Records tumble as the potential to grow increases

By Cameron / Roar Guru

The 2013/14 A-League season has already gotten off to the best start possible.

Football results aside, the new attendance record and television ratings were fantastic!

Prior to this round, the overall attendance record was 93,500 with an average attendance rate of 18,700.

The new record as it stands now is a fantastic 100,988 at an average of 20,200 per match.

What makes these numbers look even better is the fact television ratings also increased.

The first three match audiences were provided and no longer did the hype surround Alessandro Del Piero, Emile Heskey and Shinji Ono.

On Fox Sports, the Sydney FC versus Newcastle Jets match attracted an average audience of 115,000 viewers.

Central Coast Mariners versus Western Sydney Wanderers drew 77,000 viewers while the Melbourne derby rated the highest with an average audience of 124,000.

This brought the overall audience to 316,000 at an average of 105,333 per match.

Last year, Fox Sports averaged 80,000 viewers per match, so signs already look ominous.

Yet to be mentioned was how well SBS2 did for its first ever match on live free-to-air.

Despite having already attracted 20,103 football fans to the Sydney FC versus Newcastle Jets match and the 115,000 on Fox Sports, SBS2 attracted an average viewing of 243,000 (166k metro + 77k regional).

This was SBS2’s best-ever metro 6pm-midnight share – 3.1%.

Even more positive was the reach of this match. 495,000 had tuned into SBS2’s live coverage of the match based on five minute consecutive viewing, so football fans and Australia are becoming more aware there is more access to football.

It may only be early days, and my optimistic approach may be creeping in, but if these numbers are anything to go by its that the strength of football continues to grow while there remains massive potential to improve well beyond our expectations.

The Crowd Says:

2013-10-15T02:46:51+00:00

Fussball ist unser leben

Roar Guru


@Avon River And your incessent sniping at anything positive relating to AUS Football is getting boring & it's incredibly juvenile. Try discussing a sport you actually watch & enjoy.

2013-10-15T00:57:56+00:00

Jukes

Guest


Midfielder can you find the largest pay tv audience we had last year irrespective of what city that that figure was from and not including any finals matches, just any of the 27 rounds. I would be interested to know our best figure from last year and work from that as a base.

2013-10-15T00:44:55+00:00

Midfielder

Guest


BTW these rating figures do not include any of the 11 other countries we broadcast into [which you assume] NZ would be reasonable ... nor the FFA paid streaming ... nor the 65 countries that highlights packages are shown in...

2013-10-15T00:41:12+00:00

Avon River

Guest


#Fuss Unlike Cam above your gruff argumentative and self-righteous approach is verging on offensive.

2013-10-15T00:36:48+00:00

Avon River

Guest


#Cam K Ah yes thanks. Ruddy handheld devices and all I saw a number and Sydney but needed to read more carefully. The Bathurst point is intetesting and I guess exhibits some of the 'no competition' arguments put forward. It clearly shows that a modicum of context is always useful.

2013-10-15T00:01:31+00:00

Midfielder

Guest


For the record... Ratings FTA - SBS 11 October 2013 Sydney FC v Newcastle Jets SBS 243,000 Pay - Fox 11 October 2012 Sydney FC V Newcastle Fox 115,000 12 October 2013 Central Coast Mariners v Western Sydney Wanderers 77,000 12 October 2013 Melbourne Victory v Melbourne Heart 124,000 13 October 2013 Wellington Phoenix v Brisbane Roar 60,000 13 October 2013 Adelaide United v Perth Glory 88,000 Total Fox 464, 000 Total SBS 243, 000 Round Total = 707,000 Round Average = 141,500 Crowds Melbourne Victory ... 45, 202 Sydney FC ..............20, 103 Central Coast Mariners .. 17, 134 Adelaide United ..... 10, 320 Wellington Phoenix ..... 8, 239 Total: ............. 100,998

2013-10-14T23:47:47+00:00

Jukes

Guest


Wait until it actually catches on Fuss. I believe we will increase our viewing numbers as the season progresses. I am sure that Fox sports is happy with the viewing numbers and of the demographic of who is actually watching. Its only going to get better.

2013-10-14T23:43:54+00:00

kylesy sky blues fan

Guest


Not to worry, we only have 1 other Friday night match in Sydney and that isn't until 14th March. We have 2 in Melbourne and 1 in Adelaide, even the Kiwis have 2 in that time. Perhaps FFA saw your line of thinking Franko mate?! hahaha

2013-10-14T20:50:33+00:00

Fussball ist unser leben

Roar Guru


@Avon River Your ignorance about the Game is understandable, but your consistent sloppiness in conducting basic research suggests an inherent laziness. Friday: A-League had the top 2 rating shows on PayTV Saturday: A-League had the top 2 rating shows on PayTv & 3 of the Top 4 rating shows (The Toorak Handicap, which lasts a few minutes attracted 6k more viewers than CCM v WSW) Sunday: A-League was the 2nd highest rating show on PayTV. Only 3k more viewers watched a cricket ODI featuring the AUS national team playing one of the biggest cricketing nations in the world .. than watched AUFC v Perth Glory! Aren't we always told that, when watching cricket, we are ALLEGEDLY watching the best in the world?

AUTHOR

2013-10-14T20:14:57+00:00

Cameron

Roar Guru


The 77,000 was on the Sunday, not Friday. I don't know if this is a factor but over 2.million people watched Bathurst on Sunday when last year, there wasn't Bathurst on for the opening weekend. Sundays always look poor. I am not concerned at this present stage.

2013-10-14T19:20:58+00:00

Avon River

Guest


Hmmmm. So even removing rhe 77,000 fox viewers for Fri night leaves 386,000 for the other 4 matches. Last year Rnd 1 had 108,200 avg viewers across the board. Fox would be concerned in part to lose in the head to head on Fri but more so the drop away particularly come the Sunday games. The 4 games have a 96,500 avg. That's shaving roughly 10% off. Again rnds 1&2 last year had more big name (esp ADP) appeal. As the season rolled on the avg viewers fell away markedly.

2013-10-14T14:28:47+00:00

Jukes

Guest


If I remember correctly last years match between Sydney FC vs Newcastle was played on a Saturday/Sunday which always makes for a healthier crowd. If that match was held on a Saturday it would have nudged closer to 30k.

2013-10-14T06:26:28+00:00

Matthew Skellett

Guest


I think the Sydney Derby , the Big Red and the Big Blue shoulld be great crowd-pullers this season

AUTHOR

2013-10-14T02:49:58+00:00

Cameron

Roar Guru


MRL, make sure you never let that down! ;)

2013-10-14T02:48:50+00:00

Avon River

Guest


#AZ_RBB & Cam K Sorry lads. 2 trains of thought got merged. The ref to 'only' 20k shoulda been re the SFC V Jets down 15k on rnd 2 last season. That plus Melb derby plus GF replay put a lot of eggs in one blockbuster basket and the sum result was a 6500-7000 increase at the gate and fta eyes on SBS. Seems Melb derby ratings were down on rnd 1 last season. As too the per game avg ratings given 3 games quoted at 316,000 vs 541,000 across 5 games quoted and would fall away to around 90k and later dropping regularly around 80k as the season wore on. To me with no new big signing to drive a big SFS crowd then it's okay but surely FFA hoped the Skyblues could nudge 30 or at least 25. So on what transpired how did rnd 1 go vs expectations based in particular on early rnds of last season??

2013-10-14T02:42:37+00:00

MRL

Guest


My wife and her friend decided not to come with us to the AU v Perth match. They cost us the 101000 milestone!

2013-10-14T00:30:32+00:00

1860melbourne

Guest


It will be interesting to to see how this pans out over the next few weeks. From memory the audience for the world cup qualifiers on sbs2 grew larger with each game. History may repeat with the a league.

AUTHOR

2013-10-14T00:03:14+00:00

Cameron

Roar Guru


The figures for sundays football matches have been released. Sun STV ADLvPER 88k WELvBRI 59k FoxSports This brings the round one total viewing audience to 463,000 @ an average of 92,600 viewers per match of foxsports. When we include the 243,000 that watched on SBS2, this brings the total to 706,000 @ an average of 141,200 viewers per match (combined viewing of Fox & SBS2) When we include the extra 100,988 that attended these matches, the total comes to 806,988. This works out that 161,398 AUSTRALIAN fans per match, were watching the A-League over the course of the first round! This does not include the reach the A-League achieved outside of Australia.

2013-10-13T23:35:38+00:00

Franko

Guest


Ah, I see, I read it as week 2. This coming Friday it's Adelaide at home to MV The following Friday is MV home to Brissy @AZ yes, usually AU's best attended match all year and IMO one of, if not the best derbies in the league. Forecast for 26 and sun, should be a beauty.

AUTHOR

2013-10-13T23:33:49+00:00

Cameron

Roar Guru


The stadium only holds 20,000. As mentioned it was officially sold out.

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