Foxtel targets the streaming game with new campaign

By The Roar / Editor

Foxtel is promising more value for money for sports lovers with a reduction in the costs of its streaming service Foxtel Now.

After losing the English Premier League rights to Optus, the pay television provider increased its sports coverage with three BeIN sports channels as well as magazine-style channels with some EPL clubs.

Sports fans who take up the offer will have a no lock-in contract and access to 12 sports channels for $29.

Subscribers have to have at least one extra package as part of the deal on the entertainment side for a minimum of $10 bringing the total cost to $39 a month.

“Sports fans will have the biggest choice of live sport on Foxtel, with live, ad break-free during play and HD coverage of every round of NRL and AFL, the roar of Supercars and Formula 1, plus international sport with the NBA, Major League Baseball, the best European football and more,” Foxtel CEO Patrick Delany said.

The offer also includes access to Foxtel’s iQ3 set-top box with no additional equipment fee.

To help spruik the offer, Foxtel joined forces with some big names including cricketers Steve Smith and Ellyse Perry as well as footballer Tim Cahill who feature in a new advertising campaign.

The news comes with some big sports events currently underway including Six Nations rugby and the start of the Super Rugby season on the horizon, plus Australia’s tour to South Africa in cricket.

The Crowd Says:

2018-02-07T23:23:34+00:00

GusTee

Roar Pro


Sports should deliver what the viewing public wants. Broadcasters should not dabble with the entire structure of a sport and then force it to make crisis management decisions at their whim.

2018-02-07T00:22:18+00:00

Train Without A Station

Roar Guru


So sports shouldn't look to deliver the product that broadcasters want?

2018-02-06T22:56:10+00:00

Train Without A Station

Roar Guru


I'd say the general long term trend driven by alternatives like Netflix would be far more influential than the loss of a sporting team which rated in the 20,000s nationally for some games.

2018-02-06T16:52:55+00:00

GusTee

Roar Pro


Fox Sports is Australia's "SANZAAR" broadcaster. SANZAAR foxed up rugby in Australia. According to the ARU Fox Sports told them to do so by pushing SR to 18 teams and then culling it back to 15. Billy and the ARU hens fell in line like bunnies caught in the headlights of the foxmobile. What a complete fox up that has turned out to be. As of December Foxtel has merged with Fox Sports. And now we must get excited by the new services they offer. All this "fox smells his own hole" business stinks. Lets hope 2021 brings Australian rugby union a breath of fresh "free to" air.

2018-02-06T12:11:42+00:00

Sam

Guest


More than happy with my FetchTV mighty box. I can see most of the old Optus Visit channels, pause and rewind like tv, massive streaming, inbuilt apps for Netflix and Stan, can buy by the season for shows like Arrow and GoT. I get my SR through a Foxsports digital subscription for $4.99 per month - games are on 12 hour delay but are legally streamed.

2018-02-06T11:47:12+00:00

Ex force fan

Guest


Force action...co-incidence? Guess the subscribers in Melbourne did not make up for the loss in Perth.

2018-02-05T23:43:37+00:00

Train Without A Station

Roar Guru


Sounds like subscriptions have dropped enough to force some action from Foxtel.

2018-02-05T22:34:29+00:00

TonyH

Roar Rookie


If there were access to Super Rugby and Rugby Internationals only for, say, $25 per month — like the NRC streaming offer, which I signed up for — I'd be in like Flynn.

2018-02-05T20:33:37+00:00

Uncle Eric

Guest


Err, Foxtel can't even provide a reliable satellite service, not sure how the streaming will go. In my opinion the IQ3 is very average, difficult to use and prone to missing recordings.

2018-02-05T19:54:13+00:00

Neil Back

Roar Rookie


It’s still a package full of content I have no interest in. Stop creaming it and give us a true consumption model.

2018-02-05T11:36:06+00:00

Steve

Guest


articles mixing up foxtel and foxtel now. You can get foxtel now with sports and either kids/documentaries/lifestyle package for $ 39 no contract. You could also get foxtel, also no contract, with HD and a free IQ3 box with the entertainment and sports packs for $39 for the first 12 months then $69 after.

2018-02-05T09:03:26+00:00

anon

Roar Pro


Foxtel is great value for money these days. Much better value than Netflix if you're a sports fan.

2018-02-05T08:01:38+00:00

Comrade Bear

Roar Rookie


Funny - if it were phrased like - pay $39 for sports and get an entertainment package free I'd be more inclined to take the offer up rather than * Having * to pay $10 for something I don't want... To stubborn for my own good.

2018-02-05T07:40:59+00:00

Jamie

Guest


I recently swapped my Foxtel cable to Foxtel now. Cheaper I pay for what I want and so far so good. You need a good internet connection other than that HD quality

2018-02-05T07:19:38+00:00

Brett McKay

Expert


If you're taking up a streaming service, why would you want access to an IQ3 box?

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