ARU steps up to ensure Western Force will remain in Perth

By The Roar / Editor

After months of uncertainty and calls for the team to be relocated, the ARU have today announced that they have reached an agreement with RugbyWA that ensures the Western Force will continue to be based in Western Australia.

The agreement sees the Force’s rugby program will be integrated into the ARU’s high-performance unit.

It also means that the Force is not a stand-alone entity anymore, and all its players and staff are now employees of the ARU.

In a statement from the ARU, “competitive challenges” as a result of being so far from rugby’s traditional stronghold on the east coast were cited as reason for the ARU intervening.

“RugbyWA and the Western Force are not alone in their challenges to remain viable as a professional sports entity in Australia,” ARU CEO Bill Pulver said.

“Numerous teams across several codes are facing the same economic environment across professional sport and the ARU has been looking at ways to create a more efficient and effective way to run our Super Rugby businesses.

“The ARU and RugbyWA have collectively created a model which we believe will be more sustainable for our Super Rugby organisations in Australia.

“Ultimately the alliance aims to deliver financial sustainability and improved high performance outcomes for the Western Force.”

Mark Sinderberry is set to continue as CEO of RugbyWA, while the RugbyWA board will still oversee the franchise’s engagement with the local community.

“The RugbyWA Board is excited to have developed this alliance with the ARU,” said Tony Howarth, RugbyWA chairman.

“We are confident that through this partnership we can provide a more attractive rugby program here in Perth by the Force being integrated into the ARU’s high performance unit.

“This will enable the Force to continue the journey we started over ten years ago to bring outstanding rugby talent to Perth, develop Wallabies and play a style of rugby that attracts members, sponsors and connects with the large Rugby community we have in the West. It also assures the financial viability of the team for the future.”

It’s been a tumultuous year for the Force, with financial concerns leading to calls for the franchise to be moved from the world’s most isolated city.

The Roar’s own Spiro Zavos wrote that the Force should become the Western Sydney Force and play out of Parramatta.

However, Roar Expert Elisha Pearce passionately disagreed with Spiro.

The ARU have clearly sided with Elisha on this one, with Pulver today saying, “From an Australian Rugby point of view, it’s not only essential that we continue to support RugbyWA and the Western Force but to ensure the game remains strong at the community level in Western Australia and that the Super Rugby team is given the best opportunity to succeed.”

Addressing concerns the ARU are not in the financial position to be propping up an ailing franchise, Pulver said, “It is our absolute priority at all times to act with the best interests of Australian rugby as a whole and to protect the long-term health and prosperity of the game in Australia.

“It has been well documented that Australian rugby has faced financial challenges in recent years and a range of measures were taken to ensure it remained sustainable. A significant new broadcast agreement has relieved pressure on the game but it must remain vigilant in the face of a challenging sporting landscape in Australia.”

What do you think Roarers? Have the ARU made the right call, or are they just throwing money down a black hole?

The Crowd Says:

2016-06-06T04:31:56+00:00

AndyS

Guest


And now you are confusing what Rugby WA were doing/could do, with what the ARU think they are going to do. It remains to be seen whether actually supporting the local rugby forms any part of the new equation, particularly given the ARU track record on that front. Giving WA a SR team has always seemed to be their version of teaching a man to fish, and now they've taken away the fishing licence. I could understand a good deal of scepticism about the future from the supporter base.

2016-06-05T03:57:50+00:00

Train Without A Station

Roar Guru


How does it have any less tribalism or meaning than any other sporting competition? Do you think an entire existence of mediocrity may have been a factor?

2016-06-05T03:56:51+00:00

Train Without A Station

Roar Guru


If there was profits, of the expectation of profits in the very near future they wouldn't have the need for ARU assistance...

2016-06-05T02:24:26+00:00

Simon Bedard

Roar Pro


Keeping the Force in Perth is preferable as long as they can find a financially sustainable model to support them/. This should not only be a priority for Perth, but for rugby in general. They need to find ways to tap into the community and build greater connections. This will require some new and innovative ideas. Unfortunately we are not hearing anything about plans to achieve this.

2016-06-05T02:12:50+00:00

Train Without A Station

Roar Guru


Nah the Reds are on track to post a $1M profit this year despite their falling membership and crowds. Last year's loss also coincided with a concerning increase in expenditure too. I believe that is something they have addressed to be on track for a profit this year. I doubt despite their success the Waratahs will post anything similar for 2016. But plenty of money has been thrown down that black hole at Ballymore over the years, that's for sure. If hope nobody there is getting on their high horse about the Force considering our own poor financial past.

2016-06-04T23:10:58+00:00

Sheikh

Roar Rookie


With regards to throwing money down a black hole, the Force's $800k bail-out earlier this year paid off their debts accrued over the last 3 years, which, I think, has been the time when they didn't have a major shirt sponsor. Their accounts show them running at losses of ~$300k-$400k a year. The reports of the troubles at the Reds recently said they were running at losses of $1.4 million a year, while the Brumbies regularly post similar losses.

2016-06-04T07:54:49+00:00

AndyS

Guest


An odd non sequitur. It is irrelevant what the ARU thought they were doing with the Rebels, your point was that because the Rebels only ever lost money then that is all the Force will ever do too. Given that that is the diametric opposite of what the ARU have said they aim to do with the Force, one can only conclude that you either think they are delusional or that they are lying through their teeth about their plans for the team. Again, neither would seem to offer much motivation for the locals to get too invested.

2016-06-04T02:51:01+00:00

hog

Guest


Yes, and then they realized that Super rugby is a plastic made up Pay TV competition that has little tribalism or meaning. Once that cat was out of the bag ????

2016-06-04T01:09:01+00:00

Train Without A Station

Roar Guru


They subsidised the Rebels short term as an investment in the Victorian market. They have now found a buyer to limit the period they need/needed to do this.

2016-06-04T01:07:38+00:00

Train Without A Station

Roar Guru


Squirrel I reckon you're the last person in the world who should comment on listening to reason.

2016-06-04T01:07:07+00:00

Train Without A Station

Roar Guru


The WA team also captured a different TV market in a different time zone which offers value to the primary revenue stream. Other sports are somewhat irrelevant. We're the Swans barely hanging on at any point recently? No. Further to this, that was a case of putting a new team in the biggest market, having filled all other markets. A team in Western Sydney at the expense of Perth would congest an already congested market further, and leave a city of over 1M people and only 2 competing franchises. We're the Waratahs? Absolutely. Even now they aren't commercially performing well. Estimates suggest the Reds will post a bigger profit this year and have similar crowds despite very different results on the field.

2016-06-04T01:05:46+00:00

AndyS

Guest


So you are saying that the ARU has already failed then; that there is simply no way for them to achieve their stated objective or consider how that would then work? If that's the case, comes to the same thing in the end - it's a dead loss, so supporters would be best off just keeping their hands in their pockets and let the ARU pay for things for a change.

2016-06-04T00:56:17+00:00

KTinHK

Roar Pro


That was the argument they used to justify putting a team in WA.... we know how that ill-conceived venture has gone. It was always destined to fail, and I strongly argued that at the time of its inception. So WSW and SFC could not survive together? GWS and Swans? There are plenty of successful football teams in Western Sydney of various descriptions, and lots of sons of islanders living there whose dads would love to see them play rugby....

2016-06-04T00:30:20+00:00

Squirrel

Guest


TWAS just hates nsw and won't listen to reason

2016-06-03T23:05:04+00:00

Train Without A Station

Roar Guru


How does that nursery of football talent transfer to corporate support, sponsorship and bums on seats? Some of that existing would be taken from the Waratahs if a Western Sydney popped up. The Waratahs averaged 19k crowds and made $400k in their championship year whilst posting only 2k more than the force crowds and losing similar amounts in 2012-13. The players is probably the least part of the equation. You can always import talent, you can't import income. And considering that Waratahs squad members like Dave Dennis, Kurtley Beale, Wycliffe Palu, TPN, Tolu Latu, Hugh Roach, etc all originate from Western Sydney, yeah it kinda would do that to the playing base too!

2016-06-03T12:50:52+00:00

KTinHK

Roar Pro


Robinson was commisioned to examine the options, and advised the ARU.

2016-06-03T12:48:18+00:00

KTinHK

Roar Pro


Mate, Western Sydney is one of the world's greatest nurseries of football talent, across all codes. They won't cannibalise anyone.

2016-06-03T11:37:06+00:00

Chris

Guest


Perth used to get great crowds 10 years ago.

2016-06-03T10:05:50+00:00

Bakkies

Guest


Nothing to do with your post. Reread KTinHK's post, that's why I responded to it. He was trying to pin it on Brett Robinson.

2016-06-03T08:47:46+00:00

Train Without A Station

Roar Guru


Well they kept an entirely separate set of accounts for the Rebels and it was all outflow. The rebels received the standard funding and then more to subsidise them.

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