Aussie Rules still our favourite spectator sport

By Mark Young / Roar Guru

Just before Christmas, the Australian Bureau of Statistics released the results of an extensive survey they did on our attendance at sporting events. The results offer a fascinating insight into our spectating habits and also pose some questions as to why they are so.

The information was not gathered from any sporting bodies or official crowd numbers, rather from analysis of over 14,000 surveys completed at private residences in the ABS ‘Multipurpose Household Survey’.

It asked how many times the respondent had attended or competed in a sporting event over the past twelve months, excluding school or junior sport.

So what were the results?

Here they are:

Australian Rules is our favourite spectator sport
2.8 million Australians aged 15 years and over attended an Australian Rules game during 2009-10 – and many of these fans went to a number of games. It has nearly a million more spectators then the next closest sport – horse racing. Australians clearly love to watch the big men fly.

The Barassi line is no beat up.
Australian Rules is the number one sport in Victoria, South Australia, Western Australia and Tasmania but not in Queensland and New South Wales, where it is fourth and fifth respectively. Rugby league is the clear number one in both those states but languishes elsewhere. (Victoria seventh, WA tenth, SA and Tasmania both twelfth).

Horse and motor racing loved nationwide
While the number one sports are our beloved ball codes, close behind in every state and territory is horse and motor racing. This is especially surprising since official attendance at some of these events have allegedly so often been filed in the ‘fiction’ section (V8 Supercars, I’m looking in your direction).

Football rose as cricket and rugby fell
The report compares a similar survey in 2005 and identifies changes, in particular an increase in attendance at football matched by a decline at the cricket and rugby. Football is especially popular in NSW, where it’s the third highest attended sport, and any gloom for rugby is lightened by the fact it is number one in the ACT.

It’s all about rich young country folk
When the ABS looked at the most frequent attendees at sporting events, they found that the younger you are, the more you go, with attendance declining with age.

A similar trend was found with income, with the higher the income the greater the attendance. Finally, people who live in regional areas reported more attendance then those living in our big cities. This last stat was particularly surprising when you contrast the variety and quantity of great sport in our capital cities to what is on offer in the bush.

Northern Territory: Where sport is king
Approximately 38 per cent of New South Wales residents attended a sporting event as a participant or spectator last year.

This rate increases in each other state and territory up to the ACT at 49 per cent, Victoria at 49.5 per cent, and our new home of sport, the Northern Territory, where 59 per cent of the residents went to watch at least one sporting event during the year. Across Australia the figures was 48.8 per cent, which really underlines the pivotal role sport plays in our lives.

The fillies are at the fillies
Most sporting events are a place full of blokes, with about twice as many males to females at Australian Rules, league, union, football, cricket and motorsports.

If you want to see more ladies, you could start by going to the netball or tennis, but your best option is to go to the horse racing, attended by huge numbers of the fabulous and much sort after 18-34 year-old demographic!

Our most hardcore fans are at the court
Finally, the sport which boasts the greatest number of spectators who go multiple times is netball. A staggering 40 per cent of their spectators report attending more then six games in a year, more than the fans of any other sport.

Even more impressive is that it this highest level of repeat fans amongst both female and male fans. Tennis, racing and cricket have the highest percentage of fans that only attend once a year.

There is a lot to ponder and plenty to talk about with this report.

The Crowd Says:

2011-01-18T19:24:58+00:00

OzFootballSherrin

Roar Pro


FIUL - re the labour force. It's widely reported that the average 'career' in the AFL is only around 3 years. There's massive turnover. Many kids who enter the system as age 18 and may have had one or two injuries and were still developing physically or importantly socially and mentally, have been harshly cut from lists because of the requirement to 'churn' that the current system includes such that it promotes the draft. The clear point at present is more of these types of players are getting a second chance, and being seen to warrant it too. That's actually a good thing. It also good from the 'list age' perspective, because, we were seeing just too many way too young sides running around, such that I often wondered if an AFL team with 19-20 yr old key position players would be able to last a season in a 'real' 'senior' league.

2011-01-14T00:52:00+00:00

Redb

Roar Guru


Not a chance! :)

AUTHOR

2011-01-13T21:55:33+00:00

Mark Young

Roar Guru


Hi MLF I remember those years, My suspicion was always that the ARL was going to reach a SuperLeague through attrition. Aiming for five Big Sydney Teams (Manly, East, Canterbury, Saints and Parramatta) playing seven big regional teams (Perth, Brisbane, SQLD, NQLD, Newcastle, Auckland, Canberra). It seemed to be pretty clear from the start that 20 teams wasn't sustainable. And then the real SuperLeague came along and all hell broke lose! But yes, some wild times with huge scores.

2011-01-13T11:32:55+00:00

Art Sapphire

Guest


Deflecting again Pip. Integrity can not be bought at the Christmas sales.

2011-01-13T11:29:41+00:00

slickwilly

Guest


murmurings coming out of euro leagues about the disruption a winter world cup will cause domestic leagues mirrors what the afl argued - will local soccer fans attack the epl et al for taking a stand in the same way they went after the afl - will be interesting to watch

2011-01-13T11:17:19+00:00

MyLeftFoot

Roar Guru


Are you going to go through the 37,000 at an average game and tell me what each are thinking during the game?

AUTHOR

2011-01-13T11:04:19+00:00

Mark Young

Roar Guru


I couldn't agree more! Thanks for commenting Mate

2011-01-13T07:13:24+00:00

NF

Guest


Thanks MLF for the insight a 2nd Brisbane team would of being great if they were a tad more competitive and given more time but that's life not everything goes to plan.

2011-01-13T05:44:53+00:00

Art Sapphire

Guest


Where is the integrity in this remark? Last 12 months proved the complete opposite.

2011-01-13T05:22:40+00:00

MyLeftFoot

Roar Guru


Are people obsessed about that? You shouldn't be influenced by these sorts of forums. In the AFL heartland, when we buy our memberships, go to the footy, we're only thinking about beating the opposition out there in front of them. When you're in the moment, nothing else comes into it.

2011-01-13T05:14:56+00:00

jamesb

Guest


in america, the big four, NBA,NHL, Major League Baseball and NFL all seem to be working in harmony. For some reason here in Australia we have this :thing: of who is the number 1 sport. The important thing I always say is for young kids to take part in sport, any sport, kids shouldn;t be pigeon holed into one sport. Also I want every sport in this country to realise its full potential. You want to watch NRL,AFL, and Super rugby in the winter, and in the summer,you want to follow cricket, NBL and a-league with horse racing and motor racing all year round. You want all sports to be working in harmony. Yet for some reason we are obsessed as to who is the number 1 sport in this country. Ridiculous i say.

2011-01-13T04:32:30+00:00

p.Tah

Guest


are you talking to yourself again? :)

2011-01-13T04:11:46+00:00

MyLeftFoot

Roar Guru


It's interesting to look back on that first 20 team ARL season in 1995. Norths actually made the top 8 (a victim of the super league wars subsequently). They actually finished 3rd the following season, although my memory is that they were lambasted at the time for a very negative, predictable manner of playing the game (sorry Bears fans, that's just what I remember!). The Western Reds ended the season with an 11/11 record, just outside the eight, so they were definitely competitive. They slipped the following season. Interestingly, the bottom four from 1995, also finished bottom four the folllowing season, but in different placings. Crushers finished 20th, and took the wooden spoon in the 12 team ARL again in 1997 (two comps).

2011-01-13T04:03:55+00:00

MyLeftFoot

Roar Guru


I remember the 20 teams in the ARL in 1995. I remember watching the Raiders smash the Crushers in the last game of the 1995 season by some 50 points or so. Bit unfair to go by one game, the Raiders were capable of winning by big margins back then, and were perhaps in their final season or two of being a major power. It's a shame the Crushers couldn't get traction, it will probably be harder now to get a second Brisbane team going. But to be honest, I can't remember what the talk was about the talent pool as a whole. By this stage, the talk was already about the Super League, I'm pretty sure the talk had already started by then, and would dominate for the next couple of years.

2011-01-13T04:00:15+00:00

amazonfan

Roar Guru


Fussball, exactly, which is why the AFL really needs to wait and see before expanding further.

2011-01-13T03:53:32+00:00

Redb

Roar Guru


Putting aside other attempts at expanding the player base in non tradtional areas, it will be interesting to see if the upcoming 2nd tier Champions League provides more opportunities for those who missed out on the draft, like Barlow and Pods. In the intervening building years will the VFL, SANFL and WAFL produce more AFL players recruited outside the draft. The draft concessions given to GC/GWS encourage otehr clubs to be more lateral in their recruitment by necessity.

2011-01-13T03:52:13+00:00

MyLeftFoot

Roar Guru


The top non-AFL team at the moment is probably Central Districts, and yes, they would get smashed every week (present team list), even the bottom AFL team would beat them by in excess of 10 goals, guaranteed - bookies wouldn't even take money on it. That's not to say that amongst their number, there would not be two or three who could play AFL right now. Also, just because no one in the top 50 players (the Sheehan list) has come to the game from the mid-teens, does not mean that the 500th best player can't come to the game from the mid teens. I'd say Keiran Jack would be a top 200 player (at a guess), and there'd be a few others in that category. But what we know is that it's better if we can get them at 12/13 rather than 15/16, and that's what the AFL is trying to put in place across NSW and Qld. Kids can definitely learn the game in late primary, early secondary school, no problem at all, and in fact are better equipped to learn the game at that age.

2011-01-13T03:46:48+00:00

apaway

Guest


Great article, Mark. I know it's out of your control but I have a real struggle accepting horseracing as a "sport." If it were not for gambling and the TAB, it simply would not exist. Those who attend the races (at least at Randwick) do so to get completely wrecked, and it is promoted as such, meaning it contributes very strongly to a binge drinking culture among the 18-30 age group. If you want to see people at their very worst, drive past Randwick after a major race meeting and check out totally trashed men and women urinating on the footpath and barely standing up, suits and dresses wrecked after falling over too many times on the way to the bar. None of them would be able to remember the name of a horse they did their money on, much less the name of the jockey or trainer.

2011-01-13T03:44:32+00:00

Fussball ist unser leben

Roar Guru


amazonfan - I think you're right. If we assume that the next best 80 players have been running around in the various State Leagues (SAFL, WAFL, TFL, possibly VFL or even VAFA?) then the question could be asked: How would the best team in each of these State Leagues perform in a 22 round AFL season? My gut feeling is that the best State Aussie Rules teams would get absolutely smashed most weeks playing in the AFL competition. I used to watch a fair bit of VAFA A-Grade Aussie Rules in the mid-90s. The standout team at the time was Old Xavs, but the standard was no where near the standard of the elite AFL competition at the time and bottom AFL team Fitzroy would have walked all over them.

2011-01-13T03:31:50+00:00

Redb

Roar Guru


I;m not that keen on conferences either, its just too messy and rivalries will get lost in the divide or become stale if too regular. 20 teams = 19 rounds but more games compared to 1-18 teams with 22 rounds? So TV revenue not too bad off, especially if special fixtures are included.

More Comments on The Roar

Read more at The Roar