MCLACHLAN: The AFL is ready to be the game for all Australians

By Gillon McLachlan / Expert

Easter, a time for a significant part of the Australian community to reflect, has just passed us by.

Within the family of Australian Rules Football, the only sport invented in this country, it is a time of great excitement.

After a summer that has seemingly stretched forever since last we played a game when Hawthorn claimed a third successive premiership, we are back with 18 teams ready to start the race again.

Is there anything better than the start of the season?

The promise, the anticipation, the stories.

As we celebrate the start to another season, our game is in great shape. Our crowds, our ratings, our participation numbers are strong.

We are the most tribal and passionate supporters of any game in the world – one in 28 Australians are members of an AFL club; man, woman and child.

No game or league in the world can touch that number. No one

And beyond the top line metrics, as an industry we are making great inroads on our broader strategic goals

Last season net club debt and profitability went the right way collectively for our clubs for the first time in many years. We are getting close to having 18 competitive clubs, both on-field and off.

We are starting to be a game that is played as much by women as it is by men.

And we are focused on making all Australians feel this is their game, no matter their background.

This is why we’re investing in the National Women’s Competition, in club academies, in multicultural and indigenous talent concessions.

And now, we have a new $2.5 billion broadcast agreement which we must invest for generational returns, not just the next six years. The goal is to secure our game for decades.

It may also be our biggest challenge, as we are now a bit like a family that won the lottery. Investing the fruits of our landmark broadcast deal will be the story off the field for the first half of 2016, but it will be the right debate as it will govern our future. If it’s a problem, then it’s a pretty good one to have.

But now it’s time for the footy again, and what a relief.

We have been talking about talent, and rebuilding around talent. Jacob Weitering at No.1 and Josh Schache at two.

Jacob and Josh are former Vic Country teammates, they are likely to play on each other for a decade, they are the future of our game.

We have been talking all summer long about trades – especially the big trades.

In Geelong there is Danger Mania, the raging bull from Adelaide returning to have Geelong supporters talking about flags again. Some of the greats of our game are also poised for magnificent milestones.

Nick Riewoldt will play his 300th game early in the season and Round 1 will be his 200th as captain, becoming only the fifth player in history to captain 200 games along with Dick Reynolds, Ted Whitten, Sticks Kernahan and Michael Voss. I think that says enough.

Incredibly, it may not be as remarkable as Brent Harvey, who could break Michael Tuck’s remarkable games record as early as Round 19. That will be something extraordinary, a tribute to talent and resilience.

The reality is that most supporters deep down think their can win it, and we are all replete with possibility and hope.

The possibilities are endless. We are ready.

Gillon McLachlan’s exclusive column for The Roar is part of our 2015/16 CEO series. You can read the rest of here.

The Crowd Says:

2016-04-03T09:43:08+00:00

m hughes

Guest


It really is Aprils fools day

2016-04-02T04:34:59+00:00

mattyb

Guest


Lots of things have existed that everyone knew about and were completely wrong. A woman's right to vote,slavery etc. A national grand final in one state has to end.

2016-04-02T04:20:42+00:00

TW

Guest


This thread has the potential to break the record for any AFL related topic. It has added significance being penned by the AFL CEO himself. The Roar staff would be pleased to get his open of the 2016 season statement also released on their site. Cheers

2016-04-01T06:47:18+00:00

Beny Iniesta

Guest


Carlton won't play interstate or overseas so why would they be given money for transferring games which is something they won't do?

2016-04-01T05:21:15+00:00

Republican

Guest


Securing the game for who Gil? Any vision pertaining to sporting multi nationals today is determined by a mono criteria for growth, i.e. commercial television rights. This is why heartlands of Australian Footy, i.e. Tassie and the ACT to name two, are expedient in respect of the AFL's vision for growth and any ownership of the game has been compromised, creating disenfranchised communities i.e. ours, because a merit criteria for growth is not valued by the likes of the AFL. It will be fascinating to see where the next AFL expansion places subsequent plastic club/s while I expect Gil and his banker mates have already decided where this will be, with a specific focus and attention on broadcasting potential, time difference et el. One thing I can say with confidence is that it sure as hell won't be the Nations Capital or even Tassie truth be told.

2016-04-01T02:36:43+00:00

Dok

Roar Rookie


Yet the stats speak for themselves GWS junior AFL teams West Sydney 2013 - 71 junior teams 2014 - 95 junior teams 2015 - 86 junior teams 2016 - 125 junior teams

2016-04-01T01:58:12+00:00

morebeer

Guest


The popularity of McDonalds compared with football is a typical false analogy used by lazy thinkers 1. McDonalds is omnipresent and their food is rubbish. 2. Football is omnipresent. 3. Therefore football must be rubbish. This is a non sequitur.

2016-04-01T00:43:12+00:00

marron

Guest


Plenty happened. The clubs season hinged on almost the very last kick of the game, for one. They dominated and couldn't find a way to win, a classic narrative. Its a game of subtlety. I get its not to everyones taste and that's fine. But it doesn't mean that it is therefore incapable of engendering debate and passion and thrills and spills just because all you can see is a final score. Surely one of the things that attracts people to spectator sport is the community element. The sense of being part of and witnessing something bigger. And that, thanks to growing corporatisation, is disappearing out of many sports as spectators become customers. The drums you mention are in a way a symbol of fans maintaining a hold on the old ideals. I find it ironic that many of the voices that make snide remarks about the atmosphere etc are often the same ones that decry the corporatisation of their own favourite code. As for McDonald's, yet another irony is the way the narrative of the football basher has changed from "they should play the sport that we all play here" to "they should not play the sport that they all play there". Don't be an individual and conform, to be an individual, don't conform. Makes me laugh. And its not Maccas; its bread. The cultures around the world all impact on the styles of play and the way its consumed. The rules may be the same but playing and watching in new places is a different experience no matter where you go.

2016-03-31T23:56:53+00:00

josh

Guest


Sensational post, that should really hit home hard & force those who think Western Sydney is a land of unlimited potential into thinking more realistic.

2016-03-31T21:02:59+00:00

Samantha

Roar Rookie


http://footyindustry.com/files/ffa/media/tvratings/2015-16/2016FFARatings_R25.png thats all the info I have seen.

2016-03-31T20:59:28+00:00

Samantha

Roar Rookie


You are using tinfoil hat logic to try to make up reasons to hate.

2016-03-31T20:56:21+00:00

The_Wookie

Roar Guru


Collingwood had total revenues in 2015 of $66,259,649 - $17,107,294 came from pokies - 25.8%

2016-03-31T20:51:41+00:00

The_Wookie

Roar Guru


Actually Carlton have the most poker machine licenses. hawthorn make the most revenue. Gaming Revenue - 2015 Hawthorn - $18,358,614 Carlton - $18,098,704 Collingwood - $17,107,294 Brisbane - $15,797,708 Essendon - $13,586,904 Geelong - $10,886,285 Port - $7,600,918 W.Bulldogs - $6,157,257 St Kilda - $2,098,039

2016-03-31T20:48:01+00:00

The_Wookie

Roar Guru


1. Thats a matter for legislation not companies - including broadcasters, clubs and sporting organisations needing to make money. 2. If thats the case, its going to be they legacy of every game, not just the AFL. 3. best panel on tv is Marngrook? hundreds of thousands more still prefer to watch other shows - it barely outrates Fox offerings. 4. Nobody is forcing North to Tasmania, the clubs constitution doesnt allow it for one. As long as Tasmania has an open cheque book for clubs to play there, clubs will keep playing there. They'd be mad not to. 5. Some people talk about expansion - and all they do is talk. Others just can their expansion sides when times get tough. The AFL can afford to run both GWS and Gold Coast for some time yet, its better than sitting on your hands and doing nothing. 6. All indications are that the Dees and the Dogs will get teams - not that they can afford them or have the best facilities to develop these sides. A proper tender process would eliminate the dogs and dees out the gate, but hey sentiment right? Im pretty sure nothing he does would prove you wrong.

2016-03-31T20:41:22+00:00

The_Wookie

Roar Guru


You could try convincing people to not turn up to Carlton v Essendon games then.

2016-03-31T20:40:21+00:00

The_Wookie

Roar Guru


The facts are that the Swans have indeed left ANZ Stadium - but not for the reasons you mention. Ratings has nothing to do with where an AFL club plays its home matches, it was all to do with where Swans fans are located, ease of access and the the fact that for AFL, football is better at the SCG.

2016-03-31T20:38:08+00:00

The_Wookie

Roar Guru


Actually club tallies no longer count pets as members, and the AFL has for some years released annual data on actual access members as opposed to those categories you mention. 11 game memberships are a measure of decitation not popularity.

2016-03-31T20:35:52+00:00

The_Wookie

Roar Guru


Its not that simple. The Victorian Government would have to agree to let the Final go, and its already said it wont accept compensation for losing as its deemed vital to the states promotion. The NFL and UEFA arent the AFL and werent formed the same way with most of their teams, most of its corpoate support and most of its members, attendees and tv viewers in one city. Every single one of these teams that joined the competition knew what they were getting into - the MCG Grand Final deal has existed since 1988 after all.

2016-03-31T11:31:41+00:00

rasty

Guest


Like a cat scam, :)

2016-03-31T09:32:31+00:00

Last Straw

Guest


AFL - good game but has reached its apex in its ability to grow. All existing markets are saturated and new markets compete with strong exiistng and entrenched or growing international sports. There is in new markets, little reason to adopt AFL, which is a sport that has limited attraction to younger generations in those markets who will / are tempted by sports with much larger worlds of experience and opportunity. Why would a young kid in any place beyond Victoria, Tasmania, SA and WA want to limit their opportunities to such a small game when they could be a star on a global stage. Last weekend I heard 3AW AFL commentator Dwayne Russel ask, effectively, during the Hawks v Cats game, "why would you be an Olympian and be famous once every four years, when you could be an AFL player and be famous always". Simple, Dwayne, in AFL you might be famous in a few States of Australia, but there are other sports where fame and fortunes can be had globally and in these days of global communications, TV and Internet, that is far more appealing and realistic. And that is why AFL has already reached its zenith will struggle to grow beyond its current peak, while other sports will eventually overtake it. If I was the AFL, I would look to consolidate its hold on its home states and preserve its history and place in those states, rather than look to waste Australia's limited sporting resources any further.

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