AFL on the borderline of disaster

By Rodney Penny / Roar Pro

I’m not all that sure what I’m supposed to make of the AFL’s current predicament.

And I’m not talking about the Essendon supplement scandal, or the confusion with the rules committee and the Match Review Panel.

Hell, I can’t even single out Brian Taylor’s horrendous commentary!

I think that the AFL is a constant headline, a corporate organism that belies any notion of normality.

But it’s becoming a problem. The code is on the precipice of disaster.

Who cares about crowd numbers and participation when bigger dilemmas are afoot?

My big problem is that clubs are conforming to the borderline in both ethical and legal measures, meaning that they push the boundaries of legality to the farthest of possibility.

In the last year or so, Adelaide has been investigated for salary cap breaches, Melbourne were penalised for acting in a manner which was “prejudicial to the AFL competition” by playing players out of position and Essendon currently has its highly publicised situation regarding the anti-obesity drug, AOD-9604.

Some say they all downright cheated, but I say that they have all found loopholes in which to gain a competitive advantage.

I won’t comment on Essendon’s situation other than to say that although ASADA advised them that the anti-obesity drug was not a prohibited substance, it was still deemed unfit for human usage.

Ethically, Essendon has questions to answer, however the conformity of borderline practices highlights a concerning pattern that clubs are engaging in.

Adelaide paid Kurt Tippett more than they reported to the AFL yet their Total Player Payments still came under the salary cap.

Melbourne played players out of position yet didn’t officially purposely lose games for higher draft picks.

And the aforementioned Essendon administered a substance to their players that wasn’t banned but was deemed unfit for human consumption.

Whichever way you look at it, the AFL has work to do to stamp out the collectivist attitude of competitive advantage.

Don’t get me wrong; if a club can find a competitive advantage within the ethical and legal compass, then they should go for it, but there needs to be a clearer and more strictly monitored set of guidelines in which all clubs must adhere to.

And I’m sure that if you called Andy D and told him that, he’d respond with a quick “There already is”.

The problem is, is that while that may be the case; those guidelines need to be implemented more strictly.

It’s easy for people like me to sit back, criticise and divulge my concerns for the code.

Some may label my opinion as derided minutia, but I believe that the incredibly simple idiom of “something’s broken, fix it!” can begin vivacious discussion on an important topic.

As convoluted and protracted as the AFL’s concerns are; I simply think all of the clubs need a more strictly monitored set of ethical and legal standards.

It will make clubs more accountable and ensure that the grey areas of confusion are systematically filtered out.

It’s time for the AFL and its clubs to go from being a code on the precipice of disaster to a code with a coherent and strict set of guidelines and standards which sets forth a solid foundation for a better tomorrow.

The Crowd Says:

2013-07-31T12:27:36+00:00

Kane Cassidy

Roar Guru


Better than them drugs your heroes are on.

2013-07-31T12:00:17+00:00

Floyd Calhoun

Guest


Spumante might be more appropriate for you. Cheap, fizzy, nasty, and lacking in character. Available everywhere.

2013-07-29T00:46:15+00:00

Ian

Guest


too bad you don't think any AFL posters go on other articles hey? thought i'd catch your name on one of these confirming what i thought.

2013-07-28T10:40:57+00:00

me, I like football

Guest


Yeah because Patrick Smith said they did this as a throw-away line, so it must be true

2013-07-28T02:42:48+00:00

vocans

Guest


Some people in all sports see human beings as machines. Many have not got to that point - yet. A line does need to be drawn if the rot is not to spread. But how, when so many of us are all but addicted to the sensationalist spectacle?

2013-07-28T02:38:54+00:00

vocans

Guest


Swampy, your words reminded me of the relatively lenient penalties that are given for white collar crime, ie, rich folks crime.

2013-07-27T11:41:49+00:00

Stavros

Guest


You've got nothing to celebrate. The AFL aren't affected at all by bad publicity. People will still turn up to the games and they will still watch it on tv.

2013-07-27T11:34:22+00:00

Kane Cassidy

Roar Guru


Makes me feel like popping a botte of champagne. AFL administrators did it every time the Socceroos failed to qualify for the World Cup so I'm enjoying this.

2013-07-27T10:02:39+00:00

Jacques of Lilydale

Guest


What?

2013-07-27T08:00:34+00:00

Jacques of Lilydale

Guest


Swampy, I hope your last comment is incorrect. The penalties have to be applied as a deterrent for any other club even thinking of a systematic drug program. This is an embarrassment to the AFL administration as they have been too lenient with their 3 strikes policy and now places the whole season in a compromised position. Hird last night looking for sympathy because it is affecting his family and by extension player's families has to realise he caused all of this. This wasn't thrust upon him. Footy people are angry and the player's families should be angry for placing their son's health at risk. The stench of drug use is something every footy supporter will find abhorrent. As a Hawthorn member, and for us this is hard to do, i begrudgingly respected and admired James Hird as a player, fair, brave and skilful. He has let me down badly and my respect for him has gone. We didn't realise what lengths they would go to to put in to action their "Whatever it takes" declaration. We now know and it stinks. Seeing them in action last night they are well off the pace anyway and stripping the club of premiership points if it happens will not affect their premiership aspirations one iota.

2013-07-27T06:44:00+00:00

wotdoo

Guest


Essendon did give players banned substances. Granted it was not on the banned list but as you mentioned it was not approved for human consumption therefore under the S-O rule it is banned how long will it take for people to get this into their head

2013-07-27T02:01:27+00:00

c

Guest


good luck with your chances of achieving your requests in your last paragraph

2013-07-27T01:18:49+00:00

Swampy

Guest


These issues are no different than the PED's & tanking issues in MLB, NBA and NFL and College sports in the states. Add international swimming, cycling, athletics, tennis and a myriad of other sports. The AFL is not isolated in these same issues. As sport has become business the acceptable behaviours have blurred in pursuit of success (& thus money). Look at the match-fixing issues that cricket & football face. Our media look at this as an AFL or NRL only issue. A few bad eggs bringing the game 'into disrepute' whatever that actually means? We are stupid, naive or just plain ignorant if we don't realise there are whole industries working at pushing the limits for competitive edges. Pharma companies, gambling agencies, brand marketeers etc who are as big as or bigger than the games themselves. A free market system just proves time and time again that not everyone can be trusted to self regulate. Ruling bodies have to take more control. More regulation. The response must be severe. A line in the sand must be drawn. Those found guilty of crossing the lines must be banished. For what has occurred on their watch, the boards, commissioners, chairmen and CEO's must be held accountable and must either fall on their collective swords or be sacked and prevented from taking on similar roles in other organisations. It is the lack of such definitive measures that result in worse and worse standards of ethics. We keep setting lighter and lighter precedence. I support Essendon and fear the worst for my club. I'm not sure what the outcome will be but you can almost be assured it won't be enough to discourage others to continue to push the limits to achieve success. -- Comment from The Roar's iPhone app.

2013-07-27T01:02:42+00:00

westie

Guest


Sadly, Demetriou and his lunatic cohorts have messed-up the game for good. As far as Tippett etc. goes, if ever anything dodgy happens in the AFL you can be sure the Sydney Swans will be somehow connected ( big name players given to Sydney for a song, tunnelling, too many players on the ground, game strangling tactics, it goes on and on)

2013-07-27T00:46:51+00:00

Jack

Guest


Surely hawthorne are breaching the salary cap?

2013-07-27T00:06:11+00:00

Troy Murray

Roar Rookie


In professional sport, clubs, players and officials are always going to be seeking a competitive advantage. The AFL is certainly not unique in having to deal with these types of issues. Take cycling as a timely example. Athletes and officials are always looking to push the boundaries of cheating and this would continue even in the presence of "a set of legal an ethical standards." It is the job of the AFL, working closely with the likes of ASADA and WADA, to implement appropriate strategies and sanctions, that will act as both general and specific deterrents to those looking for this unfair advantage. This involves the establishment of integrity panels', increasing investigators and audits and improving drug testing programs. It is up to the sporting organisation to continue to try and stay one step ahead of those who are pushing the envelope and when they are caught out, appropriate penalties must be enforced. The AFL have done a fair job in that respect. The Melbourne Demons were fined $500,000 for their tanking but not officially tanking episode, a significant penalty for a club in poor financial shape. Similarly, the Adelaide crows penalty was severe, given the nature of the Salary cap breach was relatively minor. Still, the AFL needs to ensure its sanctions are penalising the right people. In the Kurt Tippett example, Tippett was suspended for 11 matches for his role in the breach. Yet this sanction did not penalise Kurt Tippett or the Adelaide Crows. Rather, it penalised the Sydney Swans who were an independent third party, who had no involvement whatsoever in the Salary Cap rorting. The Swans were still paying Tippett in accordance with his contract, which undoubtedly would have made the money hungry Kurt quite happy, yet the Swans did not have his services of playing football for half a season. As for the Essendon debacle, one can only hope that appropriate penalties are handed out. As James Hird said last night, "it will never happen again." Hopefully he is right.

2013-07-26T23:34:25+00:00

Simoc

Guest


Boring!

2013-07-26T23:26:27+00:00

Anthony

Guest


Please don't tar the AFL with the Crows behaviour! A club formed out of hatred for Port Adelaide, living in a bubble & worshipped by the Adelaide media.

2013-07-26T23:14:40+00:00

Mark

Guest


The Roar i would imagine, to get all the posters who dont like Australian Football and the AFL to comment, probably should have mentioned GWS in the headline as well. i think it is a decent article, written from the right angle, but lets hope common sense prevails.

2013-07-26T21:46:41+00:00

Shmick

Guest


You're probably right, and I wouldn't be surprised if the AFL's next big ticket item (after dealing with ASADA's final report) will be to review the manner in which they keep the clubs in check. That being said, I do think that the headline of your article is a bit alarmist, although clearly it's done the intended job.

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