Time for the NRL to expand and grow the game

By Adz Sportz / Roar Guru

NRL expansion has gained plenty of momentum since new ARL Commission Chairman Peter Beattie publicly stated that it was back on the agenda.

Beattie believes the NRL must grow in order to survive, with the potential of introducing two extra clubs by 2022 to coincide with the new TV rights deal.

Currently, the A-League covers more territory across Australia since its inception just 14 years ago and they’ve been relatively successful on the broader scale geographically, in markets where the NRL doesn’t exist.

The NRL have also been defenceless as the AFL made inroads into rugby league heartland – the AFL remaining the benchmark in relation to expansion.

The first question to be answered in regards to expansion is if there is enough player talent to sustain an 18-team competition?

During the ARL-Super League split 21 years ago, there was a combined total of 22 teams, there was a plethora of players who simply weren’t good enough for the top grades, and talent was not evenly spread.

The NRL must create and nurture more quality talent, capable of playing at first-grade level, in order to sustain two new teams. It’s been confirmed that both states will run their own U-20s competitions, replacing the national U-20s competition, so there will be a healthy amount of talent coming through the lower grade ranks. The responsibility lies with the NRL, QRL and NSWRL to ensure players have clear pathways to first grade.

By 2022, the NRL should expand in rugby league heartland areas on the NSW Central Coast and the Ipswich-Logan Corridor (west of Brisbane), as well as seeing two Sydney teams relocating to the non-rugby league cities of Perth and Adelaide.

I’ll reserve my opinion on which teams should relocate, but the reality is, no Sydney team turns over a profit and the game as a whole in the city has stagnated badly.

AAP Image/Joe Castro

It would be logical for a team like the Cronulla Sharks, who according to Roy Morgan research conducted by Fox Sports have the lowest number of fans of all the Sydney clubs, and are based in an area with a population of only 200,000.

To continue using Cronulla as an example, they should look to relocate to Perth, with a population of 2.5 million, or Adelaide, with a population of 1.5 million, and have either the entire West Coast or South Australia all to themselves. They would keep their loyal fans from the Shire and gain hundreds of thousands of new followers.

A relocated team in Perth would benefit from thousands of additional club memberships, endless corporate sponsorship opportunities as a standalone rugby league club based in a capital city, the golden opportunity to take advantage of Rugby AU’s decision to scrap the Western Force Super Rugby franchise, and the ability to grow the game in AFL heartland – including the potential recruitment of AFL juniors.

Given the time difference, the majority of their home games should be ‘family friendly’ afternoon-twighlight times, which would air during prime time in the eastern states. Their home ground would likely be the rectangular, 20,500 seat capacity nib Stadium or the WACA.

In 1995-96, the Western Reds were the best-performing expansion team, averaging home crowds of 13,000 – more than most Sydney teams – but were eventually victims of the Super League war, in which they were forced to pay for flights and accommodation of visiting clubs, inevitably sending the club broke.

Perth recently drew a crowd of almost 40,000 for the Round 1 double-header at the new Optus Stadium. From 2013 to 2016, NRL matches taken to Perth, including a Test match, have averaged crowds of more than 20,000.

Fans flock to Optus Stadium during its first event. (Image: Ryan Buckland)

Relocating to Adelaide offers the same opportunities in relation to corporate sponsorships, memberships and growing the game in AFL heartland. The home ground would be the Adelaide Oval or Coopers Stadium.

In 1997, the Adelaide Rams averaged home crowds of 15,000, including the fourth highest crowd – 27,435 – that season. Unfortunately, there wasn’t enough talent to assemble a competitive roster and their lack of on-field success led to their demise.

The NRL have taken three games to Adelaide since 2010, with a crowd average of 14,000. The Roosters head back to Adelaide Oval in June, after they drew a crowd of 21,000 last season against the Storm. The NRL will be taking a State of Origin game to the Adelaide Oval in 2020, which they’d expect to be a sell-out.

Should the NRL expand to Perth and Adelaide, it would be vital to also expand reserve grade feeder clubs to these cities as well, via the QRL or NSWRL state competitions, which would also boost opportunities for lower grade players aspiring to make it to the NRL.

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As for the NSW Central Coast, resurrecting the (North Sydney) Bears would be the logical option, as they already have a loyal fan-base, the advantage of securing corporate sponsorship, they’d be located 75km up the M1 from their traditional home and – being a foundation club – bring tradition.

The Central Coast currently have 23 junior clubs and over 7000 players participating in rugby league at all levels. Central Coast Stadium, with a capacity of over 20,000, usually comes close to selling out every time the NRL has taken a game there over the past dozen years.

As for Ipswich and Logan, the corridor has a combined population of over 500,000 and is expanding rapidly. They have thousands of juniors, existing QRL reserve grade clubs, and corporate sponsorship opportunities which could potentially expand into Brisbane.

The only problem is the area doesn’t have a stadium, but would base itself out of Suncorp Stadium, which is roughly 30 minutes away, until a venue is built.

However, the Ipswich train line takes fans directly to Suncorp Stadium so it definitely is not a major problem.

Ipswich and Logan deserve their own team more than a second Brisbane team, which would also dilute the Broncos’ brand – the most profitable club in the NRL. Also, Brisbane contains thousands of Ipswich and Logan expats who would switch allegiances from the Broncos.

It’s important to note that expansion is at least four years away, giving the NRL plenty of time to establish itself in Perth and Adelaide. However, the ARL Commission needs to make the decision on where to expand and relocate as soon as possible, giving new clubs and relocating Sydney clubs enough time to establish their brands, as well as sufficient time to assemble a competitive roster.

The NRL could then look at expanding to Papua New Guinea, creating a second New Zealand team, going to the Pacific Islands and adopt the NFL structure, splitting the competition into two separate conferences, or the possibility of the QRL and NSWRL state competitions merging to create a promotion and relegation system.

The Crowd Says:

2018-03-25T07:00:33+00:00

Crosscoder

Roar Guru


Not what i stated Deucer.I stated the vast majority( ie)not all) of games at Spotless.Even with no club in existence. A big difference.They play at the ACT also.They also had no war to contend with ,as a turnoff for fans. I'm not arguing points about memberships being affected by poor performances, that happens,I accept that view.That will happen with the Storm and no doubt the Swans Fudging has happened also in the NRLand conversely at times appears understated .

2018-03-25T02:32:32+00:00

Justin Kearney

Guest


Dropped the ‘moi’ bill?

2018-03-25T00:57:03+00:00

Bill

Guest


Whats propping the Cronulla club up boys? Another $2.5 million dollar loss! How good is it going? About as good as International Rugby League

2018-03-25T00:46:15+00:00

duecer

Guest


Yes, I accept the crowd average in Perth was 13,000 and therefore comparable to giants crowds now, but that is not what you stated before - you claimed the NRL crowds in Perth now were far larger than giants crowds. I wouldn't like to comment if crowd figures are fudged - think it diminishes credibility if caught, but giants do give out a lot of free tickets, so that should be factored in (although in fairness the Storm do 2 for 1 promotions). Memberships are good for both teams, but both have been winning a lot - especially the Storm. It would be interesting if either team had a fallow time like the Lions or Suns, then you would see the true fan support.

2018-03-24T21:24:49+00:00

Justin Kearney

Guest


His name is ‘GOGWS’ and he is an AFL fanboy. That says it all.

2018-03-24T20:52:59+00:00

Crosscoder

Roar Guru


Still pushing your agenda in NRL threads. NRL games are ticketed.A recent game between Cronulla and Dragons had the "official;' crowd at around 14,000.Yet the stadium was close to full with a capacity off nigh on 18,500-19,000.I bee to games in the past ,when crowd announcements looked well over. BTW all codes have their share of freebies. It's not just me with GWS crowds,whenever they are posted ,you even get AFL fans in Melbourne laughing at the figures.Suggesting a stadium is half full when its luck to be 1/4 full.Pictures don;t lie.If one knows a stadium capacity. I find zero comfort in bagging other codes(I find it unworthy of debate) as I .played two additional codes in my youth.I post here because I follow rugby league, and I call out BS and falsehoods when I see them, es you should in AFL threads. Then again few if any rl fans bother to push rl agendas on those threads.Ask me how many times I've been pushing the rl barrow on your threads.Zot !! I respond to posts by people with well known code agendas, who make assumptions without fact checking, and get it wrong If that makes you feel good ,that you supposedly showed those "leaguies a thing or two, then good luck.Your original post was full of holes, and I responded accordingly. BTW a fair lump of your memberships are from the ACT.Your Sydney Tv ratings are not much bigger. Storm(2018 already ATT at record levels) are approaching 25,000 Memberships in an AFL besotted city, without the largesse provided by Head Office,and without the tens of millions expended on ,marketing and media advertising..So what.the NRL have taken ages, to get the message about memberships and their importance. I sense your concern about a new NRL club in Perth,to the extent you made errors, and displayed ignorance in trying to justify the problems it would face.As you make it obvious you are an AFL fan<I responded as a rl fan with some knowledge on the subject. You got it wrong on poker machines (not all clubs are reliant on them) ignoring AFL clubs utilise them at times,you got ti wrong stating Optus is mentioned when discussing a new Perth NRL club, you ignored the fact a rl team was there in 95 with crowds averaging 13,000 in their first year, you ignored the fact the bid is coming from Perth itself not by putting a pin on a map.Just do some research. And remember also quite a few people from the East Coast have moved over to Perth recently (since 95),including my inlaws and their family, they are rl fans .Attending the double header.So population increase for Perth, is good for all codes.

2018-03-24T20:08:17+00:00

GoGWS

Roar Guru


Giants games are ticketed, and every ticket is scanned as you go through (more than I can for NRL games I’ve been to where tickets weren’t even scanned so you wonder how they dreamed up a crowd total). The Giants crowd count is accurate as far as I can tell - i’ve been to many games and have a good gauge. If they post 10K or 15K then that’s how much showed up. It only a 25K capacity home ground (15K at Canberra) - there’s just no incentive to fudge the crowd numbers when you’re talking such small numbers - the Giants just aren’t in the league of heavy hitters like Collingwood, West Coast, Adelaide, Essendon etc who regularly post 40K+... the Giants get 10-15K and that’s fine - it’s a comfortable crowd size for Spotless and enough to create a good atmosphere in a small stadium. Anyway good luck to you. If you find it comforting to imagine GWS fudging its crowds then that’s all good. What I can say is that Giants have increased its membership (again) and are on track to have 20,000 members in 2018. It’s all trending in the right direction - slow and steady but they’re on the right track.

2018-03-24T04:23:46+00:00

Crosscoder

Roar Guru


Clearly your point ignored the fact.If stating facts is going off at a tangent, then so be it. 1. Perth had a team there 23 years ago, and the average in a year when SL war threatened averaged over 13,000.Not just for one game ,but 10 games,a season.You cannot simply ignore that fact.The numbers still held up and only the peace deal flicking the Reds provided their demise. IOW a team has been in place there, when the population was far less. 2.You ignored the obvious intent of GOGWS who has zero interest in other NRL subjects, to seize the opportunity to push his code's perpetual propaganda barrow.Hence my response as to crowds for his club.He made other false assumptions, trying to push his agenda. I have the utmost respect for someone's opinions,I do not when it comes to them constantly and historically using it to promote their code, by ignoring the facts.RL fans could do it in their threads, commonsense prevails.

2018-03-24T03:28:49+00:00

duecer

Guest


You've gone off on a tangent there. Everyone knows the AFL have poured, and keep pouring money into the Giants, everyone knows Canberra is a safety net of sorts, everyone knows the Swans have been around for many years. My only point was you can't compare the attendance of a yearly game to the attendance of a regular team - the figure will always be lower - it just makes sense. This is why they should have 3 -4 games in Perth a year to further test out the waters. It may well be the figures will still be good and then expansion would be full steam ahead - this should be a priority. There is a demand, as shown by the Force, although they were hampered by poor on field results - if they can have a successful team in Perth, it should do OK, but if they have a team like the Suns or the Force, they may struggle.

2018-03-24T01:19:48+00:00

Crosscoder

Roar Guru


Comparison to team that has been around for a few years ,has tens of million annually is poured in for players/publcity,and whose figures at crowds are dubious even acknowledged by fans form South of the border. Compared to a team that gets most of its membership from Canberra Compared to a team, where there is another major club,that has been around in Sydney for nigh on 36 years,36 years years in which to establish the code as part of the city's fabric. Compared to a team that made promises for Blacktown(not fulfilled) and did exceptionally well at the Show ground thankjs to the state Govt . Um the crowds held up for the Reds circa 1995 for a few games not fudged until SL reared its ugly head.\Have to report IMO the comparison is fair and reasonable. In 1995 their first game at the WACA 24,932,their last in 1995 12,201.Average that year 13,390. 23 years ago more East coasters have moved in .I rest my case.

2018-03-23T22:28:18+00:00

duecer

Guest


That's not a fair comparison - they only have one game a year there, can't compare to a team that has a regular season (even if shared with Canberra). They need to get 3-4 games a year to test if crowds hold up - that would be the next step.

2018-03-23T20:44:55+00:00

Crosscoder

Roar Guru


GOGWS Prone to exaggerate what! Whenever a new NRL Perth expansion team is mentioned in the Sydney media , or whether an NRL team is planning to play in Perth ,NIB stadium is cited as the venue 100% of the time. Optus has only been mentioned for SOO,and double headers. NIB has a always been the intended stadium for a new Perth team.. Stop trying to pull your AFL wool over peoples' eyes . Everything is in place in Perth for a new NRL team, it just needs the go headroom from head office. It is in an area that will not have a team parachuted there (AKA GWS ) just for pins on maps. By contrast it will be a club made up of locals, with a local clubs' infrastructure and local backing that includes WA Govt and the West Australian..And junior pathways. The crowds for NRL games there(NIB) with no NRL club, are bigger than the vast majority of games GWS has at Spotless, with no fudging.I sense your unease.

2018-03-23T20:01:26+00:00

Justin Kearney

Guest


The runway to Perth is as long as the commission makes it. The platform is already there for the set up of a club. Has been for years . All is required is the will to follow through. Fun to watch an AFL fanboy arguing for a start date of 2030 though. Insecure bunch aren’t you?

2018-03-23T18:36:54+00:00

GoGWS

Roar Guru


OK you may have said NIB but my point was that expansion articles on this forum, and in there RL media generally, almost always reference Optus Stadium with unrealistic crowd predictions. As I said, I do think it’ll happen but the runway to a Perth NRL team will be a fair bit longer than Beattie realises.. after all, his predecessors at the NRL haven’t not looked at Perth...they have looked at it, and said too soon. What’s changed? Nothing. Yes there is a new Optus Stadium in Perth but that’s a non-issue because an NRL team would never play there. Anyway I think expansion is far easier to talk about that actually execute. How much discussion is there in RL circles about expansion that never actually goes anywhere. I’d pay more attention if they said they had a plan to be on Perth by 2030... that would sound fair dinkum...

2018-03-23T13:17:47+00:00

Alan Muscroft

Guest


So lets put a new N.R.L club in a corridor in NSW or QLD where 150,000 to 200,000 live and forget about South Australia and Western Australia where around 5 million live good idea ?.In 1998 15 or 16,000 crowds in Adelaide bigger crowds than some of the Sydney teams and if I am being honest we did not have a good team we only got the players the other Super league teams did not want,we also had 22,000 for the Roosters Storm game in 2017.If we had two new teams the players who go and play in Super League in England the likes of Barba,Roberts,Bird, Inu,Parcell,Tuimavau,Kelly,Matautia,Mamo Goodwin Moa Masila,Masoa,Peteru,Peryoux Fifito,Akauola,Cuthbertson,Lefao,Langi Brown Moores,if you put these 22 players in Adelaide with 8 good young players picked from around Australia and New Zealand they would be competative and it would not weaken any of the 16 N R L clubs and there is a lot more Aussies and Kiwis playing in England than the 22 I have mentioned above,So it does not wash with me that there is not enough good players to make two new teams,So long for now I enjoy all your emails have a nice weekend,

2018-03-22T20:54:59+00:00

Crosscoder

Roar Guru


He makes a couple of good points,however there are many holes one can drive through his"opinion" ,which comes across as another AFL propaganda driven commentary.. Perth is no GWS. For a start any new NRL side in Perth (did not in the past )and will not in the future rely on poker machinesThe Reds did not, and they were flicked as a SL war peace deal. .Ignoring for him the fact some Vic AFL clubs are not backward in receiving poker machine largesse. GOGWS is apparently oblivious of the fact,Manly and Cronulla are hardly reliant on poker machines, even St George,the Warriors,Gold Coast Rugby league has had a presence at grassroots level in WA for decades, and their junior clubs are growing.Thus I suggest they (Perth with an NRL club) are in better position to have an NRL cliub because the bidding comes from that area.Rather than GWS which just lobbed in overnight.They already have a junior set up, ready to track toward NRL membership.Some of their juniors are already playing on the East Coast. The NRL would not have to expend the amounts AFL has done with Suns and GWS,because NRL costs are far less ,due to number of players and support staff.Plus the fact sponsors and a support base are already in place there waiting for the go ahead. A major sponsor is already in place and i understand 2 large businesses want to get involved should the team get a go ahead. Oh and remember NRL games are constantly being played there at NIB,and even then without a team people turn up. As to NIB stadium, the new Perth side would be more than comfortable with 15,000 plus crowds, as they were getting decent numbers before the SL war erupted.And many East Coasters have moved over to that city since the Red's demise. Don't know where he gets the impression,the NRL will be utilising Optus for a new Perth NRL team on occasions.Crowds wouldn't warrant it. The double header was more a promo one offhand not an expected regular fortnightly game. And NRL fam interetes in a Perth team,alteady knows NIB would be the home ground.The bid team has stated such,teh WA Govt knows as does the West Australian.Perhaps a bit more research GoGWS rather than assumptions. I'll finish my rant, by suggesting it's a tad harder for the Storm to establish a niche market in Melbourne with ATT SFA grassroots ,than it would be for a Perth team in the NRL. Billy Slater noted, when he first went down to Melbourne he found antagonism toward the Storm by locals, not so now.

2018-03-22T11:39:26+00:00

bearfax

Guest


Read my comment two down Adam. The Crushers didnt succeed because they were at the tail end of the comp in their last two years and over the three years won only 13 games of 65 played. You cant establish strong crowd support with those performances. The first year showed 21,000 were willing to attend even though they came 16th. So the support is there. You just need a team that is competitive that people want to watch. Most teams lose half their support at least, when they are cellar dwellers. In their first year they played 11 games at Lang Park and averaged 22,825 at that ground. Their highest crowd was 28,928 in their third last game at Lang Park that year, followed by 26,904 in their last game at Lang Park that year. Their poorest crowd at Lang Park that year was 16.253. The people were craving for a second Brisbane side. The performance of the team in coming last in the next two years sapped the support size, not because they didnt want a second Brisbane side.

2018-03-22T10:34:40+00:00

duecer

Guest


GoGWS does make some good points. Optus stadium would be too expensive to hire out if crowds weren't there, and could you really expect full time crowds of 20k plus if the Force couldn't get near that number? It's all very well getting 40,000 for a one off game, but full time attendance would be another matter. The NRL may be willing to pour millions upon millions like the AFL does with GWS and the Suns, but would they have as deep pockets? I don't know how close a 3rd AFL team is there, but I wouldn't have the same apprehension GoGWS does - they are different markets - the NRL could still have a niche market there, even with 3 AFL teams in the state. Now's the time to strike though, but it will need good financial support

AUTHOR

2018-03-22T08:28:20+00:00

Adz Sportz

Roar Guru


I made it very clear that a Perth team would play out of NIB Stadium. The 40,000 crowed at Optus was to make the point that the people of Perth want more rugby league. Prior to the double header, games taken to Perth were played at NIB and drew 20,000 crowds out of that stadium.

2018-03-22T08:22:35+00:00

beepee

Guest


Yep!

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