Rugby league's new era: where to now?

By Joshua Wells / Roar Rookie

At 11.30am today, on February 10, 2012, rugby league and the NRL in Australia and New Zealand changed forever.

A board of eight respected rugby league community members, otherwise known as the Australian Rugby League Commission (ARLC), assumed office and will took control from the ARL and News Limited.

It has been a long time coming for the game, and it has been done to suit all parties involved in the game to prevent a second Super League war from breaking out.

But what does this mean? And where to now?

The people to take control are Chairmen John Grant, Catherine Harris, Ian Elliot, Peter Gregg, Gary Pemberton, Jeremy Sutcliffe, Wayne Pearce, Dr. Chris Sarra and NRL CEO David Gallop.

Gallop will remain CEO of the competition for at least four seasons. The first order of business, in my mind, has to be the brand of rugby league in Australia.

Since 1998 the competition has been known as the ‘National Rugby League’ and has sold that brand tirelessly.

But over that period of time the name ‘NRL’ has been tarnished by many off field indiscretions ranging from player versus coach fights, drunken brawls, captains tackling patrons on pool tables and even the unthinkable, rape allegations.

It has not been an easy time on field either, with salary cap scandals showing the Canterbury-Bankstown Bulldogs had played over the Salary Cap by $1,000,000 and from 2005-2010, the Melbourne Storm had been playing over the $4.2 million threshold, culminating at $3.2 million over the salary cap.

With these black marks against the game, I think the game should be re-branded, regrouped and given a fresh breath of life from the ALRC.

The next issue to tackle is the less publicised television rights deal to be done with New Zealand.

After the success of the Warriors in 2011, the New Zealand Kiwis’ World Cup victory in 2008 and their 2009 Four Nations victory, the Australian Rugby League Commission have to get serious and look at the potential for this country.

The current deal in place is a $14 million a season Sky Sports deal with each Warriors match played delayed on TV network, Prime.

This gives access to live NRL for every match of the season on Sky Sports 1, 2 and 3, while Free to Air viewers only have the chance to view their club play on delayed coverage.

This deal is set to expire before the start of the season, and realistically the deal can not be finalised fairly before then so it is likely that the current deal will roll over for one more season.

But that should not stop the negotiations and in my view, the Independent Commission should be pushing for live NRL coverage on their free to air stations Prime, TV One and as well as Sky Sports.

At minimum the New Zealand public should have the right to view live Warriors and international coverage on free to air stations, that includes the Australia versus New Zealand ANZAC International, this year at Eden Park in Auckland.

The benefits the game would reap in New Zealand would be enormous and this could also mean a second top flight team based in Wellington could become a reality sooner rather than later.

The third thing that must be taken care of is the Australian television rights deal. Currently Channel Nine has rights to two matches on a Friday night.

Foxtel airs a ‘super Saturday’ broadcast with three matches through a Saturday evening followed by a Foxtel broadcast on Sunday in the early afternoon, before another Nine delayed broadcast late Sunday afternoon with the games being rounded out on a Monday night on Foxtel.

The three Channel Nine matches are broadcast through New South Wales, ACT and Queensland live, but all other states are receiving delayed coverage. The Foxtel matches are LIVE nationwide.

The next deal has to be done differently for the game to prosper across the country. Not only does the price tag have to be raised but the coverage has to be improved – and the coverage is far more important for the game.

The Independent Commission have to look at the pros and cons of each station, then decide what can bring in more fans, as opposed to dollars.

If Nine offer the most money, but refuse to air live rugby league across Australia, then in the long term that would not be the most beneficial.

If Channel Seven or Channel Ten were willing to pay a little less but provide live matches nationwide, in the long term this could benefit the game in more ways than one.

Not only will it bring more fans into the game but it will open up many more possibilities of club expansions for the future.

That in itself could potentially bring more money to the game over a period of up to five years before another rights deal needs to be struck. This is not about beating the AFL and their fantastic deal, this is about expanding and improving rugby league.

My ideal TV rights deal for the next period of our game would be a Thursday night match on Ten, one Friday night match on Seven, the super Saturday fixtures to remain on Foxtel, with a Sunday afternoon game and a Sunday evening game both being broadcast from Seven, ending the weekend with a Foxtel Monday night football broadcast.

Finally, expansion must be dealt with. The first type of expansion needs to be the establishment of a women’s rugby league competition.

This competition would host six clubs to begin with: two from Queensland, two from New South Wales, one from ACT and a Victorian club. Not only is the interest there but this could be used as a third game to be played before main fixtures.

On Saturdays, each venue could host a NRL fixture, a U20 fixture and a women’s league fixture with teams being doubled up with clubs from their home states.This would create a brand new stream of revenue, grass roots sign ups and all round enjoyment.

After this is sorted out, the NRL can look at making inroads into having two more expansion clubs. Not only will the TV rights deal help assess what areas to head to, but it will also be the cocoon from which these butterflies will be born.

If a truly nationwide deal is struck, Wellington and Perth could be very real possibilities by 2016, but if the current deal continues or is updated, then Brisbane Bombers and the Central Coast Bears can both be admitted in 2015.

This is hinging all on how the new Australian Rugby League Commission deals with broadcasting rights. There are many places the Australian Rugby League Commission can take our game with great leadership.

They have to be addressing each matter in a systematic and timely manner to determine what truly will be the best for rugby league.

The Crowd Says:

2012-02-14T08:10:00+00:00

Patrick Angel

Roar Guru


@QGIRL All good reasons to add more Queensland teams, and not one to chop a Sydney one. One club selling assets (Penrith Leagues, a club in another of the fastest growing regions) and Cronulla developing the stadium it owns which will secure it's future for a long time. All the regions you mentioned should have teams, and we could fill their rosters with ESL players, Rugby players from Europe (further helping the international game) and with better development in Australia and New Zealand (and PNG which needs many development officers). Cutting Sydney teams will put people off, just like the old BRL supporters who sure as hell don't support the Broncos, but might support a Brisbane team who isn't. With a raise in the grant to exceed the cap, all clubs will be profitable, barring Cronulla (who without the development will fall over, which will leave sad fans, but not disenfranchised ones) and Penrith (who have structural issues with their club arrangement which are being sorted out). Cutting teams that people grandparents supported for some new "franchises" that nobody will follow is a ridiculous idea. I never suggested cutting the Titans. What the Titans, Broncos and Cowboys need are better stadium deals. The Titans get a pittance from home games (if they make a profit) and if that was sorted out they would have a lot of money, and be able to cut ticket prices which are the highest in the league. You said that all the Sydney teams are losing money, therefore they should be cut, when in fact, they all are, bar Brisbane.

2012-02-14T06:38:55+00:00

Queensland's game is rugby league

Guest


"Now lets look at Canterbury and St George (who have both spent money on stadiums hence the loss) or Rabbitohs (basically broke even)" Maybe YOU should do some research. The Titans spent $30,000,000 on the Centre of Excellence that sits adjacent to Skilled Park. They lost $3,000,000 when they had to switch builders during the building's construction. The Centre of Excellence sets the Titans up for a rosy future. None of the Sydney clubs have anything of similar value to offer the NRL. The money they're losing now will be made up for in the future. The Gold Coast's population is going to explode over the next 20-30 years. The Titans have the potential to make even more money as the size of its market increases. The Sydney clubs are cutting their losses by selling assets. There will come a time when they won't have any more assets to sell. The regions that the Sydney teams represent aren't growing at the same rate as the LGAs in south-east QLD and are landlocked into tiny regions that cannot increase their population density much more. Areas like Ipswich, Logan, Redland, Gold Coast, Sunshine Coast and Moreton are drawing in new residents every day and have the landsize that's required to grow significantly. The LGAs I've mentioend will be able to sustain 3 clubs between them. Everyday more and more people from rural QLD are moving into south-east QLD. New Zealanders are moving into south-east QLD. The rugby league supporter base is growing in south-east QLD each day.

2012-02-14T06:22:45+00:00

Crosscoder

Roar Guru


You have lost me Jaceman. NRL players no time for posing ,only time for training.You keep an eye on it(Cleo) for your wife LOL, please !!!!!!. There is no News Ltd person on the new board,unless you want to include the CEO Gallop.He is now answerable to the board. It won't be 2017 ,else they won't get the bikkies they are chasing for the next deal.The code has already delayed it for the years 2013 and 2014 to assist current stretched clubs. Today Tony Sage the Perth Millionaire is meeting Gallop with his proposal for a Perth team The bidders are not thrilled about 2015,2017 would be disastrous for a few. Let me advise you of a nice story written by James Hooper the D.T.about the 6million dollar man Folau.And today in the same paper,we have on page 71 a page ,the same space as ru,this time a story on Ward being named GWS captain.The story written by Neil Cordy(I understand played a bit of AFL),who gets a regular gig with that paper.

2012-02-14T03:54:48+00:00

Jaceman

Guest


OK CC apologies but I still dont know who the News Ltd person on the Board. The Cleo (owned by Nine) Bachelor of the year (I keep an eye on it for my wife) used to perenially have NRL players in it. This year there are no NRL players and 3 AFL players and 1 Rugby player. Further evidence that Nine is sticking it to the NRL for whatever reason so your argument about lack of coverage in Melbourne continues to be validated...

2012-02-13T13:11:51+00:00

Queensland's game is rugby league

Guest


Rugby union is a great sport to play, but I find it difficult to watch. The game can be great when a break is made, but they're rare. I blame it on the ruck and maul system. The players cannot focus on setting up complex attacking raids because they need to secure possesssion at the breakdown. The only time they have the time and space to put on a decent attacking play is when they're playing the ball from a set piece, such as a scrum or line out. Rugby league is all action. I really love the way the halfbacks, five-eighthes and dummy-halves in rugby league are able to create line breaks for their centres, second-rowers and wingers. They're able to do it because the game play-the-ball system gives them the space and time to focus on that area of the game. It makes for great viewing. I had a lot of fun playing rugby union when I was a kid.It's a great social game. Rugby union is really marketable as a social sport. Rugby league is the more marketable product for television. If the two codes of rugby joined together then they would have the social game and television product that's needed to make serious inroads into soccer territory.

2012-02-13T03:35:42+00:00

Tristan Rayner

Editor


Yes - we get around 35k comments a month. So 'thousand'might be more accurate here. As for an anti-NZ bias, that's actually quite funny. The Zavos' are all from New Zealand originally. Thanks to Geoff for stepping in - if you hide behind a pseudonym, especially a scary one like "The Truth Hurts" I'm less inclined to have a friendly debate. Cheers, Tristan (Ed.)

2012-02-13T02:35:53+00:00

The Truth Hurts

Guest


'The simple answer is that the site gets many thousands of comments per day' On the best of days (eg if a code war article is published) you would probably only see 300 to 500 posts go up on the front page at most. Unless older articles are attracting as many comments as the newer ones or 50% or more of the comments get moderated, I call BS on these figures. But please provide the REAL site stats if I'm wrong.

2012-02-13T02:35:49+00:00

Nathan of Perth

Guest


Didn't you get stick from the mods just the other day about this kind of provocation??

2012-02-12T21:37:57+00:00

Patrick Angel

Roar Guru


Looking at it a bit more awake I see he meant the city. I was talking about Buffalo.

2012-02-12T21:30:04+00:00

Emric

Guest


in your humble opinion :) In my humble opinion it is a good sport but not as interesting as union. AFL i do not understand but i'm sure a lot of people in Victoria think its the greatest sport in the world as well.

2012-02-12T21:19:51+00:00

Rob9

Guest


Who's the 3rd New York NFL team Pat?? ....research

2012-02-12T21:02:28+00:00

Patrick Angel

Roar Guru


Why don't you actually do some research. No team apart from Brisbane made a profit, none. Name one extra subsidy any of the Sydney teams get (they don't get one, it's the same as every other one). New York has 3 teams, and it doesn't represent as big a portion of the country. Now lets look at Canterbury and St George (who have both spent money on stadiums hence the loss) or Rabbitohs (basically broke even). The fact is the only club that will be in trouble once the grant exceeds the cap by the proposed 500k is Cronulla, and if they get the redevelopment they are suddenly one of the best off.

2012-02-12T13:51:25+00:00

Queensland's game is rugby league

Guest


"Moderation only covers posts that contain certain red flags, or from users with a history of code-warring or abuse." Jacemen and Redb have been codewarring on this site for a long time. Just about every time I click on a rugby league article I see pro-Aussie rules/anti-rugby league comments by Jacemen and Redb. I guess the AFL cheersquad must have gone into overtime reporting me to the mods a few months ago when I made a few comments about Victorians, hence the reason all of my posts are moderated. I've heard people ridicule Queenslanders on here, yet none of them were ever pulled up on it. I seriously hope this isn't another site that allows southerners to shot at Queensland while wrapping Victorians in cotton wool. I've seen Aussie rules fans promote anti-New Zealand rhetoric on many articles (IE. Republican). Have they ever been pulled up for it? I would hate to think that this site is anti-NZ as well as anti-QLD.

2012-02-12T13:41:14+00:00

Queensland's game is rugby league

Guest


None of the Sydney teams are able to make a profit. If the pokies reform goes ahead then they'll be on death's death. It's time that the ARLC realised that it's foolish to scrimp and save just to subsidise 9 tiny Sydney clubs that only represent a percentage of the metropolitan area when 5 super clubs have the poential to draw huge amounts of money into the game and represent every area of Sydney. New York only has two teams in the NFL. It's a far bigger city than Sydney.

2012-02-12T04:07:53+00:00

Geoff Lemon

Expert


Cheers Crosscoder. The simple answer is that the site gets many thousands of comments per day, and couldn't begin to moderate that number. Moderation only covers posts that contain certain red flags, or from users with a history of code-warring or abuse. It does mean that other posts can slip through. Just because it's on a thread doesn't mean it has been moderator approved. That's why objectionable content needs to be reported. A comment criticising rugby league for being English, in a country whose sporting landscape, political structure, and racial majority are all recent arrivals from England, is silly enough to provide its own rebuttal. It's less an attack than an own goal for the commenter. After that inauspicious start, though, Macca had some useful things to say about expansion into Perth and the Central Coast. Just depends where you want to focus.

2012-02-12T03:53:15+00:00

Geoff Lemon

Expert


Hello Queensland, Network Ten bought a minority stake last year - I think it was something like ten percent. Nothing changed at The Roar in terms of staff or editorial policy. None of the regular staff are Victorian, and I think three of the 20 regular expert columnists are Victorian. Most are from NSW. The two rugby codes are by far the biggest sports on the site, in terms of columns, comments, views, and every other indicator. If you feel you're being personally attacked, you can flag the post or you can report it via email. Otherwise the mods that day probably won't know it's there.

2012-02-12T00:07:34+00:00

Crosscoder

Roar Guru


Second that point jamesb.

2012-02-11T23:40:27+00:00

Crosscoder

Roar Guru


Appreciate that comment Geoff,but that doesn't explain why some code war stirrings especially in rl threads, are let through,such as" the rl is masquerading as an Australian sport and is not dinky di." i am big and ugly enough to take sledging,but that sort of thing would not be tolerated in ru or AFL threads

AUTHOR

2012-02-11T14:28:12+00:00

Joshua Wells

Roar Rookie


It has been made clear that no mergers or relocations will be done. I do not understand why people are holding out for it. It would be bad for the game IMO and we would be rubbing out two whole fan base because we feel that they are needed to be sacraficed for a new club they could POTENTIALLY die out.

2012-02-11T13:11:35+00:00

Queensland's game is rugby league

Guest


I'd love to see just the one team represent the St.George/Sutherland region. Southern Sydney should be the team's name. Bring the Illawarra Steelers back into the competition. The Illawarra region needs its own team. A team like the Illawarra Steelers could dedicate its time to promoting the game in southern NSW. It's the best way the NRL can keep Aussie rules at bay in southern NSW.

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