Why the 'Gong should be next on A-League's radar

By Kane Cassidy / Roar Guru

Expansion is constantly brought up in football circles and every time it does one name is brought up and repeated resoundingly; Canberra.

For some reason the majority are convinced that an A-League team in Canberra would be a godsend to Australian football, while the more obvious choice of Wollongong is only mentioned in passing.

Here’s why putting an A-League team in the Gong over one in our capital is a better idea.

Picture if you will, a slightly intoxicated amateur football writer stumbling out of Cooney’s, he walks around the corner and up the road to a little kebab shop called Esen, proudly displayed on their wall is a signed Wollongong Wolves shirt from after one of their grand final victories.

Despite the fact the win was years ago and the Wolves are no longer competing at a national level the kit is proudly displayed, the store also had some Socceroos memorabilia behind the counter.

This is The Gong, a city built on industry which made it a favoured destination for immigrants in the 50’s and 60’s, home of many cultures, religions (My old suburb had 4 different Orthodox churches in it) And customs.

The tradition of immigration is continuing, with many people flocking to Wollongong from around the world to attend the University of Wollongong, some of which like it so much they stay.

Even Les Murray, the voice of football, made his home in Wollongong upon his arrival to Australia.

Back to the culture on the ground, be it the couple who lived down the street with the “I heart Lazio” Sticker on their car, the guy at Hotel Illawarra who always wore his Red Star Belgrade shirt or the constant flow of people having a kick around in McCabe Park, you get the sense that football is close to more than a few hearts down there.

I even witnessed about 50 people gather for Sydney FC’s pip of Melbourne Victory for the 09/10 title at the Steelers Club (Yes that’s right a Rugby League club) And another 20 or so at Dicey Riley’s for the Grand Final win, a fair few pints of cider were sunk that night.

Both the Fraternity Club (Italian) and the German Club are constantly packed for World Cup and Euro Championship matches. Bars and clubs go nuts for it!
Even The notorious Glass House Tavern started handing out Socceroos flags when Australia scored against Ghana, when Holman slotted in that goal on the rebound I grabbed a flag, downed my Smirnoff black and then danced embarrassingly to Katy Perry’s California girls, what a night.

Let’s move on to Canberra, granted I’ve spent less time there, but I’ve witnessed none of the same things, my football mad best friend has turned his focus to Basketball since moving there and I’ve had to ask for A-League matches to be shown on the screens at the big clubs on more than one occasion and they usually relegated me and my entourage to the small screen in the corner.

The social makeup of Canberra is much different to Wollongong’s as well, a great deal of Canberra’s residents are upper middle class, privately educated children of higher level public servants meaning plenty of support for Canberra’s Rugby Union team.

I’m not saying that no one from a public school has ever watched or played Union, just that private schools are their bread and butter and the area’s relatively small lower class contingent already has the Canberra Raiders representing them (Call me classist if you want but without Queanbeyan the Raiders wouldn’t exist)

My point is that with these two teams, a great deal of the population are already represented in Canberra, can football fit in?

Sure Wollongong has the Dragons for half the season but that’s in winter, there’s plenty of room for a top level football team in The Gong.

With the right attitude in administration and a believable banner to rally under, I can picture an A-League team in Wollongong taking off in a manner very similar to the Western Sydney Wanderers, capturing the hearts and minds of the Regional, State and National media.

Can anyone honestly say the same for Canberra?

The Crowd Says:

2013-08-08T14:58:19+00:00

Martyn50

Roar Rookie


If Central coast averaged more than Adelaide, Perth etc then those clubs should move to Canberra or Alice Springs

2013-08-08T03:26:31+00:00

Ben of Phnom Penh

Guest


Let's see a NYL team, and possibly a W-League side, in Tassie & Wollongong first. That and allow the Fury into the NYL as they requested when they were booted out of the A-League (our biggest mistake to date - and I am not a Queenslander).

2013-08-05T10:36:41+00:00

Benched

Guest


My 2cents. If we gauged every potential expansion zone purely on population, well, we would never have had CCM in the comp. Arguably the most successful A League club. You don't need to get sponsors just from your backyard, although it certainly helps to sell corporate boxes etc. There is nothing to stop a Tasmanian team for arguments sake being sponsored by Telstra or QANTAS. National brands. Further, what about a team from Fremantle? Instant derby for the Glory and the chance to have football around Perth every weekend. Their is arguably a greater number of ex pat poms in Freo too! Wollongong need to really prove they'd support a team from the Coast. Their support of the Wolves was nothing short of embarrassing. Back to back champions, with a star studded line up, and they couldn't get a crowd. There is a lot of local hurdles between Illawarra Premier League clubs and any expansion club to overcome as well. Think back to the ill feeling between the old NSL clubs and 'modern football' and you have some understanding of the deep seated issues on the Coast. Personally, I would think that a Tassie and Canberra team are priorities. To be a full national comp, we need those 2. Tassie is an untapped market and I couldn't see Taswegians not supporting their own team in a summer comp. Yes they'll need a new purpose built 15K seater stadium. Once built though, you then have a facility to attract Matilda matches, League and Union, Olyroos etc etc etc. My expansion plan would look like this... 2015/16 season. Fremantle and Canberra/ Tasmania 2018/2019 Wollongong City and Canberra/ Tassie 2021/22 North Qld and 2nd Brissie team.

2013-08-05T09:47:35+00:00

Jack

Guest


Why is there all of this Canberra vs Wollongong stuff. Surely we will need two teams entered at the Same time ? Who wants 11 teams a bye every weekend? I think there the best two but Maybe Auckland could be close if nz gov backs

2013-08-05T04:08:11+00:00

Towser

Guest


Luv the big pineapple Franko & yes you are right,consolidate Brisbane Roar average crowds into the 15-20000 range first then bring in another club. Stupid what they did before to add 2 clubs to an unestablished club like the Roar. There's some sort of Chinese proverb which goes like this(if not I'll make it up anyway). Have a big fat strong twig & add two weak skinny twigs,bind together still a strong bundle. Have a skinny twig & add two skinny twigs,you drop your bundle & it breaks easily.

2013-08-05T03:50:04+00:00

Franko

Guest


Brisbane Lions have had their crack: Brisbane Lions became Queensland Lions who became Queensland Roar which became Brisbane Roar. Last year their ave crowd was 13,000. When they get 20,000 you could look at a second Brisbane side. Sunshine coast offers enough distance to not intrude on Roar territory yet still provides the all important derby. Sunshine coast is the 10th largest metropolis in Aust and 3rd largest in Queensland, plus they have the big pineapple.

2013-08-05T03:01:39+00:00

pete4

Guest


I was thinking more along the lines of South Brisbane rather than Sunshine Coast I know there's the old Brisbane Lions (NSL club) down there and they had a very big club house near the old QEII stadium which hasn't seen any action in a long time

2013-08-05T02:55:58+00:00

Franko

Guest


I imagine the Sunshine Coast, with a population of 250,000 will fulfil that need. The Sunshine Coast Fire are pretty dominant in the Queensland state league (have been in the last 5 grand finals, winning 3). Whilst crowds are only in the hundreds, their stadium is already a 12,000 seat venue. The only thing I’d change is ‘Fire’ urgh, Suns, Fire, Roar, Fury, Titans, Chargers, the Queenslanders have had some shockers!

2013-08-05T02:34:51+00:00

pete4

Guest


Given the success of the Melbourne and Sydney derbies you also wonder if Gallop will be looking at a 2nd Brisbane team as a serious contender?

2013-08-04T07:34:51+00:00

pete4

Guest


No railroading... just generally interested. Cheers

AUTHOR

2013-08-04T07:22:34+00:00

Kane Cassidy

Roar Guru


I did, they usually got a couple of hundred, a lot more people go to the regional league though. I saw more vocal support at Corrimal Rangers than I did at the Wollongong "Community" Football Club. People just lost the shine I guess and felt the boys down the road represented them more than those in the heart of the city, zero community engagement, no media contact. If this is trying to railroad me be warned, this is a different league and FFA standards demand a certain level of community engagement, I think the community will be excited about a new start and will be eager to see a team do well on the national stage, ala the Hawks.

2013-08-04T07:16:24+00:00

pete4

Guest


Kane - just out of interest do you attend any South Coast Wolves matches in the NSWPL? What sort of crowds do they get?

AUTHOR

2013-08-04T07:11:10+00:00

Kane Cassidy

Roar Guru


It's not like I'm saying a Canberra team can't or won't end up as the A-League's next choice, I just believe Wollongong to be a better choice.

AUTHOR

2013-08-04T07:07:27+00:00

Kane Cassidy

Roar Guru


Anything with the "Peronally I think" Tag is to be taken as such, I agree with you for the most part, I just tend to daydream a bit.

AUTHOR

2013-08-04T06:57:25+00:00

Kane Cassidy

Roar Guru


"Canberra should, and surely will be the next cab off the rank." Chlldish thing to say, life doesn't revolve around you and what you believe, I wrote this article because I know other options are being looked at more seriously than Wollongong.

AUTHOR

2013-08-04T06:51:53+00:00

Kane Cassidy

Roar Guru


I've provided a lot more facts in the comments section, Wollongong is experiencing a growth boom right now, the CBD and WIN Jubilee Stadium are being upgraded, empty plots of land from the 90's recession are being snapped up and in their place luxury apartments are popping up. Small business are appearing out of nowhere, whereas in other cities around Australia they're slipping away. It's an increasingly popular desitination for state offices of national companies such as Telstra and the White Pages. UOW and TAFE Illawarra are regarded as national class schools in their respective tiers, bringing massive amounts of students from around the world. Also the corruption that plagued the city council in years past has been swept away. There is no shortage of cash in what is coming to be a national class city, plenty of money to sustain a team, plenty of people to attend matches. You assuming I think the fan base is the only element in a football team is twice as childish as if I were to actually think that way, I know a lot of things have to go right before the green light is given and I know the FFA will have learned a thing or two from previous failures, plus the business insight of David Gallop wil come in handy. Citing where the NSL and NRL have failed is pretty stupid as well, different leagues, different ages, different teams, WSW have shown how a football team can effectively be started and quickly be a success and if that model is followed I can see a Wollongong A-League team taking off there. Also what the hell is up with mentioning the Western Bulldogs and Port Adelaide? You know they're AFL teams far from Wollongong right? What a crazy thing to mention. Also mentioning youth participation rates is daft too, football at youth level is always huge, that's like saying another part of the world doesn't have clouds just because where you live does. Now I haven't mentioned Tasmania because I have no idea what the situation on the ground is there, I've never been there, I don't know anything about the football culture there, what I do know is Wollongong has a stronger footballing tradition than Canberra and I'm sure the Gong is stronger than Tasmania too in regards to football. I'm not saying any team in Canberra will fall on its face immediately, I just think Wollongong is a stronger option right now.

2013-08-04T06:46:37+00:00

Kasey

Guest


Kane Whilst its nice to daydream, it matters not what you and I think re: colours and even name. I don't think anybody can imagine the FFA straying too far from the WSW expansion model. If the overwhelming desire of the potential Wollongong fanbase desire for their team to be called the mountain-eaters wearing pink and chocolate halves (Corinthian casuals) then FFA will bend over backwards to make it happen. If the fans 'want 'Wolves' and the 'old NSL look', then FFA will find a way to make it happen, it might be as simple as directing AU wear blue shorts(which some fans have asked for) and MHT wear white shorts. Its a very long way off and who knows what the league will look like when expansion is next on the cards..

2013-08-04T05:59:29+00:00

AndyG

Roar Rookie


But Kane, what you've failed to realise is that you haven't provided any facts either, and you're the one who wrote the article! You haven't discussed what is actually important in developing a football team - you've spoken about the Wolves jersey at the milk bar, about a Lazio bumper sticker, and about Les Murray. The actual question - is there a demand for it? We know that there is in Canberra, there was very strong support for the A League for Canberra bid with strong foundation membership. We don't know if there's demand in Wollongong, other than the most recent example of the Wolves disappearing whistlessly into the sunset. 30% of kids in the ACT play registered football according to the ABS and Capital Football. In terms of pure numbers, Wollongong couldn't stack up with that. In terms of corporate support, Wollongong can't offer anything like Canberra. In terms of stadia, the stadium that Canberra hopes to commence building by 2019 will be state of the art and will put WIN Stadium to shame. These are facts Kane - something that your article is sadly lacking. Top-level football clubs don't pop up out of nowhere. They don't pop up out of romantic natures of working class areas that will support the local football team, when the reality is that we already have football clubs in other codes in working class areas that struggle. The Wollongong Wolves already died, the Illawarra Steelers weren't sustainable, the Western Bulldogs and Port Adelaide only survive because the AFL ensures it. Football teams are established for a number of reasons - corporate demand, community demand, growth of the sport... but romanticism is not a reason. I'll reiterate that there should be no A league expansion for the life of the current tv deal. But if they are to look into it sometime in the future, Canberra should, and surely will be the next cab off the rank. And I hope the FFA is ambitious enough and confident enough in its own finances that the "partner entrant" is Tasmania. They've been taken advantage of by the AFL for far too long - there's a junior market there for the taking if football is prepared to back itself.

2013-08-04T04:08:11+00:00

Fussball ist unser leben

Roar Guru


"yes CCM numbers are propped up by hosting Jets, Sky Blue and WSW " Actually, last season was very unfair for CCM. They were the only NSW team to host the other 3 NSW teams only once at home. If I recall correctly, of all the NSW A-League teams, WSW had the most favourable draw, which saw them hosting all the other 3 NSW teams twice at home - i.e. WSW had 6 'home NSW derbies'; CCM had 3 home NSW derbies.

AUTHOR

2013-08-04T04:00:31+00:00

Kane Cassidy

Roar Guru


Personally I think blue and white would be a good combo, they could throw in red trim for the symbolism, a bit like Blackburn.

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