BREAKING: FFA to announce a new Western Sydney A-League team

By Davidde Corran / Roar Guru

So this is how Football Federation Australia believes the west will be won.

Later today, FFA will announce a Western Sydney team funded by the peak body will replace Gold Coast United as the A-League’s 10th team for next season.

It can’t be overemphasised just how significant a moment this is for the A-League and Australian football.

FFA is betting the house on this decision coming off, but let’s be clear this is a last resort.

Upper management at FFA were trawling for investment for a Western Sydney team as far back as when Con Constantine was asked to get involved while being shown the door at Newcastle.

Since then similar approaches have been made right across the country.

Earlier this year Paul Lederer, a prominent businessman with strong links to Western Sydney, was personally courted by Frank Lowy before rejecting the idea amongst heavy criticism of FFA’s business plan for the prospective club.

Couple this with FFA’s history of almost unilateral failure at expansion and it’s a stark background for the A-League to take on the AFL and NRL in the Western suburbs.

Just last week FFA CEO Ben Buckley wrote on The Roar that expansion into Western Sydney will “only occur when those economic pre-conditions of stability and sustainability exist”.

For this decision to have been made now, Buckley and Lowy have either worked a miracle in eight days, or are desperate.

Yet the potential in what many refer to as football’s heartland remains.

The Daily Telegraph is reporting there are plans to host three marquee games at ANZ Stadium, including the league’s second derby.

It’s an enticing proposition and one that could further drive the league’s TV ratings at such a decisive time.

With only 12 months left on the current arrangement with Fox Sports, FFA has openly acknowledged just how crucial the next TV deal is and the decision to immediately expand into Western Sydney is tied to this need.

But what happens if things go wrong and, this time next year, after having been rushed together in a matter of months, the A-League’s 10th team are languishing both on and off the pitch?

The stakes couldn’t be any higher.

The Crowd Says:

2012-04-06T00:38:17+00:00

PentagonSports

Guest


Season 1 is all about engagement i.e. engaging the FOOTBALL FAN (new and old). You only get one go at making a first impression. That requires much thought on finding an engaging coach to lead, an engaging CEO for PR, an engaging brand of football, an engaging marquee player. The task of 'bringing football back home' is huge and engaging Greater Western Sydney will not be a 'walk in the park'...just ask the last consortium. A formula is needed to bring together AS MANY FANS AS POSSIBLE; from Campbellton, Liverpool, Fairfield, Parramatta, Blacktown, St Marys, Penrith and Baulkham Hills. I hate to say it but friendly cross town rivalry in sport works. Aussie Battlers vs Big City Slickers! To be frank, a brand new location for a Football Stadium is the best long term solution - this will give football its on unique identity. Look at Melbourne Heart, Perth Glory, Adelaide - football only pitch. Also, it has worked for USA MLS. Food for thought. Keep the debate going!

2012-04-05T23:44:21+00:00

Realfootball

Guest


Yawn.

2012-04-05T11:40:59+00:00

Qantas supports Australian Football

Guest


RealFootball----what on earth are you talking about.? My support for my football clubs are not the thickness of a piece of toilet paper like yours, which you have written here.. Paper thin loyalty, telling porkies are of your own making, which we (bloggers) have all read---not only just me. I at least have been consistent in my support for the club where I live and the club where I was born and bred in Sydney (SFC). I have never been a glory hunter like you.

2012-04-05T03:44:53+00:00

PeterK

Guest


Someone elsewhere posted the suggestion Sydney International, which seemed to resonate with me, though I really don't know why. However, I'm an outsider (as far as Sydney is concerned) and it's more important that the potential fans are happy!

2012-04-05T03:38:55+00:00

PeterK

Guest


Agree strongly GaryScomG.

2012-04-05T03:37:19+00:00

PeterK

Guest


Agree, NF, re the order of WS and NQ, but that's history now eh! Unfortunately there was great damage done to perceptions of football in NQ, and now being done in GC, but again that's history, and it's where we find ourselves NOW that counts. The one good part is that there are SOME of us who have had a taste, and have liked it. WE will now work very hard to get resurrected, despite the increased difficulties -- ONE DAY!

2012-04-05T03:31:35+00:00

PeterK

Guest


Fancy these new clubs being ---- CLUBS! What a novel idea! I've never been a strong supporter of relying on a rich benefactor, though I recognise their usefulness!

2012-04-05T03:23:14+00:00

PeterK

Guest


I'm with you. King.

2012-04-05T03:21:01+00:00

PeterK

Guest


Interesting thought, Punter. I've long believed that RL fullbacks make quite good GKs (with a bit of training)!

2012-04-05T03:18:22+00:00

PeterK

Guest


Realfootball, from my reading there are a couple who can cope with just the one idea at a time -- and probably I'm one too. In fact my strongest commitment is to our game. I think it was wrong to start NQF, though I thought to start GCU was right. Then, both having started, my commitment is to what then is best, and the damage done by closing a club down is huge. I think WSydney should be given a go -- though I'm concerned that there are still no people with money who want to back it (other than FFA) -- but I think GCU should have been supported at all costs for at least another year. That year's grace could have been made quite plain, that it's a period of probation. Yes, my one idea is I want the game to succeed. I suppose you and I see that as being achieved in different ways.

2012-04-05T03:09:02+00:00

AndyRoo

Roar Guru


I think Chippers does have some coaching licenses because he was given some sort of role at Basel... I may be mistaken.

2012-04-05T03:08:32+00:00

PeterK

Guest


Axelv, for all of Clive's amazing outbursts, I'm not very aware of a great number of lies -- especially of the kind which lead people on and then trap them. In NQ we needed help because our initial owner went broke in the GFC. Although it would have been extremely sad, we could have coped better with being told straight away that we weren't going to get any, and that the dream was over already. As it was, we were told that we would be supported for two seasons to give ourselves time to get our house in order, and though we were well on track to achieving that with a good and well supported Community Ownership plan receiving legally enforceable promises of dough, we were cut short after just one season -- as soon as the WC bid failed. Had we been told that we had just one season, I reckon we'd have moved faster, and would still be here today. It's the original promises made which are at fault -- don't promise what you don't intend to (or can't) deliver. I recall many more incidents too, such as the original statement to Victory and Heart (and to Vic Football) that yes they could take part in the Vic KO Cup! I was thinkng (and hoping) that FFA had started doing better due diligence before its pronouncements, but this treatment of GCU would indicate that there is scheming going on, and there are lies in order to keep stringing someone along just long enough to then put in place what was planned all along. Did Clive partake in these "false-promises" activities? When NQF was first announced, I believed (and wrote it) that it was too early for us, and we weren't ready. However, having started, it was important that it not be allowed to die at any cost. I hope my friend that you are never on the receiving end of these "string-along" promises.

2012-04-05T02:36:36+00:00

PeterK

Guest


ICAR, you still have my best wishes. Yes, I do get some things wrong. I apologise for being sloppy in my wording. You did indeed mention the grassroots etc. I was sloppily going on just what Davidde's article had said, withoutn having noticed the details you had included. However, I personally still see that as support for the club -- even though it might be a little indirectly. Your statements are correct, but my wish is that ALL of us could need to rely less on government funding. (Nevertheless, I recognise that the need is a fact!) I'm sufficiently committed to football to want all that is attempted to work very well.

2012-04-05T02:29:40+00:00

PeterK

Guest


Westie, has $8M been enough to purchase votes in WSydney?

2012-04-04T23:34:59+00:00

King of the Gorgonites

Roar Guru


its thinking like that that has got Australia in debt. a million here. a million there. it doenst matter does. well it does. when you add it all up it becomes billions of waste.

2012-04-04T17:26:05+00:00

super G

Guest


I like Endeavor Sydney. But Giants colours? Why exactly? Yes the colours work well but we've got nothing to do with the Giants so why copy them? Besides there's also the Tigers in the NRL playing in orange and black. That colour combo is well and truely maxed out.

2012-04-04T16:32:14+00:00

super G

Guest


I like Endeavour. No EPL rip-offs or animal names please ,FFA. And nothing too tacky just for the sake of getting the attention of 8 year olds. What about... Sydney Alliance or Sydney Legion?

2012-04-04T13:22:43+00:00

Realfootball

Guest


You really can only deal with one very simple idea at a time, can't you?

2012-04-04T12:57:35+00:00

Stevo

Guest


You're right, how does the AFL own and pour a few $100 million into the GWS and Suns? Lol

2012-04-04T12:34:29+00:00

Whites

Guest


No. Western Bulldogs. Actually, shouldn't she be playing in the forward line. Ms Gillard recently joked that she had “more chance of lining up in the Western Bulldogs forward line than there being a change in the Labor Party leadership this year.”

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