AFLW and an action-packed footy pre-season

By mds1970 / Roar Guru

The coming of AFL Womens has transformed the pre-season period. We’re now in footy season from the beginning of February.

AFLW has gone better than anyone could have imagined. The highlight was the opening night, as the gates of Princes Park were locked and some great TV ratings came in.

And over the subsequent weeks, we’ve seen plenty of interest in the women’s games.

The AFLW comp was founded on humble beginnings. Just seven rounds, shortened quarters, even a smaller ball. The money on offer is modest. But already the speculation is around of extending the season in future teams, and at some stage to admit more teams when the talent pool of players expands enough to justify it.

Entry is free, and the fans are enjoying the experience. The likes of Melbourne’s Daisy Pearce, Adelaide’s Sarah ‘Tex’ Perkins, Brisbane’s Sabrina Frederick-Traub and the Giants’ Amanda ‘Fridge’ Farrugia are developing a following that no female player of the game could ever have imagined.

It was a master-stroke to start the AFLW competition with clear air. The week after the international cricket, Big Bash and the tennis were finished; a relatively quiet time in the sporting calendar.

The AFLW was given its own window to start the season, and the footy-starved public lapped it up.

Every game has been televised on Fox, with one game per week on free-to-air.

The ratings have been respectable enough for a start-up league in humble origins. But the one thing they haven’t got right is the free-to-air game selection in Sydney and Brisbane.

It’s disappointing that the Giants have yet to appear on free-to-air in NSW, and the undefeated Lions haven’t been shown free-to-air in Queensland. And yet Collingwood and the Western Bulldogs have already been shown three times.

During the regular AFL season, games are swapped so the local teams are shown on free-to-air. Even during the AFLW competition, this happens in Adelaide.

Melbourne can have the Magpies and Bulldogs on free-to-air. But in Sydney, they should be showing the Giants as their weekly game. And the Lions should be on free-to-air every week in Brisbane.

After two weeks of the AFLW, the footy pre-season calendar then expanded as the JLT Series got under way.

Pre-season has had many changes of format over the years, but has settled on the current model where each team plays three games.

Each team’s first two games are spread out over three weeks; before every team’s third game will be played on the one weekend in mid-March.

With every game televised on Fox, for the last two weekends and next; between the JLT Series and AFLW, there’ll be ten footy games shown. In the mid-March weekend, a whopping 13 footy games will be televised.

To squeeze them in, we’ve had some early starts to games. A 12 noon game was played at Blacktown in 32-degree heat. We had a morning game last Saturday, and there’s more to come. And a Friday 5pm game in Blacktown this week.

For JLT Series games, members of the men’s’ teams can get in free dependent on capacity. Non-members have to pay. And members need to pay to guarantee their place in what are often small grounds.

When AFLW games are played as curtain-raisers to JLT games, the JLT rules apply.

Friday 5pm in Blacktown isn’t ideal. It’s a long way from where anyone works, traffic and public transport access is poor.

It’s going to be a scramble to get there in time.

It’s a double-header. GWS Giants play Melbourne in an AFLW game, before the Giants take on the Swans in the JLT Series. But with such an early start after a working day, we can expect to see a very small crowd when the AFLW game gets under way.

Even Giants AFLW members, who have paid to support the women’s’ team, will have to pay again to guarantee entry to the free AFLW game. It’s not ideal.

If there is anyone who supports AFLW but not the men’s comp or who is a women’s member but not a men’s member, then they have to pay. It’s not ideal.

Although in practice, you should be right getting there for free men’s members’ entry. Last year the Giants played the Swans in a JLT game at the much more accessible Drummoyne Oval, a ground with less than half the capacity of Blacktown. And Drummoyne wasn’t full. I’ll be amazed if Blacktown sells out on Friday.

And this is one of only two AFLW games to be played in Sydney. For anyone wanting to support women’s footy in Sydney, having such an early start on a working day cuts many people’s ability to get to games in half.

The Giants also play a game in Canberra, but only three home games is a very short season.

The only overlap between AFLW and the regular AFL season is AFLW grand final day. At this stage, it’s not been determined where the grand final will be.

The MCG has been mentioned, as a curtain raiser to the Essendon versus Hawthorn game. But with Bombers and Hawks members, AFL members and MCC members having already accounted for most of the seats, supporters of the women’s teams would be rendered virtually invisible in isolated corners of the ground.

Ground signage would be Essendon’s sponsors, with the majority of fans in attendance supporters of two clubs who don’t play AFLW.

Although with Adelaide and Brisbane in the top two, there’s every chance the grand final could be held in Adelaide or Brisbane. At least that would lead to the AFLW fans having their own venue and their own fans in prominence.

For this season, that’s the only overlap. But if the AFLW competition was ever to be extended, it would increase the overlap with the regular AFL season.

A longer AFLW season would be good. As the standard, interest and money in AFLW increases, it’s likely to happen over time.

But it would be disappointing if AFLW was to be sidelined to poorer timeslots where supporters would struggle to get there or be overshadowed as curtain raisers to matches between other clubs.

It’s a tough juggling act between the AFLW competition and the JLT Series. Weekends in the next few weeks will see more games than a typical weekend during the regular AFL season.

But for the footy tragics among us, including myself, it’s a time of optimism. And how good is it to go straight into a full-on footy season at the start of February!

The Crowd Says:

2017-03-05T08:16:58+00:00

Gyfox

Guest


Mark - I hope you noticed the attendances for NRL opening round......crowd average = 12,500. And FTA viewing in Sydney on a wet Thursday night was down 10%. Meanwhile over in little old Adelaide 12,000 turned up for AFLW!

AUTHOR

2017-02-28T21:50:20+00:00

mds1970

Roar Guru


In terms of comparing JLT Series crowds, most clubs have only played one game; so it's too early to say there's any definitive data. With different venues used from year to year, there's not really any reliable form of like-for-like comparison. AFLW has no numbers from previous years to compare to, being a new competition this year. Certainly the first couple of weeks went better than anyone could have hoped for - the lockout at Princes Park caught everyone by surprise. No doubt there was some novelty factor there, and we don't yet know what the "normal" support level is. The AFLW's exclusive window was only two weeks, with the JLT Series coming in after that. Running the two competitions concurrently has no doubt split the audience, especially when games are being played at the same time. It is a juggling act - for example, two weeks ago GWS Giants' women's team was playing at Blacktown while the men's team was playing a JLT game immediately afterwards in the country. It wasn't physically possible to attend both, even if you wanted to.

2017-02-28T13:29:33+00:00

Ben

Roar Guru


Well said Mark. Talking with logic. Unfortunately, it won't get you far around here.

2017-02-28T13:12:40+00:00

Gyfox

Guest


Fake news! In fact all codes were down last year. NRL has been sliding for past 12 years & A-league is pathetic this year. Same overseas - EPL & NFL both making headlines in January for their low attendances (which surprised me as I read newspapers in London & US). Even if AFL attendances were down it would only be a very small %, given that AFL average = approx 33,000. 4th highest in world!

2017-02-28T09:48:42+00:00

Mark

Guest


I'm sorry to interject into the love fest but you do know the AFLW ratings have fallen off a cliff. About 80% of viewers have dropped off since round one. Not only that but the mens game ratings and crowds are down on last years also. It appears the AFL faithfull are voting with their remotes.

2017-02-28T08:14:30+00:00

Avatar

Roar Guru


Looking back at that defeat for the Dees, it doesn't look that bad at all given where the Lions are at the moment. The match between the Crows and Lions this weekend will be the one to watch. As we all know, not much is expected from the Giants' women's team this year given the injuries to key players (the latest of which, Mai Nguyen, will miss the rest of the season with an ACL injury) but at least they have played well in at least two of their four matches including the draw against Freo where they were clearly playing to win and not just to play well.

AUTHOR

2017-02-28T05:47:39+00:00

mds1970

Roar Guru


Melbourne were shocked to lose their first game; to not score after the thunderstorm was not good enough. But they've put that behind them to win 3 in a row. Friday night won't be easy for the Giants. But hopefully they can put up a better performance than last week.

AUTHOR

2017-02-28T03:15:32+00:00

mds1970

Roar Guru


The Giants got the NSW AFLW license by default - the Swans didn't bid; while the Giants were willing to jump in and made no secret of their desire to be involved. But it's been a successful venture by the Giants, even though they are yet to win a game. It's seen 2,000 people sign up at AFLW members, and a healthy book of sponsors get on board. The Giants have gone into women's sport in a big way, also fielding a team in the Super Netball league; and have generated some good support there. In terms of publicity and enticing new members, the Giants have done well so far. They've already got a record membership of close to 15,500; and we're still a month from the first home game. Still a long way to catch up to clubs that have been around a lot longer, but this is from a base of zero in 2010.

2017-02-28T02:33:32+00:00

Avatar

Roar Guru


"It’s disappointing that the Giants have yet to appear on free-to-air in NSW, and the undefeated Lions haven’t been shown free-to-air in Queensland." The Lions have a free-to-air game this weekend against the Adelaide Crows, while the Giants have to wait until the final round to be given FTA exposure when they play the Western Bulldogs in Canberra. But I agree with you on that point; whereas the interstate clubs get shown into their respective markets in the AFL, the same needs to be applied to the AFLW so as to maximise ratings and team support. Otherwise, there's Foxtel (which I cannot afford) and online radio, which I have retreated to while I've been overseas. Also: "We had a morning game last Saturday, and there’s more to come. And a Friday 5pm game in Blacktown this week." The game against the Lions was played in the mid-afternoon. On a side note, the Giants were never going to beat the Lions but IMO it was a pretty disappointing performance overall. Melbourne this weekend won't be any easy; I tipped them to finish in the top half of the ladder (not necessarily reaching the GF though) given they and the Bulldogs were two of the pioneers of women's football.

2017-02-28T00:10:01+00:00

clipper

Guest


I think that it was better for AFL that GWS got the AFLW team and not the Swans. The Swans are already the most attended team in Sydney, with by far the most members. Having a team wouldn't have made that much difference, but has given GWS a lot of publicity and may entice a few more members.

AUTHOR

2017-02-27T23:32:37+00:00

mds1970

Roar Guru


Absolutely it will. I've written a couple of articles about AFLW, and have always maintained that it was designed as a relatively low-key competition in small beginnings. But even the AFL would be surprised it's started so well. All five mainland states are represented; and the clubs all have a higher proportion of locals than their mens teams. When the pool of talented players grows, more teams will be added. I know that Richmond, West Coast & St Kilda are keen.

2017-02-27T22:38:01+00:00

Gyfox

Guest


Excellent articles & points of view, MDS. Most significantly, it is a true national competition that is not dominated by Melbourne clubs. Sure to get bigger & bettter

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