Why the Brisbane Broncos are a model of consistency

By Andrew Costi / Roar Rookie

NRL clubs should not be jealous of Brisbane, instead they should recognise that the Broncos are the competition benchmark and a model of consistency for which to aspire.

In the past 27 years, the Broncos have one four premierships, making them the league’s most successful club over that period.

They have the second-highest winning percentage, behind the Melbourne Storm, at 63 per cent. They record the highest annual revenue in the NRL and is one of the most valuable clubs in Australia. They compete every year with South Sydney to have the highest membership sales and attendances.

All this success boils down to two factors: the structures they have in place and the juniors they develop.

CEO Paul White has developed structures second to none, to the point there were rumours in 2016 that Phil Gould wanted to lure him to Penrith. White’s handling of the James Roberts saga, the re-signing of Wayne Bennett to 2019 and keeping the Broncos as a perennial powerhouse is no mean feat.

Further, one of his most underrated calls was assigning Darren Lockyer to the board of directors. Lockyer, as a great of the game, knows which players suit the Broncos system. In 2016, White set records in revenues, sponsorship, membership and game attendances.

Secondly, while Brisbane have a large talent pool, it is one thing having the ability to choose, it is another to choose the players who turn into superstars. From Allan Langer, Darren Lockyer, Shane Webcke, Sam Thaiday and Corey Parker, the list goes on and on.

They have all been developed under Bennett and recruited by White. It is a testament to how great the club is. White and Bennett both understand footballers and how to get the best out of them.

The difference between the perennial cellar dwellers like the Wests Tigers and the Knights is that they choose the wrong players, while the Broncos choose the right players.

The Crowd Says:

2017-03-08T22:20:29+00:00

Big Daddy

Guest


Peeeko. Keep in mind Langer is from Ipswich, Lockyer is from Roma, webcke from Darling Downs and thaiday is from Townsville, Not all players from Brisbane cbd. Any recruiter worth his salt will get his players from anywhere.

2017-03-08T22:10:42+00:00

Jara W

Guest


Brave article Andrew. It's human nature to see an advantage or privilege as inequality rather than something that is earned. As you've pointed out the Broncos model is something that should be viewed as an aspiration, but as these comments point out it is more commonly belittled and scoffed at. I'm too young to have a personal opinion on the very early days. But surprised there was no mention of the affect and legacy Cyril Connell had on the Broncos recruitment. Don't think they were simply scrapping for ideas when they named their training facility after him. Doubt you would see many cases where someone who hasn't coached or donned the jersey is afforded such an honour.

2017-03-08T08:28:17+00:00

Mike from tari

Guest


Andrew, Redcliffe, Wynnum, Ipswich, Souths Logan, East Tigers, the Junior clubs develop the players, not the Broncos, the Broncos just pluck the the best players out & put the finishing touches on them, cheaper way to do it.

2017-03-08T08:16:26+00:00

Mike from tari

Guest


Gillo didn't want to leave Brisbane & live somewhere else.

2017-03-08T08:12:20+00:00

Mike from tari

Guest


Wrong on Slater Costi, he drove down from Innisfail to trial with Norths in Brisbane at the behest of his Uncle who was working at the Norths Leagues club, he trialed & was given a contract by Norths. Brisbane are owned by Newscorp, when the Super league & ARL agreed to form the NRL one of the conditions was that the ARL get rid of the crushers so that the Newscorp owned Broncos could have the whole of South East Qld to themselves. They are a successful club because they have the nearly whole of greater Brisbane to themselves, they have Newscorp backing them, Newscorp owns Foxtel who paid billions for the TV rights so it stands out like dogs balls that there will never be another ARLC team in South East Queensland. So with no opposition it is no wonder they are a successful club.

2017-03-08T06:37:39+00:00

Pomoz

Roar Rookie


It doesn't matter how many they have to choose from, they can only pick 25 players the same as everybody else. In any case, as has been pointed out by numerous others, every club has scouts in QLD and the Bronco's have to fight to keep their best players the same as every other team. Sure they generate more money and have better access to TPA's than most, but at the end of the day, they get 25 players.

2017-03-08T03:43:59+00:00

Wolly

Guest


Good comment rakshop. I was nodding the whole way through.

2017-03-08T03:04:50+00:00

Nicko

Guest


They don't have a city to themselves because every club recruits out of Brisbane and Queensland, not just the Broncos. Melbourne, for example, have Smith and Cronk, for starters. Cowboys have Thurston, Raiders Papali, Roosters Guerra and Napa, etc etc. It's a national competition, or its supposed to be. The big advantage they have is they don't have a Sydney centric attitude. The sooner clubs aspire to be like the Broncos instead of dragging them down to their level, the better the league would be. Want to share in the spoils of a one town team? Relocate to an area where there are no other teams, grow the game and prosper.

2017-03-08T01:36:44+00:00

rakshop

Roar Rookie


This is a really really poor article obviously written by a ‘one eyed Brisbane Bronco fan’. It could have actually been a good idea for a piece if the author took off their blinkers and wrote objectively. The arguments that you state include That they have structures that are ‘second to none’. A good article would have articulated what those structures were, why they were important, and how other clubs are deficient in this area. Naming a club legend to the Board of Directors isn’t a good decision just because ‘he knows football’. The Board of Directors covers off on numerous business decisions, and just because you are a good football player doesn’t necessarily mean you are going to be a good director for a football club. Judging by the Lockyer’s commitments to Channel 9 and non-abrasive style in commentary (where he just agrees with everyone else) his characteristics are definitely not good traits to have as a director. You want your director to challenge the norm, and not just blankly accept every argument put in front of you. Lockyer might be the best Director the Broncos will ever have, he might be the worst. You need to explain why???? Being good at football is not a reason in itself. The less said about the James Roberts saga, the better. I have no idea why you think that the Broncos have done well in handling this, and worse, why you think that this is something other clubs should aspire too???? However, the main reason why I disliked the article is that you completely ignored the advantages that the Broncos have. A good article would have acknowledged these advantages and either provided valid reasons why the Broncos deserve these advantages, or why they are not relevant in consideration for your argument. Melbourne doesn’t have these advantages, and yet according to your statistics that you provided they have a better win/loss record, so why aren’t you crowing about the Storm????? So instead of writing a good article about the Broncos and how their consistency should be admired, you have given a whole bunch of weak circumstantial evidence with no substantiation to back up your argument. In an adversarial system (lets face it – The Roar is adversarial – very few articles have 100% agreement in the comments and even less try to form a conclusion as a collective) your prosecution of the argument has presented a whole cluster of circumstantial evidence, with no arguments about how each piece of evidence is interlinked to form a story/outcome. The defendants (pretty much every comment bar PNG Bronco fan) are now having a field day poking holes in your theory. If this was a court case, it would have been thrown out already. I am willing to admit that I despise the Broncos. They used be my favourite team growing up, but being born in Cairns, I am loyal to the north and in 1995 I switched allegiances to the Cowboys. Since then I have came to learn and subsequently despise all the advantages that the Broncos have on every other team in the competition. It is for this very reason why I actually agree with the point of your article. The Broncos ARE the model of consistency. There are some very good reasons for this. The NRL would be in a much worse position without them. Other teams should look to strive to replicate these advantages that the Broncos have. But this IS what is missing from this piece. Objectivity. As a non-Bronco fan, this article isnt objective. It reverts back to the same old tired clichés about the Brisbane Broncos. There are plenty of good reasons why non-Bronco fans should admit (not necessarily admire however) to the point of the article. They are a model of consistency. Even us who despise them will admit to that. Because there are some very good reasons! Unfortunately, apart from acknowledging that the Broncos have a large junior base, this article didn’t provide any.

2017-03-08T01:29:00+00:00

up in the north

Roar Rookie


Andrew, totally agree with the wrap on White, from the little I've learned of him he comes across as a stellar human with an impressive footy c.v. It kind of makes me laugh a bit when people say Brisbane have such a large talent pool to draw players from, you could equally say the Gold Coast or north Queensland and Newcastle have similar advantages in terms of area. Brisbane have missed loads of eventual superstars over the years, but boy have they nabbed some good ones too. I guess it just shows that quality will attract quality.

2017-03-08T01:06:28+00:00

Reservoir Animal

Guest


What I'm actually saying is that the Sydney clubs who complain about the Broncos' greater recruiting territory have no valid opinion on how to change the situation. Do they want a second or third team in Brisbane? Do they want new player rules to prevent the Broncos using their culture etc to the maximum advantage? All talk.

AUTHOR

2017-03-08T00:43:53+00:00

Andrew Costi

Roar Rookie


Vincent I was going to add into the article that Paul White is overseeing the 25 million dollar development of their training facilities, however, I left it out. See it all stems from head office that is why I gave Paul White a wrap due to how he handles himself and the team. He did have a brain tumour last year

2017-03-08T00:36:35+00:00

Magnus M. Østergaard

Roar Guru


NP Andrew, Its also worth to take into account how much effect training facilities have on a players development, case in point the Sharks. For years they were in the doldrums, but once they got head office sorted out and cash flowing in from their development they were able to put more into the players development which I have no doubt helped immensely.

AUTHOR

2017-03-08T00:26:01+00:00

Andrew Costi

Roar Rookie


Vincent I love your insight into this. Thanks for the feedback I will make sure I take this into account in my next articles.

2017-03-08T00:19:37+00:00

Magnus M. Østergaard

Roar Guru


My point being is that by not mentioning that advantage, one of the biggest advantages any team has in the league, youre missing a whole lot. Broncos also has the beauty of being the first QLD team in a NSW Comp and they were built from the ground up. There is no history or boys club that could affect it. I agree with your last sentence.

AUTHOR

2017-03-08T00:10:33+00:00

Andrew Costi

Roar Rookie


Tigranes I am actually a Souths Supporter

2017-03-08T00:06:23+00:00

Tigranes

Guest


Andrew I thought the Broncos are a publicly listed company? You a shareholder?

AUTHOR

2017-03-07T23:51:12+00:00

Andrew Costi

Roar Rookie


Vincent Hugh I understand they have an advantage and that due to the large market they can afford to miss some stars as they can choose from plenty, however, I wrote the article based on the Broncos off and on the field performance. As you stated they grew 9% last year an amazing achievement. It is one thing to have such resources it is totally different to executing a plan to take advantage of these resources.

2017-03-07T23:47:06+00:00

Magnus M. Østergaard

Roar Guru


All this success boils down to two factors: the structures they have in place and the juniors they develop. Its not just this. It's also taking advantage of the massive advatage they have over other clubs. Their mistakes aren't compounded as much as a team like the Tigers or Sharks would be, they are far easier to work around when you have no one in direct competition. They have also had the massive benefit of being owned by News Ltd for a majority of thier life span, which basically buys them free advertising (2016 it provided ~ $180k). In saying that the Broncos keep growing. Last year their net profit after tax was $2.8m, up 9% from the previous year.

AUTHOR

2017-03-07T23:22:43+00:00

Andrew Costi

Roar Rookie


Up in the North I agree White was not there since there inception and he didn't recruit most of those players mentioned, however, continuing the Broncos legacy and culture is different. The dragons had a culture when Wayne Bennett was there, however, Peter Doust, Paul McGregor and Steve Price ruined that. I think White deserves credit in sticking to the process which was already working and not inventing the wheel.

More Comments on The Roar

Read more at The Roar