Has time run out for suburban stadiums?

By Stuart Buxton / Roar Pro

What will the government’s $600-million central stadium strategy mean for your club?

Once an agreement is reached with ANZ’s private owners, pent up changes can be unlocked across Sydney’s ageing stadia.

Parramatta’s capacity cap will be lifted. Moore Park’s hospitality cap will go. And suburban stadia will be harder pressed then ever to compete

Earlier this year, we looked at the challenges facing the NRL’s local grounds. Before the season is even out, we’re seeing clear winners and losers emerge.

Eels
It’s nothing but blue sky for Pirtek stadium. A $29-million, 24,000-seat redevelopment is on hold only because it may be surpassed by a larger 35,000-seat option.

Surrounded by over $2billion in city redevelopment projects (including light rail) Parramatta is though to have edged out rival submissions from Penrith and Liverpool as their preferred western Sydney venue.

For the Wanders, it can’t come soon enough. “This delay in increasing capacity at Pirtek Stadium significantly affects our ability to grow” confirmed chief executive, John Tsatsimas to The Advertiser’s Warren Thomson. “Last season we exhausted our ticket allocation for 10 of our 13 A-League matches”. Over 30,000 members are already forecast if the stadium can accommodate them.

Sea Eagles
Manly CEO Joe Kelly has revealed their 14,881 home game crowd against Cronulla just broke even. Season losses will blow out from $1.5M to over $2.5M after a troubled start to the year.

Speaking to the Manly Daily, Scott Penn concedes “on a number of games we are not even covering the hiring fee”. “We know that playing inside ‘the fortress’ is what we want”, but, “we have to go back to the drawing board in terms of our agreement with council”.

Manly withheld payments from Warringah council in April as a result of further disputes over the playing surface and maintenance costs. Talks are continuing.

News worsened for the club when redevelopment plans for the current grounds were rejected earlier this year. This is crucial, because Scott Penn has sold the club grounds to GWS holdings. They must relocate, or feature in a new club or stadium development by 2019.

$20M in current funding commitments will deliver little more than an Eastern stand and infrastructure improvements for the NRL’s Eagles, A-League’s Mariners and NRC Rays.

Cowboys
Townsville’s new stadium project has slipped to 2021, and faces a continuing budget shortfall. While Labor’s upholding a $100-million state election commitment, former CEO Peter conceded federal funding will be required to meet the $200M stadium cost (which rises to over $300M with associated transport interchanges and redevelopment).

Tigers
Clouds continue to gather over Leichhardt Oval after former CEO Grant Meyer handed stadium rights back over to the council. Losses, previously estimated between $70 and $100K per game, are reportedly climbing. Just 8267 attended their clash with the Cowboys earlier this season.

With the Tigers struggling to regain voting rights, the imposition of independent Directors, a resurgent Magpies faction, and another defeat for the ‘vertical village’ redevelopment in Rozelle, time is almost out for this venue.

St George Illawarra
Despite massive federal funding in recent years, St George’s council owned Kogarah Oval remains on a knife’s edge. Fairfax press cite home game losses over $124K at Kogarah and $96 at WIN.

Up to five games a season will already be shifted to other venues. Just as Manly are dangerously dependent on the Penn family, St George’s future is now heavily intertwined with benefactors like WIN’s Bruce Gordon.

Roosters
The 2013 premiers are another big winner. Hospitality at the SFS had been artificially capped under the ANZ trust agreement, but looks set to lift.

That’s right, the code’s best backed team can look forward to even more corporate engagement. Redevelopment is a certainty, even if an all-new 65,000 seat venue is now considered less likely.

With a four-year agreement already in place to take matches to the Central Coast, the Roosters are in talks to transfer additional games during any SFS redevelopment.

Bears
The Central Coast’s Bluetongue Stadium continues to seek additional NRL fixtures, but simply cannot compete with ANZ guarantees said to be between $100 and $150K per game. With Perth and a fourth Queensland franchise most favoured for expansion, a Bears relaunch has never been further away.

While Manly confirmed a match at Bluetongue this season for example, it’s significant they effectively auctioned another to Albury.

Bulldogs
The Bulldogs’ return to Belmore after a 17-year gap was not quite the suburban triumph it first seemed. While 16,764 was the biggest Monday night crowd of the year, it’s far below their 22K average.

“There’s not too many games you get to run out in front of 16,500 people and it sounds like 40,000” enthused Aiden Tolman to the NRL’s Chris Kennedy. While it did showcase how local grounds can engage members, even this has trade-offs with the grounds limited hospitality and corporate facilities.

With the state governments’ $600-million announcement immanent, suburban grounds face a more uncertain future than even before.

How will your club be affected?

The Crowd Says:

2015-07-26T11:43:08+00:00

Crosscoder

Roar Guru


Think you may have been reading a lot of propaganda about rl from the southern press.And stating you don't have any hard evidence ,just by seeing decent numbers of PI players in the NRL. The code had Fijians playing for St George in the 60s. There are more PI players involved in the game agreed.but the numbers playing the game overall from juniors up is at the highest level ever Australiawide.More females are playing rugby league than ever before .I don't know where you get the idea it does not bode well for a future strong grass roots base. You ignore the fact many NRL players who cannot get a shot in the NRL are playing in England and France.You ignore the fact that PI and indigenous populations have the far higher birthrate than the Anglos. If i were you I would be more concerned about soccer,the type of player in soccer is more the type of build of an AFL player,not bulky or muscly. Your code is limited whereas soccer as shown by the 99,000 attending the MCG is huge internationally,and it is the lack of Internationalism that will gnaw away at your code. At the same time the percentage of NRL players and yes that includes PI players attending university ,TAFE courses is also at record levels.It's all on the NRL website.And it is by far a big majority. When rugby league was around in the 70s and 80s the majority of players were labourers,wharfies etc,very few with a tertiary education.You make assumptions that players of an indigenous background are not attending uni or take course ,that is not the case.AS a case in point,Inglis will be attending uni shortly I hear. I have stated further down I have been following rugby league for 40 years and come from a soccer/union school background.I have seen it first hand the influx of uni/tafe studying and graduating players in all clubs of late,the number of professional firms involved in sponsoring NRL clubs at various levels,and the obvious better educated fans involved in the game.My involvement with Cronulla for decades provides me with hard evidence as to the fan,sponsor and player demographic and professional attributes.+ The number of people watching the SOO and grand finals from all states is proof that demographics is wide as to people with interest also. The people involved on NRL boards,the people wanting to be CEO off the Tigers. Games in the past were run by former footballers,that is not the case now. You further ignore the fact that the game when it expands ,will require players from all backgrounds.You further ignore the fact the code is reducing the number of interchange players,meaning smaller players will get far better opportunities in the game in the future.The no of Interchanges will further reduce to 6 down teh line. The beauty of rugby league is it can draw playing talent from England,France,New Zealand ,PNG and the Pacific Islands simply because the code has a strong presence there. Additionally in the junior Harold Mathews and SG Ball there are plenty of excellent Anglo players.Anycase that borders on racism they are all Aussie or proud players from the PI. The problem occurs when players do their HSC and concentrate on that and uni ,and in the bush lack of job opportunities is a problem. Whilst all is not rosy,the code is far better place financially than it ever has been for development of juniors and expansion.And it is growing in the Southern states.

2015-07-26T00:39:36+00:00

conchie

Roar Rookie


I dont have any hard evidence, but from what i see and read the demographic spread is actually shrinking rather than spreading, go back 20/30 years the absolute bulk of RL footballers were all of anglos saxon/Irish ( Australian ) descent, fast forward and around 50% of the NRL and no doubt even bigger % at lower levels are PI descent, the traditional anglo saxon base whilst maybe still supporting the code are not playing it in anywhere the same numbers. RL's traditional base for whatever reasons are either playing something else or not playing anything at all, that does not bode well for a future strong grass roots base. PI's make up less than 1% of the Australian population, as well as that FWIU the indigenous % or numbers in the NRL have dropped as well.

2015-07-24T22:19:28+00:00

Crosscoder

Roar Guru


Have to disagree ,the ten year old stats only adds to my point. .A tad more reliable than the assumptions ,by the gents you supported. And that is a view gained by watching the code in the last forty years,and spending my early days involved in both soccer at primary school and union at private high school. The population is far better educated than it was even during the 80s ,and the people involved at various admin levels within the game are more likely to be professionally educated ,than not.I see it first hand at the Sharks. The players are far better educated or in the process thereof (check NRL website)and no doubt the younger fans ditto. The number of professional firms now sponsoring NRL clubs and having corporate boxes has grown also dramatically. The number of people who attend and view on TV the SOO series at record levels is indicative of a growing demograhic. And agreeing with AFL types conch and clipper(who is agenda driven on rl threads to stir either re crowds or demographics),is hardly conducive to suppoprtive facts when it comes to rugby league.

2015-07-23T08:18:54+00:00

Greg trilby

Guest


Have to agree with conchie and chipper, there was a larger spread years ago regardless what a ten year old stat says

2015-07-23T07:18:35+00:00

Crosscoder

Roar Guru


The survey was one conducted by Torque which was published in 2004.

2015-07-23T06:53:13+00:00

Crosscoder

Roar Guru


That comment is pure rubbish clipper .Rugby league used to be the game of the wharfies and labourers,and few professional types were really interested in the code. It was more a working class game in the 60s and 70s,you need to do some research. I have followed the code far longer than you no doubt,and have seen dramatiic changes in the last 40 years. Thanks to the SOO series,sponsorship by many small and large business both for the code and clubs in general,the diversity of fans comes from a far wider demographic background ,and the educational side of the players involved is far far better.One only has to do a little research on the NRL site,to ascertain the numbers of players studying for higher education or trades. One only has to look at the people involved on NRL club boards and indeed the ARLC.to see the changes .Hell even the Storm have high end people on their board. Boards run totally by former footballers are a rarity. Plus a survey conducted early 2000s showed the average incomes of rl fans were higher than AFL,and not far away from ru,at the higher end. Its already happeningI(the demographic spread) conchie and clipper ,and when Perth and Brisbane 2 enter ,it will become more apparent.Keep up the bubble delusion.

2015-07-23T03:59:10+00:00

clipper

Guest


Hit the nail on the head conchie - league used to be wider demographically, but the gap has widened with AFL and Soccer taking quite a few white collar fans. But agree with Crosscoder, you can never say never, even though it looks very unlikely now.

2015-07-23T02:52:56+00:00

Danny

Guest


No, I don't count the crowd Mals but my brother works in the football department and while he also doesn't count the crowd, he does see the real figures that come through the gates and the ones that get announced as the "official" crowd.

2015-07-22T07:42:31+00:00

Crosscoder

Roar Guru


They never had to contend with a Super league war ,which drained the coffers,disaffected fans,destroyed the traditions of a few clubs giving other codes a leg up. Game in the smaller states more woven,to be correct.Certainly not in the nOrth with 55% of the population. Never ever make the statement "than ever will be" conchie.Prediciting the future is fraught with danger. For a start ever since I have been following the code four decades,the demographics is wider now ,than it ever has been.Better educated youth over the decades ,and better educated players . When the NRL finally has the gonads to expand to Perth and other areas,this will give rugby league further impetus.Added to a growing International game.

2015-07-21T13:46:15+00:00

duecer

Guest


I would disagree that they had a 50 year start - when the split occurred, a lot of the Rugby fans would have just gone over to RL, really it was a continuation, although the point about demographics rings true. I also think RL may have been bigger all round until the last couple of decades when AFL and more so Soccer have made inroads, especially in NSW.

2015-07-21T13:35:46+00:00

Semi Radrunrun

Guest


Roosters Bulldogs Broncos I don't know why these clubs have so much influencE. Can someone please explain? ???

2015-07-21T13:21:47+00:00

Semi Radrunrun

Guest


ANZ stadium is a terrible place towatch rugby league ir anything really

2015-07-21T13:18:16+00:00

Semi Radrunrun

Guest


I agree! !

2015-07-21T13:14:54+00:00

Semi Radrunrun

Guest


Yes yes yes. And the club doesn't market games because they are guaranteed the money even if only 500 turn up

2015-07-21T13:11:09+00:00

Semi Radrunrun

Guest


well said! No atmosphere at the central stadiums. Also with the push for Thursday night games, suburban grounds will create the atmosphere needed. Games should also be taken to the Bush and other non nrl capital cities. Central stadiums, night footy to suit tv, structured attack, the interchange rule, no reserve grade, the length of time for video refs to make a decision, suspect 3rd party agreements, whinging media, and the wrestle are Killing rugby league slowly. what are they doing with the extra money anyway? And What's the point of having more money now and then slowly watch the game die. The suits at nrl central need to know that they do not own the game. They are simply caretakers. They need to do what is best for rugby league in Australia and New Zealand And not tv, or the corporates or certain clubs or themselves.

2015-07-20T22:48:56+00:00

Crosscoder

Roar Guru


Gallop and his team didn't have the foresight to have a Govt lobby group ,to push Govts for better infrastructure.As well as a poor player insurance scheme under their watch. At least the NRL now has such a lobby team ,working and liasing with various levels of Govt. It was sheer tunnel vision operating for many years,and the fans and players were the unfortunate victims.

2015-07-20T22:44:36+00:00

Crosscoder

Roar Guru


Shark Park regularly. ANZ/Kogarah/SFS/Win/CBus Gold Coast irregularly. In fact watching a SOO at the SFS when it was held there,paid for premium seating and got drenched. Experienced the largest stadiums,observed regularly per TV the others (suburbans)on a regular basis.It'.s not hard to form an opinion as to the quality of infrastructure ,meaning lack of seating,cover and having exposed food and drink stalls. If you see fans shivering in the cold on TV exposed to the elements ,you can also form an opinion as to the worthiness of better cover or indeed a roof. And I can also suggest based on prior experience crowds/families attend games in time friendly ,weather friendly time slots.So cover or lack thereof and lack of seating plays its part.

2015-07-20T11:30:47+00:00

Johnny Dalmas

Guest


I don't think Aussie Rules wants ANZ Stadium! The Swans can't wait for their contractual obligation to end.

2015-07-20T09:05:11+00:00

Dean - Surry Hills

Guest


I'm OK with tax funding for grounds used and/or shared by people for recreational use. Watching elite athletes compete in the flesh motivates most youngsters to get off the couch and play a sport. It should be viewed partly as a health issue with major funding at the Federal level for a country whose obesity rates are currently spiraling out of control.

2015-07-20T08:30:44+00:00

Jay C

Roar Guru


At the end of the day. If Rugby League is going to be run as a business, with operating profits in the tens of millions of dollars. I don't want my tax money going to fund it any more than I want my tax dollars funding a new Mcdonalds. They should be paying for it themselves.

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