Perception is reality Todd, and your mob is on the nose with fans

By Tim Gore / Expert

The NRL Integrity Unit’s prime duty is to investigate poor player behaviour. However, any cursory glance at social media will show you that lots of fans think the major integrity issues in the game emanate from those who are running it.

Just the other day this meme appeared on The NRL Roast’s twitter feed:

With the exception of Sydney Roosters fans, people found this playful depiction of Boyd Cordner – representing the Roosters as a whole – dodging the auditor, signing multiple million-dollar players, receiving under-the-counter payments and unlimited third-party deals quite amusing.

Of course, being amusing doesn’t make it true.

If you actually look at the comings and goings for the Roosters’ roster, the allegations of salary cap rorting don’t necessarily hold water. Sure, Cooper Cronk and James Tedesco are both $1 million-plus value players.

However, the salary cap has increased to $9.4 million and the Tricolours have released Mitchell Pearce, Kane Evans, Shaun Kenny-Dowall, Jayden Nikorima, Aidan Guerra and Connor Watson. Angus Crichton doesn’t come onto their books until 2019.

If you look at their list for this year, they’ve relying on Cronk instilling a Storm-like discipline and work ethic into the team, empowering their skinny depth to great heights, Tedesco doing a passable Billy Slater impression, with Jake Friend playing the role of Cam Smith-lite.

But I digress from my actual point: this video accuses the Roosters of cheating.

Of the multitude of tweets that responded to the meme, there were numerous allegations that the Roosters could get away with such rorting as Todd Greenberg is in the pocket of Nick Politis. A few even said Greenberg was a Roosters fan. Others asserted the NRL hierarchy was too inept to police the clubs.

The big problem for Greenberg and his administration is the power of perception.

That is a very bad thing when the overriding perception is that you are either corrupt, incompetent or both. There is a prevailing attitude among a huge number of fans that third-party agreements have created a chronically uneven playing field, where the have-nots are at the mercy of the haves, and that the CEO is doing nothing about it – and is possibly even okay with it.

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You could forgive a Wests Tigers fan for feeling bitter and bereft of hope having watched the Eels, Bulldogs and Roosters sign Mitchell Moses, Aaron Woods and James Tedesco respectively. You could forgive them for feeling aggrieved with the leadership from Moore Park.

I could understand families in Ingleburn, Minto or Macquarie Fields not renewing their membership in 2018. Fans need to feel like their club is getting a fair go, that they’ve got a chance and that the NRL shares their concerns.

At present, the silence from NRL HQ is deafening in regards to such allegations raised in the above meme. As a result, any sort of fan confidence in a level playing field is at an all-time low.

There are three very possible ramifications of this:

1. Fans will get sick of wasting their emotion on lost causes, stop actively supporting their clubs and be drawn away to other sports
2. Enough clubs will feel disenfranchised and another horrible schism in the league may occur; but most likely
3. The undercurrent of dissatisfaction with the administration will become so large that the most expedient thing to do will be to roll heads to appease the discontent.

Todd Greenberg at the launch of the NRL Bunker. (The Roar)

If Greenberg and his crew want to avoid losing their lucrative positions, there are three things they should do immediately to get the fans back on side.

1. Release the aggregate values of third-party agreements for each club
No specifics, just the overall amounts. Hopefully these figures will dispel the perception that TPAs have created an uneven playing field. If they don’t, then Greenberg needs to fix the system – and to be seen fixing it.

2. Greatly increase the scope and independence of salary cap auditing
Put someone, who is clearly independent and beyond reproach, in charge of auditing clubs’ salary spending. Also, increase the reach of the auditing itself to close more loopholes.

3. Become more transparent and visible
Greenberg needs to engage more with the public about the issues facing the game and what he is doing about them. He needs to be seen as the fans’ representative, working to ensure that they feel they are being treated well.

Whoever orchestrated the handing out of tickets to the 2017 NRL grand final to junior players did an excellent job in heading down that pathway. The reduction in the cost of State of Origin tickets and pre-sale to club members was also a great move.

Ultimately, the NRL will be successful if it puts bums on seats at the ground and in front of the telly. To do that, Greenberg and his posse must have at the forefront of their minds that the most important stakeholders are not the suited men in boardrooms but the fans.

The men in suits are only interested because of the money those fans have to spend. The suits want those fans to spend that money in the places where it most benefits them and their boardrooms. If those fans dwindle, so will the suited men. They’ll be off to wherever those fans and their money have gone.

Fans just love their teams. Often their team, and the feeling of belonging to something bigger that they get from it, is the most important thing in their lives.

Todd Greenberg’s number one job is to keep that at the forefront of his mind and strive to make every fan feel that their club is getting a fair go.

He’d better get busy, because right now there’s a perception that NRL HQ cares little for the everyday fan.

And if the Bastille could be stormed, so can Moore Park.

The Crowd Says:

2018-01-25T07:49:58+00:00

BeastieBoy

Guest


I think a lot of what you are saying is on the fringes. I think its a breach of privacy to know what players are paid and i don't want to know. I don't want it like the USA. i want to have the mistaken belief that they are playing for the love of the club, jersey and area. I don't like them changing clubs 18 m months out either. What we need to do is get these discussions off the front page. maybe a trade window is the thing. Sure there will be discussions outside that but they know it must be kept out of the media. Then what we really need to do is expand the game to new areas in the heartland and encourage the transition of at least 2 of the Sydney clubs to those areas. That growth will bring positive news to the NRL.

2018-01-24T04:10:44+00:00

Ben

Guest


Have tier 1-10 players based subjectively on how they played the year before (rep honours, dally m points etc rookies are a 1 or 0((not sure if a 0 would help teams retain their own juniour stars or encourage poaching)) ) and have the tier ratings displayed publicly. Add these points collectively for each team and have a points cap. You can go over the cap if you are resigning players who improved, however cannot go over when signing a free agent. Example say the Roosters are 95/100 points (have not predetermined a realistic figure) and have to choose between Mitchell Pearce and Cooper Cronk. Mitchell Pearce being a 9, Cronk a 10. Because Roosters are resigning Pearce their score would legally go to 104, but would illegally go to 105 by improving with Cronk. To not sign Mitchell Pearce they would have to sign a player rated 5 or lower. **not thought out in any huge detail but I believe a system in similarity could hold merit** Of anything that has annoyed me with the concept of the salary cap is player improvement and development (mostly Melbourne) gets punished, where it should be celebrated. I absolutely despise Melbourne but they did not simply go out and buy their dominance during the salary scandal. They developed Inglis, Folau, Hoffman, Cronk, Smith, Slater etc and were retaining their own rights.

2018-01-23T04:30:43+00:00

Pete

Guest


The NRL can stop players earning money outside the game. They just need to agree in the CBA with a sufficient pay off to avoid court action. Look at the strict conditions that the AFL players abide by. They have actual restraints of trade found illegal in place. I would also argue the NRL has a huge amount of evidence to support the idea that a strict TPA cap is a reasonable restraint to ensure the integrity of the game, given every Salary cap breach has been based around TPA's at the core.

2018-01-23T04:26:31+00:00

Pete

Guest


Actually the AFL opened up sponsor servicing agreements, capped them high enough that the players would agree in the CBA, and bingo, their TPA woes disappeared. It's a simple solution.

2018-01-23T04:24:00+00:00

Pete

Guest


No, they align based on club loyalty. The Roosters sit in the middle of wealthiest area in Australia. The reality is the majority of TPA's are not genuine promotional deals and they are designed to make money for no one but the Player involved.

2018-01-22T23:33:53+00:00

Pete

Guest


This makes the assumption that TPA's are genuine endorsement deals. The evidence is that there are many dodgey ones where players are overpaid to do nothing or very little. Based on the only numbets the NRL use to publish, registered TPA's went from a few million to 15 million+ in 5 years. Did the amount of promotion players were doing multiply by the same amount?

2018-01-22T23:25:19+00:00

Pete

Guest


Most other codes have drafts, which offset most of this issue, or are full of clubs with a 100/1 shot of winning every year.

2018-01-22T22:05:50+00:00

Pete

Guest


People conclude the people and systems are good after clubs have success, but the reality is most clubs that are successful do so on the back of recruiting players that many clubs in the league just don't have equal access to, or retaining players through their prime that many clubs struggle to keep. Just putting it all down to how well a club is run is a cop out and greatly simplifies the situation.

2018-01-22T21:57:20+00:00

Pete

Guest


There are huge inherent advantages for a club like the Roosters over a club like Canberra that cannot be overcome through been more "professionally run". If both clubs were equally well run off the park (and I would argue they are), Canberra still could not compete in the player market with the Roosters, even before the TPA's come into it. That's why the Roosters have signed 10 Origin players since the NRL started and Canberra has signed 0. At the very least everyone should support transparency on how big the gap is between clubs. There are zero good reasons not to provide this regardless of where you sit on the TPA argument. The only reason people are against it is that it brings into question the idea that what clubs achieve is based on merit alone.

2018-01-21T04:47:43+00:00

1st&10

Guest


Without a salary cap, the league would only have about three teams that would survive . No salary cap is league suicide

2018-01-21T04:42:29+00:00

1st&10

Guest


Who do you follow Barry? Rorters dodgy dealings have been happening since the 70s. Common knowledge in the league world. The admin is just one big ‘conflict of interest’. All the suits have their preferred team. Most suits at the NRL are recruited from clubland, thus the perceived conflict of interest that exists in the NRL building You are right, perception is important. Which clubs have their headquarters adjacent to the NRL? I no longer follow the game and returned my Dragons membership some years ago. Suits like Doust/Greenburg etc have ruined the game. It used to be about loyal/tribal fans watching all three grades on an afternoon. The club was there for its fans, not the fans being enslaved to the suits of a club and the league. Players used to respect fans and fans returned that respect. Now, they are more interested in cash and tattoos. I know of players feigning injury to their writing hand to avoid stopping and giving autographs. The game lost its integrity since the letters NRL emerged on the jerseys (since superleague)

2018-01-20T23:52:16+00:00

Greg Ambrose

Guest


Since 2000 the Roosters have won two titles been runners up four times and won the minor premiership four times also. That makes them very clearly one of the top clubs of recent times. They are also one of the favorites for next year and are therefore currently very strong. Independently the Roosters were rated as the most successful team of the NRL era about two years ago. Storm are now clearly but Manly haven't gone up. How much this is to do with TPA's I have no idea but they are highly successful based on their ability to attract players like SBW , Fittler and many others. If this recruitment is based on having better TPA's than other clubs then it is clearly a big part of their success. Because the Eagles have had success in other ways it doesn't prove much but just shows their is more than one way of winning a title. The Roosters way has had them in contention more than any team except the Storm would be my guess. Barry I think you are under rating the Roosters success to suit your view. The Eagles haven't won a minor premiership in 20 years which indicates how hard it is to consistently do well after going from a wealthy club to way back in the pack.

2018-01-20T12:20:13+00:00

Big Daddy

Guest


TB, I am not an easts fan either, but I do suppfort their feeder club who happen to have a very rich leagues club and strong junior base,so easts have made a very smartrich move not only with them but also having an arrangement with central coast rugby league without costing them anything.

2018-01-20T12:00:42+00:00

The Barry

Roar Guru


The Roosters clearly aren’t the second most successful side of “recent years”. They’ve won one premiership since 2002. In that time Manly have won two and appeared in four grand finals. I don’t know how many ways to explain this but I’m not saying teams don’t get advantages from TPAs, I’m saying any advantage gained is grossly over rated. Your own club proves that. TPAs are the end result of a club being well managed.

2018-01-20T10:41:28+00:00

Greg Ambrose

Guest


The Roosters have to be one of the most successful clubs of recent years Barry. Storm are number one and Roosters probably second. Manly decimated Easts and Wests in the late 70's and early 80's which bought them plenty of success (hollow ) but they couldn't land the big one. Just because they didn't win a title doesn't mean that they didn't benefit greatly by doing it and also ruined the chances of those two clubs. I accept a lot of your points but it is commonsense that a team in general gains an advantage by having greater TPA's . I had a look at the Tigers proposed lineup for round one and it looks really average to me. Off topic but I'm hoping Ivan Cleary can weave some magic because to me they look like real contenders for the spoon.

2018-01-20T04:40:55+00:00

The Barry

Roar Guru


The other thing is I don’t like the Roosters. But I really feel for the Roosters club, players and fans. If they win a comp in the next two years everyone will be banging on about salary sombreros and TPAs without a shred of evidence. It’s just jealous BS. Their top 17 is very good, but they’re very skinny after that. They’ve recruited smart and let a LOT of players go. They’re taking a punt on limited injuries. If they are found to be cheating, strip their points, strip their titles, kick em out. But don’t do it on the evidence of someone posting an internet meme.

2018-01-20T04:36:09+00:00

The Barry

Roar Guru


I’m not saying don’t police it. I’m saying don’t jump at shadows because someone makes uninformed internet memes. TPAs have been around for ages. TPA is just a fancy name for a players personal sponsorship. Anyone who says ban TPAs is saying ban players having organisations like Nike, Gatorade, Gillette, Rexona etc sponsoring them. The Roosters actually suit my argument perfectly. Mention TPAs and salary cap and Roosters are the first team mentioned, with Brisbane not far behind. If these teams were getting such a massive advantage that TPAs are purported to be them they would have more than random distribution of titles between them. The argument that TPAs give clubs unfair advantages is flawed because there’s no evidence. There’s more evidence, including Manlys success, that recruiting and retaining well, having good people and good systems in place is far more beneficial than TPAs.

2018-01-20T04:10:01+00:00

The Barry

Roar Guru


No they wouldn’t. Imagine what would happen if Greenberg came out and said the Roosters are salary cap compliant and they got busted two years later. He’d be accused of being complicit in it. They’d be saying don’t touch this with a ten foot barge pole.

2018-01-20T02:43:49+00:00

Chris Wright

Guest


I agree Barry :-)

2018-01-20T02:42:52+00:00

Chris Wright

Guest


Dragons fans complain about Peter Doust.

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