Madison Square Garden has lost its soul

By Andrew Kitchener / Roar Guru

I’m a Rangers fan. Since I first watched hockey, I’ve bled red, white and blue.

For me, and many thousands like me, heaven looks a lot like Madison Square Garden, at the intersection of Fifth Avenue and Broadway at 23rd Street, right there in the bustling heart of Midtown Manhattan.

Heaven sounds like the blaring goal horn, and 18,000 singing the Rangers’ goal song with lung-bursting enthusiasm.

Walking into the Garden is an absolute privilege – there’s so much history there.

Jordan dropped 55 on the Knicks in 1995 and Kobe Bryant bettered that with 61 against the Knicks 14 years later; the Rangers broke The Curse and won the Stanley Cup in the spring of 1994; Frazier and Ali contested the Fight of the Century in 1971 and a rematch three years later; and anyone who’s anyone in the music world has played its famous stage.

On top of that, the venue envelops you as soon as you come in off the street.

I had the pleasure of being at the Garden watching the Rangers twice during the week before Christmas – Wednesday against Sidney Crosby and the Penguins and Friday night against John Tavares and the Islanders (both, unfortunately, losses for the Blueshirts).

I’ve seen the $1.07 billion dollar renovation that, over three summers, has completely transformed the inside of the arena into one of the most beautiful and advanced sports facilities that you’re likely to find anywhere in the world, whilst maintaining its signature low roof design inside and the cake tin-like exterior.

Inside and out, the ‘new’ Garden is undeniably spectacular, with perfect sightlines and the impressive Chase bridges that sit high over the ice to provide a very unique view of hockey.

But something was nagging me during both games. We’re talking about the Rangers’ crosstown rivals, the Isles, and the Penguins, whom no New York hockey fan likes.

And it was quiet. Too quiet.

I’ve been at Anaheim Ducks and Los Angeles Kings games, plus a Lakers NBA contest whilst out in Southern California in the last month, and I was horrified the other night to think back and to realise that those crowds were louder than the ones I was apart of at the Garden.

I went to both Rangers games with friends who’d never seen hockey before.

They’d heard about Madison Square Garden, of course – it’s one of the more famous destinations in New York City – and I was disappointed when they told me that they preferred the atmosphere at the games we saw out west.

It kills me to think that brand-new/non-traditional hockey markets have a better atmosphere than a place where hockey has been a part of the fabric of the great city ever since the formation of the National Hockey League.

It hurt more to hear it because I’m a Rangers fan and because I remember when Madison Square Garden was a place no opposition team wanted to come into.

Back when Jaromir Jagr was captaining the Rangers in the late 2000s and into the early years of this decade, the Garden crowd was imposing, even scary at times.

Opposition fans were made to feel uncomfortable, in the best possible way, because the parochial support for the Rangers was overawing.

The Rangers faithful were loud, sarcastic, biting, humorous and most certainly not afraid to voice their disapproval of its own team – a New York City staple – the officials and opposition fans at every opportunity.

As a Rangers fan, it was an electric place to watch a game. You could take someone to their first hockey game at the Garden and they’d come away a fan for life.

The first time I went in there and saw those retired jerseys, Ranger greats, hanging above the sheet of ice, I was hooked by that atmosphere, and swept away by it. You could tell that our enthusiasm lifted the Blueshirts on the ice.

Yes, the crowd had its loud moments last week, particularly when the Rangers put the puck in the net, but it didn’t last for long.

The “Crosby sucks” chants happened, of course, but they didn’t happen often. They booed him when he touched the puck…but not for long.

Not like it used to be – continuous booing that stopped only for the length of a derogatory chant.

One thing for certain is that there wasn’t the same sort of continuous noise that’s made Chicago’s United Centre such a tough place for opposition teams to play.

In the Windy City, they start screaming at the first note of the national anthem and don’t stop until well after the horn’s gone to end play. It hurts me to say it, but I will anyway – United Centre is the best place in the United States to watch a hockey game, and by a long way.

Why have things all of a sudden changed in Madison Square Garden? I think I have some idea.

I mentioned above the billion dollars’ worth of renovation that’s transformed the famous venue. For mine, that’s what’s causing this problem.

Back before the beginning of the refurbishment, you could get a pretty good seat low down close to the ice for a reasonable price – I know, because I have done so on many occasions. Not anymore.

The Dolan family, owners of MSG, have an enormous $1 billion dollar bill that’s burning a hole through their accounting ledgers – it’s a bill that needs to be paid, and paid quickly.

The easiest way to accomplish that, of course, is to raise prices across the board.

Everything is more expensive at Madison Square Garden now – you name it, it’s seen a hike.

Worst of all are ticket prices. They’ve been driven clean through the Garden’s famous roof and into the stratosphere.

Great seats in the lower bowl area are now far too expensive for your working class fan, and it’s not just tickets, but everything else you need to purchase at a game: food, drink, maybe a program, a t-shirt (or more, if you’re a tourist and want something to remember your Rangers game by), transport to and from the Garden…everything.

If you’re with a family, you’re outlaying some serious cash for the game day experience.

So, who takes over those seats close to the ice that are too expensive for your working class hockey fan? The type of attendee that every real fan dreads to see come in and take over their turf – the dreaded corporates.

It mirrors what’s happened at Air Canada Centre, where the Toronto Maple Leafs play before quiet crowds that have become infamous for being quiet and, dare I say it, timid.

At the two games I saw, conservatively, I’d say the bottom bowl was at least 80 percent corporate types. The types who see Rangers and Knicks games as ways to network and hobnob with potential business associates and generally press the flesh in a city so much a focal point of local and international business dealings of all sorts.

That leaves the real fans relegated to the nosebleed seats, which is what lessens the overall noise in the arena.

We sat in the 400s both times – not bad seats but not ice-side, either, and were surrounded by jersey-wearing fans.

Down in the lower bowl, when they bothered to arrive well into the first period, there were suits as far as the eye could see.

It’s infuriating. They barely look up from their champagne or Heinekens when the Rangers scored, and a scant few sang Slapshot with the rest of us.

The sound down there was flat. Up high, we were loud and into every hit, pass, shot and save, especially on Friday night when the Isles were in the house, but probably too far away for our noise to be properly heard out there on the ice.

Is this the end of the Garden being a feared venue for road teams?

It used to be an absolute fortress for the Rangers. Not anymore, sadly.

Can we dare to hope that once James Dolan and the powers-that-be at MSG have recouped what they outlaid for the all-out renovations they will make ticket prices a little easier for the regular, everyday fan to afford than they currently are?

It would help grow hockey, and the more people attracted to this great game, the better.

A drop in ticket and food prices and you’ll open up the lower levels of the Garden to the diehard fans, just like it used to be.

That’ll change the atmosphere inside the venue in a New York minute!

The Crowd Says:

AUTHOR

2014-01-04T12:09:43+00:00

Andrew Kitchener

Roar Guru


I mean non-traditional as in not a northern market where hockey is a little more visible and recognised by more than, say, the 18,000 who pack into Staples Centre each night. I tend to classify 'traditional' as where Original Six teams are located in America...and the entirety of Canada. I didn't mean to diss the Kings. I love watching games there and Anaheim. I saw a Kings game and a Ducks game back in November and I found the atmosphere as good as what I've ever experienced in Boston or Vancouver. Not quite as good as Chicago or New York City (when the right opponent is in town) but not many places are.

2014-01-02T18:52:54+00:00

Bob Anderson

Guest


I don't disagree with the basic premise of the article (over priced tickets, concessions, etc, at NHL games and other sports), but I would like to point out that the LA Kings are NOT a "brand new/non-traditional" market team. They Kings have been playing in LA since the 1960s. They were part of the very first group of expansion teams to expand the league beyond the "Original Six." 18 more teams have joined the league since the Kings. They have been around for over 45 years. Even the Mighty Ducks (as a Kings fan that's still what i call them, lol) have now been around 20 years. There are lamp post banners in Anaheim celebrating their 20th anniversary. Sure, Southern California is not a traditional hockey stronghold, but to be honest, I don't think New York City really is either, for example, TV ratings in New York aren't that good for hockey. Just wanting to clarify that. Go Kings! (Also, if you want to see great low cost family friendly hockey, check out a minor league game. Its great!).

AUTHOR

2014-01-01T09:54:26+00:00

Andrew Kitchener

Roar Guru


We had a proud tradition going at the Garden for a lot of years. It's a shell of it's former self now. Someone needs to start the Publicity Ball rolling!

2014-01-01T06:53:39+00:00

Kelly

Guest


What a spirited dialogue! Keep up the good work of reporting this phenomena and get your seats back :-) Athletes need to hear the roar of the crowd and the crowd needs to hear its own roar. That roar gets wins. That roar is what brought down the walls of Jericho. Spirit. Happy New Year and thanks again for the report and all the beautiful history. KC

AUTHOR

2013-12-31T11:59:42+00:00

Andrew Kitchener

Roar Guru


The Garden is still a great place to watch a game for sightlines and such. Even from the 400s, you can see the entire ice sheet and the scoreboard. Unlike some other, more cavernous arenas. The Garden's signature low roof really means that, as the old cliche goes, there isn't a bad seat in the house!

2013-12-31T05:44:41+00:00

liam

Guest


Was at the SCG the other night for the sixers & stars game, have to say the atmosphere was good for what was a lackluster match, plenty of banter from the crowd and the SCG tradition of the members refusing to Mexican wave was witnessed and booed by the other 17000 in the ground. Tickets were reasonably priced and I didn't see one suit!

2013-12-31T05:42:28+00:00

old weary

Guest


Although have not been to a Rangers game at the garden since leaving NYC nearly 4 long years ago, I thought the atmosphere was dieing quickly even before then (comparing my Ranger years from 03 vs 09) I have to stick up my hand and say I was often a suit in the 100's (sorry don't know the new seat numbering). Working very close to the Garden I would go with a number of die hard fans from work by simply picking up tickets from stub hub, normally well before face value. I am yet to go to another arena for hockey that has the same feel and intimacy - it sounds like this hasn't changed with the renovations. But even towards the end of my stint, when we finally got season tickets (in the 300's), it was very noticeable the difference between the passion in the 300's vs the mostly tourists or people that cared less in the 100's. It sounds like this has got even worse - which is very sad. I remember one time before the game we had to move from the flying puck to the blarney rock as couldn't take it any longer - separately I hope still is a great after game bar. Solving the problem by lowering the cost? I don't think that is going to happen per game, but love LOVE to see more effort to support the long term season tix holders - who's blood truly flows blue. Thanks for the article and bringing back wonderful memories (drinking from the rangers plastic cup from my first game now actually!). Now to book that flight back to NYC for the Stanley Cup! Love to see more NHL articles on here. cheers

AUTHOR

2013-12-31T04:13:24+00:00

Andrew Kitchener

Roar Guru


The AFL Grand Final is pretty much Australia's answer to what's happening at the Garden these days. Except it happens 40-odd games a season for the Rangers.

AUTHOR

2013-12-31T04:11:08+00:00

Andrew Kitchener

Roar Guru


I always used to kid with my friends that we'd never see the likes of Air Canada Centre in New York City. But we have, and I know how you guys feel now. It's depressing.

AUTHOR

2013-12-31T04:10:25+00:00

Andrew Kitchener

Roar Guru


That's because you can just about spit on the Ball Drop from Applebee's. I was there last week. Decent food, too!

2013-12-31T02:07:11+00:00

peeeko

Roar Guru


Sign of New York these days they are charging 300-500 bucks a ticket to go to TGIF and Applebee's for Nye

2013-12-31T01:35:32+00:00

Steve

Guest


Agreed, leafs fan here and it's so infuriating to see rows of empty corporate seats behind the bench game after game during the regular season, and if I wanted to go to a game it's 300 bucks for seats in the nosebleeds. Sell leafs sell!

2013-12-31T00:47:42+00:00

Jorji Costava

Guest


Same thing occurred to cricket and AFL here. Look at the grand final of AFL now. You get maybe 20 percent "real fans" attending. The one day cricket is so over priced that most cricket fans do not go anymore. You used to be able to sit anywhere with a general admission ticket. Now it is all "reserved premium seating". The wrong people are running the game.

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