Is a second Brisbane NRL team really worth $250 million?

By jamesb / Roar Guru

The halfway point of the 2015 NRL season marks the halfway point of the current five-year TV deal, which will conclude at the end of the 2017 season.

The new TV deal brings so many possibilities. An increase in TV revenue, a different network like Ten covering the game, a change to the season schedule, and expansion.

If expansion is to occur in season 2018, the start of the new TV deal, something needs to happen this year.

The bidding franchises have apparently been told they will have an opportunity to make a sales pitch to the NRL later this year. From there the NRL, with former Souths CEO Shane Richardson taking charge, will investigate each bid’s merits.

The issue has come to a head recently as the Brisbane Times recently reported a second Brisbane team, a rival to the Broncos, could be worth $250 million to the code.

But is that figure accurate?

The problem with expansion is not all 16 teams are financially sustainable, with the NRL helping out Wests Tigers, St George Illawarra, Newcastle and the Gold Coast.

However I can see the value of a second Brisbane team. This year, the Broncos are scheduled to play 11 Friday night games, while Nine also has the Broncos on three Sunday games, making it a total of 14 Broncos free-to-air matches in the first 20 rounds. That leaves just four Broncos matches on Fox Sports, so Broncos fans have no real need to get pay TV.

Brisbane’s underwhelming presence on Fox Sports means if a second team came to pass, then Fox would likely cover more than just four matches per year in the Northern capital.

Having a Brisbane team more regularly would mean more subscribers, hence higher Fox Sports ratings. Nine meanwhile would have diversity on Friday nights, with the Broncos and the new team alternating.

If the $250 million figure is accurate, what are the NRL waiting for? That money could help out the existing 16 clubs.

I can understand the NRL been cautious. But there’s coming a time when the NRL can’t afford not to expand.

As Jack Gibson once said, “If you’re standing still, you are going backwards fast.”

The Crowd Says:

2015-04-20T21:42:38+00:00

Damo

Guest


Hi Wayne, yes I have my whole life. I played on dolphin oval as I grew up in pine rivers, I live in Logan, have investments in Ipswich and Moreton and work in Brisbane but have also worked on the gold coast. Redcliffe is a great brand but even though a train line is coming near it it's not central. Caboolture would be better but inner city is still under utilised. Ipswich jets are also a great brand and could represent Ipswich n Springfield but it's still growing and has time to wait where inner Brisbane has long waited. Both Ipswich and Redcliffe are like the GC (who I support) because they are not Brisbane and wouldn't draw the Non bronco league lover who doesn't live in that area. Thus ch9 won't pay as much for them But many Broncos fans will still watch another Brisbane team on TV as a 2nd team as the highest priority is that we beat nsw clubs which is why I support the Broncos as a second team. Competition in inner Brisbane will not dilute the Broncos but attract neutral league lovers that have no love for them but are forced to digest them (many as the crushers crowds originally showed). Broncos crowds this yr are average and if the entire town loved them they would average better crowds than SA n Wa afl teams. I played for a brothers team when a junior and I've read about their proposal and love it. Everything makes sense but the only thing is I'm not sure what bankroll they have. They will need it as the Broncos like any good business won't want to give up their advantages without a fight.

2015-04-20T20:51:53+00:00

Wayne Lovell

Roar Guru


Damo do live in Brisbane? Firstly, Ipswich and Redcliffe ARE Brisbane, especially where a national competition is concerned. 2. The Broncos have the biggest crowds in the NRL already, we should be worried about bigger crowds in sydney not up here. 3. TV dollars will be the same if the team is in the city or the satellite towns. 4. Who cares what the whinging sydney folk think? 5. Again, home grown stars will stay local if its inner city or satellite town. The main difference between inner city and outer city teams is club identity, to us broncos fans, suncorp stadium is our liechhardt or brookvale oval, no other club should call it home, a club in redcliffe or ipswich will have a separate identity and therefore attract their own different and new fans. Brisbane 2 is a no brainer, but it needs to separate itself from the Broncos to be successful, the Sydney model of plonking teams on top of others is a recipe for failure, especially in Brisbane

2015-04-20T00:17:24+00:00

Cowelly

Guest


A second team in Brisbane called the Brisbane Bombers would not have the support. Who drops the Broncos to become a bombers fan? Very few people. Either make a team in Ipswich, Logan or REDCLIFFE. If anyone else has been there, they would know that Redcliffe is the most supported reserve grade side in the country. They have loads of cash, close to the Sunshine Coast (for support) and they have an age old identity. Plus they have a ground that is already being redeveloped, and with a bit more cash, could have a capacity of 20.000 - 25.000 which is perfect.

2015-04-19T11:18:27+00:00

Damo

Guest


Brisbane has a lot of people who don't follow the Broncos but still watch them on TV or visit a game as there are 'NO' other options in Brisbane unless u want to change codes. Afl has proven that a derby in sa and wa works. Looks at the crowd figures before and after. Brisbane has a bigger population and has one team. Yes Gold Coast isn't in Brisbane. Ipswich can come one day but not at the expense of a 2nd Brisbane team. 2nd Brisbane (and not a plastic bombers team but a more traditional brothers team) will bring; Bigger crowds to both teams (as proven by afl) More TV dollars (from fox and 9) Less whinging Sydney folk that Broncos get it to good Home grown stars playing locally (dce, Cronk, smith etc) Brisbane 2 is a no brainer. Perth is a good expansion option for long term growth. NZ 2 is great for player growth and international growth. Cc can only be a relocation. CQld, Adelaide and PNG will have to wait until after all these get a run. And Sydney will need to lose a team for every team we get over 18. That's where it gets tricky!!

2015-04-19T01:40:03+00:00

Jack

Guest


I didnt say full contact, i just meant sport in genreal eg basketball, football

2015-04-19T01:33:03+00:00

Birdy

Guest


Pretty sure the western corridore bid is targeting that area with plans for a massive sporting complex and stadium for Ripley. The southern code also has plans for the same area. If I've got my gossip correct the western corridore bid team also has one of the gas giants ready to back them.

2015-04-19T01:23:54+00:00

Birdy

Guest


What a great point. 20 home games a year. And they still wanna dictate . I know I'm a hypocrite as I come from the gong but I've lived in Qld for over 25 years and really miss multiple choice games to attend. The things you take for granted growing up

2015-04-19T01:22:18+00:00

William Dalton Davis

Roar Rookie


There's 2.5 million in Sydney's west isn't there? 2,500,000\100 =25,000

2015-04-19T01:16:56+00:00

Wayne Lovell

Roar Guru


I would love to see an 18 team competition so that to make the 8 you need a positive winning percentage, and somehow include all the teams you mentioned earlier.

2015-04-19T01:02:48+00:00

Wayne Lovell

Roar Guru


I disagree that the rivalry would have been anything to talk about, most people up here would probably just make the second Brisbane team their second team. But the point of difference is spot on, we cant put another team in the same location, it needs to be Redcliffe or Ipswich, so that it is a different team, otherwise the Broncos and News Ltd will use whatever power they have against the new club, and rightly so.

2015-04-19T00:08:29+00:00

Wayne Lovell

Roar Guru


I think Springfield or Ripley would be perfect, this engages Logan and Ipswich

2015-04-19T00:05:19+00:00

Wayne Lovell

Roar Guru


What absolute rubbish, Brisbane doesn't have any advantage, this is both a stupid argument and a stupid reason to put another team at the same ground. Brisbane's situation is the norm for a national competition, Sydney clubs are disadvantaged by having so many clubs on top of each other, but that doesn't mean you should change the situation of the successful part, you should change the situation of the unsuccessful part- Sydney. I would actually go so far as to say Sydney teams have a massive advantage over the rest of the comp because they get 20 home games a year.

2015-04-18T23:41:35+00:00

jamesb

Guest


Totally agree, in 1988, the NSWRL should have introduced two Brisbane teams. Can you imagine the rivarly between the two Brisbane teams now after close to 30 years. Also, the NRL need to make sure that there is a point of difference between the Broncos and the new side. We don't want it to end up like the two Melbourne teams in the A League.

2015-04-18T23:37:12+00:00

jamesb

Guest


Sheek Afl has just as many Melbourne teams (9) as does Sydney with NRL teams. So in a sense, both codes have too many teams in the one area.

2015-04-18T20:47:45+00:00

Sleiman Azizi

Roar Guru


Would that mean that only NSW and QLD teams can be relegated? I'd have no problem with that though I could imagine the outcry by people from NSW and QLD and their complaints that Perth, Melbourne and New Zealand are getting special treatment.

2015-04-18T20:29:23+00:00

Justthetip

Guest


Brisbane brothers is something different and if you go west or south you have eliminated half your potential market. Brisbane brothers have proposed playing games in cairns and mackay, and if cq doesn't get a bid (which they really shouldn't, look how long the cowboys were at the bottom with mackay Townsville cairns and also rocky adopting them). The NRL should see the potential of a worlds first club that goes from under 6's to professional level. Not only a good story but also fans qld wide that don't want to get there hopes up but would be one hell of a supporter base once given the nod. Brothers wouldn't be the direct threat to the broncos any other bid would be. I can imagine the western corridor bid disagreeing but that part of QLD has the most loyal diehard broncos fans and most would not jump ship. It's also foolish to use projected growth in the area as a pro because any substantial growth in the area will happen way to slowly to have needed effect. The NRL should fully back the brothers bid as it will also be an advertisement for young kids to take up league and allow grassroots football to not only be monitored and studied. Where once a 17 leaves his hometown to have a shot at his dream and then either gets a foot in the door or turns there attention elsewhere. This period is critical in player development not only in footballing sense but also in contributing to their development as people. Clubs every year have so many new faces that it is a difficult task really getting to know them let alone having any influence on what's going on after training. That period from 17-21 isn't just important in a footballers life but important in everyone's life. The adding pressure of will they be good enough and make it, it's usually the wild years of life and most of them are for the first time away from home. Brothers could potentially be used to trial programs aimed at helping young footballers through a very tricky few years. It's similar to working for a big company, where development and training needs outside of football aren't bandaid solutions and are there to help produce positive citizens long term. Many who coach kids around this age only see them for a season or two. We have seen too many young men lost in this period. If the NRL dedicated time and money implementing education to groups of young men, who are already known within the club and who mostly remain within the club till choosing a career in or outside the game, the most effective and reliable solutions can be found and adopted across the game. Let's not invest in these boys as just players but also as people. Use brothers to study what's needed to do this and eventually all NRL clubs will regain effective ties with the juniors. Brothers has ties with the community that go back almost as far as Sydney clubs. If Perth gets it's chance I hope I second kiwi team also does as interest doesn't rival rugby but seems to be very underrated. Potential for pacific island teams to join the nsw and qld cups will see rugby league rewarded for making unconventional decisions that strengthen the pool of talent and this is the key to long term expansion success. If any evidence is needed look at the increase in talent discovered in NQ. There's no reason NZ won't see a higher number of locals become household names.

2015-04-18T20:21:03+00:00

Justthetip

Guest


You mention Souths and chooks when talking about preferential treatment. Your either baiting or you got a very light dose under that bald melon.

2015-04-18T20:17:27+00:00

Justthetip

Guest


Brothers have history and support across the whole state that the jets (also the most loyal broncos fans) could only dream of.

2015-04-18T20:12:53+00:00

Dav

Guest


why do you feel the need to repeat what I just siad lol, i swear some of you NSW are not a full quid?

2015-04-18T20:09:04+00:00

Dav

Guest


DD drop a zero, your 1% is 25,000, your talking 10%

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