Basketball Australia have built it, now NBL fans must come

By Michael DiFabrizio / Expert

When the NBL season tips off Friday night, fans won’t have to worry about unreliable live scores, ridiculous TV delays or controlling their anger towards the game’s administration. They can simply get back to enjoying the basketball.

There was plenty said about the TV deal last season, and the affair served to put a pretty big dampener on things.

With games being shown on One three hours after tip-off — and sometimes beyond 1am — the notion Patty Mills’ stint with the Melbourne Tigers would have any form of lasting legacy was very quickly squandered.

Even though ratings actually kept pace with those from live games the year before for most of the season, there were obvious negative consequences.

The game was being blocked off from children, families and those with the temerity to value a good night’s sleep. Things had to change.

But, as I was constantly at pains to point out, Basketball Australia held all the bargaining power moving forward. A renegotiated deal was always on the horizon and when it came, it was bliss.

A live game each Sunday not on One, but Ten’s main station, was delivered. A second 9.30pm Friday game on One was also included.

The final piece of the new Ten deal, the returning of digital rights back to the league, means every single game will now be shown to NBL.TV subscribers across a host of platforms.

To describe this as a good outcome for fans would be an understatement.

Every game of the season will be broadcast. Among them will be a live game every week on a main free-to-air station. If you’re a fan of an NBL club who’s become frustrated by the game’s coverage compared to rivals like the A-League and Big Bash League, complain no more.

With a subscription and FTA component, the NBL’s coverage is now above those leagues.

If we are to think of an asterisk heading into this season, it may well be that the teams in Australia’s largest two cities are in rebuilding mode once again.

Club legends Chris Anstey and Shane Heal have taken over the Tigers and Sydney Kings respectively, but despite their NBA experience, bookies and pundits alike have them well behind the pack.

It’s a shame because the league could do with a boost in the bigger cities, but the fact the Tigers have rid themselves of former owner Seamus McPeake and taken the long overdue step of moving games to Hisense Arena can only be positive.

Likewise, the charismatic Heal is a highly recognisable figure and could very well find himself in the Sydney papers more often than his predecessor, Ian Robilliard.

At the other end of the table, though, things promise to be hotly contested.

The Perth Wildcats move into the brand new Perth Arena this season, with the 15,000-seat venue sure to do a better job of showcasing just how popular the team is in their home state. On the court, little has changed for last season’s runner-up — and that definitely isn’t a bad thing.

It’s a very complete team with last year’s MVP Kevin Lisch, best defensive player Damian Martin and best sixth man Jesse Wagstaff. Throw in Shawn Redhage and there’s plenty of star power.

Defending the title will be the New Zealand Breakers. Will Hudson has big shoes to fill replacing Gary Wilkinson as the side’s import big and you have to wonder if they can really pull off a three-peat after losing Kirk Penney and Wilkinson in consecutive years. But with guns like Cedric Jackson and local hero Thomas Abercrombie, not to mention a professionalism above the rest of the league, anything is possible.

After several seasons in the wilderness, which included a wooden spoon in their most recent campaign, the Adelaide 36ers picked up some of the key free agents after the Gold Coast Blaze’s exit. Adam Gibson, Jason Cadee, Anthony Petrie and Luke Schenscher join a new-look team that would appear on track for, at the very least, a finals berth.

The Cairns Taipans had an active offseason also, bringing in Cam Tragardh and the pick of the Aussies fresh out of college, Clint Steindl and Cameron Gliddon. Retaining the services of import Jamar Wilson is another big coup.

Elsewhere in north Queensland, after taking the unprecedented step of sacking both their imports on the eve of the season, the Townsville Crocs quickly went about redeeming themselves by signing former MVP winner Gary Ervin. Big man Ben Allen could be in line for most improved honours.

While Ervin is a candidate for the most shrewd import signing, his former club’s decision to nab Adris Deleon has to be up there. Deleon adds star power to an otherwise well-rounded team that knows a thing or two about overachieving.

Save for an unlikely collapse by the Wildcats or Breakers, there will be two unlucky sides among Adelaide and the three regional clubs. Having said that, among them will be the biggest threats to the continued dominance of those top two teams over everyone else.

With sublime broadcast arrangements, it’s good to know that this battle won’t get lost behind a wave of criticism and discontent.

The NBL hasn’t gotten back to where it needs to be. The Gold Coast Blaze’s disappointing recent demise showed as much. The void of having no team in Brisbane still remains. But all you can ask, at this stage, is for it to be on the right track.

Live games on Ten’s main network, a massive new stadium in Perth, every game being broadcast, a tight competition, 6000 fans showing up to a preseason game in New Zealand … yeah, fans really can go back to just enjoying the basketball.

The Crowd Says:

2012-10-08T01:10:54+00:00

CBDoggz4lyfe

Guest


think poop might be just talkin poop..

2012-10-04T00:23:39+00:00

Dazz_Witto

Roar Rookie


Agree it would be good for the league, but (as Michael says) the NBL does not have the financial clout. They could start by doing a better job of promoting their existing talent. If they create some media personalities then they will get some coverage. The most known personality in the NBL today is probably Shane Heal, and he is a coach - we need the next Hammer to stand up.

2012-10-04T00:15:18+00:00

Dazz_Witto

Roar Rookie


Getting the broadcast rights fixed was the crucial first step in the road back for the NBL. As we know it is all about money. So better coverage (especailly on FTA) for sponsors will help generate more dollars. More dollars will provuide greater financial stability of clubs and eventually allow the league to expand and bring in a Brisbane team and possibly a second Melbourne one. It does not matter how many people subscribe to NBL TV this year, as long as the league sticks with it and the numbers grow. The casual watcher on Ten this year might be a subscriber next year.

2012-10-03T13:01:59+00:00

Kirsty

Guest


The NBL coverage last year was nothing short of a joke, so the NBL tv deal is certainly a step in the right direction. I would definitely be interested to see how many people have paid the $59 or whatever the price is for the NBL tv deal. It's a great idea in theory, but I hope the Australian public do get behind it. Definitely agree with you in regards to Patty Mills- he is probably one of the most recognisable figures worldwide for Australian basketball, and the more coverage that the Tigers got when Mills was playing for them definitely would have been very beneficial for the NBL in general. One of the great things about Del Piero's signing for Sydney FC is that it has been receiving coverage all over the world. Allthough, as mentioned above, it is hard to compare the NBL to The A-League, when you consider how cash strapped many of the NBL clubs are, compared to the billionaire owners of A League teams.

AUTHOR

2012-10-03T05:59:21+00:00

Michael DiFabrizio

Expert


Chris, I think first-timers will be well catered by a game on each of Ten and One every week. The subscription service is for the type of fan that watches several games a week or can't miss any of their team's games. There's one option for the casual fan and another for the hard-cores.

AUTHOR

2012-10-03T05:54:53+00:00

Michael DiFabrizio

Expert


Ryan, good call, Iverson would've been the equivalent of a Del Piero for the NBL. The issue as you point out is money, not to mention the salary cap (although if it was the league leading the way with this idea that could be avoided). Back to the money. Sydney FC have a Russian billionaire for an owner and the Jets have Tinkler. The Tigers and Kings do not have as deep pockets, and a name like Iverson would be wasted anywhere else -- Perth and Adelaide are teams with good support, and the rest of the league doesn't have a big enough population to warrant it. I think if it's going to happen, it'd need to be a David Beckham style deal that involves both the league and the club. If government funding can improve (and hopefully that's where Keneally can come in handy), maybe the league might be in a position to pull the trigger. It would be awesome if a genuinely big name could be snagged in the next five years.

2012-10-03T03:58:19+00:00

ajp

Guest


poop did you watch last seasons grand final series? watch it then come and tell me the quality of the play is terrible. NCAA is fun and exciting but its not at the same standard as the NBL. Sure some NBL games aren't that great, but hey you can say the exact same about any other national league sport, AFL, NRL, A-League etc.

2012-10-03T02:34:50+00:00

ChrisW

Guest


This will be my first time watching the NBL, i think coverage is still a concern, i already pay for foxtel, i cant afford a tablet subscription as well. Hopefully there will be a year of stability and then we can look at expansion again, but they need clubs that can survive not just after 5 years. Would be nice to see the roar do more NBL articles, australians love underdogs and like the A-league, NBL is a underdog on the sporting landscape.

2012-10-03T01:16:56+00:00

poop

Guest


the reffing is bad m8, they call travels on spin moves, the quality of play is terrible probably worse than usa ncaa basketball

2012-10-02T23:37:11+00:00

Ryan O'Connell

Expert


Nice piece, Michael. For mine, the league really needs to look at getting some marquee imports, and more so for PR reasons more than talent considerations. You can already see the buzz around the A-League for this season, primarily due to the signings of Hesky and Del Piero. The NBL needs a similar boost, because that's what brings in your casual fan. Money is always an issue in signing marquee names, because quality players can earn more in Europe, but selling the Australian lifestyle, or offering short-term contracts, are potential ways around this. There was talk (and it ended up being just that) about Allen Iverson having a stint with the Sydney Kings. I really think the league needs to pursue more avenues like that. It generates press, which works as free advertising/marketing - something the league simply doesn't have the current finances to invest it. But that's how you promote your product.

2012-10-02T23:19:25+00:00

Pete

Guest


Its great, I cannot wait. It feels like I can finally support the league, and actually get involved in the season now :D

2012-10-02T23:13:27+00:00

Christo the Daddyo

Guest


It will be interesting to see what kind of numbers the NBL get using the nbl.tv subscription. If they publicise the figures, that is. With all the publicity the A-League is getting this season, the NBL will be in for a tough time I think.

2012-10-02T23:08:04+00:00

B-Rock

Roar Guru


A great result on the TV coverage - my main concern is the limited pre-season promotion the league has had - admitedly the timing is challenging (straight after footy finals, etc) but visibility is very low. At the end of the day, FTA is all important, particularly the Sunday ten broadcast. Only the converted will pick up the on line option, which is still a very good product, but to reach the masses, ten is critical. The quality of play is not an issue. The NBL is easily a top 10 global league, maybe top 5. All they need is the right publicity and communication plan - this season is a very good start

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