Bledisloe Groundhog Day: Is it time for changes?

By Loosehead Greg / Roar Rookie

The best-of-three Bledisloe Cup format has never produced a grand finale blockbuster. Not once.

Here’s the full list of years the format has failed to deliver a Bledisloe blockbuster since the best of three format’s introduction in 2005.

2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009 (four Tests, two dead rubbers)
2008
2007
2006
2005

After 17 years of dead rubbers, the format has clearly failed. The Bledisloe Cup is a Groundhog Day tournament in desperate need of a reset.

What is the point of playing three Bledisloe Tests?

Well, the best-of-three makes the Cup harder for Australia to win compared with a one-off test. It keeps the Bledisloe Cup in New Zealand hands. That’s what the primary purpose is.

It’s also traditional for Australia to win the dead rubber. That’s the occasional win that keeps us addicted, like a punch-drunk tormented gambler who can’t stop playing the pokies. But an occasional win does not justify 19 years of losses.

(Photo by Getty images)

The Kiwis snuck in this format change by claiming the new Rugby Championship didn’t need the credibility of association with the Bledisloe to get started. That might have been true at the time, but it’s not true now. Australian rugby’s fascination with the Bledisloe Cup is actually damaging the southern hemisphere’s premium rugby tournament, featuring the world champion and number-one ranked Springboks, which is about to kick-off in Queensland.

Even now, with the BC safely in NZ’s hands – still – the media are promoting Sunday’s ‘traditional dead rubber’ in Perth at the expense of magnifying the media profile of The Rugby Championship. This just doesn’t make sense.

But back to the Bledisloe. I have a solution.

Here are three great reasons why the Bledisloe should become an annual single winner-takes-all Test match. A Bledisloe blockbuster while the other two Wallaby Tests against New Zealand stand alone in the RC (preserving the three Tests against New Zealand that are allegedly required to earn income).

1. A winner-takes-all Test guarantees a Bledisloe blockbuster final every single year without fail – something the current format has never done once. Great for TV ratings.

2. The Wallabies will only have to beat New Zealand once, instead of twice, to lift the cup.

3. If the first Tests determined the winner, since 2005 the Wallabies win the Bledisloe Cup in 2007, ’08, ’15, ’19 and hold on to the cup in 2020 following the draw in Wellington.

That’s an undeniable tournament format enhancement – at no additional cost.

It’s time to say yes to an annual Bledisloe blockbuster.

You might ask why the best-of-three format has gone on so many years, and why no one has thought to make improvements to the tournament format since 2005.

In understanding why nothing has happened, you’ll be one step closer to understanding the challenging conservative mindset that exists in Australian rugby and rugby union administration in general, and the challenge facing Hamish McLennan to shift it.

(Photo by Hannah Peters/Getty Images)

Naysayers are everywhere in our game.

Winning the Bledisloe Cup begins with negotiations in the boardroom. RA must win the boardroom battles with NZR in order to give our Wallabies a fair chance of collecting the chocolates on the field.

Are our negotiators up to it?

World Rugby mens’ top ten rankings (2 Sept 2021)
1. South Africa
2. Aotearoa Oil Blacks
3. England
4. Ireland
5. France
6. Australia
7. Argentina
8. Scotland
9. Wales
10. Japan

Earlier this season when the Wallabies played a three-Test series against France, a team closer to Australia on the rankings, a third Test blockbuster was instantly generated delivering a TV ratings bonanza.

There’s a clue in that.

We should be finding ways to increase the frequency of competition against unions closer to us on the rankings.

Note: Japan is closer to Australia in the world rankings than New Zealand is. Japan is in our time zone. It has the third-largest economy in the world and a 126 million potential TV audience. It also makes no sense for NZ, rank two, to play more Tests against Japan, rank 10, because the gap is just too big at present. New Zealand should be playing more Tests against South Africa, England and Ireland, but Australia?

Why wouldn’t we play an annual best-of-three Test series against Japan?

The Crowd Says:

2021-09-11T02:00:33+00:00

RaroAuz

Roar Rookie


Exactly. Most of those series were shared 1-1, but Australia retained it. Once they lost it, a sudden push for a 3 test series, from Australia. Now they want to change again.

2021-09-11T01:59:06+00:00

RaroAuz

Roar Rookie


A-ha. Except it’s often been a 3 Test series, and when Australia won it back in the late 1990s, it was they who changed it to a 2-Test series. This artifically allowed them to hang onto it longer because they only had to win one of those two tests and NZ had to win both. Most of those series during the ‘Golden Era’ of Australian rugby, were shared 1-1. Then when the Wallabies lost it again, low and behold, they wanted a return to the three test series because the holders only having to win one Test to retain the cup was suddenly considered unfair. Now you want to change the rules again, in a cup where Australia has often had home ground advantage for Bledisloe 1 season after season so you can ‘win’ it back? Be a bit hollow if you don’t win it the old fashioned way wouldn’t it? It’s a bit like Aussie pressing the conference system so they could get teams in Super Rugby playoffs. If anything, the ‘dead rubber’ should just not be played, once the All Blacks have locked it away for another season, it’s pointless.

2021-09-10T01:24:09+00:00

Republican

Guest


You know what's ground hog day - having this discussion. It's not rocket science and it's all been aired before. Quite simply the codes biggest impediment to growth in this nation is our overexposure to NZ. Conversely, NZ have been able to piggy back on Australia's domestic leagues to improve their pedigree in a number of codes, while we have tried in vain, to do the same in regards to their coveted NPC. Interestingly, Cricket here did not succumb to NZ's ongoing pleas to be admitted to our Sheffield Shield, an exception perhaps given their uncanny ability to be integrated into a number of our domestic comps, expediently pitching their pseudo state like status to Australia, while maintaining their sovereign nation status. Whats interesting is Cricket has been the exception, enhancing that nations international standing by remaining independent from our domesticity which I argue fosters a familiarity, dumbing down international rivalries. NZ are now a superior Cricketing nation to Australia across all forms of the game. Similarly I wonder if it would do the game of Rugby in this nation any harm by broadening their lens of competition beyond what is an over exposure to NZ Rugby which I reckon has resulted in a ground hog day of discontent and a dearth of self believe psychologically for the code here? Has Union in Australia really anything to lose in this respect, since it has long struggled for cultural patronage throughout this wide brown land?

AUTHOR

2021-09-05T09:02:08+00:00

Loosehead Greg

Roar Rookie


@Armtiwister, the Wallabies have not won a best of 3 BC series since it was introduced. It's not a lack of imagination. It is a mismatch. Time to put an end to it.

AUTHOR

2021-09-05T08:40:24+00:00

Loosehead Greg

Roar Rookie


RA need a plan to make rugby popular even when the Wallabies are losing. Seriously. Any administrator can look clever when you're team's winning. The trick is to build such a great product that fans follow you even when you're not winning. Otherwise, if sport's your popularity relies on results, what is it that you are bringing to the table? One way to manage the risk of Wallaby losses is to invest in an Australian domestic tournament; which is inevitably won by an Australian team; ensuring Aussie rugby fans have something to celebrate every season.

AUTHOR

2021-09-05T08:34:00+00:00

Loosehead Greg

Roar Rookie


It is boring when they commit to the same thing year after year. The administrators need a bit of imagination, and flexibility in their thinking. RA were forced to become flexible due to the pandemic, and came up with the hugely successful fan favourite Super Rugby AU, by accident, which the have now killed off. Go figure?

AUTHOR

2021-09-05T08:31:15+00:00

Loosehead Greg

Roar Rookie


I'm not sure that's true. The sponsors of Australian rugby are completely different now than they were 10 years ago.

2021-09-05T03:18:49+00:00

moaman

Roar Guru


I have been over it, for years. Boring as heck. But understand that both unions desperately need the money and will continue to flog a dead horse to get it. I have long suggested that the RC gets spiced up by inviting an outside country to join every year. An England, say, or France, could base itself in Brisbane for 6 weeks or so and partake in a round robin comp.......

2021-09-05T03:12:08+00:00

moaman

Roar Guru


at the request of the ARU Exactly. Changing the rules to manipulate a favourable result. Downright nefarious...but "no surprises there"

2021-09-05T03:09:28+00:00

moaman

Roar Guru


Why not make it half a Test? :silly: The Wallabies tend to fade in the final quarter so just do away with the 2nd half.

2021-09-05T03:08:11+00:00

moaman

Roar Guru


I tend to agree Armtwister, although the die-hard fans stand behind their team and continue to dream the dream. :thumbup: You know what would be great for tv ratings Greg? If the Wallabies were to win the cup back. Fair-weather fans would flock in, in droves. You'd need a stick and a pack of working dogs to keep them civil.

2021-09-04T22:22:33+00:00

fiwiboy7042

Roar Rookie


Long-term deals offer certainty and security which sponsors look for when signing a long-term deal. JON did it that way to tie up the sponsors.

2021-09-04T22:20:09+00:00

Armtwister

Roar Rookie


It‘s a sad day Moa when the Wallabies fans seem to be throwing the towel in. I personally never thought I‘d see the day. Pretty defeatist really. The actual idea that the Wallabies could be good enough to win the best of three seems to be beyond their imagination.

2021-09-04T21:33:51+00:00

ME

Guest


Since you are bringing the WC final into it. Lets do that. We play a one off test for the Bled after the RC and only if the Wannabies qualify for it by winning the RC. Just like qualifying for the World Cup final. And you are bringing sponsorship as slight against NZ. How about that Cadbury sponsorship of Australia. Its perfect. Bright and yellow on the outside side in the middle. Perfectly describes the Australian Rugby team.

2021-09-04T09:48:03+00:00

Busted Fullback

Roar Rookie


I’m with you LG. The problem seems to be the sports scientists who will tell you that the extended tours put too much stress on the professional footballer’s body. Obviously that kind of stress didn’t exist on the amateur player’s body, nor did the amateur suffer any financial stress. Japan is not the only Asian rugby playing nation. Perhaps instead of a tour by a European team, why not an Asian carnival, not championship, hosted by Australia including but not limited to Japan, Korea, Hong Kong, Singapore, India. Two levels or groupings, Australia providing squads in both levels, certain parts of towns nominated as supporters of visiting teams, as was done for the 2003 WC. One question LG, why aren’t we being asked by RA to come up with innovations?

2021-09-04T01:23:45+00:00

Lara

Guest


Imagine State of Origin was a one off, the one playing away would have a fit.

2021-09-04T01:06:37+00:00

Lara

Guest


Oops ,that’s not going to work.

2021-09-04T01:04:55+00:00

Lara

Guest


Try two test, like back in the 90’s .

AUTHOR

2021-09-04T00:38:47+00:00

Loosehead Greg

Roar Rookie


That's good to know. Thanks. Something Loosehead Greg says around the office is "never commit to long term contracts that go on beyond the period of time you are likely to work in this organisation". Long term contracts restrict the decision making options of the management who succeed you in your role. That's what has happened here. JON should have been known better.

AUTHOR

2021-09-04T00:35:04+00:00

Loosehead Greg

Roar Rookie


You're speaking my language Malo. Happy we have SR Pacific, but disappointed its at the expense of Super Rugby AU. The big difference between NZ,South Africa and Australia is that they both have long standing commitments to national domestic development tournaments: NPC and Currie Cup. Until Australia commits to the same national domestic development infrastructure, we'll only ever experience occasional success at international level. It will not be sustained; as we have seen.

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