The A-League is too good to be this bad

By Mike Tuckerman / Expert

If an A-League game was played in a multi-purpose venue and no one was there to watch it, was it really a proper football game?

Thank heavens Melbourne Victory are at home to the Western Sydney Wanderers in the pre-Melbourne Cup holiday fixture tonight, because less than 40,000 fans filed through the gates for the other four A-League fixtures this weekend.

That’s despite Melbourne City hosting Sydney FC in a top-of-the-table clash, Newcastle Jets being afforded a rare primetime fixture, old foes Perth Glory and Adelaide United going head to head at the revamped nib Stadium and Brisbane Roar enjoying the chance to make a statement against the Central Coast Mariners at home.

And it’s a problem because, like it or not, metrics count. More fans inside the ground means a better atmosphere, more impressive TV broadcasts and a bigger chance of more cashed-up companies pledging their support.

At the moment we can’t even get so-called football fans to do that.

It’s not just attendance figures that are worrying.

Saturday night’s TV ratings were – to put it mildly – shocking. An average of just 54,000 viewers tuned into One’s coverage of the Jets versus Wellington Phoenix in front of a virtually empty McDonald Jones Stadium.

That’s about half of what the match of the round used to average on SBS – a network that was frozen out by Football Federation Australia because too few people were supposedly watching over on Viceland.

So what happens now that no one is watching over on Network Ten’s second channel either?

The late Saturday night kick-off between Perth Glory and Adelaide United didn’t fare much better over on Fox Sports, leading former Reds chief executive Grant Mayer to tweet, “Just not sure they got it right with the schedule”.

Scheduling! It wouldn’t be the A-League if it wasn’t a persistent concern.

No surprise, then, to see the Newcastle Jets follow up a home game against Western Sydney with another home game just six days later.

(AAP Image/Darren England)

Sydney FC recently played three home games in a row. Meanwhile, Melbourne Victory will get their contractually-obliged five home games at Etihad Stadium out of the way as quickly as possible, playing all five of their first home games at the unloved venue before decamping to AAMI Park.

They’ll also play a home game at Simonds Stadium in Geelong. A Paul McCartney concert means Brisbane Roar will take one of their home games to Cbus Stadium on the Gold Coast.

It’s not the worst thing in the world to play A-League games out of regional venues, but all the chopping and changing means loyal supporters never get the chance to settle into a regular match-going rhythm.

And on the evidence of the first five rounds of the season, casual fans no longer seem interested.

It’s worth, however, putting some of these numbers into perspective.

The ‘weather-affected crowd’ of 6,258 – as the Newcastle Jets called it – was decidedly small, and comes on the back of the Newcastle Herald publishing a passionate pre-season call to arms.

But it’s worth pointing out that a dismal crowd of just 12,293 turned up at Canberra Stadium for the Rugby League World Cup clash between Australia and France on Friday night, suggesting Aussie sports fans aren’t turning out for anything in particularly large numbers right now.

And compared to the dying days of the National Soccer League – just 1,433 fans watched the Jets take on the Kiwi-based Football Kingz when the two sides met in the Hunter in December 2003 – the A-League is a veritable hotbed of passion.

We just need a little bit more of it from all quarters to help get through a disappointingly subdued start to the season.

Because negativity begets negativity, and the A-League can ill-afford to get caught in a downward spiral from which it has no hope of returning.

The Crowd Says:

2017-11-07T23:55:21+00:00

clipper

Guest


Post Hoc, while I agree with your post (and you should add the NRL had to give out thousands of free tickets to Juniors for the GF and even then couldn't sell it out), I don't think you can call the Bledisloe cup the biggest Rugby Union match of the year, especially when the Wallabies haven't won a series for ages.

2017-11-07T23:09:17+00:00

RandyM

Guest


Is north QLD really feasible in summer, do you have any idea how hot it gets up there, even at night? Do competitions in the middle east and countries along the equator run over summer?

2017-11-07T22:21:35+00:00

Post_hoc

Guest


Anon Pretty poor trolling, but lest play along. The AFL couldn't sell out ANZ for the two Sydney based teams in the best AFL competition in the world. In fact one of those teams couldn't even sell out there own 24,000 seat ground. And this is the biggest and best AFL competition in the world. The NRL couldn't sell out ANZ for the Grand Final of the biggest and best Rugby League Competition in the world. The Wallabies couldn't sell out ANZ for the biggest Rugby Union match of the year against the All Blacks, ie World Champions. So I think I am starting to see a pattern here, and it isn't associated (pun intended) with Football.

2017-11-07T22:12:56+00:00

Post_hoc

Guest


All very interesting points. As for your 'joint ventures', I know that here was a lot of talk at the time helped by the fact that Lyle Gorman was GM of Cronulla Sharks that a 3rd team based out of Shark Park. This allowed the ground (which is owned by the Sharks) to be used all year round. Supported by the Leagues Club next door and the housing development which is being used to upgrade the stadium. Not a bad deal and one that could be used in other areas so maybe a Cowboys backed venture could work. Wollongong and South Coast would be interesting but may end up being more Mariners like, which is not a bad thing and we do need those levels of clubs, but don't expect a mega club. Canberra has the issue of the place being empty over Summer, many people flee Canberra. If the rumors were true, you could move Wellington tomorrow and it would have no impact on the structure of the competition, you could then increase by two and then increase by two again. 1 x Qld (brisbane, FNQ) 2 x Victoria (surely Victoria could support 4 teams. That means Victorians have 4 home state games I'm obviously thinking another Melbourne team and possibly Geelong. That should get some good crowd movement. That leaves 1 more place, that last place I just don't know

2017-11-07T21:11:00+00:00

Paul

Guest


Doesn't help that 'One' is now transmitting standard definition rather High Definition either........... Often wondered why crowds aren't encouraged to the TV viewing side of the ground - would make the TV pictures look better. Even better to have the active supporters there as you can often hear them, but all you SEE is a half empty stand of non-active supporters.

2017-11-07T12:05:49+00:00

Ken

Guest


What a great idea at least we would see what's happening with all teams in the A league .might be able to follow it then .are you listening David Gallop ..no point in having it on pay tV no one has it to watch it.

2017-11-07T11:57:16+00:00

Ken

Guest


Stick to your aireal ping pong .you have no idea what your talking about .

2017-11-07T09:57:58+00:00

chris

Guest


I preferred his "how not to kick a ball" avatar

2017-11-07T07:58:17+00:00

Johnny J-Dog

Guest


I'm a regular Roar attendee. But it costs about $100.00 to go with my elderly father. I've stopped going as their football is unwatchably bad.

2017-11-07T07:21:34+00:00

Redondo

Guest


Anon As Tony Jones would say "I'll take that as a comment..." Or in other words "we'd all like not to have been here for the last few minutes listening to your ill-considered, factually dubious, clumsy, and, humourless ranting - please go away now".

2017-11-07T07:10:49+00:00

Redondo

Guest


Rick - my post wasn't really a counter-argument, more a fantasy intended to highlight how absurd reductive generalisations can be. Certainly winning is a factor in attendances - but it is a factor that particularly influences non-core fans. Everyone loves a winner - for a while anyway. But my fantasy claim that it is the sole reason behind good crowds is as simplistic as saying playing entertaining football is the answer (which is what you seem to be suggesting). Entertainment is so subjective. For some Ronaldo is entertaining, for others he's a showboating individualist who, despite the goals, spoils every match he plays with his self-aggrandising performances. I've sat in the crowd at Old Trafford and heard the unprintable comments from ManU fans about Ronaldo - and that was when he played for them. For some Messi/Barcelona teamwork is sublime entertainment, and for others it's a monotonous tiki-taka grind punctuated by moments of brilliance from Messi. Increases and decreases in crowds have multifactorial causes. It could be winning/losing, scheduling, style of play, quality of play, quality of stadium, atmosphere at stadium, weather conditions, competition from other events, presence or absence of particular players, negative/positive publicity (comp, team or event), transport, changes in regional demographics etc etc. The real issue for the A-League is for each team to build a solid core of fans who attend regularly, season on season, and who aren't much affected by the factors listed above. Those fans have a variety of reasons for supporting a team in a local league even though it's not the best team or league in the world. I can't be bothered repeating the list but, again, the combination of factors is complex. I, for example, enjoy watching my team play in the A-League far more than watching lumpen contests involving anonymous EPL/La Liga/Serie A teams outside the top 3 or 4. And games between the top 3 or 4 regularly disappoint in the same way that last Saturday's Sydney v City game disappointed. And for me, my enjoyment of the A-League is a lot about the sport, with the A-League as the pinnacle of the game in Australia. Some of your other comments are simplistic as well. Advising the A-League to follow the AFL model and ditch ideas of pro/rel ignores one promising route the A-League could take to advance itself i.e. connecting better with the huge player base in Australia. The relationship between the A-League and the player base is complex as well, but can't be ignored in A-League planning. Restricting the A-League to its current franchise model would be a tough gamble to take. The model is working for the US MLS but they have a far larger market and a wide spread of well-populated cities to rely on. The A-League doesn't have that. Re marquees - your comments are way off the mark. Players like Broich, Ninkovic, Castro, Mierzejewski and similar are high quality footballers, several of whom have played many times for good quality national teams. Your comments about only watching the best are hard to fathom - how do you tell what's best? It's so subjective and, in any case, how far into the grey areas of 'bestness' are you willing to wander in your viewing habits? You seem to be an EPL fan but I am not alone in saying the EPL, for the most part, is second rate and boring. Even the curiosity value of watching Mooy in the EPL can't keep me watching most Huddersfield games. Burnley v Stoke at 1am...hmm - not likely. Re local players - a real conundrum for the A-League is that until it reaches a certain level of success the A-League can't stop the drain of local players to better-paying overseas leagues. Currently there are around 200 Australian men playing overseas, and around 150 of those are aged 25 or under. Until we can stop that drain, the only way to maintain the quality of the A-League is to import players. Good recruiting brings players who are young enough to make good contributions to the league. This season the set of imports looks unusually good. Sometimes an import works and sometimes it doesn't, but it's a necessary feature of a League that faces worldwide competition for talented local players.

2017-11-07T06:14:50+00:00

Nemesis

Guest


"The Socceroos are about to play two of the biggest matches in Australia’s history and there’s no buzz. ANZ Stadium won’t sell out." Excellent. I prefer if Football remains a niche sport for The True Believers, so I never have to be anywhere near people like you from The Great Unwashed. I don't want you, or your family, or people you associate with, anywhere near me when I'm watching sport.

2017-11-07T05:44:34+00:00

clipper

Guest


You can't just pick and chose which figures you think are bollocks and which are fairly accurate to suit your argument - it's a flawed system. If anything I think the AFL figures in Sydney are underestimated as oztam figures are collated from all over the city and averaged out and we all know most fans are from the east and north, thereby watering down the ratings. In fairness though, it should be noted that this match was a finals match and therefore not comparable to a normal match, most H&A matches wouldn't get near that figure.

2017-11-07T05:37:58+00:00

punter

Guest


The moon is made of cheese, don't get confused.

2017-11-07T05:35:56+00:00

clipper

Guest


The interest maybe there but dollars may not be. There is only so much spare entertainment money for the average Sydneysider - I would think the Socceroos would get first preference.

2017-11-07T05:13:04+00:00

anon

Roar Pro


Johnny Warren was a little premature in his "I was right". The mid-2000's was merely an outlier -- not the dawning of a new age. Soccer in Australia is experience reversion to the mean. I like soccer, just not second-rate soccer played by teams conceived by marketing gurus. No history, fake identities. The Socceroos are about to play two of the biggest matches in Australia's history and there's no buzz. ANZ Stadium won't sell out. Soccer is in serious trouble in this country. Media won't overpay for the rights next time around.

2017-11-07T05:04:53+00:00

Sydneysider

Guest


Nice trolling Anon.

2017-11-07T04:58:08+00:00

Nemesis

Guest


If the ALeague doesn't appeal to you that's an even greater joy for me. Whenever I see people like you talking about the ALeague I tell them: Go Back to Where You Came From.

2017-11-07T04:44:03+00:00

Boban Fett

Guest


The only regional town in WA that apparently has a ground up to A-League standards is Broome, and tourists won't go there for an A-League game because the A-League happens when Broome is having its wet season

2017-11-07T04:30:58+00:00

anon

Roar Pro


I tried to give the A-League a go last year by gambling on matches. I haven't watched a single game this season. Last match I watched was the Grand Final and I can't even remember who won. Sydney wasn't it? I know it was held at the SFS because they couldn't get a big enough crowd to hold it at ANZ Stadium. The competition is completely underwhelming and second rate. Teams with no history, no identity, merely marketing creations, with rosters filled with players who can't cut it elsewhere in the world. They would be better off creating something along the lines of what Carlton had in the late-90's. A joint venture with the footy and soccer club. Have the Port Adelaide Magpies soccer club. Fremantle Dockers soccer club. Collingwood soccer club. Also, bring back the ethnically aligned teams. Having a Greek club, Croatian club, Italian club is divisive but there's no other way to have passion in domestic soccer. At least the result means something to these people. Having ethnically-aligned clubs also helps generate excitement and passion in non-ethnically aligned clubs like the Brisbane Roar or Perth Glory because all of a sudden you want to beat the Greek club, or the Croatian club because they take the result so seriously. It's funny seeing grown men get upset over the result of a game.

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