Why are local one-day cricket crowds so low?

By phil osopher / Roar Guru

One-day crowds, what’s up with them? How could one not notice the vacant stands staring at us from the MCG. Not the usual thing from the only city in Australia where people are perhaps a little too obsessed with sport.

It is an odd situation, where Test cricket pulls crowds and the limited over varieties – yes, even the famed Twenty20 – are below par.

Isn’t it supposed to be the other way around?

It is in most parts of the world where Test cricket pulls dismal crowds. Test cricket is fodder for commentators and a few tragics only. But come the limited over variety, crowds gather.

There is perhaps only one well-attended Test encounter left in the world – the Ashes. This contest seems to hold some mystical ability to attract actual people. The fable about the little urn containing cremated wood is proving attractive to the human imagination.

This Ashes attendance allowed Richie Benaud – in his rather odd self-assured demeanor – to ridicule some journalists who suggested public interest with cricket may be in decline – Richie using the Ashes to rest his case, ignoring the worldwide trend.

I once met someone at Gallipoli who was ex-clergy and hypothesised that Australians are replacing religion with a new mythology – Gallipoli and Anzac day. Humans need some mythology, something greater, to believe in and it’s either one thing or another he said. Interesting guy.

I would put the Ashes with its attached fable in that bag as well.

It seems to have had a re-birthing in recent years, just like Anzac Day. Australians now have an almost livid national pride, a love of our military history and a two-century enduring love/hate obsession with Poms, where the Ashes fits in nicely.

My hypothesis to the empty one-day stands is the interest in the Ashes. I myself got quite into it – it was good to have an interesting Test series in Australia for the first time since the early nineties.

The constant rain keeping me house bound, the leg of ham just sitting there mocking me, the endless bowls of trifle just appearing in the fridge, mother constantly cleaning after me, no access to the internet, Australia losing badly, all helped the perpetual TV watching.

But still it was intriguing cricket, even though at times I felt a bit freaky watching every ball of a Test match while being brainwashed by the repetitious propaganda between overs that KFC and AAMI insurance are awesome things.

Now I feel a little worn out.

One-day cricket seems irrelevant. I almost feel like calling it pyjama cricket, like the old recalcitrants used to. I just don’t care about it that much this time around; the real cricket is over. I gave it a go the other day, but I was diverted quickly.

Could it also be because these days with 24-hour sports news, there’s a lot of space to fill so they choose to talk about AFL and rugby league training runs? Who won the lap around the oval race is seemingly newsworthy these days, so sport minds can now be on footy sports earlier.

I’m more interested in the Asian Cup and watching Liverpool falter in the EPL.

The days of the strict winter footy/summer cricket divide is not as strong as it once was.

But in any case, it was pleasing to see Test cricket, this year at least, hold its rightful place as the pinnacle of the summer. Even if it is against the trend of the rest of the world, which is deeply concerning to a sports conservative like me.

The Crowd Says:

2011-12-20T22:58:15+00:00

Stuart

Guest


Another reason for supposed dwindling crowds is CA's treating the cricket supporter with contempt - "we're preparing for the World Cup" . So they're more or less telling us that our home summer ODI's aren't important but still want to charge us good dollars. To me, I only get the chance once a year to see a home ODI so I'm going to go anyway even if it is a glorified training run. They're really pushing T20 because they can sell the fan 40% of the product for 80% of the price which I'm afraid looks like strangling cricket as we know it - It's glorified baseball and that's just not cricket!

2011-01-23T21:24:21+00:00

David

Guest


I put it down to too much cricket. If they cut back on pointless t20's and pointlessly long odi series (really can't this one be a 3 match series?) more people might attend?. Could also boost the attendance of domestic cricket it more international players were available to play.

2011-01-22T06:21:37+00:00

Jaredsbro

Roar Guru


Well there's our problem then ;)

2011-01-20T07:26:37+00:00

MrKistic

Roar Rookie


This is very true Sheek. The prices for the Twenty 20s at the MCG this season are more expensive for the other formats, at both state an international level. That is it costs more to attend a T20 match than even a day at the test. I brought this up with the M.C.C. because I felt pretty strongly about the T20 my visitors tickets costing so much for 3 hours of cricket, they let me know that of course C.A. set the prices and that they claim it's strong demand that sets the prices. Funny, I'd have thought that almost 90,000 people on Boxing Day would have suggested higher demand, especially given that general admin tickets were sold out but no, not in C.A.'s fantasy land. Twenty 20 was designed as a means to bring people back to cricket by making it cheap and accessible. Instead, they go about fleecing everyone because they know people will show up anyway. They'll show up this year anyway.

2011-01-20T00:29:44+00:00

Jaredsbro

Roar Guru


I'm not convinced (yet anways) that ODI's aren't making as much money at the international level. Twenty 20's sure make more, when considering the IPL, but most countries other than Australia tend to support 50 overs asbout as much as twenty 20s...at that all import international level, and this should remain so as the moment twenty 20's start undermining 50 overs cricket is the moment the IPLwill be seen as the peak of the game

2011-01-19T23:02:12+00:00

Brett McKay

Guest


yep, sorry BDs, I did mean Sunday obviously...

2011-01-19T19:30:57+00:00

OzFootballSherrin

Roar Pro


The Live on TV against the gate is a major factor. Perhaps not so obvious in other Australian cities where sell outs were achieved far more readily at grounds with capacity of 30-40,000. However, in Melbourne, the MCG would often draw 60,000 fans and yet the game was not broadcast live into Melbourne, whereas in Sydney the SCG could draw just 40,000 and the game ran live. So, in Melbourne, we get the situation such as on the weekend just gone - with a T20 on Friday night that drew a tad under 60,000 (after rain all morning), and a ODI on Sunday night (a worknight!!) that 'only' drew 30,000 and was live against the gate. Perhaps, just perhaps, with matches running live against the gate, the ticket prices really need to be reviewed, especially the cost to enter for the evening session only.

2011-01-19T17:19:46+00:00

Bondy

Guest


I tend to reflect more so on what we are doing with most sports nowadays everything is virtualy live on T.V. , convenient for bookmakers / betting shops for us to bet live on in the run so to speak. . Whatever happened to if we don't sell out we dont go live into that major city/ state. And the reassurance's T.V. companies give us nowadays I.E. ( stick with us we have all you need) no need for you to leave you're lounge room. It's a good issue raised but where are most sports going to be in 10-15 years time with T.V. so dominant in our lives now.

2011-01-19T10:55:20+00:00

Hooplah

Guest


CA has already acted, they will actually slash the long format of the game next season. The plan is, the BIG BASH, and only 8 Shield matches per side. Mercifully the 45 over concept will be killed off.

2011-01-19T10:49:49+00:00

Hooplah

Guest


As it stands right now. I would be more than happy to just go back to old school tours and get rid of all short forms of cricket. But the cash is in the 20 over lark, so that is our fate. Funny thing is, by trying to attract the new brigade you repluse your old audience. Is it worth it?

2011-01-19T10:48:16+00:00

Timmuh

Roar Guru


I've been saying this for a decade - apart from the World Cup, get rid of ODI only ours between full ICC members. Add to that a minimum Test series length of 3 matches. The mass of ODI matches that seem to clog the calendar would soon disappear, if boards had to play (sadly, often loss making) Test series in order to play a few ODIs. And no extension of international T20s. Some people would remove international T20 entirely, maybe I would keep one brief championship but not held every year. Maybe in place of where the Champions Trophy used to be, two years either side of the World Cup. Quite frankly, I couldn't care less if one of the forms of limited cricket (50 or 20 over) died out completely, but don't have any qualms with all three provided a balance can be met. I don't see any point playing with the full day format too much, let it die if that is what takes place - and many of the changes made recently have simply confused the game (the worst being the attempted 12 man teams). And, remember, its only in the last few seasons that Nine have been allowed to broadcast the match in full into the city of origin. That possibly makes a bigger difference for cricket than most other sports. Maybe a "best of" format is required for one day series as well. If seven games are scheduled, and a team takes a 4-0 lead, the series is over. This reduces meaningless games a little.

2011-01-19T09:44:24+00:00

sheek

Guest


Jaredsbro, We'll have to agree to disagree. Two forms of truncated cricket underpinning multiple days cricket (test & SS) can't be sustained. Resources are spread too thin, there is no consolidation of skills & experience, which is a key consideration for the longer forms of cricket. A smart general who realises his front is spread too wide, will withdraw & consolidate his forces in depth. This is the stark reality confronting Cricket Australia. Another problem in war is re-supplying & maintaining a deep possession of territory. Might look good on the map, but logistically & strategically becomes a nightmare, as the Germans discovered in both Russia & North Africa, & the Japanese discovered trying to hold their territory from Manchuria to Burma to the middle & south Pacific. Same with CA, they can't continue to throw money at so many different projects. They will have to make some tough decisions. Two truncated forms of cricket is one too many, IMHO.....

2011-01-19T09:14:30+00:00

Russ

Guest


There are two reasons the tri-series won't return soon. The first is that the neutral games never rated that well. The second is the future tours program rules, which state that if games hosted and toured must be even, or a payment made, so if two touring sides play 4 games in Australia, Australia needs to play 2 tour games each in return.

2011-01-19T07:28:07+00:00

Jaredsbro

Roar Guru


Maybe it's possbible to have longer Twenty 20 series (to avoid one brilliant innings from ruining what might otherwise have been a series with competitve results) and shorter 50 over series (keep it at 3 and no more). But the problem then is that 50 over cricket will eventually be victim of the 'who cares anyway' mentality as whose gonna pay real dollars for a match which lacks real competiveness as 50 over cricket does require prob more matches (if the current approach to the game is to prevail) to maintain the public's interest. That may well be acceptable...playing the same number of matches in both limited overs formats, ie less of one and more of another. But from there It's very easy from there to see a 50 over cricket-less landscape if numbers continue to drop. And of course at the same time the players will be eyeing up their chance to make a million in a month. It's a difficult balance, because meaning comes from the competitiveness of teams as much as from such things as novelty.

2011-01-19T07:15:39+00:00

Jaredsbro

Roar Guru


Not disagreeing with you, but is the problem really that people don't care about 50 over cricket anymore...fullstop? I respect your vast knowledge on many things Australian sport Sheek (particularly NSW/Waratahs's Rugby), don't get me wrong, but I don't believe three is too many formats...whereas I'm guessing you believe it is unlikely (as test cricket's the highest priority) is there any possibility of me convincing you otherwise?

2011-01-19T07:09:10+00:00

Jaredsbro

Roar Guru


OK so you're not wanting to kill off 50 over cricket...rather reduce the number of games played and of course increase the importance/value of playing (well) and winning said games. This could be the best compromise...but just don't kill off 50 over cricket damit ;)

2011-01-19T07:07:24+00:00

Jaredsbro

Roar Guru


High expectations that were for the most part met (and for me surpassed) in this latest Ashes test could have made everything else turn on its head, but too many people have already started writing obituaries to 50 over cricket (anyways) for it to be this summer's fault. I'll get back to y'all on how many people will attend Saturday's 1st ODI between NZ and Pakistan, but I suspect it won't be too disappointing a crowd.

2011-01-19T07:01:16+00:00

Jaredsbro

Roar Guru


Oh ok then I agree with you about 90% then :) Keeping a meaningful international element for 50 overs is key as otherwise people might start thinking (at least the causual fans) that only one form of limited overs cricket is good enough. Of course there aren't too many who want to get rid of Tests...some want to revolutionise them. Sheek's comments here about day/night tests are interesting and it's not something I'm totally against as Tests are so important that 'normal' people's schedules do need to be main point of appeal. But sacrificing ODIs say for a more competitive (in terms of playing depth) and less competition in terms of spectator interest is going far too far...

AUTHOR

2011-01-19T06:54:51+00:00

phil osopher

Roar Guru


I do agree with that hooplah fellow and many other points; Vinay's comment about TV money included; the current crop of all rounders being as interesting as a soy latte is interesting imagery; the concept of specialised teams is displaying side effects. It appears people do object to high ticket prices which is an encouraging phenomena to the sanity of the public. But doesn't anyone agree that it could be because the Ashes were so engaging, exhausting the stemina? Maybe it's not the cause if TV ratings are actually right up there as good as ever as someone said.

2011-01-19T06:31:10+00:00

soapit

Guest


agreed, some long term vision is needed.

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