Schwab should lead football from the top

By Dugald Massey / Roar Guru

The Professional Footballers Association under Brendan Schwab has the clearest vision of any of the sects wandering the corridors of football power, so it was no surprise the PFA was the first to weigh in with its response to the announcement of Warwick Smith’s football review.

Like they say, always back self-interest, at least you know it’s trying, and no one around football has more to fear from the A-League folding than the lesser-light Australian players who make up the PFA’s rank-and-file – they would be the biggest losers, and not by a little, but about ten lengths.

Maybe that is why the PFA has been more motivated than anyone else in the fight to identify the problems confronting football in Australia?

Among the jargon about restructuring and reexamining relationships, some of the areas the PFA wants Smith to look at could easily be taken for expressions of social conscience more than industrial relations.

Professional players, one would think, would only be peripherally interested in “the development of a confident football culture”.

Why would the players’ union be concerned about FFA’s post-Lowy succession? Players don’t play for FFA, they play for clubs.

Professional footballers, you’d think, would be the last people on earth to be dying in a ditch over “the comparatively high fees charged to registered participants.” They’ll never be paying them again.

They’re not peripheral issues, they’re central; each is crucial to the A-League’s survival and well within the player union’s gamut of self-interest – screw up any of them (or allow them to remain screwed up), and a national league is a marginal proposition. Players’ jobs will be on the line no matter how many hat-tricks they bang in.

Thankfully the PFA is focusing on sustainable solutions rather than an answer of just throwing more of other people’s money at it. The last thing football in Australia needs now is another decade wasted on image-transforming gimmicks as an alternative to implementing real reforms.

The development of a more confident football culture is a no-brainer; football’s solutions won’t be found in crusades or farnarkling or tiddlywinks supporters. As they say, faith can be caught but it can’t be taught; forcing the issue is counterproductive.

Confidence is being comfortable with what is, not pining and whining about what isn’t or other folks not getting it. The evangelist trying to bludgeon into the unconverted a love of football to validate their own feelings might as well have teir insecurity tattooed on their foreheads.

That would be a giant leap forward, the football culture presenting as a comfortable and contended community and not one bleeding with frustration and division because it’s not where it wants to be.

The Lowy succession is another big one – as it presently stands constitutions-wise, the A-League franchises have no defense against FFA falling into the hands of hostile elements from the state federations.

Lowy’s legacy is looking pretty thin at this stage but he can redeem himself in the wake of the Smith review by making the governors accountable to someone other than club officials, if not for the sake of the grassroots participants and the good of the game, then the commercial security of the A-League. It’s not a World Cup but it would be a gift that kept on giving.

Football’s stated reasons for pumping money into the A-League are looking more disingenuous by the hour, with junior club fees so high that whatever synergies were meant to come from that media exposure-participation nexus went into a negative feedback loop years ago.

Football’s preferred solution to date has been for head office put its hand out to taxpayers and billionaires so the top-end of the game can attract new customers to its branches – despite the grassroots clubs jacking up their fees to capitalise on the rush – and FFA is back to the taxpayers’ trough looking for handouts.

Surely if we just make the A-League bigger than Ben Hur, we’re home free?

That depends on whether it matters if most kids can afford to play the game, and that is a lot fewer when they’re expected to help subsidise Cecil B. De Mille’s hobbies too. The more kids that walk away because of costs, the greater the cost burden is on those that remain, and that’s a one-way street; future-eating.

Thank heavens the PFA has fingered that fatuous argument.

Exorbitant club fees tend not to make much of a splash in the minds of governors accountable to the clubs charging them, and the football media tend to dismiss it as a concern confined to second-tier sport and none of their business, so it’s not on too many A-League supporters’ radars. To see it takes an awareness of the big picture as well.

Wasn’t Andrew Demetriou a players’ union man once like Brendan Schwab is now?

Sounds like a succession plan to me.

The Crowd Says:

2011-06-08T12:56:21+00:00

The Cattery

Roar Guru


Only today, the very same Mr Schwab has put forward a radical promotion/relagation proposal for the AFL: http://www.theage.com.au/afl/afl-news/afl-relegation-plan-20110607-1fr2x.html

2011-06-07T05:40:56+00:00

Bondy

Guest


The Wookie. I generally don't read many comments ,truth be told i come back to a thread and bath in my own address's and finally hop down of my pulpit . We generally have a saying in Football in relation to Parents , observe your childs behaviour prior to taking them to game day i.e. do they really look forward to it in your eye, does your child enjoy playing the sport " are they happy whilst playing " to your eye, and how does your child feel after a game " are they glad to get back home quickly ". If you can genuinely and seriously see your child doesn't have a great desire to play the sport in your overall observation then withdraw your child from the sport and get them into Auskick or whatever it is down there or Swimming , Tennis, Basketball a sport where in which they find true enjoyment. The welfare of children is paramount in our lives not parents trying to fulfill dreams of their own , im not suggesting your doing that. You may also think this is some form of marketing ploy because the participation rates are so hi with kids they can afford to lose a few, not at all. Hopefully registration fees can decrease once pressure is applied by the right people. The Wookie always observe your childs happiness with sport and make the appropriate decision . Footnote. Interseting Koutoufides's child plays junior soccer too.

AUTHOR

2011-06-07T03:15:00+00:00

Dugald Massey

Roar Guru


Trouble is he put it out there and then proceeded to forget all about it until now and all that time junior fees have continued to increase. But you're right RC, Fossie has been onto it previously and I neglected to say that. Apologies.

2011-06-07T02:54:31+00:00

Roarchild

Guest


It's not the first time Foz has taken a stand on the issue. He did a 3 part article a few years ago on NSW football and the junior costs.

AUTHOR

2011-06-07T02:41:25+00:00

Dugald Massey

Roar Guru


Not sure why it matters Bondy -- if my arguments have merit or otherwise it'll be found in the articles, not my CV. You're not alone though being more concerned about who's talking than what is being said -- I've just been looking at Fossie's piece on TWG on junior club fees and he's getting about 90% support for the notion that HAL is stuffed unless the situation changes. Whenever I've raised that issue in here we've got a somewhat different response -- anti-HAL, anti-sokkah, AFL fan, just making it all up etc etc. Pity I'm no Socceroo or high junior fees would have been addressed about five years ago when I first started banging on about them. Anyway, the deaf ears and blind eyes aren't my problem, that's one for football supporters to ponder. Do they really think they can make football better by simply shooting the messenger and denying inconvenient truths? What I will say background-wise is that there are three distinct 'branches' of Australian domestic soccer, HAL, the state leagues and juniors, and I would recommend football supporters familiarise themselves with the business models of the three tiers so they can begin to appreciate that their survival and success is inter-dependent. Brendan Schwab is an important player because he's one of the precious few insiders with the faintest idea about how the entire machine works -- most with a vested interest only look after their particular patch as if the various elements all work independently and that approach makes everyone's job so much harder. That's not to say there aren't a lot of people around who know what's going on but their insider status get revoked pretty quickly when they start calling for changes and threatening the feathery nests of those leeching off the present mess. It's a funny old game. I've received late-night threatening calls from "old soccer" for being seen to be associated with "new football" and when I concluded new football was no better and probably worse than old soccer, I've had "new football" on the blower after midnight. Lovely people, all of them. What do you think is going on there, Bondy? That's the trouble with corruption -- stolen money and unearned privileges is small beer next next to the damage the secrecy and cover ups cause.

AUTHOR

2011-06-07T01:32:50+00:00

Dugald Massey

Roar Guru


Hi again TC, So far as financial barriers to participation go, the risk is all football's -- it's no skin off anyone else's nose. Tennis Australia had this debate about 15 years ago and it went with the coaches' point of view -- get the participants to pay top dollar for their coaching and they'd deliver us champions. That didn't work because to be in 'the system' cost a small fortune and all that's left around elite junior tennis these days are kids from already financially comfortable families so the talent pool so much shallower and now the whole sport is struggling, with Tennis Australia resorting to counting kids in one-off clinics and in-school programs as 'registered participants' to keep up its ASC funding. FFA's national curriculum says "traditionally the most talented players have often come from a lower socio-economic environment. .... Therefore, the assumption is justifiable that this situation causes a substantial loss of potential talent." FFA aren't being bleeding hearts -- the fine motor skills and muscle memory for football take ages to develop and a kid to who a football is a luxury tends to spend more time developing those skills than kids who who spend 20 hours a week on their X-box etc. Craig Foster weighed in today with his take on the situation http://theworldgame.sbs.com.au/craig-foster/blog/1059837/The-high-cost-of-playing-the-game-we-love

2011-06-06T15:50:57+00:00

Bondy

Guest


Dugald . I read your article this time , instead of attacking your last one without even reading it. Great read. Just out of interest , whats your real name some citizen journalists run under an alias . And what level of involvement do you have in Football i.e. do you just write the odd citizen piece.

2011-06-06T15:49:45+00:00

Midfielder

Guest


I have had personal dealing with Brendan Schwab .... he is one of the best business person I have dealt with ... moreover he is a very smart guy ... I would love Brendan to run the FFA with BB as his number 2 ... BB biggest issue IMO is his lack of media skills and his general reactive rather than proactive nature... however when he sets his mind to solve issues his record is excellent ... look at our junior development and new coaching structures as an example...

2011-06-06T15:43:12+00:00

Bondy

Guest


Uncle Bob . Regardless of how many turn out, as you know it will be great for Australian Football .

2011-06-06T13:48:34+00:00

The Cattery

Roar Guru


I think the Serbian NT in Melbourne will probably draw a good crowd.

2011-06-06T13:35:57+00:00

Uncle Bob

Guest


We'll see how many rock up to Etihad tomorrow night to see what soccer is worth.

2011-06-06T12:58:54+00:00

The Cattery

Roar Guru


Dugald there is still something that is missing in this particular tale. As Fussball points out, there are no shortage of parents wanting to pay the premiums. So where exactly does it all fall over? Sure, parents like me will be thankful to leave the sport behind at a relatively early stage, to put money on the mortgage, but I know myself, there are plenty who are willing to continue paying the exorbitant fees, and you probably know, there are some junior clubs in Australia that are amongst the wealthiest of sporting clubs in Australia. My question is: where exactly is there a problem? I don't quite see it. There are still hundreds of thousands in the system right up to adulthood. This means that plenty are willing to pay the money all the way through (bless their hearts). Apart from parents getting ripped off blind - I don't see why this is necessarily an issue for the sport of plenty still choose to play it.

AUTHOR

2011-06-06T12:47:34+00:00

Dugald Massey

Roar Guru


Yep, TC, the by-words these days early talent identification and 'pathways'. Football isn't alone on that, it's just following the same tried-and-failed AIS model our other Olympic sports follow. The AIS model makes sense for sports here that don't have many participants. Slinging $millions at a handful of participants on AIS scholarships under world-class coaches can beat the system and pick up medals in sports we don't actually play here. It's harder to beat the system in mass-participation sports though where the depth of the talent pool counts more than anything else. Introducing early-talent ID and elite-pathway model into sports with already large participation jacks up their costs, reduces participation and kills of any chance that sport has of finding those one-in-10k players who might be world-beaters. Read all about it in David Crawford's "Future of Sport" -- it's got all the numbers, canvasses all the alternatives and permutations and where they'll take us. As it points out, pumping money into elite sport actually damages the grassroots. Is that what sports with grassroots really want? The route we've chosen -- not my choice, I wrote letters of protest to the ASC -- is one that pumps govt money into elite soccer and jacks up grassroots participation costs and -- Crawford says, not me -- is all good news for the AFL and the NRL.

2011-06-06T11:55:48+00:00

The Cattery

Roar Guru


It's remarkable at what a young age these "elite" training squads kick in. It didn't take long for me to work out that it's all a ruse, as Dugald says, parents are happy to pay a fortune if they think there's a chance of a million dollar pay out at the end of the day, but the vast majority willl only ever be good-average players - so 99.9% of the parents are paying out good coin for no good reason.

AUTHOR

2011-06-06T11:47:15+00:00

Dugald Massey

Roar Guru


Hi Wookie, Some say its the AFL and NRL's media rights that explain the difference but that falls apart as soon as we throw numbers at it. If there are 400,000 kids playing soccer (some say there is double that) and we want FFA's next media rights deal to knock $300 off each one's participation costs, that's, er, $120 million a year. Those are conservative figures, of course. The fee gap is greater than $300 and some say there are nearly a million playing football in Australia. Also, soccer juniors in so-called 'talented player programs' (about 10,000 nationally, it's a pretty loose definition) are up for thousands of dollars each -- up to $6k for state reps. Last I heard, and it was from an unreliable source, the AFL was chipping in about $30 million annually to grassroots footy. Can Ben Buckley pull of a media deal that delivers $150-200 million a year to the grassroots? Hmmmm. It's a lot of money but that's what the participants are presently chipping in and about two-thirds of it goes into the black economy that's been around soccer clubs forever -- they used to fiddle the books on player transfer fees -- ask Fozzie, Kimon, Filan, they got done over over like everyone did in their day -- but now that's been curtailed and clubs don't win Tatts for flogging off players, club officials feel obliged to skin every kid who comes in their door lest their lifestyles suffer. Nope, the best I can come up with is junior fees being based on a percentage of Lionel Messi's contract -- it's whatever the market will bear. The high fees partially explain the drop-out rate from u-13s onward -- huge fees make sense if you're Lionel Messi and you'll get them back a million-fold, but the second a kid and/or his parents work out he's not good enough to play professionally, they sensibly go and spend that fortune elsewhere and leave soccer to the trainee pros.

2011-06-06T09:14:05+00:00

Fussball ist unser leben

Roar Guru


And, still Football continues to thrive in Australia as THE most popular game played at all ages! A wonderful case study for the Business Schools to discuss ... ... IF a product is hugely popular, then demand remains unaffected, notwithstanding the presence of a heavily marketed, easily available, substitute product that is 87% cheaper! By contrast, if the substitute product increased its price, I wonder ... how would demand for that product be affected?

2011-06-06T09:00:38+00:00

The_Wookie

Roar Guru


Just on the junior players fee. My son's junior soccer club fees are $600 per year and he has to pay more if he plays state. On the other hand he can play Australian football for $80 per year. Go figure.

2011-06-06T00:08:11+00:00

whiskeymac

Guest


yes it is. doesnt mean it cant happen again though, does it? Palmer, Sage and Tinkler have invested a lot of money - and Tinkler was looking to tip 25mill into the HAL recently with offers to help run it, wasn't he? but even if they didnt take it themselves surely they will have an influence in deciding who is in charge of their clubs future ?

2011-06-05T23:54:00+00:00

RedOrDead

Roar Guru


Schwab does sound like he could be FFA Chairman material. There's no way a Sage or Tinkler can take the top job - talk about conflict of interest - isn't that one of the major reasons Soccer Australia failed? Too many head-honchos with self (club) interests in mind!?

2011-06-05T22:21:59+00:00

whiskeymac

Guest


He certainly seems to be a fan favourite - does it matter what the club owners think? Is Sage or Tinkler eyeing it up?

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