sport and racing market you can think of, with competitive odds and very friendly customer service
Based in Sydney and licensed in the Northern Territory, PlayUp was launched as a consolidation of several smaller bookmakers including TopBetta, betting.club, ClassicBet and MadBookie. They are one of the fastest growing bookmakers in Australia and have recently expanded into the US.
We’ve explored what PlayUp has to offer account holders in relation to markets, odds, interface use and odds in our full review below.
Customer Service
We know major factors in choosing a bookie is knowing how they treat punters and to what extent they provide customer service.
The experience we had with PlayUp is top notch:
● Every client has the opportunity to have their own account manager for a personalised experience
● Phone betting is available 24/7, which is especially great for in-play betting and getting the latest odds to confirm your bet. We gave this a try and found it to be extremely simple
● 24/7 helpline, so you don’t have to wait until ‘standard’ hours to get in touch
Sports & Racing Markets
PlayUp covers all Australian and International Racing markets alongside all major Australian sports codes with AFL, NRL, rugby, soccer, and tennis, plus a wide range of other sports including Baseball, Basketball, Boxing, Cycling, Darts, Esports, Golf, Futsal, Handball, Ice Hockey, MMA / UFC, Motor Racing, Snooker, Surfing, Table Tennis, and Volleyball.
Further to this, PlayUp also offers a lot of weird and wonderful niche markets with categories including the Elections and Entertainment, which can be found by clicking on ‘More Markets’.
PlayUp has all the racing markets a punter would expect with Multi bets and Exotics including Quinellas, Exactas, Trifectas, First Fours and Quaddies. They also have a huge range of sports betting markets including Match Odds, Totals, Lines plus additional options on game day such as Individual Player markets.
Odds
Looking at some random markets, we checked to see what odds the Sydney Roosters were paying against the Manly Sea Eagles (17 September) and at the time of checking the odds were as follows:
● Unibet: $3.95
● Sportsbet: $4.05
● PlayUp: $4.10
● TAB: $4.00
● Neds: $4.00
● Ladbrokes: $4.00
PlayUp was one of the most competitive bookies for the H2H market.It makes sense to bet where you can get the best returns and while sports markets tend to be closer in price between bookies, it’s likely you’ll find even better odds at PlayUp compared to other bookies in racing.
Interface and Ease of Use
Upon creating a PlayUp account, it was a simple process to get verified and make our first deposit with options including Visa, Mastercard, EFT, Paysafecard, BPAY and POLi.
PlayUp’s site is incredibly easy to navigate with links for ‘Next to Race’ thoroughbred, harness, and greyhounds (Australian and international races) at the top and all current featured markets displayed on the left-side menu.
PlayUp’s layout is very similar to other popular online bookmakers which helps punters to feel right at home among the ‘dark’ themed platform with their signature green accents.
It’s worth noting that the pop out form guides available on the desktop site are really useful for racing punters.
The mobile site is an optimized version of the desktop platform where the interface has been simplified for easier use on a mobile device.
Betting Apps
Apps for Android and iOS devices are available through Google Play and the App Store respectively, with both apps extremely easy and intuitive to use.
Special Offers and Welcome Bonuses
Due to strict regulations, bookmakers are no longer allowed to promote any special deposit bonuses or deposit matches as these are considered an ‘inducement’ to open an account. You must create an account and log in to see their latest offers.
What sets PlayUp apart?
PlayUp seems to have heavily invested in customer service to stand out from the crowd, with dedicated account managers and unique promotions only accessible by their account holders.
PlayUp also owns Australia’s No.1 Daily Fantasy platform, Draftstars, to cover more than just your betting needs.
Sports superfans with a keen eye for individual player performances can turn those skills into massive prizes. Match contests cover AFL, NRL and NBA among other major sports and don’t require a season long commitment to reap rewards, especially with options like ‘Rapidfire’ where you pick from head-to-head player matchups to win 20x your bet amount.
Draftstars now offers horse racing and greyhounds, where you can put your racing knowledge to the test against other punters.
Responsible Gambling
Like all reputable, licensed bookmakers, PlayUp offers responsible gambling help. If your gambling is getting out of hand or to be more than you can afford, you can set limits to how much you deposit, and have the option to temporarily or permanently self-exclude.
Any negatives?
PlayUp don’t currently offer Same Game Multis and we hope this feature is coming soon.
The app could also do with some updates though our account manager told us there is an upcoming release that will improve its use.
Contact Details
24/7 customer support:
● Support: 1800 752 987 (1800 PLAYUP)
● Email: support@playup.com.au
● Phone betting: 1800 888 001
Conclusion
PlayUp has become one of the top bookmakers in Australia to bet with thanks to their dedicated customer service team, intuitive, user-friendly platform and dedicated mobile apps.
With everything that you expect to find from a leading bookmaker including competitive odds, regular promotions and 24/7 customer support, PlayUp is a must have account for any serious punter.
If you are new to online betting, your best bet is a bookmaker that’s fully licensed, reputable and has top notch customer service. This makes PlayUp a great option to test the waters with.