Should football have its own dedicated channel on Fox?

By jamesb / Roar Guru

In the months of March, April and early May, Australia’s four football codes are in full swing. Super Rugby, NRL and AFL have commenced their seasons, while the A-League heads towards the end of their competition.

When there’s four football codes on at the same time, such a congested market means it is challenging for every sport to get crowds through the gate and have reasonable TV ratings.

When the A-League finals commenced over the Easter weekend, one of those two fixtures was played on a Saturday afternoon at 4:30pm. This was an unusual time.

A-League matches on Saturday throughout the season always began at 5:30pm, yet for a finals match it was shifted to an earlier time.

Why?

It should’ve kicked off at the normal Saturday time-slot of 5:30pm or be moved to prime-time at 7:45pm.

It showed in the TV ratings as the match only rated 40K.

Then again, Fox couldn’t fit the A-League game on a Saturday night. There were two AFL matches played at 7:40pm, one NRL match at 7:35pm and one Super Rugby match at 7:35pm. Those matches were spread over the three Fox Sports channels and the AFL channel, meaning there was no space for football.

Towards the end of the A-League regular season, matches were shifted to the Speed channel.

While the A-League isn’t a high-rating league at the present time, this author believes that it is not right for the A-League to be shifted to different channels or time-slots so that it could accommodate other codes.

With the AFL having a dedicated channel, then does football deserve its own?

Here is the current content that football has on Fox Sports:

-A-League (all games live including finals);
-Asian Champions League (games involving Australian teams plus other matches including finals);
-Socceroos internationals (all games except FIFA World Cup matches);
-English Premier League (380 games live, plus highlights show);
-Covers other English Leagues like Championship, League 1 and League 2;
-Spanish La Liga (Two live matches and two on delay);
-Other international matches.

Also there’s football panel shows, including Kick Off, Shootout, Matchday Saturday and Santo, Sam and Ed.

In the future, football content will continue to increase.

Starting in July is the FFA Cup, where Fox Sports will show a minimum of 10 matches.

Those FFA Cup matches will increase over time once the FFA Cup becomes established. The A-League could expand to 12 teams as early as 2017/18, hence more content and matches from the A-League will appear on Fox.

An expanded A-League in the future could extend to eight months, meaning an earlier season kick off.

There could also be more content from overseas with other various leagues and more football panel shows from countries like England and the United States.

In the off-season, which generally consists of a couple of months, Fox could show replays of matches from home and abroad.

As I illustrated above, there is enough content for football to have it’s own dedicated channel. If football ever gets it’s own channel, it will allow the A-League to grow without the worry of clashing with other codes.

The Crowd Says:

2014-04-24T10:41:45+00:00

Bondy

Guest


There's certainly enough content for football within Australia and abroad I notice Football Asia and Eng prem preview and reviews have been forgotten to be mentioned also. Nearly every other sport in the country when you amalgamate the content football delivers in Australia and Globally cant deliver as much live content as what football does I believe. The time the A League final is over we're almost half way through the AFL season or their live content I'm not suggesting its unfair just that there is bucket loads of live football and relevant content globally.. We're about to close on another A League season the Eng Prem is about to climax the finals of the European cup are almost upon us and shortly an Asian Continent champ has to be decide in the ACL we'll be off to a world cup in a months time back to the HAL and the ready for the Asian cup as the host nation and all the side programmes that go with the sport such as match day Saturday to Santo Sam and Ed to A League highlights programmes Eng prem prev and review La Liga live and highlights packages, you've got bucket loads of live genuine content Fifa world cup stories ECL magazine shows etc. I've not even taken Continental South American, African or American into major detail. Without football our house has no need for subscription tv we should have our own dedicated channel and wish the other sports the very best of luck with what they're doing. Its about time Fox really got stuck in had a hard look or think about what they're doing with the sport within Australia and Globally . .

2014-04-24T10:15:24+00:00

BrisbaneBhoy

Guest


While it would be nice to have a dedicated channel/s for football (mainly for convenience than anything else), I'm fine with the amount of football we get here even if it is over quite a few channels.

2014-04-24T09:09:39+00:00

Matthew Skellett

Guest


Hey anyone see the Fox Sports story that Galeckovic is odds on for the Socceroos ? or that West Ham is playing the Nix ? among other stories with a ? at the end ? ;-)

2014-04-24T08:59:02+00:00

Professor Rosseforp

Guest


cliffclavin, good point -- but have you noticed that jam is harder to find and has been replaced by "fruit spreads"? This would be like signing up for Foxtel Rugby League and getting the Public Service Tip Football competition -- although with the mergers into Super Departments, the standard of tip football should rise, even if there are fewer teams.

2014-04-24T08:52:54+00:00

Professor Rosseforp

Guest


Could they get around this problem by shifting Rugby League to one of the reality t.v. channels (which is a more natural fit) and give the vacant sports channel to soccer? :-)

2014-04-24T08:47:17+00:00

AR

Guest


touche!

2014-04-24T07:56:41+00:00

cliffclavin

Guest


I am not sure. I like peanut butter but my wife likes nutella, and jam, well, you can forget about jam. Its just sugar and I dont care what aisle it is in. On less important matters football could and should have its own channel but save that debate for sports forum like the Roar, and leave this masterchef page to foodies

2014-04-24T04:07:55+00:00

Fussball ist unser leben

Roar Guru


Fair point about the production costs of ancillary shows. My only knowledge of the TV/entertainment industry is as a consumer but, if there are no sunk costs to establish the new channel, I'd be setting up the Channel purely with existing LIVE content & repeat the cycle to fill 24 hours. Then, create new shows IF - and only IF - the market shows there is an unmet demand for additional content that would require additional costs.

2014-04-24T04:01:44+00:00

AR

Guest


That's true if the only content the dedicated channel showed was live and replayed football matches, one after the other, with no comment. But if there's to be highlights shows, panel shows, analytical shows, archive replays, light hearted content etc - as there is on FoxFooty - then that comes at a far greater cost. I'm certain this is the reason that it hasn't happened yet.

2014-04-24T04:00:30+00:00

Timmy

Guest


I don't have the figures with me but I have read that there is a significant cost in expanding the satellite bandwidth for an extra channel which may be deterring foxtel from making such a decision. I doubt finding enough content would be an issue given that the afl only has nine games per week and for a significantly shorter period of time than the global football season. It may come down to the current ratings of football on foxtel and how many people they feel would be more inclined to invest in a basic subscription should there be a football based channel. I am only one person but I know that in my circles there are quite a few more subscribers to foxtel than there used to be so they could watch fox footy

2014-04-24T03:52:40+00:00

Fussball ist unser leben

Roar Guru


@AR It all comes down to 1 issue.. what will it cost. As I said, if broadcasts are being disseminated via online platforms, the cost will be close to ZERO - there are no licence fees for creating a new tab on a website that would be dedicated to LIVE Football broadcasts. The only potential - and significant - cost would be if there is a Licence Fee for creating a new PayTV channel. But, I'd be surprised if the AUS Govt charged an additional Licence Fee.

2014-04-24T03:43:42+00:00

AR

Guest


I imagined it in this way... There's a supermarket aisle dedicated to Vegemite. It only features the one product, but its the most popular aisle in the supermarket because the demand for Vegemite is so strong. NUMV suggested that simply because there are more *brands* or flavours of peanut butter on the market, it has "a much stronger case" for its own dedicated aisle than Vegemite does. I disagree with that thinking. Yes, in a world where cost and space didn't matter, all the peanut butters would be conveniently grouped in a single dedicated aisle, all the jams on another and so on. But unless the demand for peanut butter justifies a dedicated aisle, then the supermarket will group the peanut butters amidst the jams, honeys and marmalades, in a general breakfast spread aisle. Make sense? (I'm laughing as I read this back to myself)

2014-04-24T03:17:10+00:00

Shouts Chen

Guest


They need a Fox Sports 4 in Subscription Television. Hope that FOX Sports 4 will be in High Definition.

2014-04-24T03:16:49+00:00

AR

Guest


In response to 1), if there is zero risk of any clash of ALeague games with other games, then yes, a move to a specialised channel may not incur an additional price.

2014-04-24T02:46:53+00:00

pete4

Guest


Definitely think there should be a Fox Sports 4. I was over in South Africa recently and noticed there sports channels are dedicated: SuperSport 1 = Rugby SuperSport 2 = Cricket SuperSport 3 = Football SuperSport 4 = Football SuperSport 5 = Football SuperSport 6 = Various Big difference there was because of there timezone big Euro football matches kick off in primetime

2014-04-24T01:39:23+00:00

Fussball ist unser leben

Roar Guru


@AR This is not a case of "giving more shelf space to peanut butter". In your example, the store already has stocks of peanut butter in its inventory, but the brands are in different locations across the store - in different aisles. So, you should be asking : a) should the store stock all the peanut butter brands together in 1 aisle?; or b) should the store stock 1 brand of peanut butter in the Aisle with "Breakfast spreads", another peanut butter brand in the Aisle with "cleaning products"; another brand in the aisle with "biscuits", etc.

2014-04-24T01:38:06+00:00

Mantis

Roar Guru


How good would it be to have all the classic matches etc shown when there is no live footy on

2014-04-24T01:34:51+00:00

Fussball ist unser leben

Roar Guru


What are you on about in relation to (1) Currently: a) FoxSports pays $36m/year to broadcast 140 ALeague matches/year LIVE. b) There are no other LIVE football matches being broadcast on any FoxSports channels when LIVE Aleague is being broadcast. Why would anything have to change if FoxSports moved all ALeague content to a dedicated football channel? The ONLY change would be ALeague fans would not have to switch from FoxSp1, FoxSp2, FoxSp3, Speed to find ALeague content. The content would always be on a dedicated channel: "Fox Sports Total Football". In relation to (2) - I agree; we need to know how much (if any) additional cost is involved in establishing & operating a new channel of FoxSports. On the internet, there would be close to ZERO additional cost for establishing & operating a new channel with only football content.

2014-04-24T01:30:51+00:00

AR

Guest


Two things here: 1) In business, you pay for a guarantee. It is never free. 2) In order to pay for the runnings costs of a 24/7 dedicated channel, Fox would have to be convinced the demand exists. Do current ratings indicate the requisite demand? I don't know. I'd like to see it, but I'm not sure it's there yet.

2014-04-24T01:25:40+00:00

AR

Guest


It's not about the amount of available content, its about the demand. You can stock 18 different brands of peanut butter from all around the world, but if most shoppers buy vegemite, the peanut butter will have less shelf space.

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