The Gold Coast: a city of sporting failures

By Joe Frost / Editor

Long regarded as the next expansion site of all Australian football codes, what exactly is the nature of the beast known as the Gold Coast? (Or is it technically just Gold Coast? Does it even have a “the” at the start? We don’t even know that much.)

Driving up from the south one sees an enormous stretch of buildings which, if entirely occupied, would surely comprise the largest city in Australia.

The high rises go on as far as the eye can see. People come from all over the world to see this famed party strip and its beaches, one of which even claims to be Surfers’ Paradise itself.

Long touted as one of the fastest growing and most important centres in Australia, sporting codes all over the country have clambered over each other to get a bite of this mouth-watering pie.

However, within the space of the past few months, the reality of the Gold Coast has become apparent.

Gold Coast Titans, in the NRL, are on the brink of bankruptcy.

For all the big-name signings they have made (and continue to make) they may not even see out their sixth season. If they don’t it would mean they didn’t even last as long as their predecessors, the Gold Coast Seagulls (which, incidentally, was the worst nickname in the history of sport).

Gold Coast United FC, in the A-League, saw Queensland’s richest man put his money behind them, then antagonise the system into punting him from the team he claimed would win every game of their inaugural season.

Gold Coast Suns played their first season in the AFL in 2011, with the likes of Gary Ablett Jnr and million-dollar league recruit Karmichael Hunt in their starting team. They managed to win a grand total of three from 22 games.

(The?) Gold Coast can’t maintain a rugby league team, can’t sustain an A-League team, and require enormous resources from the AFL to prop up an Aussie Rules team which finished the season with the wooden spoon in hand.

Perhaps you think this article is going to suggest ways the Gold Coast can turn it around and become the city the NRL, A-League and AFL need it to be. Sadly, you’re wrong.

The A-League is in the process of watching the ship called Gold Coast United FC sink.

The NRL will allow the Titans to fold but will prop up a fifth club in 25 years (not including the ill-fated Gold Coast Gladiators) to maintain their present TV schedule.

The AFL will keep the Suns afloat as a matter of pride and purely because they can afford to. But when the Suns can scrape themselves off the bottom of the league’s table for a season – to be considered a success – it won’t take long for Andrew Demetriou to start thinking Clive Palmer’s 5000 crowd caps were a good idea.

It’s no coincidence these three Gold Coast teams of different codes have a collective history of less than a decade. Because the Gold Coast is a lost cause.

It’s a city of high rise buildings with no one living in them. Of business people who commute to Brisbane do business. Of raucous Saturday nights on Cavill Avenue with a different crowd of backpackers every weekend.

Sporting administrators think just because the Gold Coast is in the most populous non-capital city in Australia it will succeed.

But Canberra, Geelong and Newcastle are doing better (from a sporting point of view) than this sprawling metropolis. Because they have engaged their respective sports at grassroots level.

On the Gold Coast there is no community, no grassroots level and hence no sustainable national teams.

Sporting teams won’t succeed on the holiday strip because that’s exactly what it is: a holiday strip.

The Crowd Says:

2019-08-22T02:00:38+00:00

Leonard

Guest


Makes eminent sense, especially the last sentence; at times seems to be a cut-and-paste of a previous story, particularly with the reference to a certain Mr Demetriou. Brand for next franchise: GC Fools’ Gold.

2012-04-17T02:39:13+00:00

CB

Guest


Amazing how many oversights there are in this feeble story. The Gold Coast has a huge Victorian population and major sponsor Virgin encourages huge numbers of interstate fans to fly to the Coast to support their team every weekend, which they do. Suns games are drawing 15,000+ despite the team sitting on the bottom of the ladder which, if you've followed AFL at all in the last 15 years you'll know is where every expansion team starts their climb from. In a few years time, when the Suns' staggeringly talented list develops and they're making the eight, expect crowds to grow further. "Sporting teams won’t succeed on the holiday strip because that’s exactly what it is: a holiday strip." The Gold Coast is Australia's sixth largest city, ahead of Geelong (reigning AFL premiers), Newcastle (countless NRL premierships), Canberra (ditto), the list goes on. Clearly a great point. The problem with the Titans is that they are an NRL club who don't have pokies to fund their empty stadium as many other league clubs do. When it comes to GC United, as Nathan Tinkler has just shown us in Newcastle, any megalomaniac with money can sink any team in the country. Clive Palmer and his mob have nothing to do with the Coast, so again you're off the mark. And before you say I'm a clueless GC hick, I'm from Perth, know a thing or two about successful sporting teams having grown up around the Eagles, the Wildcats and the Warriors, and feel no great affiliation to this place. Although, having been to games at every major stadium in the country I do have to say Metricon is one of the best on almost every level, and the hundreds of Gold Coast kids playing Little League at halftime on Saturday night seemed to agree.

2012-03-26T05:54:30+00:00

Queensland's Game is Rugby League

Guest


I have to correct you there, The Barry. The Gold Coast Chargers did not fail. They made a profit during their last season. The ARL and News Ltd agreed to reduce the number od clubs from 22 to 14 by 2000. Having culled a few Sydney clubs, the ARL felt it would have been too risky to get rid of another one, so they took out the Chargers. The Gold Coast-Tweed Giants were based in northern NSW weren't they? The Gold Coast Seagulls were based in Tweed Heads. The Seagulls Leagues club fell over when the Queensland Labor Party legalised pokies. The oldies from the Gold Coast used to travel over the border to gamble at Seagulls Leagues when there weren't any pokies in Queensland. Of course that changed once pokies were introduced closer to home. That's the only reason Seagulls Leagues fell over. THe same would probably happen to a few Sydney clubs if their pokies were taken away. So the way I see it, no club on the Gold Coast has failed.The Titans' woes are based around the Centre of Excellence. The first mob that was contracted to build it either went bust or stuffed up the work. It cost the Titans millions of dollars. Do I need to remind you of the failed experiment with the Northern Eagles in Gosford?

2012-03-26T05:47:52+00:00

Queensland's Game is Rugby League

Guest


I'm talking about the Queensland Cup, which, falls under the jurisdiction of the Queensland Rugby League. The Burleigh Bears are a successful club that has played in the Queensland Cup since 1997. I see no evidence to suggest the region cannot support a second or third Queensland Cup side.

2012-03-26T03:10:50+00:00

Australian Rules

Guest


You obviously didn't read my post Tony.

2012-03-26T02:56:52+00:00

Tony Brown

Guest


The suns will survive all the while the AFL pump millions in to the cllub, but how long can they afford to do that combined with the millions that are pumping into GWS. The NRL can sell the rights to show their compitition overseas as Rugby League is an international game. The AFL can't do that as its appeal is limited to Australia.

2012-03-26T02:30:32+00:00

Australian Rules

Guest


That's right QGIRL...clearly what the Gold Coast needs is 2 teams!

2012-03-26T01:33:32+00:00

Australian Rules

Guest


MGB The AFL is not merely "pumping money into" the Suns, like the NRL have done to prop up the Titans. They have put things in place to ensure the Suns are self-sustainable in the LONG term. For example, the AFL actually contributes its own money to finance new stadiums (Skoda, SACA, Metricon, the new Perth 70,000 seater and of course, Etihad). In the case of Metricon, it was a tick over $10M. The Suns also have the management rights, which means that revenue from games and other events (such as last year's Foo Fighter's concert) goes straight into their pocket...and enabled them to make a profit in their first year. Add to that, the fact they have over 10,000 paid up members (less than half of the NRL clubs have that much) and they are well placed to slowly grow in the medium to long term. The idea that you can plonk a millionaire at the helm of a club, watch him build a COE (which is just embarrassing), see the crowds fall each year, and then supply him with bailouts whilst he contracts star player for millions...is frankly bizarre.

2012-03-25T21:15:12+00:00

BIG BEN

Guest


Heard Andrew D interviewed on a radio program Friday morning, claiming the GC Suns turned a healthy profit last year. Will be interesting to find out how much...

2012-03-25T20:56:49+00:00

Crosscoder

Roar Guru


Maximus.No I am no 100% sure of the Titan's position,even my own shifts from time to time.And i say that as a supporter of a club,that lives week to week, hand to mouth. All I am stating and I have mentioned the intertwinging factor of debt ( I just wish at times people would read my point),that @ the club has been active and successful in including the community with the likes of Preston campbell and M Rogers and has a strong junior league and b)The club has been affected by the COE development but one suggests the list of sponsors ,coupled with the grants has made the football club, repeat football club viable else they would not have continued to receive the assistance the nRL (which you have also conceded the club received last year). The NRL under the ARLC I doubt will turn a blind eye to this issue.The debt is too horrendous to ignore,thus any attemot to lure Cronk would be dicey and even Tayor is wavering.. Crystal balling: Searle will be responsible for cleaning up the mess.A new club will arise from the ashes,unless other private investors want to form a new club retaining the Tirtans name and colours. One thing is sure and cerain there will be an NRL club on the GC.

2012-03-25T15:33:49+00:00

Tony Brown

Guest


Its only a matter of time that the Suns like all football codes on the GC fail. Even the AFL will realise that pumping millions into a football code on the GC is a waste of money.

2012-03-25T10:53:12+00:00

Maximus

Guest


Crosscoder, You seem very sure of the titans finacial position- Searle says the football club is not linked on the property arm yet gallop is quoted as saying they are. The NRL were extremely helpful to the Titans in the draw last year and maybe about to turn a blind eye to salary cap issues if Idris, taylor and Cronk all turn up there. So the NRL wouldnt be too pleased they keep signing players......

2012-03-25T07:50:24+00:00

Paul

Guest


Billionaires in charge? I would think that the A-League experience would serve as a warning against that. What if the billionaire goes broke (a la Con Constantine in Newcastle, who ran out of cash and only had asset wealth, leaving him unable to pay salaries), or worse, rogue (Clive Palmer)?

2012-03-25T07:24:40+00:00

Phelpsy

Guest


I thought all prices for general admission was set by the AFL - not the club ?

2012-03-25T06:37:10+00:00

Crosscoder

Roar Guru


And you can thank pokies for that commo.It is an entertainment venue first and foremost.There are also people who attend who are not AFL supporters,just tourists after a reasonable feed.I happened to have been one on one occasion. I don't see where anyone suggested, there was no grass roots support for the AFL there.

2012-03-25T04:33:34+00:00

Plotter

Guest


And Southport is only one of several very competitive Australian football clubs on the Gold Coast, albeit the biggest financially. Labrador & Broadbeach are other local clubs in the NEAFL - the Gold Coast field four of the nine NEAFL clubs in Queensland. Grassroots footy is strong and growing on the Coast.

2012-03-25T02:12:49+00:00

MG Burbank

Roar Guru


Judging from this biased, disconnected-from-reality reply, you do live on the Gold Coast. I dont, but this is a well-written article making compelling points; you proceeded to ignore all of them and make highly dubious claims with no evidence to back them up: "The suns will succeed." Really? Yes, the AFL is pumping money into them but there's absolutely no evidence to suggest that they will succeed. You are living in hope. Not exactly convincing. "The Gold Coast Blaze are going strong." Yes, in the NBL, the SIXTH most popular league in the country behind the 4 footy codes, cricket and soccer. Who cares? You say the soccer club didn't engage the community and you may be right but the fact is that the A-League administrators decided to dump them, and they must have had good reason. The Gold Coast IS a holiday strip. It may also have a community but for you to dismiss that reality shows whose head is up their posterior, or more accurately buried in ten feet of sand.

2012-03-25T01:21:30+00:00

Jack Russell

Roar Guru


Good question about ticket prices, I just had a look. In most categories Suns tickets appear to be more expensive. Only the lowest category tickets are cheaper at the Suns than the Titans, and that only appears to be 5-10% of the ground.

2012-03-25T00:53:26+00:00

Commo

Guest


Southport Football Club is one of the richest football clubs outside of the AFL. Not bad for an area that supposedly has no grass root AFL support.

2012-03-25T00:41:51+00:00

Crosscoder

Roar Guru


Lachlan. The Titans whilst being dragged down, with the now stupid idea of the COE and its associated debt,have done a remarkable job within the local community and the GC and surrounds has an exceedingly large junior rugby league.Your knowledge in that respect appears a bit lacking. The club has a very strong sponsorship roster which obviously helps their bottom line ,and the crowds were down for 2011 because they were down the end of the ladder(which doesn't help after previous semi appearance) and they have played so far this year two 5-30pm sat games, which also doesnt help on the sun strip.Having the debt hanging around the club would aslo be playing on the players'minds. The Suns may well have had 14,000 members last year.The first year is always a novelty ,its the second year syndrome that counts and if they are down t'he ladder again,well it will take a strong stomach.The Titans average 20,000 in the first year.Thus I would not use first year as the basis for forward projections.The Titans did not have the luxury of head office money to prop up and promote,the suns did,biig difference. Rest assured whatever happens,therewill be an NRL club on the GC,what form it will take time will tell.They will not surrender an area with a strong junior rl system,community involvement,and many senior rl clubs around, to let AFL play with the lollies in the sweetshop.It is too importqant for the 8 game Tv contract,and the SEQ presence.

More Comments on The Roar

Read more at The Roar