What to expect from the new leadership model

By Paul J / Roar Pro

Rugby League chief executive David Gallop answers questions at a media conference. AAP Image/Paul Miller

The highly anticipated rugby league Independent Commission has finally been agreed to by all parties and will commence in November this year. Here are some changes rugby league can expect from this new improved leadership model.

1. Negotiate a far better TV broadcast deal.
In 2007, when the NRL negotiated the most lucrative TV broadcast deal in rugby league history, some fans thought it was a great achievement. It took only 12 months for the AFL Independent Commission to show just how poorly they had actually done.

When rugby league negotiates its next TV broadcast rights deal in 2013, things will be very different. They will sell the ‘product’ separately, i.e. regular season, final series, State of Origin, Internationals, Toyota Cup.

They will offer these individual products to the highest bidders from all the FTA networks and Foxtel. They will have a fixed season schedule and should enjoy favourable changes in the anti-siphoning laws.

2. Negotiate prime time local FTA coverage for the Storm (and then The Western Reds).
The network executives at Seven and Ten do not continue to show Swans and Lions games prime time in Sydney and Brisbane, despite the poor ratings, because they are passionate AFL fans (although some of them may well be).

The reason network executives at Nine refuse to show Storm games prime time in Melbourne is not because of some evil conspiracy to destroy rugby league.

Seven and Ten show those games prime time because the AFL negotiated a TV broadcast contact that forces them to do it. The NRL did not negotiate this for the Storm. This will change with their next TV broadcast rights deal.

3. Expand to Perth and Central Coast in 2013-15.
A couple of years into the new NRL TV broadcast rights deal, the NRL will expand the competition to 18 teams.

They will go to Perth for the same reason – and with the same attitude – that the AFL has gone to Western Sydney. It will be a long, expensive process, funded by future broadcast deals, but well worth the effort.

It will allow the NRL independent commission far greater leverage for future negotiating with the networks when they have teams in Australia’s four biggest cities.

Central Coast is as much about reconciliation as expansion.

They are leading all other bids, are in rugby league heartland, and their inclusion will correct the injustice of the dreaded super league war that outed a foundation team in the bears.

4. Raise club grants and the salary cap.
The increase in revenue will be spent by providing increased equal grants to all clubs and allowing an increase in the salary cap. This will allow more players to stay in the NRL, as opposed to going to Super League or rugby chasing the almighty dollar.

There is some defence for the NRL negotiating so poorly with the networks in 2007. There were only 15 teams (the Titans were an unproven commodity).

The ratings weren’t quite as good as they are now (there was no Toyota cup coverage on Foxtel or Monday night football for example).

The NRL was run by the spiteful marriage of News Ltd and the ARL and not an Independent Commission.

The NRL had not yet been shown by the AFL Independent Commission (who were shown by the NFL independent commission) how to screw the networks at the negotiating table.

So much relies on the next TV broadcast rights deal. This time around, rugby league will have the knowledge and the leadership to get it right.

The only bad news for fans?

You will have to wait another three long years before the next broadcast deal begins.

The Crowd Says:

2010-04-20T07:59:10+00:00

JamesG

Guest


Anyone advocating that a PNG enter the NRL need to understand a few things. 1. How do they ADD value to the TV contract? They dont and yet will they be entitled to a slice of the NRL/TV revenue pie? Of course not. Just because they love league doesnt mean they deserve a team in the NRL, the sums just dont add up for a start. 2. How can PNG compete for Aussie players?!?! They can't because no Aussie family will want to relocate to the chaotic Port Moresby. Hell, if Canberra struggles to attract star players from Syd or Bris then u can imagine PNG would have zero chance. Id have serious safety concerns just visting the shops for milk! 3. Other cities before PNG - Perth and Adelaide have a combined 2.7 million people. To expand to PNG before these places would be insane. Indeed NZ has over 4 million ppl and one NRL team, they deserve a 2nd perhaps one day...

2010-04-16T09:01:40+00:00

Crosscoder

Roar Guru


There will not be an announcement either way by the NRL,until the negotiations for the next Tv contract are concluded.they cannot negotiate until 2011,only get expressions of interest ATM,else ch9 and Fox would sue. Wishful thinking? doubt it.Speculation? more so. Chances ? If i was a betting man,would put some hard earned on it happening. Using the GC as an example they were told at one stage,no chance,you missed out .A couple of years later they were in.

2010-04-16T08:10:01+00:00

B.C Queenslander

Guest


There appears to be a lot of speculation about NRL expansion on this site, but I am yet to hear anything official from the NRL. We have known for quite some time that the AFL is putting 2 new teams into the comp soon, but only here do I read about NRL expansion into W.A, PNG, NZ, CC. Is all this talk of expansion just wishful thinking or is it real?

2010-04-15T12:02:18+00:00

Col the Bear

Guest


he has been public in saying he does get a little worn down over the years from Bears people when they come up to him and constantly say "when are you putting the Bears back in.". he said he has heard that quite a lot over the past decade..even Mark o'Meley confronted on that before he went to play overseas,, yes we learnt from last time.. when it come out saying there won't be expansion, at the end of last year, we just went on as if there would be.. we learnt from 04/05..because it's logical, it has to happen, and a good business would know that...

2010-04-15T05:15:02+00:00

Crosscoder

Roar Guru


Col the Bear I notice Gallop has become a bit of a "rebel" of late.Is this a case of the shackles gradually being removed,in time for the iC. It wasn't that long ago he stated expansion will be off the agenda blah blah....then it was it is difficult to schedule a full season. He is to me,starting to sound like real foreman material.

2010-04-15T05:11:16+00:00

Crosscoder

Roar Guru


Bay35Pablo I was reading somewhere think the SMH,that Gallop stated one of the pre requisites of the new TV contract,was a full year scheduled in situ at season's start.About time i say. I will not commit to a season ticket,because I know only 5 rds in advance.I would, if I knew in advance and could arrange to a degree my social life with my better half(well at least some of the time LOL). Gee I hate monday night matches when it is hissing down rain.You know its a weekday(bad vibe)and wet (even worse vibe).

2010-04-15T00:26:58+00:00

Bay35Pablo

Roar Guru


One thing the IC has to do in any new TV deal is allow the draw to be set out for the whole season, rather than allow Nine to pick which games they want played when. Every other sport does this, and it creates uncertainty for all. For example, I want to go to Tigers games later in the year and need to lock the leave pass in with the missus and my mates' missuses, but don't know which day it is on so we can't plan very far ahead when to do it. For AFL, Super14 or HAL I could lock it in. Similarly for work, if I want to organise a corporate box for clients, which needs to be done well ahead of time, difficult to do when you don't know when the game is on!

2010-04-15T00:18:56+00:00

Bam Bam

Roar Guru


I think we could have more than 20 teams, but that would take conferencing and that seems to be the way to go, I don't like relegation all that much, but it may be needed since a tv deal probably couldn't support all the teams, but the perfect result would be CCBears, Perth Reds- than CQ and PNG, than Wellington and Brisbane again/Western Corridor.

2010-04-15T00:08:40+00:00

Bam Bam

Roar Guru


I also think that the tv deals coming to a close around the same time as the 2 largest codes may work out to be counter-productive for the codes. Think about it, competition. I want a Big Mac because that's all I can get, but when HJ's moves in I can have a Whopper instead, well I may go for that since they are selling cheaper. And now Macca's is pushing the Big Mac by selling it cheaper. etc, etc.

2010-04-14T20:56:52+00:00

chris

Guest


With TV money being the main income for Pro Sports does torrent sites and free live sport action not cause a threat to the likes of the NRL and AFL with fans getting rid of there subscription services and just watching it for free on the PC ????

2010-04-14T11:07:46+00:00

Paul J

Guest


Col From what i've read the ARL have agreed to the IC, in principle, and the target start date is Nov this year. No current members from the ARL or News can be a commissioner, the ARL and News will nominate 4 commissioners each and both parties must agree to the commissioners nominated. There will be 18 votes for any change to any amendment (the 16 clubs plus the QRL and the NSWRL).

2010-04-14T08:56:39+00:00

Col the Bear

Guest


as they said the other day, it appears gallop broke party line by publicly endorsing The Bears and the Reds..

2010-04-14T08:53:23+00:00

Col the Bear

Guest


EP, I don't think they can field an U/20s side until you have an NRL licence.. In 2007 the NS Bears were told in no uncertain terms that we weren't invited into the toyota cup comp. for the 2008 inaugral season and we had been there since day 1 in that comp.another kicking to the Bears which went unnoticed by many.. and our jersey flegg players were out on a limb, with no where to go.. some got picked up, but others ended up in Jim Beam cup or lost back to their park footy teams..Reds will have to field a NSW cup side probably.. they did field a Jim Beam cup side for 2 seasons until this year when they fielded a SG Ball side(U/18s)

2010-04-14T08:23:48+00:00

Billo

Guest


The NRL has to become a national competition, meaning that it has to have teams ultimately in Perth and Adelaide, as well as more teams in Queensland (CQ, Sunshine Coast and Logan) and New Zealand and, ultimately, a team in Port Moresby. The NRL has better expansion prospects than any other code, if it manages them well. If the NRL is going to bring Perth into the competition in 2013, it has to go to work now on ensuring that the Perth club is fit for purpose when it plays its first game, and it has to ensure that the TV deal ensures that live FTA coverage of the NRL goes into the city, as well as Melbourne and Adelaide. The main reservation I have about the Independent Commission is David Gallop being its chief executive. In his current role, Gallop seems more answerable to News Limited than to anyone else. The conflict of interest looks crazy to me. So will Gallop break with News Limited when the Commission is set up? If I were an NRL club I would already be worried about granting News Limited final bidding rights several years ahead, and unless Gallop is going to quit his involvement with them, I don't see the Independent Commission working.

2010-04-14T06:48:07+00:00

Col the Bear

Guest


all good CC as long as Arko stays out of it...Quayle I don't have a problem with but Arko and his Manly connections is something I and many others can't cop...

2010-04-14T06:44:46+00:00

Col the Bear

Guest


It's all good JT...just keep out there and keep promoting the CCBs.. sign up as many members as you can, because thats what the NRL are looking for, they want to see paid up members..and for 20 bucks, your laughing... 1200 paid up members in just over 4 months...but we want thousands more and the push is really on.. just go to our website and get the whole family to become members.. I have signed up 22 of my family members..they all want the CCBs up and running..the sooner the better..

2010-04-14T06:41:03+00:00

Crosscoder

Roar Guru


I guess real comparisons for Tv contracts should be based on NRL being shown nationally(not the current situation) as the AFL is currently doing so now. Should the NRL crack a national TV viewership,then I can't see why the deal all up be close to the magic $1b ($200 pa),if the AFL can crack $1.2b over 5 years.Throw in the Tv ratings for the NRL in regional NSW/Qld which involve over 3million residents,sand there is a compelling argument. Wellington ATM is a question mark.The flow on effects and implementations as a result of the Sparc Commission in NZ,must be a shown to bear fruit,before Wellington getting the nod.At one stage a wealthy Belgian based brewer wanted to back the Orcas.i have heard of nothing since. The IC has been agreed to by all parties involved in rl administration.The implementation date is November 2010. Will it be a magic wand? No.Gallop has also stated so.Will it streamline administration and avoid duplication and save a couple of million per annum to be spent on other urgent needs ?yes. Will News ltd being out of the partnership equation help? The perception of conflict of interest will be removed,in Tv negotiations and off field incident reporting. According to Roy Masters,there are sponsors holding back ATM ,due to a media organisation having a financial interest in the game. Quayle,Arthurson think the IC is the way to go,that is a plus.Having high profile people on the board,gives the game a tad more prestige,than it currently gets. The iC's first duty is the TV contract,2ndly ensuring all current clubs are financially viable and the grants increased to match an increased salary cap.If it achieves a more than successful outcome on both these issues,then it would be deemed worthwhile.

2010-04-14T06:18:47+00:00

ilikedahoodoogurusingha

Guest


Agreed Scott...everyone seems to be talking up an improved TV deal, which I am sure there will be; but lets not forget that News is going to have some board members on the IC....I am sure there will be a lot of influence from them. So how much the improved deal may be, may be influenced by News anyway.

2010-04-14T06:00:14+00:00

Emperor Penguin

Guest


GWS is completely artificial. Nothing about the joint is natural development, where the Reds have been trying to get back in the NRL for a long time now. The GWS will be a financial burden on the AFL, where the Reds will be fairly independent. The Reds will probably start up with several WA juniors in their first grade side, as they field an SG Ball side now, which will feed a Toyota Cup side in the near future which will be the basis of the NRL side. Compare that to the very fake GWS outfit. That and there are a few WA players already in the NRL which may be encouraged to join the reds. I think Central Qld doesn't have a centralised population to support an NRL side yet though. Much better to look at a SE Qld side thats a satelite city of Brisbane first. Eg, Ipswich/Logan, Sunshine Coast, Redcliffe. CQ is something to look at in around 15 years time.

2010-04-14T05:57:13+00:00

JT da Costa

Guest


The central coast bears have been doing everything possible to make sure their bid is the one that 1stly stands out. No one can dispute that fact. While we have a mascot and brand to work with being the Bears, it essentially establishes two fronts working towards one future on the central coast. The history associated with the bears and the exciting prospect of shoring up one of leagues true heartlands. Combined with a great long term business plan that includes getting sponsors, which we have then of course involving community businesses, which we have and and most importantly of all reaching out to the average, everyday rugby league loving fans of the community and representing them as well as the old north Sydney bears adoring fans who never lost hope. That's all with a beautiful unique stadium, an ever growing fan base and a catchement of juniors. We have Internet marketing with facebook tweet and centralcoastbears.com.au, radio advertising and television advertising with our ad, David fairleighs and ofcourse Greg florimos tv appearances. We have offices set in erina and a proposed leagues club as well as the exisiting norths leagues. 10 years of dedication and hardwork. Through every adversity thrown at this prospect, here we are still standing and fighting, the red and black coming back on the central coast.

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