RLIF release 2018-2025 strategic plan

By Sleiman Azizi / Roar Guru

Following the Rugby League International Federation’s Annual Congress and AGM in Paris on the fourth and fifth of November, the much anticipated Strategic Plan was released.

The new plan for 2018-2025 details the overall direction the code at an international is aiming towards. Its ten key features – as well as some personal thoughts regarding them – are as follows.

1. Creation of an eight year calendar of events
The plan refers to respecting of domestic leagues (i.e. the NRL and Super League) and incorporating the World Club Series. Both the NRL and Super League are de facto international bodies and it is a wise decision for the RLIF to find ways of working with them.

Also, two global events every four years as well continental championships are all steps in the right direction.

2. Enhance recognition of members by the National Olympic Committee/national sports agencies
This strategy is an acceptance of the importance of integrating rugby league and its organising bodies within the higher echelons of national sports and funding decision making.

3. Introduce performance-related grants
An approach that puts the onus onto each nation’s governing body to ensure modern standards of professionalism. One would imagine that it also gives the RLIF more leeway in deciding where to spend its finite resources.

4. Target two additional G20 nations for development
This one may prove a little more challenging but the RLIF’s reference to making use of the World Cup Nines indicates the potential value of the smaller version of the game.

5. Provide context to international matches
One of my personal bugbears finally gets a mention – context. International matches must be played within a larger context. Games must mean something and winning them must led to something bigger.

6. Grow our support base
The RLIF have, until now, been quite poor with their online presence. For far too long, they have sat on their thumbs and done nothing with fan engagement. Social media is a powerful tool in the modern world and the plan’s recognition of that is a welcome sign.

7. Enhance neutrality and global consistency of regulations, officiating and laws
The plan refers to ensuring that the game’s laws are protected by copyright. Here you have more recognition of where the RLIF sees itself in the broader context of the rugby league world.

8. Enhance image of RLIF and the sport
An interesting point raised here is the competitiveness of the top eight nations. The RLIF clearly feel that a legitimate competitiveness among the teams is essential in combating the ‘Big Three’ image that many use to attack the code with.

9. Create long term sponsorship and broadcaster partnerships
Media is king if a sport wants to improve its bottom line. A co-ordinated approach to broadcasting is a must. By offering a competition structure that is stable and well run, the media are more likely to cover it which of course leads to greater sponsorship opportunities.

It will be very interesting to see how this part of the plan plays out.

10. Enhance reserves of top tier nations and RLIF
The RLIF have set an ambitious but I think entirely attainable goal of $10 million dollars in reserve by 2025 as well the goal of working with nations as partners. There are a number of subtle paradigm shifts here and like the previous point, I will be very interested to see how this part of the plan develops.

All in all, the RLIF’s Strategic Plan is quite reasonable in what it aims to achieve in the next eight years. It’s a plan that builds upon recent successes, including the World Cup, the Four Nations, Pacific Cups and European Championships.

How the organisation works with the NRL and Super League will be an interesting point of conversation but should they harmonise well enough, there is no doubt in my mind that the direction embodied by this Strategic Plan can be reached.

The Crowd Says:

2018-01-10T14:31:42+00:00

Dennis

Guest


See your picture But 24 Country's sounds better 8 Pools of 3 no byes Top 2 Qualify to Round of 16 More Test Games Even European @ Atlantic Nations Play there combined Event 16 Nations of 4 Pools of 4 Pool A England Lebanon Wales. Malta Pool B Scotland. USA Serbia. Netherlands Pool C Ireland. Italy Jamaica. Germany Pool D France. Canada Russia. Ukraine

2016-05-22T05:21:30+00:00

Slippery

Guest


2018 Continental Cup Qualifiers European Cup France Scotland Wales Ireland Ialy. Serbia. Russia. Spain or Ukraine (Winner Qualifys to 2019 Series) Pacific Asian Cup - PNG. Fiji. Tonga Samoa. Cook Islands. Lebanon (Winner Qualifys to 2019 Series) Atlantic Cup - USA. Canada. Jamaica South Africa. Ghana. Latian Heat 2019 Continental Championship ? 6 Nation Tourament Australia. New Zealand. England (Euro Winner) (Pacific Winner) (Atlantic Winner)

2016-05-22T05:07:36+00:00

Slippery

Guest


2018 Continental Cup Qualifiers European Cup France Scotla Wales Ireland Italy. Serbia. Russia. Spain or Ukraine (Winner Qualifys to 2019 Series) Pacific Asian Cup - PNG. Fiji. Tonga Samoa. Cook Islands. Lebanon (Winner Qualifys to 2019 Series) Atlantic Cup - USA. Canada. Jamaica South Africa. Ghana. Latian Heat 2019 Continental Championship ? Australia. New Zealand. England (Euro Winner) (Pacific Winner) (Atlantic Winner)

AUTHOR

2015-11-20T12:31:25+00:00

Sleiman Azizi

Roar Guru


"... i am, taking an emperical scientific angle because that is the way I spent my working life.Unlike Slieman I am not a wordsmith I don’t have a dreamers mentality." Thanks for the veiled insult Glenn. Your empirical and scientific angle forgot to mention that the code exists in many countries, that a sport doesn't need to overtake soccer or be the number one sport in a country in order to be viable and that grassroots development support and investment in established markets are not intrinsically mutually exclusive. I'm sorry if my wordsmithing ability cannot make that any clearer though I'm sure I will keep dreaming that it can. (end grumpiness)

2015-11-19T19:54:29+00:00

Crosscoder

Roar Guru


Mike Glen. Rl is not chasing anybody,althea are trying to do is grow their game Internationally.Is that a problem for you? You guys really are pretentious at times. RL9s is already off the ground,It is being used to establish the code in new developing countries,and a few countries would like to get involved in the Auckland 9s. It appears your knowledge is rather limited concerning what the Commonwealth Games Commission have acknowledged that rugby league is growing the game in those countries,and has already agreed to their Stage 3 first step road to acceptance.So ru has no effect on their decision and could exist side by side.Else rl would not have been praised by the CGC for their efforts ,nor would they have reached stage 3. RL does really exist outside Australian and Northern England,either a downright lie,ignorance or just a plain trolling effort.PNG,Fiji,Tonga ,plus European countries growing the game and North America.You would be laughed out of a calypso band in jamaica with that comment RU in France particular their major comp,has approx 30% imported players,meaning decent numbers of locals miss out. I understand your concern rl is pushing ahead overseas,and may well expand within Australia.Just live with it,it's the nature of the beast.

2015-11-19T16:16:32+00:00

Mycall

Guest


I think that some NRL clubs help out the Czech league as well. I went and watched the Rabbitohs Vs Roosters a couple of weeks ago. The teams were playing with team kits that I think were donated by the respective NRL clubs. It's a small gesture that can go a long way, sometimes just the cost of team guernseys is the limiting factor in creating clubs in these regions. It doesn't cost the NRL much and it helps create RL fans for life.

2015-11-15T07:29:08+00:00

Mike glen

Guest


It seems to me RL are constantly trying to chase RU. RL 9s will never get off the ground as RU 7s are already in place and have a global tour around the world. They stop at Dubai, Vacouver, Las Vegas, Paris, Cape Town, London, Sydney etc 9s will never become a commonwealth sport as 7s is already there. The commonwealth & Olympic bodies would never have both sports as their games as it wouldn't make sense. RL doesn't really exist outside Australia and northern England. RU is alive a well in France. They have the biggest professional league in the world and their TV money is getting bigger. Have you seen their viewing figures during the World Cup? They where massive, the game is doing extremely well there.

2015-11-14T07:20:02+00:00

Crosscoder

Roar Guru


GI you can throw up equities and analysts.Who would have thought Blackmores a small timer would be around $200 and the big Australian BHP around $20.Small can defy the so called experts. I do not depend on just one source for what is happening overseas in rugby league and take that as gospel,neither do the Eurosports Commission,nor the Commonweal;lath Games committee,nor various Govts who either proved recognition and or grants. That goes for the Czech republic,Serbia,Spain ,Italy ,Ukraine and Lebanon and indeed Jamaica. And on 14th Nov the Belgian rugby league announced the launch of their first ever rugby league club competition with four clubs:Eagles,Nth Brussels Gorillas,,East Brussels Broncos and Cans Academy of Molenbeek.RL only started in April 2014.All organised in the space of 18 mths. No one is suggesting rugby league will be anything more than a niche sport. Collier the head of the RLIF has stated that France ,Canada and the USA need their support. My impression is you want the rugby league to be huge in a country,else it is a waste of space.I repeat if that be the case,then pull up stakes in Victoria ,a lost cause. Sorry mate I don't share your pessimism,nor do I expect the sport to become huge.I do appreciate and note its current growth,from a low or nothing base.Money is hardly being burned with this growth,in fact little money has been involved by comparison with other codes. Never try to compare businesses merging based on economies of scale,when you are dealing with sports where personalities,passions and tribalism are involved.Its chalk and cheese.

2015-11-13T14:49:33+00:00

Glenn Innes

Guest


Crossciode - i am, taking an emperical scientific angle because that is the way I spent my working life.Unlike Slieman I am not a wordsmith I don't have a dreamers mentality. Two forms of football emerged in the mud nineteenth century.one involved running with a balll while people tried to wrestle you to the ground and one involved kicking a ball around with the aim kicking it in a net The latter version remained unified and conquered the world to become the biggest sport on the planet by a country mile. the former spit into a variety of different sports (Rugby League Rugby Union. American Football, Canadian Football, Australian Football,(a Rugby Soccer hybrid) and competed amongst themselves for dominance in a few English speaking British colonies. or former colonies ie the USA. If I was an analyst and they were trading as equities I would say don't touch the wrestling games OUTSIDE THERE CORE MARKETS with the possible exception of American Football as a niche speccie play.They have proved incapable of making serious inroads in non English speaking markets and therE are too many of them fighting with each other . Crosscoder Rugby Union is also declining in France despite the propaganda you read down here.There is absolutely NO Rugby of either variety played in French Schools simply does not exist in the school system.Basketball and handball are the growing sports in France , The Rugby games are going nowhere ii the one non WASP culture that once had an interest in them.,,, junk bond territory outside traditional markets, In fact France is a perfect case study of too many similar sports chasing the same market.Rugby Union killed of League but had no impact on Soccer,In the long run there was never a big enough market in France for both to remain viable one was always going to kill off the other and the same applies almost everywhere else in the world.Too many of these type of sports competing over too few people A hardcore business analyst would tell them too merge and get some economies of scale going, but why would American Football merge with tiny sports like League and Union or Canadian Football or Aussie Rules? American Football is the Rugby game with the most money and the most fans, if unification of the ball running games happens it will be on their terms, that is why they are the speccie share that might be worth a punt, The others will just burn your money in expansion markets (but good investments in their core geographic areas)

AUTHOR

2015-11-13T11:14:13+00:00

Sleiman Azizi

Roar Guru


Canada and the USA going professional would really be something.

2015-11-11T23:22:56+00:00

William Dalton Davis

Roar Rookie


Games going off in Fiji and Lebanon. Jamaica are part of the push for 9s RL to be in the commonwealth games. The US have had a semi professional league for a while that still has a good chance of going pro if they could just A: secure some sort of broadcasting deal and B: get some recognition as a seperate game to rugby. The RLIF are talking of investing in G20 nations, and the US wouldn't be a bad place to start.

2015-11-08T22:48:29+00:00

Crosscoder

Roar Guru


I agree GI with your point re France ,and building them up.We know or indeed should know,why they are at the stage they are now,1941- the mid 90s and the skullduggery that went on played a major influence Indeed there is effort being made in Canada,USA and South Africa. And again you ignore Lebanon a Middle eastern country,with no prior rugby enthusiasm.Govt backing,major sponsorship despite the internal problems. And I am not going to rehash the situation with East European countries and Spain.There is a lot more going on re rl, than your continual generalisations,try to project.And you can add Jamaica.You don't get Euro Sport grants nor CommonwealthFGames early stage recognition if you are not growing the Sport.Nor in fact Govt recognition and grants." Rest of the word;d a waste of time" .The development and recognition to date suggest otherwise. " A bit of interest in Fiji",that was not the indication I got from visiting in 2014,but whatever you say GI .

2015-11-08T16:56:49+00:00

Nigel G

Guest


Yes I agree follow rugby Union and then we can pick off all the other nations. However i do think we should have 9's Southern and northern tournament and a descent NRL and SL World series. With the amount of talent in NRL and SL we can play year in year out football and no other code can do that. I'd say Riley hit it on the head. Rugby League would take off

2015-11-08T16:27:20+00:00

Glenn Innes

Guest


I like the first post the best.If we could get the game in France back to where it was in the late forties and fifties then essentially we are back were we were fifty years ago. with four competitive nations rather tan three. Despite the spin League has shrunk over the last fifty years because the game used to be popular in France the second largest and third wealthiest country in the EU There have been no gains to compensate for that terrible loss, a bit of interest in Fiji and Tonga is no compensation for losing France.. The NFL has burnt tens if millions of dollars propping up a Euro League and the "Eurobowl" is played on a third division soccer field in Germany in front of family and friends. As much as insular Australians can't except that everybody doesn't share our tastes the reality is.most of the the world dose no't like Rugby type games. These games are popular in Australia New Zealand, USA, Canada and amongst the white minority in South Africa as well as PNG an few micro nations in the South pacific.Outside of that they have a niche following in the UK Ireland and France a little bit in Argentina and Northern Italy and tiny bit of interest in Japan beyond that about as popular as clay pigeon shooting So the markets above are the places to look at because they are the ones that have shown some interest in Rugby type sports, the rest of the world is a waste of time. .

2015-11-08T09:52:18+00:00

Niall

Guest


We need to replace the Four Nations it achieves nothing for the game. Any progress the fourth team makes is almost immediately discarded because they drop back down a level. We need consistency. I'd like to see a rugby league version of the ICC Champions Trophy held in Australia and New Zealand. Changes would need to be made to usual way the game operates though. All the stake holders would need to come together a couple of years beforehand to make it work.

2015-11-07T10:02:35+00:00

Birdy

Guest


Penrith choosing Canada , I can only imagine the talent available there. We probably couldn't match the money available in Canadian football but would surely smash a tradies wages. RL is such a great product, if only we could achieve a united international approach we could achieve so much more than the poker machine mentality and relying on the mum and dad volunteers.

AUTHOR

2015-11-07T05:13:16+00:00

Sleiman Azizi

Roar Guru


I think it's a good idea too. Penrith have chosen to support the Canadians and I know Leeds has a relationship with one of the USA teams. If I recall correctly, Warrington are doing some work with a couple of Serbian players. There are probably more unofficial arrangements in place with other clubs but a more official approach might be the way to go. Unless rugby league is only played in Eastern Australia, a couple of cities in New Zealand and along some highway in northern England... :)

2015-11-07T04:47:42+00:00

Birdy

Guest


In the soon to be released 'all of game review' hopefully there will be some support for funding of the international game. In one of your articles in the last 12 months , Sleiman , an idea was raised and discussed about each NRL and SL club adopting an emerging country or area. Still sounds good for me.

AUTHOR

2015-11-07T04:43:22+00:00

Sleiman Azizi

Roar Guru


No sport has ever become an Olympic one. Everyone knows that.

2015-11-07T04:36:38+00:00

Crosscoder

Roar Guru


Olympics may well be a bridge too far,but the code is already on stage 3 step to approval for the Commonwealth games.Because of the growth and development of the code in Commonwealth Countries. Your CG assumptions appear to be off the mark duecer.

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