Carlton need to reassess their recruiting strategy

By Adam Hallinan / Roar Rookie

Good recruiting wins premierships, and Carlton are a perfect example of why money doesn’t.

The Blues have tried to buy success with players and coaching staff in lieu of a good recruiting system in recent years. It hasn’t worked.

It’s hard to see the club improve in the next few years as their better players are entering the twilight of their careers.

Chris Judd, Jarrad Waite, 2013 best and fairest winner Kade Simpson and 2012 best and fairest Heath Scotland are all over 30 years old.

No early draft picks from recent seasons have shown enough to indicate they are going to help replace the void left by these players when they retire in the coming seasons.

Compare that with the greatest team of the last decade, Geelong, or any premiership team of the last 10 years.

Collingwood are the only team in that ten-year period to recruit players that immediately helped bring a premiership, namely Luke Ball and Darren Jolly. But the Pies also added draftees and rookies into the mix.

League leaders Port Adelaide are possibly the best example of not needing money to turn a club’s fortunes around. The recruiting in the last few seasons has been soundm with Ollie Wines and Chad Wingard perfect examples. And there was also the addition of a good coach, not just one with over-inflated credentials – remember, Malthouse was the longest serving coach at a club without a premiership in history before the 2010 premiership triumph.

In 2007 Carlton brought in Chris Judd for a bazillion dollars, and also got him a job at Visy. In the trade with West Coast to secure Judd, Carlton gave up drft picks No. 3 and 20 along with a player selected with pick No. 4 in the 2005 draft, Josh Kennedy.

Kennedy kicked 11 goals in West Coast’s thumping of GWS in round 8 and was recently named as the third best full forward in the competition by fellow Roarer Nash Mitchell.

Carlton president Stephen Kernahan recently spoke of his regret in giving up Kennedy in the deal that brought Judd to Carlton. It has seriously cost the Blues.

The teams that have been around the top of the ladder in recent seasons have been there for quite a while, thanks mainly to the performances of their recruiting staff. Geelong in particular, along with Hawthorn, Collingwood and Sydney, get A+ grades for their recruiting over the past few years. Each club has added new players through the draft, from under-18 players and rookies along with mature players from the various state leagues, and managed to stay around the top 8.

James Podsiadly, 28 years old when he was added to Geelong’s senior list, helped the Cats to an unexpected flag when most had thought their dynasty was over. Podsiadly is no longer at Geelong but they are still contenders, with younger key forwards who were drafted into the team now stepping up.

Collingwood rookie-listed Jack Frost from the VFL two years ago and he has been playing like an All-Australian full back heading into Collingwood’s first bye. Marley Williams and Sam Dwyer were also rookie listed players, Dwyer via the VFL).

At the end of 2013 Carlton added Dale Thomas at $700,000 a year from Collingwood via free-agency. Thomas missed most of 2013 with a questionable ankle injury. It’s believed Collingwood weighed up the risk of re-injury versus the price to match Carlton’s free agency offer and decided it was too big a risk.

Surely a club struggling with poor draft and recruitment strategies shouldn’t take a risk like that?

Somehow Hawthorn, the reigning premier, were able to select Billy Hartung with their first pick in the 2013 national draft, No. 24 in total. Hartung broke the record for the beep test at the draft combine, showing he has enormous endurance.

Hartung made his debut in the Hawks’ Round 7 demolition of St Kilda and racked up 23 disposals in three quarters. He also showed great poise and endurance in the Hawks’ narrow loss to Sydney in Round 8, finishing with seven disposals after replacing Cyril Rioli as the sub in the third quarter.

Carlton’s first-round selection Patrick Cripps has also played two games. He gathered 17 disposals in his first game, the Blues Round 4 loss to Melbourne, and followed that up with seven in Round 5 against the West Coast Eagles before being replaced by Chris Judd in the third quarter. He has been out of the senior side since.

These are Carlton’s first round draft picks for the past 10 years.

2013: Patrick Cripps (pick 13)
2012: Troy Menzel (11)
2011: Josh Bootsma (22)
2010: Matthew Watson (18)
2009: Kane Lucas (12)
2008: Chris Yarran (8)
2007: Matthew Kreuzer (1)
2006: Bryce Gibbs (1) and Shaun Hampson (17)
2005: Marc Murphy (1) and Josh Kennedy (4)
2004: Jordan Russell (9)
Jordan Russell, Josh Kennedy and Shaun Hampson are no longer at the club. How would you rate the performances of the others?

Murphy, the current captain, gets a definite tick. Carlton fans are frustrated with the performances of Gibbs, while Kreuzer can never stay fit. Yarran showed flashes of brilliance in his first few seasons but has tapered off. Kane Lucas is a bit-part player. Matthew Watson played five games in 2013 and only one so far in 2014. Josh Bootsma is stick thin and yet to play a game in 2014.

Troy Menzel is probably the only shining light for the Blues in the past five years of draft selection. Menzel had LARS surgery on his right knee when he was 16, and his brother Daniel has ruptured four ACLs in succession at the Cats, but as long as his knees stay together he will be a good player for the future.

It’s also worth mentioning that Sam Jacobs, star ruckman at the Adelaide Crows, was selected by the Blues at No. 1 in the 2007 rookie draft, then promoted to the senior list in 2009 with pick 72. Jacobs was traded to Adelaide for picks 33 and 67 in the 2010 draft.

Changes are already happening at the Blues. President Stephen Kernahan is stepping aside, while CEO Greg Swann is tipped to leave for the Brisbane Lions.

One of the first things on the agenda for the new president should be to ensure the recruiting team has more of a focus on drafting and nurturing talent rather than trying to buy it in from other clubs. They need to look at building a good strong list from the ground up, as the time for quick fixes has passed the Blues by.

I hope they keep getting it wrong, because there’s nothing better than seeing my team give Carlton a flogging.

The Crowd Says:

2014-05-16T05:42:39+00:00

Darren

Guest


Ronan had an article recently about bias in commentary. The good thing about this article is you are open about your bias - you hate Carlton. The problem is that your bias so obviously reflects what you've written. Process: I have belief that Carlton's recruiting is crap, go and find some data that supports theory, present as fact. There is no point debating ( macca one day you'll work this out) as both sides are just gathering data to support their respective positions. And those positions are set based on an emotional response - love Carlton/ hate Carlton - can't argue with emotion. My personal view is that Carlton now has a good recruiting strategy and coaching team and success will flow soon. But no point debating as our bias determines our response.

2014-05-15T08:13:34+00:00

Bayman

Guest


Carlo, I take your point about development - and you are right. Adelaide had Mattner, Hawthorn had Kennedy, Richmond had White. They did, and are, thriving at their second clubs thanks to being used better and having more confidence shown in them. As an aside, we have the example of Richard Tambling. Taken, I believe, as a high draft pick by Richmond he played a hundred games but failed to really impress. Adelaide then took him and, presumably, they had a reason to do so. He made no impact at all at Adelaide which raises the question of their talent spotting and their development. He was a wasted pick, as things turned out. The question is, could he have performed better, at both clubs, if used differently. We'll never know but as things stand you do wonder what Adelaide saw - and what did they expect?

2014-05-15T08:00:59+00:00

Bayman

Guest


Dalgety, I reckon the AFL owes Freo a debt of gratitude. They were the first club to really ignore the model of drafting only teenagers and waiting three years for them to develop. They took a punt and it paid off. Now every club looks at mature age players in a different light.

2014-05-15T07:57:35+00:00

Bayman

Guest


Macca, I absolutely agree with your point about big kids dominating their age group. It's a big step up.

2014-05-15T07:53:28+00:00

Bayman

Guest


The point is Gene that Pods tried out for several clubs and was rejected....until Geelong took the punt. The same Pods Geelong liked, the other clubs did not. And yet Podsiadly is now a premiership player and a respected AFL footballer. He didn't suddenly come good after arriving at Geelong.

2014-05-15T02:56:29+00:00

Dalgety Carrington

Guest


They both came in the same rookie draft Gene. Both started in 2010, Barlow was more immediately spectacularly successful, while Pods start was as a great second forward option. Broughton & Ballantyne were taken the year before as older recruits and were earlier indicators of the value of looking past the 18 & 19 year olds only model.

2014-05-15T02:42:08+00:00

Cat

Roar Guru


"Then Fremantle grabbed Barlow and an extraordinary thing happened – it turned out he could play. After that, of course, came Pods ..." Barlow was drafted to Fremantle Football Club with their first selection in the 2010 Rookie Draft Podsiadly was selected as a mature aged rookie by Geelong in the 2009 AFL rookie draft

2014-05-15T01:00:16+00:00

Macca

Guest


Bayman - Great post and on Mattner and White we might just add Laidler to that list, Malthiouse refused to play him and tried to force him ot be a forward in the VFL despite some quite obvious value and now he appears to be a regualr for the Swans! The other thing about recruiting 18 years olds is recruiting 18 year KPP, a lot of these kids have been the biggest kid all their lives and when the get to AFL level or even playing against mature bodies in the VFL suddenly they find they need some extra tricks up their sleeve other than being big, especially when you have 190cm midfielders running around.

2014-05-15T00:57:49+00:00

Carlo

Guest


Im beating a drum as loud as Macca with the compromised draft, but getting them to the team is only half the fun. If your development sucks then there is almost no chance of getting a player to play to their full potential let alone beyond. It is not any coincidence that the clubs that are the best at picking up mature talent are the same ones that have a good draft record. It is development as much if not more than recruitment.

2014-05-15T00:50:53+00:00

Bayman

Guest


The truth is that all clubs need to be on top of their recruiting strategy in this modern age of the draft and salary cap. In days of old, clubs like Carlton were simply able to produce the cheque book and buy the best. When the Blues picked up Kernahan, Bradley and Motley in 1986 they were getting proven SANFL players, state representatives all, and still only about twenty-two years old. Kernahan and Bradley were also SANFL premiership players. Kernahan, of course, was also a Carlton fan when he was a Glenelg which made it a bit easier. Now, of course, it's more likely to be an untried eighteen year old who, despite impressive physical performances at the draft camp, is still something of an unknown at the highest level. The rankings of such players continues to fascinate me given these rankings are arrived at largely based on their form and performance against other kids their own age. For years AFL recruiters believed, and spread the mantra, that anybody not picked up by the age of nineteen or twenty was never going to be picked up. They were past it. Then Fremantle grabbed Barlow and an extraordinary thing happened - it turned out he could play. After that, of course, came Pods, Puopolo was picked up from Norwood (SANFL), Pike turned up from Canada of all places, etc., etc. Let's face it, who in Melbourne would have considered Poupolo as a potential AFL player, let alone a premiership player. Hawthorn did and they got the benefit. The other fascinating 'truth' is the idea that to be any good at all a player must be picked up in the top ten of the draft - top twenty at the outside. I've lost count of the number of players who have turned out to be absolute guns but came well after pick thirty. James Hird was pick 79. Think about that for a minute. What it shows is that beep test results probably come somewhere after character, determination, work ethic, willingness to listen and improve. It also shows that not all recruiters are the experts they would have us believe. Corey Enright was picked up from the SANFL at a pick somewhere in the forties. He won two Geelong B&Fs and both in premiership years. You'd take that any day of the week. The Barlows, Puopolos, Enrights of this world were not meant to be AFL stars. But they are and they are just a sample of what can happen with astute recruiting. The talent spotter at any club, if he's really good, is now just about the most important guy there. Equally, if he's no good and doesn't really know what to look for then he's a liability - regardless of the draft position. Identifying talent, however, is a risky business. The same club which spotted Puopolo let Kennedy go to Sydney where, suffice to say, he's been a gun. McGlynn, too, has been a Sydney regular since leaving Hawthorn and Sydney have been a power in that time. In other words, Kennedy and McGlynn are not now getting games in a lower ranked team. Kennedy has a Swans premiership to his name and McGlynn would have but for injury at the wrong time. So, for me, the fascination in each and every recruit for each an every club is this; what did that club see in that player......that another club missed? Adelaide let Mattner go after 98 games.....and he played over a 100 more at Sydney, including a premiership. White may well end up doing something similar at Port Adelaide after Richmond failed to keep him. My advice to any club is this; find the best talent spotter and buy him. The rest will take care of itself. The best off-field clubs are usually the best on-field clubs. Perhaps there's a reason Carlton have been down for awhile.

2014-05-14T19:07:12+00:00

shezza

Guest


Carlton will never win a flag with sheep dogs getting cheapies out the back in Simpson and Gibbs. You don't have any "bulls" in your midfield. As a Collingwood supporter, I am loving the recruitment of Carlton. In all fairness, Carlton have sacked their recruiter at the start of this year. Go Pies!!

2014-05-14T10:20:53+00:00

Fred Basset

Guest


These rookie pundits will certainly look like a pack of mugs if the Blues keep on winning.

2014-05-14T10:16:25+00:00

Fred Basset

Guest


And you forgot to mention Melbourne has 12 flags to Geelong's paltry 9. Put that in your pipe and smoke it!

2014-05-14T07:13:48+00:00

JM

Guest


Well researched and informative article you write. Seems that Blues bashing is all the rage at the moment. Maybe you too should offer your 'indepth' knowledge and recruitment skills to the Blues recruiting department along with all the other experts.

2014-05-14T05:19:46+00:00

Macca

Guest


"What is Carlton’s biggest need right now? it is Key Position Players, in the 2010 draft we drafted 3 talls Watson, Mcarthy and Mitchell. Of these three only Watson is still around and he is not exactly setting the world on fire." This goes to the heart of my compromised draft theory, when the compromised drafts came the blues needed to get a KPP and drafted 3 in 2010 (plus McInnes too I think) but none of them worked out - yes there were others in the draft that did and the blues could of taken them but the fact over 2010 and 11 the expansion teams swallowed up the bulk of the top KPP players and the blues best pick was waht would of normally been about pick 30 instead of around pick 8 or 9.

2014-05-14T05:11:46+00:00

Macca

Guest


Dalgety - At the time of the trade I don't think the blues could of predicted what would happen to Fev after 2 years so at the time of their decision the thinking was sound. On Kennedy and Henderson, Kennedy is 27 in August while Henderson is 25 in December and Henderson can play both ends so while Kennedy would be great to have right now I don't think he is going to be that much better than the Fev/Henderson plus Lucas combo. And the blues got money out of those 2 years - they got some excitement for their supporters and W's on the board which got more sponsorship, better facilites and less debt. What have West COast got out of Kennedy?

2014-05-14T05:11:33+00:00

AR

Guest


"Collingwood are the only team in that ten-year period to recruit players that immediately helped bring a premiership, namely Luke Ball and Darren Jolly. But the Pies also added draftees and rookies into the mix." I know it's already been mentioned, but...wow. Sydney and, in particular, Hawthorn, have schooled the competition in how to recruit for Premierships...especially when you have a Norm Smith medallist called Brian Lake.

2014-05-14T05:00:50+00:00

Dalgety Carrington

Guest


What did Carlton have to show for those two years? And who would you prefer Henderson or Kennedy?

2014-05-14T04:48:02+00:00

Macca

Guest


Not sure but Fev kicked 188 goals in his 2 post Judd seasons at the blues and then Cartlon got Henderson and pick 11 or 12 for him so I don't think they made the wrong call if they did.

2014-05-14T04:44:14+00:00

Dalgety Carrington

Guest


Didn't WC want Fevola for Judd, but Carlton turned them down?

More Comments on The Roar

Read more at The Roar