AFL 2011 season preview

By The_Wookie / Roar Guru

In just a few weeks we’ll be back into the real AFL season. The NAB Cup and challenge matches will be consigned to the dust of history as we embark upon this 115th season (for the purists) of competition or as many non-Victorians would prefer, the 25th season of the AFL.

The season kicks off as it has for the last few years with the clash of two of the Victorian Big 4 clubs, Richmond v Carlton in Thursday, March 24th and ends 24 weeks later, with the show all over by Saturday, October 1 (unless theres another draw of course).

First, theres a new team. For the first time since 1997, the league has expanded beyond its 16 team competition and reached further into Queensland, with the inclusion of the Gold Coast Suns.

Accompanied by a media blitz and a shiny new stadium (which wont be ready until May), the Suns have 11,170 members at the time of writing, with many tipping them to pass 15,000 by June 30th.

Along with the members and administration, the Suns have recruited well, including one of the games superstars, Gary Ablett, and have poached a Rugby league star, Karmicheal Hunt. To add local flavour, more than a third of the teams 2011 playing roster are Queenslanders.

The Suns have yet to play at full strength, although they promise to play their strongest side yet against Brisbane in their NAB Challenge match at Southport next week.

Can they be competitve? And will the Coast support them? These are the questions that remain to be seen when they open their season versus 2010 Finalist Carlton in Round 2 at the Gabba.

Second, there is a bye. For the first time since 1994 when the league had 15 teams, the bye has returned. Opinion is divided as to how beneficial the bye will be, and with each team facing two byes this year, placement of these byes could be crucial.

The AFL says that statistics from 1994 show that teams coming off the bye dont do as well as you might think. This will be of interest to Fremantle, Geelong and Sydney who face oponents fresh from the week off four times. Fremantle and Geelong play these rested teams three times in a row.

The AFL has insisted that all byes are at least six weeks apart. How will teams deal with this, given how much football has changed since 1994?

Third, there is the Substitute rule, introduced for the first time since 1977, the league has introduced a substitution rule.

In 1978, the 19th and 20th men were converted to unlimited interchange players, however the AFL seeking to reduce injuries, and to restrict the use of the interchange as a tactical tool, have reduced the bench from its four interchange players, to three and a substitute.

The substitute must wear a green vest, until he takes his place on the field, and the player he replaces will have to wear a red vest. A player does not have to be injured to be substituted. The substitute player must be named from the final 22 as lodged with the league an hour before the first bounce.

The interchange steward will need to be notified that a substitution is about to occur. Failing to do this will result in a free kick and 50m penalty.

Like, the bye, opinion is divided as to how successful this will be. Several coaches have been outspoken in their belief that it will enhance injuries, forcing more rotations on fewer players. Others believe it will be the death of lumbering ruckmen in the game.

If the NAB Cup has been anything to go by, rotations haven’t been slowed by the new rule. Most experts dont expect the substitute to be part of the game next year.

However, in 2011, it remains to be seen how each club will use the substitute, but it will certainly be interesting.

Fourth, will the Pies go back to back? Theres certainly good signs there, with the Pies making the NAB final with ease, seemingly having lots of depth, stacks of support, masses of money and a stable club environment.

In the final year of Mick Malthouse as senior coach, he’ll be wanting to go all out. Im tipping a certainty for the Grand Final.

Fifth, five first year coaches at Essendon, Geelong, Gold Coast, Sydney and Port with several completely different scenarios.

James Hird, Essendon legend, has spent several years in the media, and none at all in the coaches box at any level. He takes over a club formerly run by the much maligned Matthew Knights, with a playing list that many believe to be sub par.

Hird will be ably assisted and mentored by two time Geelong premiership coach and Essendon legend of old, Mark Thompson. Can the bombers rise to the occasion for Hird?

The Bombers are in the NAB Cup final, and the clubs memberships is second only to Collingwood and Hawthorn. The folks down at Bomberland are genuinely excited, but time will tell if they can succeed in the season proper.

Over at Geelong, Christ Scott takes over from two time premiership coach Mark Thompson. Geelong have also lost one of their star players, and arguably the leagues best player, in Gary Ablett. Many pundits believe Geelong will drop off over the year with the absence of two of its key premiership architects. There is certainly an interesting road ahead, but Im still tipping a top four spot for them.

In Sydney, John Longmire takes over from the coaching legend, Paul Roos. The difference is that Longmire has been Roos assistant for several years, and I dont expect there to be much turmoil in that takeover.

Up in the Gold Coast, Guy McKenna takes his charges into the big time after coaching them from under 18s, and will be his first shot at the big time with a brand new club.

At Port Adelaide, Matthew Primus is the first coach not to come up through the Port Adelaide traditional family. He did well towards the 2010 season, and will be interesting to see how he goes in his first full year as coach.

Sixth, there are several coaches under the pump. Carltons Brett Ratten has been given his orders by the club: Win a final or be replaced, after losing both finals the club has played in recently. Its not an unreasonable goal.

West Coast’s John Worsfold will be praying for a better year than last year.

Micheal Voss will be hoping for some success and to put the Fevola shenanigans behind him once and for all.

Seventh, how much longer will the Saints window remain open for? Bridesmaids two years running, and 3 shots at the flag, and they’ve yet to capitalise on it. The club has had a lot of bad press lately, some of it deserved, much of it not, and we can only hope they can focus properly when the season starts in 3 weeks time.

Eighth, can the non-Victorian clubs lift this year? Some years ago, SA and WA media were trumpeting the death of the VFL side of things when 6 out of 8 teams in the top 8 were non-Victorian in origin. In 2010, six out of eight were Victorian clubs.

West Coast finished last, Brisbane were bottom four, Adelaide and Port in the bottom 7 or 8 clubs. The Swans scraped in, and then narrowly beat the Blues to a preliminary final berth. Fremantle were clearly the leading light for the invading teams, but failed at the final hurdle before the Grand Final.

I’m expecting big things from Fremantle this year, definite top four stuff provided Sandilands stays fit. Otherwise its going to be a dreary year for the WA/SA/QLD clubs.

Finally, the draw. Melbourne have received a dream draw for the year, and Collingwood have recieved their traditional allotment of games at the MCG. Once again, the AFL takes games to Darwin and the ACT, and this year, Richmond will play Gold Coast in Cairns. Four games will be played in Tasmania.

My top eight prediction for the year:

1. Collingwood
2. Fremantle
3. Geelong
4. St Kilda
5. Carlton
6. Hawthorn
7. Sydney
8. Melbourne

Heres to another great season at the footy in 2011. I’m certainly looking forward to it. Go the mighty Blues.

The Crowd Says:

2011-03-19T15:21:02+00:00

WOO

Guest


I love fremantle but I really can't see them in the top 4 this year dur to the injuries

2011-03-09T10:45:21+00:00

MyLeftFoot

Roar Guru


None of us enjoy hearing good reports about Collingwood, but unfortunately: "Such is the might of the Magpies, the club generated $6.3 million of media exposure for sponsor Emirates last year and a further $5.7 million for Aussie Home loans - ranking it No. 1 and 2 in the country. Little wonder that Emirates' head of global sponsorship and events, Boutros Boutros, said the Dubai airline was ''very happy'' with its long-term deal with the Magpies. According to Repucom, Collingwood's jumper is also the most valuable single football asset in the country. "

2011-03-09T10:43:25+00:00

MyLeftFoot

Roar Guru


Here is an interesting quote from the report: "Almost 28 million viewers tuned in to Collingwood matches on TV last season. That's more than the total Australian audience of every A-League and SuperRugby match combined. No other AFL or NRL club can make such a boast. The most-watched NRL club was St George Illawarra, with 23 million viewers for the year. When match attendance is included, the AFL's dominance is even greater. The AFL averaged 918,000 spectators per club last season, and the league provided the 14 most-watched football teams in the country. Collingwood drew almost 1.7 million fans to its matches. Four other AFL clubs - St Kilda, Geelong, Carlton and Essendon - also drew a million or more spectators through the turnstiles last season. The average NRL attendance was 436,000 spectators, less than half that of an AFL club. The A-League averaged 297,000 spectators per club, and the Super-15 competition 166,000. According to Repucom, AFL clubs generate an average $3.1 million of media coverage for their sponsors, compared with $2.97 million for the NRL. " But note, the average media coverage that the NRL gets is very, very close to that of the AFL.

2011-03-09T10:40:04+00:00

MyLeftFoot

Roar Guru


Here's a really interesting article form the business section of the WA paper: http://www.watoday.com.au/business/afls-success-in-black-and-white-20110308-1bmk6.html It goes over the big sponsorship dollars that AFL clubs pull in, but more importantly, an independent marketing firm has reported that its AFL clubs that provide the most exposure and best bang for buck. For instance, the Western Bulldogs have just re-signed Mission Foods, the giant Mexican multinational, for the next three years at $1.5 million per annum. The report says that in the previous three years, Mission had received $5.5 million worth of exposure, so for them, the sponsorship represents excellent value for money.

2011-03-09T10:34:12+00:00

MyLeftFoot

Roar Guru


Dons are now up to 41,203

2011-03-09T10:28:26+00:00

MyLeftFoot

Roar Guru


Being a respected Roar writer means we can trust your research on this.

2011-03-08T12:26:59+00:00

MyLeftFoot

Roar Guru


Move to get rid of rookies next season and increase size of lists - all depends on reaching $1 bill TV rights deal: http://www.heraldsun.com.au/sport/afl/aflpa-push-to-axe-rookie-list/story-e6frf9jf-1226018000524?from=public_rss

2011-03-08T11:56:39+00:00

MyLeftFoot

Roar Guru


Thanks Tom - I'll check it out first opportunity.

AUTHOR

2011-03-08T10:56:29+00:00

The_Wookie

Roar Guru


I should use different nicknames on the internet

AUTHOR

2011-03-08T10:55:37+00:00

The_Wookie

Roar Guru


yep the grass is literally being laid as we speak

2011-03-08T10:47:41+00:00

MyLeftFoot

Roar Guru


From the author of this article, published on BF, the latest membership sales by club: Membership numbers listed as at 10pm ACST on March 7 2011. Information taken from official articles and websites. Coll'wood - 56,816 (no update) AFL - 51,510 (no update) Hawthorn - 46,817 Wst Coast - 44,592 (Article @ dec 17th) Essendon - 40,764 Fremantle - ~37,000 (article in The West Australian Feb 18th) Richmond - 36,626 St Kilda - 32,410 Carlton - 31,185 (no update) Geelong - 30,475 Port Adel - 29,223 Melbourne - 26,854 (no update) WBulldogs - 24,310 (no update) Sydney - 24,000 (member email 2/3) Nth melb - 19,825 Brisbane - 16,510 (no update) Gold Coast - 11,227 West Sydney - 8,607 ($50 foundation members) Adelaide - not posted (now believed to have limited memberships available) Notes: - Geelong now over 30,000 mark, 9th club to do so - Power members now include 4,158 Port Magpies members - Hawks members include 7,564 Tasmanian members

2011-03-08T10:46:24+00:00

MyLeftFoot

Roar Guru


no choice with Suns - Carrara is getting finished as we speak

2011-03-08T05:30:19+00:00

Tom Dimanis

Roar Pro


Hi all, I’ve created a Dream Team League for Roar writers and readers. The league code is: 581776. Get on!

2011-03-08T01:30:34+00:00

Nathan

Guest


Woosha has more lives than a cat with a four-leaf clover in its collar. If he's survived getting the first wooden spoon in club history I can't imagine what outside of the old Louisiana adage of "found in bed with a live boy or a dead girl" would get him out of the coach's box.

2011-03-07T23:42:04+00:00


I am always interested when people say a team is below par or lacks depth. To judge this assessment you should pick the best twenty four players you can from the list in question and then see who you had to leave out. The results are often mind boggling.

2011-03-07T23:32:36+00:00


I’ve been waiting for this article to appear. I like your analysis but disagree with some of your selections. My top eight are.. Collingwood St. Kilda Fremantle Hawthorn Geelong Western Bulldogs Swans Essendon Let’s hope that Collingwood DO NOT sort out their goal kicking worries or the other teams won’t stand a chance. They only lost / drew six games last year and ALL of these could be attributed to bad kicking. St. Kilda has been consistent over the past few years and should be there again. I expect Fremantle to improve but am a little worried about their preseason form which I thought would be better. The positions for Hawthorn, Geelong and Western Bulldogs are interchangeable IMO. Swans are always consistent and Essendon are the new kids on the block (and yes, I am an Essendon fan.) Carlton is the team in Limbo. They had a poor year last year and unless they improve it is hard to see them in the finals unless Swans and Bulldogs also play below expectations. Wooden spoon? West Coast or Richmond. My 2 cents.

2011-03-07T12:30:41+00:00

TCunbeliever

Roar Guru


The Suns are going to be in interesting prospect. The AFL have shot them in the foot by giving them a bye in Rnd 1, and have hacked their other foot of with an axe by making them travel as often as possible - and to the most distant locations as they could get too.. I think they will be competitive for the first part of the year, but will fall away near the end of the season die to fitness and issues like that. The Substitute rule will be a disaster.. Hopefully we won't have to wait all season before they change it to a 3 interchange and 2 sub system. Oh - and there are 6 on the bench (2 subs) and 20-minute quarters in the NAB Cup. So saying "If the NAB Cup has been anything to go by, rotations haven’t been slowed by the new rule" is a fallacy - the new rules haven't been trialled in the NAB Cup whatsoever. It's going to be an exciting year, and despite being an Essendon fan I am really hoping the Dockers get the flag this year - They played some really goot football last season and it's about time they won it! Pies, Swans, Dockers, Bulldogs and Hawks should go deep into September, with the Saints being big sliders, and the cats also sliding, but still in the top 6.

AUTHOR

2011-03-07T05:57:31+00:00

The_Wookie

Roar Guru


Just talking to regulaer AFL supporters, I was surprised how few knew what the changes were for this year, how they would be implemented and whether there was any precedent in the league for it. I just assume that the average casual supporter will have no idea whats going on with the sub rules lol. If it helps our northern friends understand the game better, then so much the better. Id expect brisbane to win the spoon this year, the world up there continues to collapse.

2011-03-07T05:45:11+00:00

Andrew Leonard

Roar Pro


The Wookie - You have covered all the changes coming into the year very well but it reads like the intended audience was for our friends in the northern states markets! :) What are your thoughts on the spoon? I was surprised about your omission of the Dogs from the 8. I will have a similar look at the season up here on The Roar after the NAB Cup GF and also on our blog at www.thebanter.com.au

2011-03-07T03:46:38+00:00

Brian

Guest


25th year. Does that mean the mighty Hawks are the most successful team in AFL history with 4 flags! well said

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