Australian rugby is going down the Shute

By RobC / Roar Guru

There was a time when a Snickers bar cost 20 cents, and a pack of cigarettes cost two dollars. A time when the Brisbane Rugby League competition had the lion’s share of the best players in the world.

The BRL’s Winfield Cup was fierce, with heated battles both on and off the field.

Legends were forged in this inferno. Redcliffe Dolphins produced greats like Arthur Beatson. What seemed then like a million miles from Redcliffe, another bayside team Wynnum-Manly Seagulls produced Gene Miles, Greg Dowling, Wally Lewis and Bob Lindner (who previously played for the South Magpies).

Trevor Gillmeister, ‘The Axe’, emerged from Norths Devils, as did New Zealand great Mark Graham, and Kevin Walters. The other Walters brothers played for the Ipswich Jets with Alfie Langer.

We loved watching our heroes running onto the paddock. The running, the fighting, tackling, then more fighting. There was mud, blood, scars, stitches, fists flying. No hand bags. Real punches. Priceless!

But it was not good enough, especially after winning the State Of Origin. We wanted our own team. The Broncos were formed with a mission to raid New South Wales, to take their trophy – and we did!

But there was a cost. The traditional Brisbane league community was annihilated. Almost overnight we had 70 years of history wiped from our daily lives. But the BRL was dying a slow death anyway.

There was some gain. We could watch our best (and generally fairest), playing with each other. Also, we had a new enemy – in fact there were more enemies, everywhere! Not just from Sydney, but also Canberra, Newcastle, and Melbourne.

All these teams relinquished their local cups of glory in exchange for bragging rights to be the best in Australia. After a coup d’état and a truce, the National Rugby League has become a market which generates over $300 million a year. It is a treasured institution, entwined in eastern Australia’s social fabric.

Rugby union is a shadow of this. It is a crying shame, considering there is approximately the same number of registered adult players in both codes.

This has to change.

Firstly, like other successful codes, rugby needs a national trophy that beats all trophies. Just like Highlander, there can only be one.

Secondly, we need more than 160 players representing the national code, locked behind a pay-TV firewall. A good number is 500.

The Hospital Cup and Shute Shield are fine trophies, but it’s time for something better. Australian rugby needs a national trophy.

The current NRC is a mere tail that wags on the end of a five-headed dog slurping from five bowls.

Super Rugby is the Orthrus twin head of the Wallabies, charged with guarding the international interests of the ARU and closed-circuit entertainment.

Besides, this is not about the ARU. This is about states. It’s about their players, their coaches, and managers who want to be the best in Australia, and emerge from behind their cups.

The best from each of the state should challenge the others weekly – just as teams do in NRL, AFL, and A-League.

The A-League is a particularly interesting example. It has risen from turbulent and humble beginnings to become a proud national institution in less than 10 years.

A true National Rugby Competition should run concurrently with the five domestic competitions, thereby relegating them. Only then will Australian rugby (which is domestic rugby) start to realise its true potential.

Otherwise, it may end up dead and thrown down the chute for real – just like the BRL.

The Crowd Says:

AUTHOR

2015-02-18T12:16:38+00:00

RobC

Roar Guru


Col, Im here to listen to you, considering you are adamant and emotional invested. That is why I laid out my understanding above. Which numbers did I ignore. Was it the number of league players ie 250K vs 300K? - RFL itself said its under 250,000: http://www.therfl.co.uk/the-rfl/about_the_rfl - That includes players, officials. They also added volunteers - So I hope you can understand why laid my numbers differently to yours, which is not sourced. Are you able to confirm if UK league is taking share from Union in terms of players and viewers? Or other way around? Is UK league is widely available ie FTA? Im sure each player, code and nation take their sport seriously. Let me explain what I mean when I say serious: Minnow states like the ones you mentioned do have the number of players or the cash generated. Actually, the comparison I make is ARU being similar to AFL. And NRL similar to RFU. in any case, ARU makes a lot of money actually. Even after wasting it trying to prop up plastic Oz Rugby teams, which is what we people are complaining about.

2015-02-17T11:45:32+00:00

Col Quinn

Guest


Robc Reiteration of usual rubbish. SportsEngland has reasonably accurate figures, which I gave you and you ignored them. There have been two Super League clubs in financial trouble. How many premiership Union clubs, in England, have gone to the wall. I'll give you a hint more than seven but less than nine. The financial troubles for sporting codes, in England, is widespread and it is due to the economy of the country. Tell the Canadians, Serbs, Cook Islanders, PNGians, and others that their Rugby League is not serious. By the way the RFL make a profit each year. Does the ARU?

AUTHOR

2015-02-17T10:41:10+00:00

RobC

Roar Guru


As far as I understand it, the situation in league in UK is the same of Union in Oz: - UK league has 250K+ players. Union 2 million - UK league clubs seem to suffer financially - UK league growing, but the share of the oval ball market is shrinking - UK league cannot be watched in FTA - League is seriously played only by UK, Australia and its satellite countries I think there is no disdain towards league in Australia. Its a popular sport. Just about every Rugby fan has a league team that they support (emphatically). Actually the popular disdain is against Rugby Union here in Oz - boring, slow, for weaklings etc

2015-02-17T04:29:09+00:00

Col Quinn

Guest


I don’t know where you get this dwindling stuff from but the registration of people playing, i.e. engaged in a weekly competition, Rugby League in England has risen from around 200, 000 in 2004 to now over 300,000 in 2014. There are now teams throughout England and if the number of people playing Rugby League nines and Tag, in the England, was included the figure would be much higher. The questions that should be constantly asked in these forums are “Why the continual put down of Rugby League”, “Why promote old and seriously questionable attitudes to Rugby League” or to paraphrase the late NZ Prime Minister “Is the distain shown to Rugby League a remnant of the class and social divide that still occurs in the UK and is disappearing in Australia”

AUTHOR

2015-02-16T13:15:43+00:00

RobC

Roar Guru


cheers Clipper, thanks for the info.

2015-02-16T10:38:49+00:00

hog

Guest


Yep sounds like the IRB, shove a stadium in Denerau 3 hours away from your main population base.

2015-02-16T10:19:42+00:00

Eddard

Guest


Bakkies, you said that Australian rugby couldn't compete because of the Euro and the Pound being stronger currencies. The rest of your points are fine, but that point is wrong. Currency has little to do with what's occurred over the past couple of years. And if anyone is benefiting from recent fluctuations in currency it's actually the ARU because the SANZAR broadcast deal is negotiated in US Dollars and the US Dollar has got stronger against basically every currency in the past year. And I agree with your 2nd paragraph. But the ARU are set to almost double their broadcasting income from 2016. And unlike in previous cycles, this time they won't be splitting that money among more teams. In the next deal expansion into Asia and South America will likely ramp up further and this will bring more money. The situation isn't as dire as you suggest.

2015-02-16T02:31:56+00:00

clipper

Guest


RobC, what is say is absolutely true, but would say Soccer is the one that is snuffing out league in England - Rugby still doesn't have a big presence úp north', but Soccer has taken over - helped by immigration of course. League never really got out of its M62 corridor - when it tried with London it was a dismal failure - don't think Rugby had much of an influence. Train without a station makes a good point about NRL teams in the PI - I think league people like to overstate the league connection there, it's small compared to Rugby, although there is talk of a Rugby Stadium at Denarau in Fiji funded by the IRB.

2015-02-16T02:23:48+00:00

Bakkies

Guest


There are infrastructure issues there as well. The Super League remains a tv sport yet has a pathetic salary cap around the £2 million mark. The AP's is around £5 million in comparison. Clubs have been hit with administration and constant restructuring.

2015-02-16T02:17:40+00:00

Bakkies

Guest


Even now they haven't attracted bids from BeIN, ESPN and Eurosport the other networks that aren't part owned by Murdoch.

2015-02-16T02:09:18+00:00

Bakkies

Guest


You're still spouting bollocks and clearly don't get it. Your argument is misguided. It clearly affects player wages in Australia and the money that is going out is going to the wrong players. You only have to look at the exodus of forwards in recent years. These players also have longer career spans yet Aus media, support and unions see that they are on their last contract in their late 20s. The Tahs are deluded about getting Douglas back given the peanuts he was on and Leinster aren't paying him a large whack for an overseas player. Props where there has been a significant exodus are highly valued in Europe even poor to average props like Dunning and Kepu can get contracts yet the Aus Rugby public wonder why the ARU struggles to keep promising props which sends them back to square one. They are clearly underpaid in Australia it's even more important with specialist props required on benches. Aus Rugby has to get better at valuing players and putting more commercial value on the loss maker that is Super Rugby to generate income that could lead to a salary cap increase which works in Europe and has allowed England and France to increase their salary caps. A €3.7 million salary cap with unbalanced pay towards certain positions is not enough. The dollar is getting weaker against the Euro and Pound which makes the ARU look even more paltry. They have also reduced the number of central contracts and the value of them.

2015-02-15T22:31:45+00:00

Eddard

Guest


And there you go again talking as if rugby was once at the level of rugby league and aussie rules. Rugby's a lot bigger in Australia than it was 20 years ago, in every measurement. Super Rugby isn't the reason it's not as popular as Rugby League and AFL.

2015-02-15T21:59:18+00:00

Train Without A Station

Roar Guru


Katipo, you have to consider commercial realities. You say Sanzar refuse to include a PI team in TRC or Super Rugby. But where is the $$$$$ to support these teams going to come from? The countries lack the commercial strength to support teams for this tournament. It would require all 3 Sanzar nations to take losses in order to include them. People can talk all they want about the PNG team in the QLD Cup, but how long will this last when the team is unable to financially sustain itself? There will never be NRL teams in the pacific islands because of the reason rugby has not included them.

2015-02-15T21:56:19+00:00

Train Without A Station

Roar Guru


You have to consider though, that the lack of alternative bidders merely consolidated Murdoch's bargaining position.

2015-02-15T21:03:41+00:00

Train Without A Station

Roar Guru


If the Shute Shield is such a hit and there's so many fans to treat with disdain then why are clubs going broke? How do you expect a competition which is unable to financially support itself to be sustainable? There is no interest in broadcasting it by any paying network and for years the ARU subsidized this. You live in an alternate universe.

2015-02-15T20:59:36+00:00

Train Without A Station

Roar Guru


Typical Shute Shield knucklehead that thinks Australian rugby revolves around 12 semi-pro teams in metropolitan Sydney, despite the fact this these clubs are such a small footprint in the participation landscape.

2015-02-15T19:51:52+00:00

Eddard

Guest


Bakkies, the miscomprehension is yours. I said in the general economy, not in rugby. The average wage in Australia is higher than the average wage in France. European rugby isn't stronger because of the Euro or Pound. Clearly the European salary caps are higher but as it stands the ARU can compete through top ups and the Wallaby jersey. No need to raise the white flag yet.

2015-02-15T12:56:51+00:00

Conor

Guest


Squirrel The ABC has stopped coverage of the Shute Shield because it has sold all its outside broadcast vans nationwide as a result of budget cuts. It will no longer be telecasting any sports including state-based Australian Rules competitions or women's sport such as the W League Football or the WNBL basketball. So stop your weekly bleating about the ARU and be thankful that Fox is telecasting (at least this year) the second year of the NRC.

2015-02-15T12:52:18+00:00

Katipo

Guest


Hi There is trolling. But to be fair league is more popular in NZ now than it has ever been. It's also making in roads in the Pacific Islands partly due to Sanzar's failure to include any PI teams in TRC or Super Rugby. My perception is that Rugby Union administrators are asleep at the wheel. And they lack entrepreneurialism, innovation, vision and leadership. Rugby administrators ought to be very worried about the growth of league and soccer in Australasia. Rugby Union is losing the war of the football codes.

AUTHOR

2015-02-15T12:37:59+00:00

RobC

Roar Guru


Yes there is. MRD CTE being a related issue.

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