New Pumas jersey spits in the face of tradition

Absolutely right Johhno! What is 'tradition' anyway ? It's just something(could be anything like opening a sardine can with a jackhammer) that someone did once and he/she liked it so much they decided they would do it again , again and again for ever after -there is NO INTRINSIC VALUE IN FOLLOWING 'TRADITION' people so let's all move on shall we ?

Nike has little to to no real interest in developing rugby as part of its branding stable. The current Argentina jersey is an off the shelf template that already existed, the colors have simply been changed: http://resources3.news.com.au/images/2011/04/01/1226032/290731-brisbane-broncos.jpg I love following the sports marketing aspect of sports. New uniforms, kits, jerseys, etc. are a fascinating subject. Consider this: will the All Blacks ever have an all-black jersey again? I don't think it will ever happen as the white colors brought "Bill" back to NZ. Might seem shallow, but people are strange. Here in the USA, teams get makeovers all the time and it usually because the team lacks tradition. Argentina Rugby might be trying to establish themselves as different from their soccer counter parts as both kits are (were) very similar. (Soccer vertical stripes, rugby horizontal.) I have always been envious of other countries having a "look" for their national teams. NZ-black & white, AUS-gold&green, Netherlands-orange, etc. USA is Red, White, Blue. Half the countries in the world have those colors on their flags. Oh well...

the force's away/clash strip was gold with black swan in the first couple of seasons, the normal strip was blue (one shade) with blackswan.

We are in year 2012 now so of course tradition is long dead in sport ! Note on the lime green Highlanders kit. It was picked as a neutral colour as Otago are blue and yellow and Southland are maroon and yellow. Neither county really likes each other, hence trying to find a neutral colour, now one that everyone hates !

Hope it's royal blue jersey. White Shorts. Red Socks.

Good read mate. Rugby jerseys these days are an abomination. Especially the Wallaby jersey. At least they got rid of the grip tape.

Blue and white stripes all the way!

One thing they've got to do with the wallabies kit is bring back the old green and gold stripped socks. The current ones are shocking.

You said the 'C' word. End of discussion fella.

From my understanding this jersey is only for the June test period. There's another one due for the RC.

I like it but i prefer their tradtional colours

Wow, the new jersey looks like a Western Force away kit. Shameful.

In relation to the Scottish strip i will quote Michael Caine playing Major Giles Van Der Louw of the Irish Guards in a Bridge too far..."START THE PURPLE"

I like the new Puma jersey, save tradition for occasions that demand it. The hoops looked archaic vs what just about every other international team is wearing.

AR, considering cricketers have all worn white for pretty much the enitre history of the game, I don't think there's really much of an issue with playing strips clashing. And not that cricket has much of an issue with player confusion, anyway (as in. the batting team are the guys on the pitch, the fielding team are the guys that aren't..)

Ah, but didn't the green kit make that Commonwealth Bank logo stand out? ;)

I've written about this before...manufacturers changing strips for promotional purposes. My biggest gripe was the Australian ODI uniform: Since ODI cricket started, Australia wore gold (or yellow). Then some genius decided that we should wear predominantly GREEN...along with South Africa, Pakistan, Bangladesh, Kenya and Ireland. Brilliant stuff.

Light blue is not Emirates colours. They have white lettering with a red background on their logo. The colour for some vague reason was chosen when they went with the Force brand name. Something to do with the ocean. Only the Canes have yellow and black. Several other teams wear blue. The Stormers also have changed their colours three times. The original jersey was red, yellow, blue and white. Than they changed it to a powerful black jersey which built up their brand. Now they are wearing a WP mock up jersey.

I totally agree with you regarding the Australian Super teams' odd devotion to the colour blue. I've often thought it weird that so many teams have adopted the same colour, especially Force as they have no recognised link to blue (other than sponsor's branding). Of the 15 Super teams, there are 8 that include a lot of blue in their kits, 9 if we include the Cheetahs with their teal panels, it just seems odd that no-one thought to 'have a word' when most of these teams were setting up. Incidentally, it's always struck me as odd that none of the Super teams have decided on a traditional style shirt, with hoops or a single colour, surely the sponsors would prefer that to the hotch-potch designs with flashes of colours that most of the teams wear?

Werewolf, I don't buy what I don't want to buy, but that's not the primary issue. The primary issue is why we are hostage to some hot-shot marketeer who wants to make a name for himself & money for his company, with some impractical change that doesn't add value to anything but his, & his company's, pockets. The reason is that most of humanity is spineless & follows like sheep. It's usually a case of, "oh, we can't fight against change so we just have to accept it". Bullsh*t to that! Almost every Australian is against the carbon tax which will do very little constructively, & is the result of going back on a promise. And will make our lives more expensive while achieving little positively because the rest of the world is doing very little. But what are the majority of Australians doing about t? Nothing. Because we're essentially weak, cowering human beings..... And it's exactly the same with sporting jerseys, their colours & nicknames, etc..........