The Russian bear roars

By Jesse Fink / Roar Guru

Besiktas Ismail Koybas, left, fights for the ball with CSKA Moscow Milos Krasic during their Champions League soccer match in Moscow, Russia, Wednesday, Sept. 30, 2009. AP Photo/Sergey Ponomarev

While the Australia 2018-2022 bid might have taken some succour from the withdrawal of Mexico from the race for hosting the World Cup, there looms a significant event on the horizon that will pose a whole new challenge: the official launch of the Russia 2018-2022 bid by the Russian Football Union before the October 10 Russia Vs Germany World Cup qualifier at the 80,000-capacity Luzhniki Stadium in Moscow.

On the day there will also be a conveniently arranged tribute match to Lev Yashin, featuring veterans from Germany and Russia including Lothar Matthäus.

Something to warm the cockles of Franz Beckenbauer’s heart.

The World Cup-winning captain, of course, is a member of FIFA’s executive committee, the body that decides who gets what.

Significantly, the Russians have enlisted the help of Andreas Herren, formerly FIFA’s director of communications, who worked for years as Sepp Blatter’s PR flack/apologist, and US-based marketing group Helios Partners, which worked with the Russians to secure a successful bid for the 2014 Winter Olympics for the city of Sochi on the Black Sea.

The choice of Helios was approved by Russian prime minister and Clayton’s dictator Vladimir Putin.

Combine this with the world’s most wanted coach in Russia manager Guus Hiddink, a national team on the rise (Russia is placed sixth in the FIFA rankings, a remarkable turnaround from 1998, when it was ranked #40), a Euro 2008 semi-final finish, a domestic league that has produced a UEFA Cup champion in Zenit St Petersburg, and an economy that released a clutch of dodgy oil and gas oligarchs into the European football ownership circuit and you have a formidable opponent.

In my opinion, Russia is the real sleeper candidate for 2018 and is advantaged more than anything else by history: extraordinarily the world’s biggest country has never hosted a World Cup.

Significantly, its chief rivals from Europe – Spain and England – have.

With six stadia already suitable as approved World Cup venues, there are plans to build nine more and name a total of 14 host cities. An impressive spread. Government funding has already been secured.

Australia 2018, by contrast, is a study in bureaucratic dithering and only five stadia meet FIFA requirements. A minimum of 12 must be nominated by December.

Most of the host cities will be on the eastern seaboard – concentrated in NSW and Victoria – with doubts about whether any games will take place in South Australia and Western Australia at all, subject to funding for stadium rebuilding/expansion.

More and more the Australia 2018-2022 bid looks quixotic, a view I’ve held from the beginning, while conceding that we are an outside chance for 2022.

Frank Lowy’s hubris and mortality is compelling it forward, of that I believe there is little doubt, and he deserves a World Cup for what he has given football in Australia, but right now I’d rather see all that money spent in shoring up the crumbling foundations of the A-League.

A World Cup might be a nice way to remember Lowy when he’s gone, but I’d rather still have an A-League in nine years time.

Wouldn’t you?

The Crowd Says:

2009-12-10T01:56:37+00:00

Realfootball

Guest


Absolutely agree, Pip, but would add that it wasn't just about cash, but also about public relations. I have already argued this in other posts. There's been a much broader, longer term and multi faceted game plan in all of this. In those terms, which would require a whole article to analyse, I would say that it has already succeeded. I think the bottom line, politically, is this: there is no significant long term international commercial benefit for the Federal Government to support any code other than football. Only football opens international doors. The Federal government now understands this, and the commercial and strategic benefits of having a viable international football presence are crystal clear. This, above anything else, will ensure long term, active government support for the World Game in this country. Federal money for sport is under siege, as we have seen from the Olympic funding furore. Football has now assured its future funding.

2009-12-08T08:50:08+00:00

AlexMilic

Roar Rookie


Its either the Russians or us that will get the WC maybe even Qatar they have allllottttttttt of money and Sepp Blatter loves his $$$$$$$$

2009-10-03T06:13:56+00:00

Matt

Guest


Russia won't have a timezone problem being the largest nation in the world. The furthermost Russia will go is playing games in Kazan. There economy is very strong(2cnd in Europe) the country has grown very prosperous under Putin and Medvedev so they seem very capable of hosting 2018. 2018 is between the English and the Russians. Australia is aiming for 2022, 2018 shouldn't even be an idea.

2009-10-02T07:49:34+00:00

Pippinu

Roar Guru


It' not important whether Australia will or will not host 2018 or 2022. We were never, ever, ever going to get within coo-ee of 2018. 2022 remains a possibility, but nothing more. Why isn't it important? What was important from the very start was getting Rudd to believe it was a possibility - which Lowy and the FFA achieved. Step 2 is to get Rudd to invest $1 billion in new infrastructure. That's the bit that's proving more difficult. As soon as Rudd starts to understand that we don't stand too much of a chance - that will be that - and it will be back to square one. Actually hosting the event was a secondary consideration - getting the cash upfront was the real driver.

2009-10-02T07:26:04+00:00

James

Guest


I was one of those millions watching....but I do not see your point. People our age (i'm in my late 20's btw) watch sports which we like...domestic leagues weeks in weeks out, and the odd big event. I am not a massive soccer fan but I will whatch the World Cup (regardless of whether Australia is in it or not). I will concede Australia do not need to host it...Permit me to rephrase: I think they should certainly qualify for it. And to do so, the Australian team need exposure to the best leagues in the world...hence Pim's refusal to use any A-league "stars" unless all other avenues are exhausted. So its a catch 22....to do well internationally, our best player MUST leave these shores (and hence the A-leage will suffer as a result).

2009-10-02T06:51:36+00:00

AndrewM

Guest


James you are a tool as well mate. We don't need to host the WC for the league to do well here.. Let's just make that point.. Sure the league will get a massive boost if we do host it, but is not something required to be successful. Just remember 2006, millions of Australian's watching SBS at 2am in the morning WEEKNIGHTS.. Unheard of, and will continue in South Africa and any other WC in any other time zone.

2009-10-02T06:32:42+00:00

AndyRoo

Guest


The Wallabies at the last world cup which they went is chances of winning (they were also runners up in the last one) got out rated by the Matildas. I can see the Wallabies winning more games (this year has been unusually bad), and I can even see the VRU team doing ok but I think the horse has bolted in them trying to match the Soceroos for support regardless of wether they qualify for 2014. The Tahs then the Reds would have to win the next two Super 15 trophies to really get Rugby on track.

2009-10-02T06:25:07+00:00

James

Guest


The Asian Cup...confeds etc are fine...but they are a loooong way behind the prestige, appeal and drawing power of the world cup. As for RU...all it takes is for the Wallebies to start winning again, and for the Socceroos to falter (i.e. not qualify for the 2012 Word Cup), and the tide could turn. A super 15 team in Melbourne taking off would obviously help RU's profile too in the country's second largest city...

2009-10-02T06:14:55+00:00

AndyRoo

Guest


Ok you sound like a different person now. Much more interesting response. There will still be things like the Asian Cup and Possibly the Confederations cup bringing over the South American, African and European champions which are big draws. How is Rugby Union is going to regain some forward momentum? I can't see the Wallabies overtaking the Socceroos ever again. It's also become pretty apparent this year Football is always going to be a distant third behind the big two on a week in week out basis domestically.

2009-10-02T06:01:11+00:00

James

Guest


Hence my previous post...can Australia wait that long? 2022 is still a long way away, but at least we would have the knowledge that Australia is going to host it...and milk that for all its worth. If Australia misses out on 2022 (which I believe they will), then its a loooong time before they award the 2026....could be another decade...and it will be back to the bad old days for the sport in this country. Sure it will always exist of course...soccer exists everywhere...but it will probably give back its spot to Rugby Union and settle back to 4th in order of the football codes.

2009-10-02T05:59:49+00:00

AndyRoo

Guest


Lookout James there's a football fan behind you who want's to eat your children!! Run!!! By the way dil Russia is in Europe

2009-10-02T05:55:48+00:00

James

Guest


Being near the most populates time zone means jack when most of that population is 3rd World. Europe definitely for 2018, followed by USA for 2022 and Russia by 2026. By that time, soccer will no longer exist in this country. And that is the greatest fear of all posters on this thread.

2009-10-02T02:58:44+00:00

rojack

Guest


You can probably argue that winning the bid would boast A-league as well. So it is win win. But completely agree with Brian, it is Russia vs England. No bearing on aust's chances for 2022.

2009-10-02T02:50:26+00:00

melbvictory87

Guest


man the a-league is not that bad. do some marketting, change your rip off prices in brisbane and listen to your fans then all will be well. and for gods sake change the stupid seating arrangements in the telstra dome

2009-10-02T02:35:09+00:00

Brian

Guest


AndrewM - I would love to agree but can't The US have 16 ready-made rectangular stadiums that could host WC games tommorrow. Compare this with the problems the FFA is having with the South Australian and Western Australian govts. The US also has 300m western consumers to support a WC, we have 20m. They're TV times are perfect both for South America (where football is a religion) and more importantly Europe. A 2pm kick-off in the US is prime time viewing in Europe. This is why the 1986 & 1994 WC finals were daytime matches despite the heat. Asian TV influence is growing but the big cash is still in Western Europe. Prime-time in Europe is around 6am in Australia and that cannot be changed. As I said in my post I do agree Russia are competing with England and have no bearing on our chances. In fact FIFA have stipulated that the hosting confederation is inelgible for the next two cups so if its Europe in 2018 and N America in 2022 Asia pprobably will be a shoe in for 2026. A long way off but unfortunately probably our best bet, even then what about China.

2009-10-02T00:00:14+00:00

AndrewM

Guest


Brian, Why are the US raging favorites? Give them 2026 i say. Europe>Asia>NA They already hosted the WC. Russia has massive problems in terms of voilence, regular riots between football fans etc, but isn't russia part of europe? meaning that the race is really between england and russia.. Not Australia... Confederations cannot host back to back WC's. Australia really does sit in the box seat as far as I can see, never having hosted the WC, being in Asia's time zone , the most populated time zone in the world , has to tick all the boxes.

2009-10-01T23:38:15+00:00

Brian

Guest


Clearly one of 2018 or 2022 will go to a UEFA acountry be it England, Spain or Russia. I predict England due to the cash FIFA would make but irrespective of who it is not both WC will go to UEFA so Russia's bid has no bearing on Australia's chances for 2022. The 2022 race is between USA, Japan & Australia with the US raging favourites. Incidentlly the Russians biggest impediment is actually their location. FIFA would need to award them a "UEFA" World Cup without easy access for supporters from the football world's heartland of Western Europe.

2009-10-01T18:43:42+00:00

Freud of Football

Roar Guru


It's interesting that you note the size of Russia. The vastness of Australia is definately a problem for a WC bid, you can't expect the world to come and then fly between games in Melbourne and Sydney, the infrastructure isn't there for that sort of influx of people but then again, you can't ask them to make a long long long bus ride either. This is probably Russia's biggest negative, being so big there isn't going to be games across the country, that'd be logistically impossible of course but one thing of note which shouldn't be forgotten is Russia's corruption. Supposedly bribes amounting anywhere between 10-20% of their entire GDP change hands each year. It is well known that a lot of deals are done under the table and I wouldn't be surprised if this was an advantage to them. Look at the way Chelsea has been run since Abramovich came in, he sees a problem, he throws money at it until it's no longer a problem, it's an attitude prevalent amongst Russia's super-rich and elite and don't think Messrs Blatter & Beckenbauer won't be looking for some pocket lining.

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