Was Link too outdated for the Generation Y Wallabies?

By Harry Jones / Expert

Last year, Australia’s rugby fathers banished the outlander Robbie ‘Dingo’ Deans. As his replacement, they chose favourite son Ewen ‘Link’ McKenzie over brash South African Jake White, to wide acclaim.

Link brought the whole package. A great relationship with rugby media and liked by the scribes and pundits.

An old prop – he wasn’t a fancy pants member of Generation Y. He had claimed 51 Test caps and a World Cup. He had a square face and was tactically astute.

An attack-minded coach with a record of success at Super Rugby level.

Even his first three losses – to New Zealand by 18 and 11, and then by 26 to South Africa – were not seen as negative. He was trying. He was giving it a go.

He was affable in press conferences and plain-spoken. By going with Matt Toomua over Quade Cooper at flyhalf, he seemed to signal he was going old school. Let’s make our tackles. No craziness.

He won his first Test against the Pumas by a point, after not scoring in the second half at all.

Some might have thought that this was not a good start. But it seemed like he was a charmed man. There was no real critique for making a Test rookie his captain, and even dropping one of the Wallabies’ only world-class players, Will Genia, in favour of a journeyman, Nic White.

A real hiding (54-17) to Argentina seemed to right the Australia ship, but then a dismal effort (8-28) in Cape Town, followed by another loss to the All Blacks and then to England, meant that Link had started out with a 2-6 tenure.

He never was able to win much against another top-four team, winning one of eleven. He did string together a seven-game winning streak before a draw against the All Blacks in Sydney.

He continued to tinker with his playmakers. Kurtley Beale, his strange bedfellow, took a turn at the pivot and then made vile texts about Link’s business manager.

There were other players who were chafed by Link’s authoritarian ways. The ridding of James O’Connor, the Irish drinking saga, the oranges on the field even during big losses like the one at Newlands in 2013 and the 20-51 smashing by New Zealand were clear examples.

Generation Y lives on smart phones and spew all manner of communication constantly. I am sure these boys send much worse to each other than what has been reported.

But Link was facing troubles on the field as well as the locker room. The loss to New Zealand was profound. It was a personal loss for Link. His team laid down. They quit and hung their heads. And the floodgates opened at Newlands again. The loss exposed all manner of personal demons, en route to Argentina, where Link could not muster a win.

Link is my age. I wonder what he will do next. Perhaps he was not ready for the big stage? I wish him the best. He will fix what he needs to fix outside of the media glare.

Was it his fault? Or maybe a culture shift is just too large a job for anyone. How do we bridge the generational gap and impart old values to young men? Hopefully Michael Cheika knows.

The Crowd Says:

2014-10-23T23:08:14+00:00

HarryT

Guest


For me, Harry, two classic Gen Ys are Quade and SBW. These guys contrast the quality of management in the WB and AB camps. Having the same management they set out what they wanted to do with their careers to their governing bodies. Japan, boxing, NRL and back to rugby. Remember that Gen Ys like to be challenged and they thrive on change. The responses they received were starkly different. Quade's contract was stalled for nearly a year, and his CEO, who was also moonlighting at Echo at the time, told him that it was the Wallabies or nothing. In contrast, SBW was accommodated, on the proviso he return to rugby for the RWC and the Olympic Sevens. There are many other examples of the AB approach to modern management. The WB management style has all the characteristics of that which is dealing with veterans (people born before 1945). It is a serious joke. And really, given the quality of the people on the board and also Pulver's new media experience, you have to wonder what is going on. Many on here think that Cheika is a hard man who will take no rubbish and who represents all the old traditions of the sport. They are so wrong. If I could be so vain to quote my previous post he is 'a dedicated, creative, focussed leader who cares about them (the players) personally.' His clashes with NSW rugby and the ARU are clashes of generational management, and the Gen Y players are left no doubt who side he is on. Just ask Kurtley. The good news is that despite the ARU I think we can look forward to the likes of QC, JOC, Izzy and KB playing at their peak come the RWC.

AUTHOR

2014-10-23T13:47:48+00:00

Harry Jones

Expert


That's true, but there are some serious cultural shifts that come with some of this. Read a novel or autobiography from 1800 and the main character can barely say "I" or name a feeling. Then in 1900, some introspection. In 2014, it's emoji city all day long!

2014-10-23T12:30:51+00:00

RobC

Roar Guru


The smear Im referring to is insinuation of media etc his leadership capability is lacking. The other, more personal smearing adds to it. You are then taking his grumpy appearance, as you mention above, and inferring that he is not able to adapt to a younger generation. Again. As I said. He took a ramble of Gen Ys and took them to SR championship in two years. Unless you know the guy personally and have experienced him as a coach - its baseless speculation. In fact you should speculate the opposite on grounds of what he did with the Reds Gen Y

AUTHOR

2014-10-23T12:05:15+00:00

Harry Jones

Expert


Cheers, digger yes, I think a 65 year old can coach 20 year olds just fine it's just tricky once it goes wrong...

AUTHOR

2014-10-23T12:04:31+00:00

Harry Jones

Expert


Agree. That's my point. (Headline and article chopped up more than usual--and published about 3 minutes after I posted it, so maybe they really wanted to go with the Gen Y angle).

AUTHOR

2014-10-23T12:03:35+00:00

Harry Jones

Expert


Nah. Even if Link had something--maybe even just a weird friendship--with Di, that's not my point at all. It's about being a relevant leader who can inspire the team he is given (in business or sport) to rise above mere self-interest and seek noble, abstract ends, unified. And I think that gets into culture, therefore language, and it's difficult sometimes with old school and young kids... I like it; I think I can adjust and relate, but I have no idea if I could do it with cocky world class athletes.

AUTHOR

2014-10-23T11:58:12+00:00

Harry Jones

Expert


These are generalisations, as we all know. but there is a problem with self-absorption

AUTHOR

2014-10-23T11:57:19+00:00

Harry Jones

Expert


At some point, you have to tell a talented lout: NO. Let's see if Cheika can do it.

2014-10-23T08:56:15+00:00

Starchild

Guest


Ok stray cat settle down. Take your ritalin and have a good nap.

2014-10-22T23:42:27+00:00

Buk

Guest


Thank Harry, interesting article as always.

2014-10-22T23:17:31+00:00

HarryT

Guest


As an aside, the academics classify the baby boomers as the 'me' generation which will shock most on this forum. Just think JON.

2014-10-22T22:06:39+00:00

RobC

Roar Guru


Last week, RT? No mate. Had plans to be there, had to take care of things on the opposite side of the equator. Too bad. Missed my last opportunity to watch an EM led team, and their scrum live.

2014-10-22T22:00:51+00:00

RobC

Roar Guru


Its about smear. And you fell for it

AUTHOR

2014-10-22T21:57:19+00:00

Harry Jones

Expert


I think it's about the coach. The leader. I can speak to Gen Y, and I know I have to adjust when I speak to older people. Adapting style. Link seemed very grumpy to me. But maybe that's unfair.

AUTHOR

2014-10-22T21:55:05+00:00

Harry Jones

Expert


Great link, RT!

AUTHOR

2014-10-22T12:15:56+00:00

Harry Jones

Expert


Great post! Yes, all of us have to adapt to the Selfie Generation; to manage them

AUTHOR

2014-10-22T12:09:45+00:00

Harry Jones

Expert


Agree It's a delicate balancing act

AUTHOR

2014-10-22T12:08:32+00:00

Harry Jones

Expert


Haha! Link is just post modern Hooper is post post modern

2014-10-22T11:04:30+00:00

Alex L

Roar Rookie


Quite a few coaches similar in age or older than McKenzie are successful in Australian sports today with Gen Y players, and McKenzie himself was pretty successful with a similar age group of players at the Reds. The Wallabies is just a really tough outfit to manage right now.

2014-10-22T09:01:11+00:00

HarryT

Guest


Wise words bb.

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