Is the Bundesliga a model for the A-League?

By Jesse Fink / Roar Guru

Stuttgart’s Serdar Tasci, left, and Berlin player Andrey Voronin, right, challenge for the ball during the German first soccer Bundesliga match between VfB Stuttgart and Hertha BSC Berlin in the stadium in Stuttgart, Germany, on Saturday, March 21, 2009. AP Photo/Christof Stache

Brendon Santalab pissing off to China is hardly going to sink the SS A-League but you really have to wonder about what having a contract actually means in this day and age.

Santalab signed for two years with the North Queensland Fury and didn’t even play one regular-season match before being pilfered this week by the Chengdu Blades, a Chinese Super League club. Almost half a dozen Aussies now get around in the Chinese comp and more will follow.

Is our own national comp really so weak that we can’t hold on to a player who a couple of seasons ago was getting around in the NSW Premier League?

Clearly, the answer is yes.

Football Federation Australia has to take some of the heat. They’ve been tardy in countering the new Asian Football Confederation dispensation that allows Asian club to acquire an “Asian berth” player (one from the AFC zone) and so bypass normal visa restrictions and continue to moan about the lack of money in the comp.

But there is money in the league.

Look at Melbourne Victory – they are the biggest club in the A-League but can’t spend above and beyond the salary cap. So they’re aggressively pushing into basketball and rugby union and hoping to turn Victory into a southern-hemisphere version of Barcelona, an SC as opposed to an FC.

By rights, Melbourne should be allowed to spend their money as they see fit. They’ve been a standout performer among a clutch clubs that haven’t been able to keep themselves above water without the FFA’s beneficence.

So why can’t the A-League replicate a competition model like the one in Germany that allows clubs to spend money on player salaries as a proportion of their turnover while being forbidden to go into debt?

Yes, it might nudge Melbourne to even greater dominance of the league but who’s to say they don’t deserve it? Would the administrators of the EPL do the same to Manchester United? La Liga to Barcelona or Réal Madrid? Serie A to AC Milan or Juventus?

It’s part of the reason why the Bundesliga, while not the most successful in European competition, is one of the most profitable if not the most.

And it would go some way in servicing the great and enduring problem of player retention in the A-League.

Yes, the Fury is a different kettle of fish to Victory and is only just finding its way as a football club and a commercial entity, but the basic concept is sound.

The more revenue any A-League club can turn over through the turnstiles or off the park in commercial deals, the more they can spend on players and on thwarting the predations of cashed-up Asian clubs.

And so the revolving door of players to Asia can at least be partly jammed and we don’t lose average players such as Santalab the moment some obscure Chinese club knocks on the door.

The salary cap was well intentioned but it’s out of kilter with what’s required to survive and prosper as a national competition in a confederation filled with predatory rivals.

It’s time for a serious rethink.

The Crowd Says:

2009-07-26T11:18:53+00:00

Michael C

Guest


There's a difference between a 'club' as a independantly run club such as an AFL member owned one - - but, when talking about privately owned franchises with a bunch of business folk - - and thus far, most those involved are rather more broad minded (sports wise) than soccer only - - - surely it risks discouraging involvement. Really - - in that environment - - the 'club' is a fairly intangible notion (I guess, the NBL shows how much.).

2009-07-25T19:00:11+00:00

Paul

Guest


I just did a wiki check on game attendances. I'd say things are looking up when you consider that only 2 AFL matches managed to pull more people than the Melb V Adel game yesterday. A bit of interesting reading actually. I checked all the AFL crowds from march onwards. A Footbal ( soccer ) match in melbourne is a far better investment than an AFL game in Brisbane. It's hard to say if people are staying home more now with the likes of extra TV stations, movie downloads and what have you or the culture is changing slightly. The AFL model wev'e held in such high esteem for years, i'd say is not all that it's cracked up to be. Maybe people have become more selective. It's hard to say. And of course population comes into it. The more options people are given, the more thinly spread they become. With football being a world game, it's getting easier to see it being the dominant Australian sport in the near future.

2009-07-25T11:44:22+00:00

Tom F

Guest


I believe that a general salary cap is needed to remain until at least the league has reached maturity. In the interim I believe that the marquee positions should be expanded to three- an attacking, midfield and defensive/goalie slot so that teams can build themselves a spine- these positions should be open to all marquee quality players (with the under 23 spots increased to 3 as well). We can see with a team like the Roar, with Craig Moore as marquee, that the lack of finishing from having not enough cash for a top-drawer striker after fitting both Danny Tiatto & Charlie Miller under the cap is telling. So you have a team with a great defensive record that creates a lot of chances but can't score! Likewise with the Fury shooting their wad over Robbie Fowler, who is going to get the ball consistently too him with the sort of service he needs? Could he end up like Dwight Yorke- forced back into midfield to utilise superior technique and passing learned in Europe to the benefit of the team, but not for fans who buy season tickets to see them bang it in regularly. Also in the case of the Roar, it has been great to watch young defenders like Luke DeVere come on under Moore's tutelage, and having an experienced player of that quality in each third of the pitch would rapidly lift the overall quality of the squad. A few thoughts... Off topic but related to the general discussion, this is what I think the ultimate structure should be for an Australian League system: 12- 16 clubs in the A-league with a similar sized Second Division with play-off promotions into the State Leagues to provide a pathway. Once the A-league has finished expanding, (FIFA recommend 16 teams as ideal- 30 rounds + easy divisibility for Cup draws etc), A second tier could be established, with a five year license guarantee for all franchises in each league (i.e. no promotion or relegation in this period), after which the system allows promotion/relegation. A condition of promotion is that the incoming club should demonstrate that they have the finances in place to meet the minimum requirements of the next level (especially for State League clubs vying to get into the Second tier)- failure to meet this within certain timeframe would mean that the place defaults to the next-best playoff position that can meet the requirements.

2009-07-25T01:45:57+00:00

hugie

Guest


I find it hard to see how scrapping the salary cap will help the league. The A-League will (most likely) never have the money in it that the J-League, K-League or Chinese Super League does. Those countries all have bigger populations hence more money. Successful clubs already get rewarded (more fans, bigger sponsors always flock to winning clubs). Could Victory spend more money? Maybe. But the fact is we only lost Ryall and Theo who were first teamers last year and we're still under the salary cap. Clubs have to become smarter about how they sell their club to players. If it's only about wages some players will leave (i.e. Santalab) but if they want to win things, live in a fantastic country and be in front of the national team coach week in, week out then the A-League is the place to be. Australia will always lose players o/s and sometimes they'll be average ones like Santalab. But as A-League clubs get smarter and sell players for what they're worth rather than what other clubs want to pay they'll get money to spend on new players. Fury's first preseason has been a strange one regarding players leaving but in the end Fowler for North and Williams for Santalab have been wins. If this Argentine is better than Felipe then in the end Fury have done ok. They'll get better at working with player contracts as they get older. One thing that would help the league is to have more marquee spots. A general marquee (like we have now), an Aussie marquee (to attract Socceroos back and blokes like Joel Porter etc), make an Asian foreign player spot (even a marquee Asian spot). Stuff like that will mean clubs with more money can spend a bit more and should help keep players in Australia too. If Newcastle could have a general marquee and an Aussie marquee they probably could lure Joel Griffiths back and keep Vignaroli. Plus another marquee spot means more room in the cap too.

2009-07-25T01:27:11+00:00

Ben of Phnom Penh

Guest


I've often iterated that Asian clubs taking our players is a good thing. Through engaging with Asia we have an extra avenue available to us for professional development making football a more attractive option for young athletes. Aspects of the Bundesliga model would only enhance this attractiveness, rather than run as a counter to Asia. Hence it is primarily a supply side issue. An interesting aside is the European visa issue. How many of our current players overseas are doing so primarily as a grandparent came from Europe and hence they can more easily work within the confines of the EU? This avenue for middling footballers will steadily reduce as our demographics change. This won't make a difference for the Djite's, Troisi's, Spiranovic's of this world who have talent to burn however for a great many others it will. As the East Asian region experiences further integration over the coming decades I'd expect it will become easier and easier for Australian's to ply their trade in Asia.

2009-07-24T21:46:08+00:00

StiflersMom

Guest


Meh. its only Santalab, wish they took Robinson also. It's a good idea to restrict the salary to a percentage of your turn over but I don't want Melbourne wining the comp every year, I'd simply lose interest. Lets face it, no other city supports their teams like Melbourne so it would be a hard road for for the likes of regional placed teams, sure they might make a profit but you'd have to wait for that one special year when a certain group of nobody's boldly challenged for the premier's plate for the club to raise it's turn over to pay them a bit more, but the bigger clubs would still have more money to swoop and steal any players of promise relegating the regional club to start from scratch and rebuild the playing stocks. An this system would not guarantee Asian clubs won't continue taking our players. On that, if the player has ambitions on national football, let them go to stronger leagues. Jesse, That's the base of your argument for Lucas Neil to remain in England.

2009-07-24T21:30:54+00:00

StiflersMom

Guest


I see your logic Gaz but then we'd end up like the Scottish 12 or so teams but the same clubs fighting to win the comp each year.

2009-07-24T12:54:23+00:00

danny

Guest


seconded

2009-07-24T10:19:08+00:00

Ben of Phnom Penh

Guest


well if you boys are ever in Phnom Penh we'll meet for a cold beer at The Gym. Pip should be at home as the only other A-League member I know of here is a Victory man.

2009-07-24T09:35:54+00:00

dude

Guest


the idea sounds great. and the bundesliga is a fantastic model to work from. but untill the ffa loosens it's grip on commercial arrangments, namely the overly healthy, almost complete percentage they take from merch sales, i fail to see the clubs being able to survive under this type of system. while other commercial sponsorships supply clubs with great amounts of revenue, merch sales are the sweetest nut of all for the vast majority of clubs. so untill a-league clubs can control and actually profit from sales of their own merch, from their own websites no less, without the ffa taking the lions share, most clubs wont be able to compete anywhere.

2009-07-24T09:30:39+00:00

onside

Guest


The clubs that financially fail are often those that overspend. It's more likely Newcastle,Adelaide,Brisbane, Fury ,and CCM would survive by having to run a tight budget ,than the big spenders that underacheive. There can only be one winner. At this stage of the A leagues development,tired old big name footballers can be 'marque' players.This will change.The time will come when twenty year olds who can play every week of the season ,injury free, provide the razzle dazzle. I don't have a firm opinion on the salary cap. I struggle with it. I do know Mr Lowry sunk many millions into Sydney to keep it afloat,and the owner of Newcastle has put quite a few million dollars into his team. It's a slog.

2009-07-24T09:10:25+00:00

Kazama

Roar Guru


Erm, no... And yes that is Voronin. Read the caption mate!

2009-07-24T08:56:28+00:00

Koala Bear

Guest


Midfielder, yep, it was in the Daily Telegraph "Main Game" lift-out... ~~~~~~~~ KB

2009-07-24T08:47:19+00:00

Koala Bear

Guest


Jesse, I just turned to your article on TWG and you have indeed put up a strong argument for loosening up the salary cap ... I totally agree ... the Arabs quest for ACL supremacy, participation, have raised the stakes ... Isn't it fantastic ...? ~~~~~~~ KB

2009-07-24T08:34:06+00:00

Pippinu

Roar Guru


Naah - if you're gonna be a drama queen - stay away!!! :)

2009-07-24T08:16:41+00:00

Andrew

Guest


We are not a buying league we are a selling league. We should be aiming at producing better players for A) Help the national team B) Increase Revenue from the sale of players C) Increase the standard of the league Raising the cap beyond a certain point will just inflate prices same with you're turnover idea. If we continuely produce better prices will raise with the quality.

2009-07-24T08:13:52+00:00

Koala Bear

Guest


Millster, great to have you back lad... ;) ~~~~~~~~~ KB

2009-07-24T08:12:20+00:00

Midfielder

Guest


Milly Come out of excile I am http://www.youtube.com/watch?v=0OQ2ezMpO0g

2009-07-24T07:45:34+00:00

Tom

Guest


I'm just commenting to acknowledge the Coodabeens Champions reference. Yeah. Love the Coodabeens.

2009-07-24T07:40:19+00:00

Millster

Guest


Coming out from my self-imposed ROAR exile just for one minute to tell you Jesse that if I could grab you I'd kiss you right on your ugly scone for writing this article. To me the only positive thing one can write about salary caps is that they are a necessary evil. And that means of course that I feel they should be used as minimilistically as possible given a code's overall circumstances.

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