Fans could help fund an Australian rugby third-tier

By Working Class Rugger / Roar Guru

How much would you be willing to pay to get a third-tier of Australian rugby up and running and how many fans out there would look to invest in the concept?

I’ve been looking into this quite a bit recently and how it could be applied to funding projects to varying degrees.

It’s an interesting concept and one that could be an avenue to overcoming the one obstacle that appears to be the thorn in the side of any ambition to develop a viable third-tier between Super Rugby and club rugby.

We are forever being told that the finances are just not there and that it would be too expensive to run a national competition without incurring a significant loss.

All we ever get are the reasons why it cannot without anyone looking to resolve the issue.

I had to question much of this after learning the the Australian Ice Hockey League (AIHL) was a truly national league spanning several months.

How can a sport that makes rugby union look enormous run such a structure but we are apparently cannot? I’d like to find out.

But this isn’t about the AIHL, is it? So here’s my thinking. How much would you pay to get this up and running and how many fans out there would look to “invest” in such a concept.

What I envisage is a re-launch of the Australian Rugby Championship from 2007 – the only competition structure in Australia that actually resembled representative state/provincial rugby.

The teams will need to be tweaked but it would provide a pathway that’s sorely missed in rugby in this country.

Much the same as the Currie Cup in South Africa it would be a six team competition with each Super Rugby base represented in the forms of Sydney, Brisbane, Canberra (ACT/ Southern NSW), Melbourne and Perth.

Plus one other that could be used as a direct development tool to future Super Rugby teams.

This could either be via looking to a new region in Adelaide or a logical choice in western Sydney. For the sake of cost, and readily accessible talent, western Sydney would be the most obvious initial choice.

To pay for this under my model it would require a reach out to the Australian rugby community to fund such a competition.

While operating costs would need to be established, the major factor in such a launch would be the number of those who elect to “invest” in the concept.

I highlight the word invest as the return wouldn’t be financial but physical in the form of the competition and likely to be over a few years. But it would be tangible.

The cost per head would be determined by the interest. The more interest the less per head it would cost.

Some may question the effectiveness of this model, which is fair. However crowdfunding initiatives raised more than $3 billion last year and is expected to double that this year, so it’s a growing investment platform.

I have been of the opinion for quite some time that rugby needs to innovate and it may need those with some vision to look to alternatives in delivering what desperately needed.

This is just one alternative.

The Crowd Says:

2013-08-29T01:46:04+00:00

Bay35Pablo

Roar Guru


Private equity. If the A League can get footbal fans with dough to fund teams, then so can rugby surely. Just look at the French Top 14 ...

2013-08-28T11:25:50+00:00

AndyS

Guest


That is an interesting idea. So effectively, the Waratahs would finish SR and then scatter themselves on one year contracts to whichever four teams qualify? Can't say I'd view that as much of a win if I was one of the players that did the hard yards only to be told to have a seat in the stands to watch blow-ins wear the jersey. For the others too, not sure a one-off exposure to something better for a few weeks with the same old coaching staff would necessarily do much for player development either. But certainly a new one, be interesting to see how it would fly with the clubs.

AUTHOR

2013-08-28T06:22:37+00:00

Working Class Rugger

Roar Guru


The thing is, without the influx of SR players, the comp is actually much more even than after they return. This is where clubs wishing not to be left behind could look to compete. Though, would it be all that bad if a rationalisation of the competitions did occur? It won't kill the competition but they would become a development cog below a national club championship.

2013-08-28T05:50:18+00:00

AndyS

Guest


I don't see how it couldn't. If only four team from the first division were going though, all Super Rugby players, the best players and funding will gravitate to the four most financial. That has already happened to some extent, creating a lopsided comp. I'd expect this would turn it turtle, making the whole thing into a joke. The ARU also won't continue to pour Premier rugby funding into all those teams, it will be held aside for travel costs and payments for the later competition. The whole point of that money is the player development, and that is the role the second comp would assume. If they were expected to find still more money, then an ARC as was would be cheaper given they already blow $1.8M a year. Much may be told over the next couple of years though, as my understanding was that Pulver was planning to pull that money to fund his little curtain-raiser scheme. With so many teams already crying poor, might be a slightly different Shield before too long. Or worse, it will be exactly the same, demonstrating just how much money has been wasted...

2013-08-28T05:35:43+00:00

colvin

Guest


The problem is you used the word "understanding". If there is one thing Roarer's aren't is understanding. And we wouldn't want to encourage that.

AUTHOR

2013-08-28T04:13:40+00:00

Working Class Rugger

Roar Guru


It wouldn't necessarily destroy the competitions. If they move there competitive schedules to align with SR all clubs could play a full season and qualify. It could also force many clubs to elevate their positions in the Rugby landscape. In terms of the Shute Shield, I'd actually like it to split into 2 divisions of 8. The top 8 of the current season form the 1st Division and the bottom 4 plus the nearby country unions (Illawarra, Central Coast, Newcastle and possibly Central West) would join to form the 2nd division. If the Central West couldn't compete (tyranny of distance for players competing) then a Sydney based development club would join. At the end of the season the bottom placed 1st Div team playoff against the winner of the 2nd div. The point is it would shift the rugby landscape and in the end benefit it greatly/

2013-08-28T03:05:18+00:00

AndyS

Guest


It just seems a bit pyrrhic that we'd effectively have to destroy the competitions that created the teams in order for them to be involved. Still, perhaps it is the only way to move out of the past and start looking forward.

AUTHOR

2013-08-28T02:14:07+00:00

Working Class Rugger

Roar Guru


AndyS, I agree with everything you say. As I said above it will force some clubs to be kicked into action, others will need to cooperate to compete while others will thrive. It's something that has had to happen for some time now. As for the composite sides from Perth and Melbourne. I'd have no issue with them being stacked with SR talent as most of the teams from Sydney, Brisbane and Canberra would be as well.

2013-08-28T01:05:30+00:00

AndyS

Guest


So long as it is understood that going down that path will pretty much put paid to the competitions in Sydney, Canberra and Brisbane. As you've noted, all the talent is already being concentrated by the very limited semi-professionalism going now. The further down that path we push the clubs, the more that will occur as any player that wants to play the next level up has to move to one of the select few. We are not respecting the traditions of those competitions by keeping them involved in this, we are destroying them. The other thing to bear in mind is that the composite teams from Perth and Melbourne will be the Super teams, with a couple of locals filling in for Wallabies. They are all contracted players, so if there is any way they can be kept together to train and play then they will be.

AUTHOR

2013-08-27T15:11:44+00:00

Working Class Rugger

Roar Guru


That's another option. Have a national club comp involving teams from Syd, Brisbane and Canberra. If they could finance it there would be no reason a composite side from both Perth and Melbourne could not also be involved. If Brisbane is even remotely similar to Syd then most of the talent is already concentrated in only a few teams and if it could be organised, loan arrangements could be arranged to ensure only the best players are involved. It could also lead to a rationalisation of club rugby that is long overdue. The format would be dependent on how many teams are involved but if you get the top 4 from both Syd and Bris, top 2 from Canberra and composite sides from both Perth and Melbourne you could have it as two pools of 6 teams playing each other once with the top two from each pool moving forward into a semi final round and then a final. In all a neat 7 week competition to start. The trick then would be to get it broadcast.

2013-08-27T12:05:53+00:00

Boomeranga

Roar Rookie


The aspect of this debate I find frustrating is that we are genuinely f'good at organizing domestic comps, but the structure currently in place doesn't leave room for much to happen. Oz sport is full, so no sub-elite comp will get much attention and coin support. The best outcome imo would be to aim the Syd, Bris and Canberra clubs at each other and let a top tier emerge. It won't happen though so I like the Super B idea, provided there is a way to make it aspirational. if it becomes the Hunting for a Contract Cup (even if your 30 years old), it will be worthwhile. It has to take be embraced as the stepping stone to Supe, otherwise it will die a sad death. To tie my opinion back to WCR's, I'll pay. I always expected them one day adding an extra few on my Waratahs ticket, but it doesn't have to be. Better to watch a game than a boy band.

AUTHOR

2013-08-27T10:08:57+00:00

Working Class Rugger

Roar Guru


Atlas, I've been watching the ITM Cup and the figure of 10,000 isn't even close. Most games are attracting 3,000 odd to each game but who cares. It rates rather well and provides the means to identify new talent and there's plenty out there. Also, considering it's the first time in 57 years that Otago has held the Ranfurly Shield, it's not surprising people are coming out in numbers to watch their defence.

AUTHOR

2013-08-27T09:59:58+00:00

Working Class Rugger

Roar Guru


I don't disagree but you have to have a broadcaster interested. If the ROI continues for 10 then they may be interested in providing a competitive offer that could force Fox's hand and allows Rugby to crack the FTA marketplace. The school's issue is a tougher one. It would require significant investment to do so.

AUTHOR

2013-08-27T09:55:58+00:00

Working Class Rugger

Roar Guru


If you read those posts you'll notice a common name.

2013-08-27T09:50:40+00:00

atlas

Guest


" rubbish crowds and ratings"? ratings - they must get revenue from the broadcasters who think it is worthwhile Every ITM Cup premiership and Championship game is broadcast live by Sky UK, also Setanta (Hong Kong, Malaysia, Singapore, Thailand) - often three in a row on Saturdays with (NZ time) 2.35, 4.35 and 7.35pm starts Sure NZRU don't sign away those broadcast rights for free? And as for rubbish crowds? Compared to . . . a Waratahs match? Many an ITM game will top 10,000, one involving the Ranfurly Shield 15,000+; season average about 8,000. Not bad considering they are played midweek much of the time in smaller cities. They're expecting over 15,000 on Sunday for Otago v Hawke's Bay at Dunedin, that's above their 2013 Super average of 13,300 Hope the competition is around a few years yet. Another benefit to ABs, ten of the current AB squad are back playing for their provinces from tomorrow, match-fitness.

AUTHOR

2013-08-27T09:43:53+00:00

Working Class Rugger

Roar Guru


No, shield cricket is a state based representative structure beyond 1st grade in the city comps.

AUTHOR

2013-08-27T09:42:07+00:00

Working Class Rugger

Roar Guru


Why rely on the ARU? Such a proposal would likely be better served to be presented to the individual Unions as a means to identify and develop talent for themselves. It would give them the opportunity to stack the teams with players they identify as potential professionals. In effect it would be a means of developing of them extending their elite talent pools without the need to provide any of the finances and possibly build some more exposure. On top of that, it would also in time allow the freedom to add more teams to SR.

2013-08-27T09:36:48+00:00

fredfunk

Guest


Isn't that currently called 1st grade?

2013-08-27T09:25:42+00:00

Minz

Guest


My problem is that I don't believe that the ARU could handle something like crowdfunding - they've stuffed up just normal rugby badly (virtually no FTA rugby coverage immediately after the RWC in 2003, selling rights to channel 9 who effectively sponsor league, not putting together a women's national team at all etc). To be honest, I sometimes wonder whether they aren't barracking for league themselves, with the way they've managed it.

AUTHOR

2013-08-27T08:58:16+00:00

Working Class Rugger

Roar Guru


That's why I think a 6 at most 7 team competition would be most ideal. You'd have the bulk of the SR talent not required for Test duty plus the best from clubland. Sydney and quite possibly Brisbane could field another side each to expose even more talent. In time if proven successful the ACT could look to enter another.

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