AAMI Park needs to be upgraded to 40,000

By jamesb / Roar Guru

A few weeks ago, AFL and football fans learnt that the AFL had blocked the FFA’s attempt to pre-book oval venues, the MCG and Etihad Stadium, for the A-League grand final on May 17.

There is the chance that Melbourne Victory or Melbourne City host the final, and the AFL has moved early to protect its interests. It is not the first time the FFA had trouble booking venues in Melbourne.

This follows the failed FIFA World Cup bid, where the FFA failed to gain Etihad Stadium as part of the bid book.

Whatever contractual agreements the AFL has with Etihad and the MCG, the FFA need to find a long-term solution for a football venue that can host an A-League grand final in Melbourne.

The one venue that could be considered is AAMI Park.

Built in 2010, AAMI Park is recognised for its bio-frame bubble roof design and for being the first specific rectangular ground in Melbourne.

The venue is home to four teams from three football codes: Melbourne Victory, Melbourne City (football), Melbourne Storm (league) and Melbourne Rebels (rugby).

However, the venue’s capacity is just 30,500. It has been deemed too small to host major events like A-League grand finals, Socceroos games, Wallabies Tests, high profile friendlies and State of Origin matches.

These events in the past have attracted interstate and international visitors to Melbourne and in the process have boosted Victoria’s economy.

2003 Rugby World Cup, group matches and quarter final, $170 million in revenue.

2006 State of Origin, game three, $17.8 million in revenue.

2009 State of Origin, game one, $17.1 million in revenue.

2012 State of Origin, game one, $27 million

2013 Liverpool versus Melbourne Victory, $35 million in revenue.

2013 Lions Tour, $80 million in revenue (across a variety of venues).

When you total those figures up, it comes to a grand total of $346.9 million which far exceeds AAMI Park’s costing of $267.5 million.

Remember, this doesn’t include a State of Origin match in 1994 which attracted over 87,000 at the MCG. There was also the Lions Tour in 2001 or the Bledisloe Cup matches in 1997, 1998, 2007 and 2010.

With Bledisloe Cup matches, in 1997 as an example, 92,000 fans filled the MCG and Victoria benefited to the tune of $61 million.

Of course, bringing those kind of events to Melbourne do come at a price.

Earlier in the year, the Victorian government agreed to stage State of Origin matches at the MCG in 2015 and 2018, forking out more than $2 million per match.

If AAMI Park had a capacity of over 40,000, then here is a list of events that has the potential to sell out the venue, including domestic and international club and representative football matches and domestic and international rugby league and rugby union games.

Rectangular football codes have several future events coming up that could drive Victoria’s economy, particularly as football continues to grow in Australia.

Before the stadium was built, the Victorian state government initially had plans for a 20,000-seat capacity which would then expand to 25,000. Melbourne Victory asked for the stadium to have a capacity of 40,000, arguing that Victory were getting crowds of well over 40,000 at Etihad.

After wrangling and negotiating from both sides, a compromise was reached for the new rectangular stadium to have a capacity of 30,500 and then have foundations in place to expand to 50,000 if needed.

When the FFA were looking for a Melbourne stadium to host larger events, the costs for expanding the stadium were estimated to be in the vicinity of $150 million, due largely to the complexities of the bubble frame roof design.

While the roof may be an attraction in itself, surely the main event has to be on the field? If the stadium can be upgraded to a larger capacity at the expense of the fancy roof, that has to be a win for sports fans and the public in general.

In 2008, Robina, on the Gold Coast, opened a new stadium for the NRL’s Gold Coast Titans with a 27,400 capacity to the cost of $160 million.

Compare that with AAMI Park, it opened in 2010 with a capacity of 30,500 to the tune of $267.5 million. So AAMI Park has an extra 3,100 seats, but costs another $107.5 million.

AAMI Park could’ve been built in a more frugal manner and made less glamourous in architectural design.

If an upgrade is to occur, and the upgrade is expensive, then fans from other sports such as the AFL and cricket shouldn’t be pointing their fingers towards the NRL, the ARU or the FFA.

AAMI Park needs to be upgraded to 40,000 plus before 2025, the year where the AFL takes control of Etihad Stadium.

From that moment, rectangular sports will have no future at Etihad stadium.

In 2025, the AFL may only want Etihad to be an ‘AFL only’ venue – and justifiably so. I don’t think the rectangular codes would want to be at the mercy of the AFL.

I think it’s time that Melbourne, the self-proclaimed sporting capital of the world, has a rectangular stadium that can host major events.

Sure, there will be many occasions where only 10,000 fans turn up in a 40,000 seat venue. However, is it any different to whenever 25,000 turn up to an AFL game at the 100,000 seater MCG?

The squabbles between the AFL and the FFA over Melbourne stadia is becoming very tiresome and boring.

The solution is upgrading AAMI Park, not playing at Etihad.

The Crowd Says:

2014-11-20T00:54:45+00:00

Paul Nicholls

Roar Guru


This is a great debate. I agree with the author that there should be a 40,000-50,000 rectangular stadium in Melbourne but also agree with some of the posters regarding the prohibitive cost of the upgrade. So here's my solution. Make next years season of The Block a project for upgrading AAMI park. Sure you might get some weird designs but as long as we get to 40,000 seats who cares?

2014-11-19T08:42:51+00:00

Perry Bridge

Guest


jamesb - I make no apology for being put off by your opening paragraph when you've immediately displayed a lack of understanding of the nuances of the topic. That aside - re Adelaide oval. Back in 2009 or so - it was revealed that - re the initial cost of $450 mill at that time - that $200 mill of that had already been allocated towards a PT link to the West Lakes (Football Park) AAMI Stadium - and another $100 mill had already been allocated towards an upgrade to that venue. Part of the deal was that that $300 mill was redirected to the Adelaide oval project. Part of the trade off therefore being that the SANFL owns AAMI Stadium, it get's downgraded to a 15,000 venue and the SANFL loses revenue from that. The AFL I guess probablydidn't like the SANFL generating too much of their own money off AFL matches. Who knows. In the end the AFL (Demetriou) apparently brokered the deal to bring the SACA and SANFL to agreement. But - we still see that despite pretty well 50K each week that Port Power aren't walking away with a bag of cash so the stadium deal (under drawn out negotiation) is not all peaches and cream. Sometimes the cost is up front. Sometimes it's in cash. Othertimes it's less obvious just who has paid a price and how that will hit home.

2014-11-19T05:32:42+00:00

keyless

Guest


It's so simple rail seating at North and South ends. City and Victory fans will love it, it will be safer and it will increase capacity ~8,000 if not more. If the ruggerz want to utilize the increased capacity of the seating they can sell an extra 8k+ seats... if not, they can have a comfortable backside just as easily. They're also a hell of a lot safer for those that stand anyway. I wish SFS had them, and Parra for the away derbies in Sydney :(

2014-11-15T08:33:23+00:00

jamesb

Guest


AR "If AAMI Park could be upgraded to 40k, for the cost of about $50m, I’d be all for it. But it can’t." That I agree with you. And it should've been the case. But the roof design doesn't allow it due to its complexities. That is the crux of the matter as I alluded to in my article. I think too many on here were concentrating on the expensive cost of upgrade, rather then WHY is it expensive to upgrade. Like I said earlier, someone stuffed up along the way.

2014-11-15T08:29:23+00:00

AR

Guest


Bondy: unable to discuss an issue without his "us vs the AFL" hat on. But I'll try again... After the AFL chipped in $10M and the RAS $7M, the NSW Govt chipped in $42M to upgrade Showgrounds Stadium. As I said above, if the upgrade to AAMI Park could be done for $42m, or even $50M, I'd be ok with it.

2014-11-15T08:16:12+00:00

Bondy

Guest


AR But its completely fine with the NSW Government waisting shirtloads of money for GWS ..

2014-11-15T07:41:13+00:00

AR

Guest


jamesb If AAMI Park could be upgraded to 40k, for the cost of about $50m, I'd be all for it. But it can't.

2014-11-15T06:59:02+00:00

jamesb

Guest


What I find interesting in this thread is AFL fans telling me there isn't a demand to upgrade AP. It would be a waste of money, Etihad is down the road for major events etc etc. I firmly believe there is a demand for an upgraded AP as I've said countless times before. Let's compare with GWS. There was bugger all demand for a second AFL team in Sydney. But they received government funding for Blacktown and the Showgrounds, yet they play 3 or 4 games annually in Canberra. Go figure. As for AP, when you build a beautiful roof design, don't you want to show it off to the world? If major events were held at AP, such as high profile football friendlies, Socceroos, rugby tests etc that would give it exposure internationally, and give positive exposure for the city of Melbourne. Why did they build the bubble roof in the first place with just 30,000 and no major events staged there. To show it off domestically! Really.

2014-11-15T04:26:56+00:00

RB

Roar Rookie


Think it's pointless arguing AR. Their arguments basically boil down to, we want a bigger rectangular stadium in Melbourne and it's unfair that we have to play big events at the MCG or Etihad. Any valid economic arguments are just going to be seen as anti-football(soccer). No mention that the largest stadium in Sydney, which hosts all their major events like state of origin, NRL grand finals, bledisloe cups isn't a purpose built rectangular stadium, but an olympic stadium that can host every sport. If the article had of said that AAMI stadium should have been built bigger in the first place, then that is a different story (even though for games not involving Victory, 20,000 is more than big enough), but it is a complete waste upgrading the stadium.

2014-11-15T02:23:05+00:00

AR

Guest


Bondy Yep. The roof - incredibly complex, architecturally award-winning, and beautiful - essentially makes the intended upgrade...at least highly questionable, in terms of cost-benefit. There were other factors, such as the agreement not to have a competing 40k+ stadium in Melb for x no. of years, but that's essentially it. The roof is a stunning example of form over function. Now, is that venom...or just reason?

2014-11-15T01:18:53+00:00

Bondy

Guest


AR So technically it was really designed to never go any further , to remove the roof and then add seating would cost more than it costs to build a new stadium, f me ..

2014-11-15T01:03:47+00:00

AR

Guest


jamesb The stadium construction cost was about $270M. The govt also spent about $30m in the surrounding parkland, road, rail and other public infrastructure around the precinct to service the stadium, bringing it closer to $300m. It's been widely reported that whilst AAMI Park was built with foundations to be increased to 40-50k, dismantling the complex roof design, increasing the seating, and reconfiguring and installing a new roof would cost approx. $300m - about the same as building a whole new stadium. Whilst it would be ideal to have a dedicated 50k rectangular stadium, the cost simply does not meet the current need, especially when there is a 56k stadium 5 mins away that ably hosts soccer, rugby and league games. If the Victory, MCFC, Storm and Rebels get to a point (maybe in 10 or so years) when they are bursting out of AAMI Park's capacity, then, maybe, the Govt would look at an upgrade. Bt there simply isn't a rational business case to do it now...a mere 5 years after AAMI Park opened.

2014-11-14T23:31:33+00:00

jamesb

Guest


AR Completely disagree with you 100%. There is a need for AAMI Park to be upgraded whether its 40,000 or 50,000.There is enough major events that require a need for an upgrade. Cost was $267.5 million, not $300 million BTW. If your going to correct me on other matters, then don't exaggerate on the costing of AAMI Park. Also where did you get the figure from that the cost of the upgrade is $300 million? The stadium was built with foundations to allow for future expansion to 50,000. The cost of the upgrade wouldve been cheaper if they didn't build that complex bio-frame roof. Someone stuffed up along the way.

2014-11-14T23:00:48+00:00

AR

Guest


Bondy: "AR. Back to spread your venom for another day ." Oh brother, a tad dramatic wouldnt you say Bondy? Do you have a response or a cogent argument to the substance of what I wrote...or is the sum total of your contribution: "AFL are trying to control us" and "we don't want to play on cricket ovals."

2014-11-14T22:15:39+00:00

Bondy

Guest


AR Back to spread your venom for another day . What you dont understand is other sports dont want to play on cricket pitches destroying the sporting spectacle for all . And we think of the future and the future isn't playing rectangular sports on a cricket field . AFL people trying to dominate every other sport and to tell them what to do, as usual .

2014-11-14T21:44:18+00:00

AR

Guest


jamesb: "AFL fans don’t get it Bondy. AFL’s contribution was $5 million towards AO.The AO development did cost around the $550 to $600 million mark." With respect, I think jamesb is entirely missing the point. The argument of "what AO got, AAMI Park should get", is a totally irrelevant one. The discussion is about public money being *justified*, servicing a public *need*, and, hopefully, providing some return on the investment. Adelaide Oval fills up 45,000 seats every single wknd through winter. It was *the* stadium infrastructure spend by the SA Govt and (so far) it is showing immense return on the spend. What jamesb is arguing, is that AAMI Park should increase its capacity by a mere 9,000 seats (to 40k), at the cost of $300m, paid for solely by the Vic Govt. This, just 5 years after it spent $300M building the stadium in the first place! And only very occasionally, by any of the 5 tenants, would it actually require that extra capacity. In anyone's language, oval or rectangular, AFL or rugby, Melb or Syd - that would be a colossal waste of public money. *Especially* when there is already a 56k stadium down the road which currently hosts a variety of rectangular sports. There's no maths to provide a case for it.

2014-11-14T14:12:29+00:00

jamesb

Guest


Bondy here is the thing, I initially thought I titled the article," AAMI Park needs to be upgraded to 50,000". But I went conservative and went 40,000, simply because I thought some Roarers would be saying, "50,000 is too big" and you would end up having some inane debating. I'll concede, a couple of events could drift to the MCG, such as Liverpool, but majority would be at AAMI Park. My main point is rectangular codes don't have a future at Etihad. People need to think long term. FFA, NRL, and ARU need to work together to upgrade AAMI Park and make it happen.

2014-11-14T13:57:43+00:00

Bondy

Guest


jamesb I should've mentioned the stadia upgrade would also facilitate the Rugby codes as per usual which I didn't mention earlier . Possibly also with a melbourne derby (A League) in twenty years time if AMMI park remains the way it is there could be more people missing out on attending than actually being at the game ..

2014-11-14T13:24:34+00:00

jamesb

Guest


AFL fans don't get it Bondy. RB, as you say, AFL's contribution was $5 million towards AO.The AO development did cost around the $550 to $600 million mark. Interesting....

2014-11-14T12:08:54+00:00

RB

Roar Rookie


AFL contribution to AO was $5 million more than FFA contributed to AAMI Park. But I have no problem at all with the government funding AAMI Park. It helped get a super rugby team, and Melbourne needed a rectangular stadium that size. You seem to be missing the point. I'm not against a 40,000 seat stadium in Melbourne, but increasing the size of AAMI by 10,000 is a complete waste of money. Size is perfectly fine for rebels, storm and city, and most of victory's games. OK I get that you'd rather watch a Melbourne derby game in a rectangular stadium instead of Etihad, but the government would be irresponsible in increasing the size of AAMI or building another bigger rectangular stadium. For an event like the Liverpool game, you'd still need to use the MCG, or do we now need a 100,000 seat rectangular stadium?

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