Why a title could hurt the Wanderers

By Matt Bungard / Roar Guru

The Western Sydney Wanderers may well become the first team since their big brothers in season one to win the championship in their first campaign.

They would stand alone as the first team to ever do the double at the first time of asking.

But, did anyone ever think that immediately winning the title might be the worst thing that could happen to the fledgling club?

Perhaps that’s an absurd statement on face value, but let me explain.

In 2008 the Newcastle Jets were on top of the A-League world. They’d just beaten the premiers and their arch-rivals Central Coast in the grand final to claim their first championship, and were headed to the Asian Champions League.

Their next season, however, proved to be an utter disaster. Proven starters Mark Bridge, Andrew Durante, Stu Musialik and Troy Hearfield all departed to be replaced by a collective bereft of talent.

The team’s stock plummeted as they completed the astonishing feat of going from first to worst, picking up the wooden spoon in the 2008-09 season.

To add to this, crowds dropped by a staggering 4,000 people per game.

Winning a competition is an accomplishment you would think would draw more people in, but in reality many view it as job done and don’t return. After all, when you’re on top there’s only one way you can go.

Compare this to the plight of the long-suffering Mariners. They too made a grand final in their first season. And lost. And then, in that aforementioned Jets’ championship run, returned to the big one… and lost again.

And finally, two years ago in what was arguably the greatest game of football we’ve ever seen in our domestic competition… they were the bridesmaids for a third time.

I know several Mariners fans who have described that third grand final as the worst day of their lives. That feeling of literally being so close to the Championship and coming up short in the cruellest way possible is undesribable. I wouldn’t wish it on anyone.

But as they say, absence makes the heart grow fonder. And in the last couple of weeks across various social media platforms and by speaking to fans, I’ve never seen a group of supporters, however small in number, so locked in to a game as they are to this week’s decider.

A fourth grand final loss in eight years would be enough to break a man. Instead, they’ll be supporting them just as feverishly next year.

Which brings us back to the Wanderers. As I’ve mentioned in the past, sports fans in Sydney love nothing more than a winner. You only have to look at the Wanderers crowds – a run of five straight home games with crowds of less than 10,000 as they took on both Melbourne teams, Brisbane, Newcastle and Adelaide.

It wasn’t until New Year’s day, in a re-match with the Victory, that the turnstiles took in five figures. And it took a 6-1 drubbing of the Reds in their previous home game to coax these extra fans into the ground.

And you only have to look at South Sydney’s clash with Melbourne in the NRL last week to see how much winning makes a difference.

33,000 on hand for a match against the Storm? I was at that same fixture ten years ago and there were 4,000 there. And I’m certain that figure was inflated.

But the problem here is that crowds balloon when a team that was previously bad starts to play well. But they don’t stick around, regardless of the outcome, as we saw with the Jets.

Or indeed, the Sydney Roosters who played in five grand finals in the last decade but never saw a significant increase in attendances.

You need to stay fresh to get people on the seats. Even success becomes stale. The Jets and Sydney FC both posted their highest ever crowd averages for a season this year, and both missed the playoffs.

Why? Emile Heskey and Alessandro Del Piero.

Once you win, you need to keep changing things up to keep it interesting. A football team is a circus clown, and a Sydney sports fan is that semi-intrigued five year old.

So this Sunday I hope the Mariners win. Not just because of my sky blue affiliations, but because those fans truly deserve it.

Plus, after eight years of fervent support, these people aren’t going anywhere regardless of the outcome, something we can’t be sure of when talking of their opposition.

We may risk losing Wanderers fans to the live football scene permanently if they win too much, too soon.

The Crowd Says:

2013-04-24T12:34:29+00:00

bob

Guest


Im sure at the start of every season, all the teams aim to come second so their attendances go up

2013-04-22T05:34:07+00:00

oly

Guest


The crowd that night from what I remember was about 9000 in what was only the club's third home game. I don't think that's a terrible crowd considering the club had only been around for a matter of months.

2013-04-21T23:02:20+00:00

jb

Guest


7th heaven matt. so how did the grand final losses make CCM yearn for a title, by their crowds this year being absolutely rubbish for a team consistently in the top 3 or 4.

2013-04-21T22:26:21+00:00

Ian

Guest


how did you come to the conclusion that football crowds are more fickle than others?

2013-04-21T01:57:26+00:00

Robbie

Roar Pro


If there's one team that one can that can build on a championship title it's the Wanderers. With the bulk of the squad signed on for next season and Tony Popovic at the helm, a team that is based on discipline, humility and structure is bound to do well in the future. It pains me to this but this is coming from a Sydney FC supporter.

2013-04-21T01:27:12+00:00

TimberTim

Guest


Maybe you can explain to me why in the sport of football crowds are more and more fickle then crowds at other sporting codes? It happens in most A-League teams and it is not reserved to the city of Sydney. In fact I think this is the first A-league season no one has had a go at Sydney FC's crowds which have been great despite missing the finals. Wanderers in the first year had a core base (ones who went to every game) of around 7,000 so if that increases next year regardless of their next seasons outcomes then the club is growing. I really wish we could reach one day where win lose or draw every A-League game is a must see event no matter what team you are playing.

2013-04-20T22:14:16+00:00

Ciudadmarron

Guest


It's the junior numbers but also things like the move away from suburban grounds, team mergers and so on. I saw some stats recently on members attendance rates; league had by far the worst; as they say it's far more suited to tv, but this is another form of disengagement. I won't argue with you about sfc and the level and type of engagement, but there is a very strong perception that the level isn't enough and the type misplaced and that it has been expectant and tokenistic. I'm sure you'd disagree, but perception is everything. Anyway I'm off to enjoy grand final day, something I certainly did not expect at the ego Ning if the season watching bridge take one too many touches time after time in those first few games. Here's hoping a win cements a few more hearts and minds today, but I know that if it's not to be, the SFS will stillbe rocking tithe drums of the wanderers to the final whistle and beyond.

AUTHOR

2013-04-20T21:11:25+00:00

Matt Bungard

Roar Guru


"Now rugby league clubs no longer have as strong links to the community there is less reason for people to become involved unless they are winning. Wanderers are doing everything in their power to forge these links and are succeeding." That's a very interesting point and one that I've never really thought about properly. I don't have a source but I'm sure that football is getting stronger at a grass roots level and RL is getting weaker. It was never my intention to devalue everything the Wanderers have done but again, short of having a smaller stadium which makes everything look a lot better (I truly wish SFC had a boutique stadium like AAMI Park or Robina) the two teams don't differentiate too greatly in terms of community outreach. That's just my view as an SFC fan who's been involved with local football clubs before and as dealt with Sydney F.C representatives on multiple occasions in the years before the WSW came into the competition. I absolutely hope that your excellent fan base is here to stay. It would be something truly unique to sport in this country...but as much as I don't want to speculate, every single case of crowds ballooning in successful years as seen them go down in bad years. It's just how the casual sports fan operates.

2013-04-20T21:00:21+00:00

Ciudadmarron

Guest


I wasn't talking about the traditional "hardcore" support though Matt which of course is always going to be there. This is what I mean about critcz not being a part of it - unless you have met the wide variety of people who have bought into the club and have experienced these things then all you can see is people following a team because of the wins. But people are coming to matches because of the party atmosphere (which is created by the hardcore support and won't go away ) and because connections are being made. Jerseys flew off the shelves and were gone before that heart match. There is a point of difference. It would be interesting to look at sport on nsw over time ; I'd argue that it was the introduction of the more commercial aspects that have come into sport that have led more fluctuations. Now rugby league clubs no longer have as strong links to the community there is less reason for people to become involved unless they are winning. Wanderers are doing everything in their power to forge these links and are succeeding.

AUTHOR

2013-04-20T14:11:35+00:00

Matt Bungard

Roar Guru


A fair point - I should have also mentioned SFC but I didn't want to bring them into the piece too much as I figured it would prompt WSW readers to assume I was just a biased SFC fan...which they've done any way. Actually, I was at the forums! I even got on the microphone and made a statement at one of them which was applauded by a room full of people who I now assume are predominantly WSW fans. I wanted you to succeed from the start - I'm from Bankstown and almost definitely would have been a Wanderers fan had they existed at inception. They didn't, I chose Sydney and felt too much loyalty after seven years of memories to jump ship. A few of the things you mention have been and still are present at Sydney games. The Cove sings throughout matches. I was still there, among a soaking wet couple of bays of fans when the Mariners were pumping us 7-2 earlier this season. Again - the passionate and hardcore elements of EACH A-League team are always going to be there. Of course there will always be an RBB and of course you will always have passionate fans that are there throughout. But so does every other club. This fluctuation in fans is not unique to SFC and I certainly don't think that WSW are suddenly exempt from the plight that has stricken every single other sports franchise in New South Wales throughout history. But I guess we'll see.

2013-04-20T12:40:15+00:00

Ian

Guest


no they won't

2013-04-20T12:19:31+00:00

ciudadmarron

Guest


So Matt, to recap; Newcastle Jets had extenuating circumstances which don't apply to the wanderers Central Coast have lost 3 and you suggest that this has made their support stronger, but you don't really explain this - it's clearly not based on attendance levels as theirs went down after losing to Newcastle - and what about the plate? What effect does this have on attendance? You don't mention Sydney FC support at all, which is interesting given that their worst ever crowds were the season after they won in 09-10 which would seem to to back up your theory that winning is a bad thing. Let's just take this at face value... if we accept that the sydney public are bandwagoners and that winning early like the wanderers have might mean that the only way is down, consider the converse, which is that if the wanderers weren't winning, the bandwagoners wouldn't be there, and therefore there would have been a much lower base this season. So what would be better to have, a higher base? Or a lower base? I'm sure the beancounters would snap up your offer of losing like that if they could! I think what irks a lot of wanderers fans - and i dispute the idea that we all think people are "out to get us" (what does that even mean?) is that the comments of "the crowds are only because you are winning" come largely from Sydney FC fans and more generally from people who aren't experiencing what is happening. You weren't at the forums. You weren't at Cook Park. Or the first A-League match in the pouring rain to hear the knowledgeable crowd appreciating the early signs of promise. You haven't made suggestions directly to the club which have been acted upon within days. You haven't heard the noise levels at those early matches where attendance was still building. You haven't been here when the crowd continues singing as the other team scores. You haven't been on the road trips where families and grandmothers are also singing in the stands. This club is being built from the bottom up. When SFC was started the vast majority of fans were happy to have a football team in their town and that was the main reason for following the club; university theses have actually quantified this. This is different, plain and simple. Ok. So it's season one. But what the "see what happens when you are losing" camp fails to appreciate is that these things I have listed - and there is plenty more that could go on that list - build a much more tangible connection with people than what happened with the other clubs and even what the other clubs continue to do; it remains to be seen what this difference will mean, but there's a reason why Gorman and others speak about it being something big. Hearts and minds people, hearts and minds.... they are being won.

AUTHOR

2013-04-20T11:59:25+00:00

Matt Bungard

Roar Guru


Well actually no, I didn't. And if Hersi was playing tomorrow I probably would have picked you again! I do like that AFTER you've written basically the same number of words as War & Peace in a series of responses to me you then declare that nothing I say could get to you... When clearly I already have! And yes that part you quoted would make no sense if taken out of context, but luckily for me I'm certain you read it from start to finish multiple times! Enjoy the game tomorrow. :)

2013-04-20T11:31:00+00:00

Jukes

Guest


Matt, I do not usually react to articles in this way. What you have written makes perfect sense and if you scroll up all the comments you have generated you will find that others are in agreement. They are in agreement that your logic makes no sense, so well done on that front. You have managed to achieve what you set out to do, generate interest, comments and hits on your article. I have wasted more than enough time and energy on an article that makes no sense in both its facts and its relevance. You have presented no evidence or statistics to back up anything of what you have written. You predicted the Mariners to win in your preview. I am happy for you Matt. There are only two teams left in the competition and it is a pretty even match up. Let me guess........you also predicted the Roar to beat us in the semi. If you think anything you say will give me an anuerysm your sadly mistaken. Good luck in your writing career Matt, your going to need it. This will be my final post on said topic. "We may risk losing Wanderers fans to the live football scene permanently if they win too much, too soon." ................hmmmm mkay. The above statement still makes me laugh :)

AUTHOR

2013-04-20T10:29:08+00:00

Matt Bungard

Roar Guru


"if...if...if" You speak with no conviction Jukes. That's why you fail. Stop talking about if's and buts and look at facts and history. My examples are not 'rubbish and irrelevant'. And if you could drop the victim mentality for ten minutes you could see that. And yes, of course I noticed the crowds dropping off when we were losing. Did you mention that because you thought you were making some insightful observation (you did this again in your last paragraph about ADP even though I specifically linked my piece to an old article about how Sydney loves celebrity more than talent) on the Sydney F.C fanbase? We (the hardcore SFC fans) KNOW we have a huge chunk of bandwagon fans. The point is, so does every other Sydney sports team. You're not special, and this is why everybody is starting to loathe you. You think you are different to everyone else. You're not. Simmo hit the nail on the head perfectly. "Winning + Latent fanbase = bandwagon". That's every fanbase in NSW. It's the reason why the Eels will get 8000 to games one year and 16000 the next. It's why the aforementioned Souths v Melbourne game drew 20000 MORE than any Souths v Melbourne game in Sydney before. And if you would take a step back, drop the 'us against them' mentality and realise that this piece is about sporting teams in NSW as a whole rather than just the Wanderers, you'd be a lot happier. Also, I'm blogging the game for The Roar tomorrow and have picked the Mariners to win in my preview. Just telling you now so you don't have a brain aneurysm tomorrow.

2013-04-20T09:59:05+00:00

Jukes

Guest


"Well done, you’ve just described the definition of a Fairweather Fan." 5 games in are you serious. Every factor in the first few games of a fledgling season is critical. Once I was satisfied we would play good football I was immediately hooked. I looked around that day in the stadiums and knew if we kept playing like this, empty stadiums would be a thing of the past. Did you see the weather in the Central coast. If your fans had travelled on a silmilar day you would have been lucky to have got 100-400 fans turning up. "A novel concept, I’m sure everyone wants to believe everyone in their fanbase is as passionate as them. Speaking of fickle SFC fans, we placed second behind MVFC in crowd average despite not making the finals. Hmm." For a team that has ADP I was expecting a little more actually. I was very impressed with the crowd you got for Newcastle early in the season and I honestly thought you would get a few more games like that. Did you notice your crowds slowly dropping off during the season as you were losing. As for not making the finals you lived in hope right until those last few weeks, even the last round you still had a chance but you couldn't beat the roar. If your fans knew you would have no chance with 4-5 games to go just say you would have been lucky to crack 10k a match. "Or you know, all the examples I cited. The four sports franchises that aren’t the Wanderers? Jeez. Not everybody is out to get you all the time, you realise…" The examples you cited were rubbish and irrelevant. Talk to me next year when it will be near impossible to get into "Wanderland" unless you have a membership. As for your sorry excuse of a club you need to find your next big Marquee to drive your membership and attendances. Alessandro isnt going to be your clubs saviour forever..............chop chop. Times a ticking.

AUTHOR

2013-04-20T08:48:58+00:00

Matt Bungard

Roar Guru


"By the way that was on a pretty awful day weatherwise and our 5th game with only 1 win." So...by your own words; the fact that you hadn't won many games and the weather was bad influenced the crowd? Well done, you've just described the definition of a Fairweather Fan. 'Where will the supporters be when they aren’t winning. If they are even 80% like I am they will be here forever, whether we win or lose we will be supporting the team. It would seem a foreign concept to a Sydney FC supporter because it is your fan base who is ‘fickle”." A novel concept, I'm sure everyone wants to believe everyone in their fanbase is as passionate as them. Speaking of fickle SFC fans, we placed second behind MVFC in crowd average despite not making the finals. Hmm. "At no stage in the history of SFC have we seen 5-6 thousands supporters travelling to the away match on the central coast in driving monsoonal rain." Well we didn't get '5-6 thousand' to the CCM game this year but we did get over a thousand to a game we lost 7-2. Crowd at home next week? 21,500. I was there in that 7-2 drubbing by the way, it was raining quite heavily. "Your article is based on what exactly………………………….a gut feeling." Or you know, all the examples I cited. The four sports franchises that aren't the Wanderers? Jeez. Not everybody is out to get you all the time, you realise...

AUTHOR

2013-04-20T08:41:27+00:00

Matt Bungard

Roar Guru


To be fair, I've never really had any credibility at anything.

AUTHOR

2013-04-20T08:37:53+00:00

Matt Bungard

Roar Guru


"Plus, after eight years of fervent support, these people aren't going anywhere regardless of the outcome"

2013-04-20T08:32:08+00:00

me too

Guest


By your logic the Mariners also stand to lose support - finally, job done, took up too much of my time anyway! Heck why would anyone want to actually win a final?

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