The tide has turned in Sydney after years of Swans domination

By Avatar / Roar Guru

For the three decades between 1982 and 2011, the Sydney Swans were the only side in New South Wales. For most Australian rules followers in the state they were the side they supported.

The Swans proved to be an instant hit with the locals, racking up their highest ever score – 36.20 (236) against Essendon in 1987 – and finishing third on the ladder in the same year, before a dark patch saw the club claim a hat-trick of wooden spoons between 1992 and 1994.

Their remarkable resurgence since then has been well documented, with the club reaching the finals in 18 out of 21 years between 1996 and 2016 and winning two flags from six grand final appearances.

Players like Tony Lockett, Paul Roos, Michael O’Loughlin, Adam Goodes, Brett Kirk, Leo Barry, Jude Bolton, Barry Hall, Jarrad McVeigh, Kieren Jack and many more became household names as they flourished outside the Melbourne media bowl.

It was the famed ‘Bloods culture’ which landed them the 2005 premiership flag. It helped increase the popularity of AFL in NSW and build momentum for a potential second team in the state. That second team would not become a reality until the GWS Giants entered the AFL in 2012.

When they did, THE Giants, like the Swans before them, faced a battle to win fans not only against a side that had been well and truly established in a state dominated by rugby league, but also in a foreign territory.

Those who know Sydney’s west know the area is dominated by NRL clubs the Parramatta Eels, Penrith Panthers and Wests Tigers, while the A-League also pitched the Western Sydney Wanderers into the area.

With the entry of the Giants into the AFL five years ago, the Sydney Swans were keen to show the newcomers clearly who was the number one side in Sydney.

They didn’t have to wait long to prove their case, defeating the Giants in the first game of the 2012 season, the newcomers’ competition debut, by 63 points. That domination would continue for the next three Sydney derbies, culminating in a 129-point thrashing by the Swans over the Giants in their first visit to the SCG.

It was during this time the Swans won their second flag in eight years, as the Giants languished near the bottom of the ladder, winning just three games in their first two seasons combined. At that point, the Swans led the Giants 4-0 in the head-to-head, with an average winning margin of 79 points.

Many wondered whether the tide would ever turn in Sydney, which had been accustomed to supporting and backing the Swans after they had relocated from South Melbourne in 1982. However, in the eight Sydney derbies since then, it’s 4-all.

The major turning point in the rivalry came in Round 1, 2014, when a new-look Giants side stunned their older neighbours by 32 points at Spotless Stadium in a match played in stormy conditions. Lighting the fuse was the appearance of Lance ‘Buddy’ Franklin, who had chosen to join the Swans over the Giants on a nine-year, multi-million dollar contract.

His debut match for the red and white ultimately turned into a fizzer as the Giants, with their own star forwards in Jonathon Patton and Jeremy Cameron, turned the AFL landscape upside down with their landmark win.

Since the Swans restored order with four straight wins between Round 15, 2014, and Round 3, 2016, the Giants have now won the last three derbies by an average of 40 points. This includes their most important clash yet, last year’s qualifying final which drew over 60,000 fans to ANZ Stadium.

As they did in Round 1, 2014, the Giants ran the Swans off their feet in the second half to claim an unexpected 36-point win in their maiden finals match, completing their journey from wooden spooners in their first two seasons to finalists in their fifth year.

And on Saturday night, the Giants ticked off another item on their bucket list, defeating the Swans by 42 points for their first win at the SCG.

After the Swans kicked the first four goals of the match without a single Giant touching the ball in the first five minutes, it looked like Leon Cameron’s men would be in for a long night at Moore Park.

However, a run of nine straight goals on either side of quarter-time would set up their 32-point half-time lead, before emerging from an even second half to win by 42 points and improve their season record to 4-1.

All of a sudden, their opening round debacle in Adelaide has become a distant memory and, especially after Essendon suffered the same embarrassment last week, it doesn’t look that bad in retrospect after all.

That’s why former Giants coach Kevin Sheedy said during the week that the club he helped set up between 2009 (when the club was still years away from entering the AFL) and 2013 (his final year coaching the club) shouldn’t read too much into that defeat to the Crows.

Former Essendon captain Matthew Lloyd also chimed in, saying the Crows and Giants were the two pacesetters in what is otherwise an open season given the demise of the Swans and Hawks. All is now set for the biggest AFL match Canberra has ever seen this Friday night, when the Giants host the Western Bulldogs in a rematch of last year’s epic preliminary final.

Like the Giants, the Bulldogs have also started this season with a 4-1 record, but had to come from 32 points down at half-time to defeat the Brisbane Lions by that same margin, thus completing a 64-point turnaround.

It’s been dubbed the AFL’s newest rivalry for a wide variety of reasons.

Firstly, the player history between both clubs is well documented, with Callan Ward, Ryan Griffen, Sam Reid and coach Leon Cameron among those to swap the red, white and blue for the orange and charcoal.

Griffen’s arrival at the Giants from the Bulldogs during the 2014 trade period saw Tom Boyd head the other way, nearly 12 months after being taken by the Giants as the number one draft pick in 2013. He went on to feature in the club’s premiership winning side last year after copping criticism over his price tag and poor form in his time at the Whitten Oval.

En route to the title, the Bulldogs won a classic preliminary final for the ages, coming from 14 points down in the final quarter to defeat the heavily favoured Giants by six points at Spotless Stadium.

As for the Sydney Swans, well, it’s fair to say that their time in the upper echelon of the ladder has all but come to its inevitable and painful end.

Hawthorn’s 51-point win over the West Coast Eagles at the MCG on Sunday night will see John Longmire’s men occupy last place on the ladder for the first time since 1999, with two games still to be played in Round 5.

It is a far cry from last year, when the Swans spent all but one round of the 2016 season camped inside the top four en route to a third grand final appearance in five years. But it is starting to become very clear that the success and consistency the club has enjoyed over the past two decades is starting to catch up to them.

History suggests they could miss the finals for just the fourth time since 1995, because no club has ever started a season with five straight losses and recovered to feature in September. Whether they can get themselves back up again after such a dismal start to the new season will remain to be seen.

Saturday’s match against Carlton at the MCG will present the perennial finalists with their best chance yet to break their season duck, with the Blues sitting two places above them in 16th place on the ladder. That’s only just the beginning of a purple patch which will also see them face the Brisbane Lions, North Melbourne and St Kilda in the next month.

But even if the Swans do win most of those matches in the lead-up to their Round 11 bye, it might be too late for them to salvage their season and they may want to look to resetting and reloading for 2018 instead.

While there has been an increase in membership numbers and crowds at Spotless Stadium, the Swans’ membership and home crowd figures remain strong despite the winless start to the season. On that basis, the Giants still have a long way to catch their more established rivals, but it’s what the clubs produce on the field that matters the most.

That being said, it’s starting to become clear that after years of Swans domination, the tide is starting to turn. Now it’s the GWS Giants who are set to become the number one club in the Harbour City with their halcyon years still ahead of them.

The Crowd Says:

2017-04-28T03:41:15+00:00

clipper

Guest


Still far more than the Storm have managed, 73k, isn't too bad for a Sat night, when ratings generally are lower

2017-04-26T01:35:06+00:00

Simmo

Guest


That's only about 2,000 players in an area with a population of 2m+ That's tiny. And the AFL has spent $100m over the last 5 years to build the game in NSW - they really don't have much to show for their efforts Source for the massive cost = Andrew Demetriou http://www.foxsports.com.au/news/flawed-battle-plan-for-sydney-cost-us-big-time-says-afl-chief-executive-andrew-demetriou/news-story/2766727fc39046085f553da82c58f402

2017-04-25T09:03:03+00:00

Josh

Guest


Looks like Bugaluggs is on the AFL payroll being paid to talk up the Midgets.

2017-04-25T05:54:38+00:00

Agent11

Guest


That slow skill-less game still consistently draws higher TV ratings than the amazing spectacle that is AFL, so something about it is still either entertaining or appealing to many people. The local AFL derby in Sydney drew 70k on fta, nothing to write home about. Rabbitohs game drew 430k in Sydney on Friday night.

2017-04-25T03:42:00+00:00

Bugaluggs

Guest


They can't due to all the crowd violence that goes on.

2017-04-25T03:40:49+00:00

Bugaluggs

Guest


Agreed, I would have done it like you said. They should have let the supporters of Western Sydney decide.

2017-04-25T03:32:10+00:00

Bugaluggs

Guest


..... and the Swans.

2017-04-25T03:29:54+00:00

Bugaluggs

Guest


Get Gus Gould. He would go if paid. Seriously AFL is going fine. Union is dying, soccer is slipping and NRL is a slow, skill-less sport. Just have to stick it out.

2017-04-25T03:22:38+00:00

Bugaluggs

Guest


^^^^^^^^^^^^^^^^^^^^ This is typical rugby/league/soccer fake propaganda. The Giants are definitely causing a stir. We are already seeing rugby union in turmoil with their top sides looking at being culled. NRL is under severe stress due to traditionally low attendances and slipping tv rights. The big noise was coming from the soccer brigade with the Western Sydney Wanderers. Since they have struggled on field, attendances have plummetted. The other issue was with them pushing for a new tv deal. They have floundered due to no interest from the 7, 9 and 10 networks. They are now looking to pay the ABC to screen a game once a week. My tip is, they will stay with the SBS, maybe as only a weekly highlights package. AFL meanwhile is cleverly putting in clubs and competitions into the rugby/league heartlands.

2017-04-25T01:17:39+00:00

Wayne

Guest


They give out more freebies than any other club - and still can't fill a stadium - If Freo had been given the same concessions in 95 they would have eight flags by now

2017-04-25T01:15:27+00:00

Wayne

Guest


Giants crowds are manufactured at best - when they start to lose players and abide by a salry cap its game over

2017-04-24T19:28:32+00:00

Penster

Roar Guru


You're correct that the womens team is free, but I've banged on about supporting it and my daughter plays so it made sense to join. Yep, the 500's supercar event entry comes with it too. The Swans took a while to crack the Sydney market, I remember watching them get flogged with about 150 others in the early days. Can't see the AFL backing down, and the grand final will sell out regardless of who's in it. Might need rentacrowd at cheersquad end if they make it to the big dance!

2017-04-24T15:43:55+00:00

Knoxy

Guest


As far as I'm concerned West Coast is a stupid name too. They should've been called Perth. As for GWS, well what can I say, everything about this franchises brand is just awful. The name is easily the most ridiculous in Australian sport. The nickname was just ripped off of American sports and has absolutely no relevance to the West Sydney community. The logo looks like that of some soulless corporation rather than a football club. And the jumpers and colours are awful too. On top of all that they decided to go and play half of their 'home' games in Canberra. Meanwhile the Wanderers are playing all of their home games at Parramatta Stadium in the heart of Western Sydney. How the hell do they expect to win the community over if they don't even play there? This entire franchise couldn't be more plastic and soulless if they tried. It will be embarrassing for the AFL if they win the premiership this year with hardly any fans, not to mention a massive slap in the face to supporters of clubs like St Kilda, Melbourne etc.

2017-04-24T13:38:02+00:00

Josh

Guest


Western Sydney being football heartland is a cop out excuse. The FFA set up fan forums and asked the people of Western Sydney hat in hand, what do YOU want a team to look like that represents you. Fans chose the name, the colours and the home ground, people felt connected from the start - plenty of League fans jumped ship.

2017-04-24T11:37:32+00:00

I hate pies

Guest


Aussie rules has been around in Newcastle since 1888; if they haven't generated interest by now one player won't make a difference.

2017-04-24T10:41:05+00:00

Maggie

Guest


AFL does now get some publicity and interest in Newcastle thanks to Isaac Heeney playing for the Swans. So that AFL footprint you refer to might come.

2017-04-24T09:52:47+00:00

Doc Disnick

Roar Guru


I had to drag a dirty big water rat off my property the other day. I'll let loose my giant 14 kg Maine Coon if the fecker comes back. It's a tough life sometimes on the waterfront here in Hunters Hill I'm telling ya. Those Blacktowners have got it easy.

2017-04-24T09:20:43+00:00

TWLS

Guest


The increase in Canberra is attributed to the Giants and the AFLW according to this article. http://www.canberratimes.com.au/sport/act-sport/afl-canberra-junior-numbers-return-to-glory-days-on-back-of-afl-womens-success-20170419-gvnsyo.html Who would have thought the introduction of Womens footy at the top level would have impacted on all levels of the game. Take Newcastle a dead zone for our game for many years, but it has produced this year 12 Womens teams in the BDAFL from a nil base in 2014, where a few girls were having a kick to kick.

2017-04-24T09:16:24+00:00

Doc Disnick

Roar Guru


"Now, I really have heard some ridiculous stuff on this website, but that just about takes the cake." I don't know AD, I've read some pretty stup!d stuff on this site.

2017-04-24T09:05:20+00:00

Paul2

Guest


Where'd you get the idea that "heartland teams" are happy with the concessions handed to GWS?

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