Will the Wellington Phoenix flounder or flourish?

By Cameron / Roar Guru

On March 19, 2007, an A-League licence was handed to Wellington and on March 28th the name of the club was announced as the Wellington Phoenix.

They took over from season one foundation club New Zealand Knights, who had their licence revoked due to the club’s financial and administrative problems and poor on-field performances.

In the past three seasons they have been able to successively make the A-League finals.

Unfortunately their sixth season has been their most troubling to date with their lowest average attendance rate and an attempt to play attractive football back firing.

They are currently sitting in the uncomfortable position of last on the A-League ladder.

So what’s the problem?

The club tried to find reason to achieve a continual increase in attendance and turned to their fans.

A lack of attractive football was the response from supporters.

All players were on board with the chance to change their style of play which had brought consistency over the past three seasons, but what season eight of the A-League had in store for them was completely the opposite.

Thus the decline in attendances to the current average of 7,445.

Although unattractive football has followed can the average attendance rate be attributed just to performances?

Westpac Stadium which seats 36,000 is one of the larger stadiums in the A-League in regards to structure.

The field dimensions of Westpac measure out to be 235 metres in length and 185 metres in width.

To provide a comparison, Melbourne Victory and Melbourne Heart’s home stadium, AAMI Park, has a length of 136 metres and a width of 85 metres. It was nominated as the premier football stadium to play at in the A-League.

A huge difference in terms of how close supporters are to the action and most often then not can provide a vital difference in terms of atmosphere and a desire for fans to attend.

Surely the atmosphere provided at both venues provides a different story and can be another vital impact on the success, health and profit of the Wellington club or any other team.

In an effort to resurrect their fledgling season, Phoenix will look to go back to basics that brought them consistency for the past three seasons.

Their problems regarding attendance and atmosphere for fans show no signs of any quick fix solutions.

Hamilton is home to rugby union’s Chiefs and the stadium known as Waikato is situated 393km’s away from Wellington.

Christchurch, home to Canterbury Crusaders is 436.5km’s away from Wellington and Auckland is even further at a distance of 635.9km’s.

In terms of relocation there seems no viable option and with a $130 million construction cost to build Westpac that was officially opened in 2000, the future of the Wellington Phoenix looks murky to say the least.

All things aside, Wellington Phoenix has possessed the ability to continue fighting for football in New Zealand and persist with the hope of capturing the imagination of a public fed with rugby union since birth.

Their current licence is due to expire at the conclusion of the 2015-16 season and since the formation of the A-League, the view of having New Zealand a part of our league has been vital to the continual growth and development of football in Australasia.

Will Wellington and New Zealand’s participation in our competition survive? Or will the chance of bowing down to the needs of the AFC and ruining a relationship with our friends across the Tasman unfold?

The Crowd Says:

2013-01-22T04:04:02+00:00

Peter Care

Guest


Solution, scrap the OFC and have these nations join the AFC. There there would be no argument with the AFC, and the A-League can expand to a second NZ team. in due course.

2013-01-18T06:22:43+00:00

Bob

Guest


The UK consists of four constituent countries: England, Scotland, Wales and Northern Ireland. The latter three have devolved administrations, each with varying powers, based in their capital cities, Edinburgh, Cardiff and Belfast respectively. They are still separate countries.

2013-01-18T00:19:22+00:00

Ian M

Guest


It is a historical anomaly, they have separate Governing bodies represented in FIFA and UEFA, hence why they are allowed to field their own national teams.

2013-01-17T13:18:10+00:00

Ian Whitchurch

Guest


Kellett_1992, One of the issues for all codes is "what is the role of the professional teams in growing the code". If your professional clubs can get players from anywhere, then what they need to grow is fans, not players, as if some 14 year old picks their code as opposed to something else, then the odds of the kid playing for someone else is pretty high. Balancing this is one of the challenges for sports administrators.

2013-01-17T12:21:32+00:00

Tom Trollodge

Guest


I think it's a conspiracy to get Wellington out of the a league! Just because they aren't Australian & the FFA think that they have made a huge mistake.

AUTHOR

2013-01-17T12:13:58+00:00

Cameron

Roar Guru


PB, In regards to ticket prices. If I was to go onto Ticketek and try to purchase 2 x concession tickets it would cost me $34. I use concession as the example as I still study and am a student. If this $34 is already converted to NZD then it would make two concession tickets in AUD $27. If so, football matches for a Phoenix match are cheaper. If it is not converted then the ticket prices would be $42 AUD for two concession tickets which is in line with Australian ticket prices i.e. Brisbane Roar. Now in terms of $ per capita then perhaps the reason for low attendances could be the income not providing enough extra money for these ticket prices (fair enough). We too do not have FTA coverage for any teams until next season when our new TV deal with Foxtel (Foxsports) and SBS take effect. I don't know how NZ will cover Wellington matches or if the FFA will schedule fairly for teams to maximise exposure, but all teams need the FTA exposure! I agree matches on fox don't tend to focus on Wellington much but having to listen to the horrendous and biased commentary is pathetic! You will also find in Australia that on fta news no a-league is covered unless negative. Back pages are hard to find a read on a-league, especially when competing with off-field stories in AFL, NRL and cricket throughout the summer. There are times when it gets on but not often. I don't know if the A-league would like to press the buttons of the AFC that little bit more, when they have already disregarded the involvement of the Nix in regards to ACL (but not saying we can't have them) I hope my reply was inline with your response.

AUTHOR

2013-01-17T11:39:17+00:00

Cameron

Roar Guru


Tigranes disregard my questions, I was asking with an intent of actually trying to find the answer as everyone says these things but I have never seen a proper answer. Here it is but as you said, doesn't provide the exact % or money. Article 31 Revenue The revenue of FFA arises specifically from: a) Members’ annual subscriptions; b) receipts generated by the marketing and commercial exploitation of rights to which FFA is entitled, including broadcast and new media rights, sponsorship, merchandise and licensing and ticket receipts; c) fines imposed by the Judicial Bodies; d) grants received from government, FIFA or AFC; e) fees and prize money from participation in matches and competitions; and f) other subscriptions and receipts in keeping with the objectives pursued by FFA. Article 32 Expenses FFA bears the expenses: a) stipulated in the budget, including administrative, operational and marketing expenses; b) in the marketing and commercial exploitation of rights to which FFA is entitled, including commissions, venue hire and team assembly costs; c) approved by the General Meeting and expenses that the Board of Directors is entitled to incur within the scope of its authority; and d) as otherwise incurred in keeping with the objectives pursued by FFA

2013-01-17T11:30:02+00:00

PB

Guest


Reasons why the Nix struggle for support: A - ticket prices. NZers are pretty strapped. More than Aussies. Especially youth, who you want going to these games. If pirces were cheaper (I'm sure they're a good market rate, whatever, the usual arguments) the risk of wasting money on a "poor game" or loss hurts less. Plus, no free to air coverage. B- More improtant - the media. The fox coverage of the A-league, invluding phoenix games, is veryvery Aus focused, like the Nix are just there to make up the numbers. THere is no enduring narrative around the Nix. The HAL should push for some postive discrimination here, I think, with its website coverage, at least. But mostly the responsibiity and problem lies with the NZ media coverage. Here, it's the usual "tragedy of the commons/free market" BS. Conventional media wisdom has the All Blacks as the only story everyone is interested in - ergo we hear what they had for breakfast, what they wore to traninig. That leaves little room for everyone else. So with the Warriors falling from favour, and the Breakers doing well - all the media dollars risked on TransTasman sport are riding their story. So the nix get rollercoaster coverage, yay when there's a win, negative when there's anything else, with not enough coverage to get any tribalism going for them in a narrative that lasts more than just week to week. Not helped by being based out of Wellington, seeing as the NZ footbal fraternity is dominated by Akld, and they begrudge the Nix their success. Ironically, ANOTHER NZ team, Akld perhaps, would actually really help because then you have competition and a NZ derby, so more national interest and tribalism. Largeish nutshel,, it's late, hopefully it makes sense.

AUTHOR

2013-01-17T11:00:33+00:00

Cameron

Roar Guru


Aren't there four countries - England, Scotland, Wales and northern Ireland all a part of Great Britain but still separate countries?

AUTHOR

2013-01-17T10:59:51+00:00

Cameron

Roar Guru


Tigranes I have to ask and would love to know, but how do you know this? Where can I find this information?

2013-01-17T10:46:27+00:00

Tigranes

Guest


Wales and England are part of the same country, and I'm sure they share the same tax system The fact that welsh clubs compete in the English soccer competitions are a historical anomaly

2013-01-17T10:46:26+00:00

Tigranes

Guest


Wales and England are part of the same country, and I'm sure they share the same tax system The fact that welsh clubs compete in the English soccer competitions are a historical anomaly

2013-01-17T10:44:46+00:00

Tigranes

Guest


Kellet I understand that for the HAL finals series, the home teams need to pay a hosting fee to HAL,although I don't know how it is calculated, I.e. is is a set fee or a % of gate takings

2013-01-17T09:42:34+00:00

Fussball ist unser leben

Roar Guru


TKC Swansea is currently flying high in the English Premier League & look like knocking the Champions of Europe out of the League Cup. Cardiff City is currently 3 games clear at the top of the Championship. So, next year, we could have 2 teams from Wales playing in the highest football league in England! PS: From what I understand, the top club Rugby Union competition for AUS teams includes teams from Sth Africa & New Zealand.

AUTHOR

2013-01-17T08:20:07+00:00

Cameron

Roar Guru


Tigranes, I just have to ask! Why would private owners or consortiums be buying an A-League club licence just to see a big chunk of that money going back to the HAL (or do you mean FFA)? Because if I was a club owner I would want to average 35,000 all the time, but if a big chunk is always going back to the governing body then why would I even bother?

2013-01-17T07:43:30+00:00

Tigranes

Guest


When the Phoenix sell out their stadium for finals, a chunk of that goes to the HAL , and not too many clubs get 35000 to their finals games So they do pay their way

AUTHOR

2013-01-17T05:35:56+00:00

Cameron

Roar Guru


Kebab, Firstly what team so you support? The Wellington Phoenix are not being propped up by Australian tax payers money as Wellington are privately owned by a group of business men/women. They fork out their own money. Do they raise the standards of the A-league? Well each team plays a certain style of football that aims to appease either the club or it's supporters. They made the finals the past 3 seasons therefore 4 Australian teams missed out each time, hopefully that answers that question. Do they bring more revenues in? That is a very complicated question, could you answer that yourself whilst outlining what money goes where and to who and what first? Club, Ffa, owners, sponsors... A Tad complicated, but to put it simple they are privately owned and bought a licence from the ffa whatever they make is and should be theirs after all other bills are paid. You heard of Shane Smeltz (PGFC), Marco Rojas (MVFC) Kosta Barbarouses (former BRFC player), Michael McGlinchey (CCMFC) just to name a few off the top of my head. All contributing to the overall improving standard of the A-league and New Zealand football. Why would union clubs invite ours when the Super 15 is the best rugby conference/competition in the world. Our best teams and theirs play in it the last time I checked.

AUTHOR

2013-01-17T05:21:41+00:00

Cameron

Roar Guru


An extremely valid point there Pete4. It will be interesting to see what ask clubs do with the extra money they have usually had to allocate to the salary cap. Perhaps more money will mean more ways of promotion, savings, enticing and developing youth into their adulthood to continue striving to make the A-League and thus raise the standard. I know Perth Glory owner Tony Sage will love the fact he will be able to save money as even he has had to curtail financial costs as he does not view his generosity as an endless put of money.

AUTHOR

2013-01-17T05:17:44+00:00

Cameron

Roar Guru


Diablo, From what I understand though boys and girls combined (ages 5 - 17) play soccer/football more than any other sport. For girls though swimming and netball are the top, and for boys union is second. The thing I can't seem to grasp though is the ability or lack of to entice boys especially to continue with football from the ages 17+. Australia also is in the same position in regards to participation rates for boys and girls (aged 5 - 17). One of the fastest growing sports actually is rugby league and most popular to watch is union. So it can rightfully be assumed as children/teenagers get older their interest in football wanes.

2013-01-17T04:17:14+00:00

The Kebab Connoisseur

Guest


Why are we giving NZ soccer a leg up? Do they bring the standards of our league up? Do they bring more revenues in? Bit of an insult to our own lads when we are promoting NZ players but not our own. Australian tax payers money would be going indirectly to prop up the NZ guys. In a word, idiotic. Don't see the Kiwis inviting our rugby union club sides to play in their NPC.

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