Lance Armstrong pays $5 million for being awesome

By Joe Frost / Editor

America’s greatest ever cyclist has paid $5 million for bringing pride and glory to the nation he represented. Sounds about fair.

No, really, I mean it. Both parts.

First, let’s get the nuts and bolts out of the way.

Lance Armstrong has reached a $5 million settlement with the US Government over a whistleblower lawsuit.

While $5 million isn’t exactly chump change, it’s actually a huge let-off for the Texan, as the government was chasing him for an eye-watering $100 million.

Uncle Sam’s argument was that Lance had defrauded the American people by using performance-enhancing drugs during the seven years he spent dominating the sport of cycling.

See, during a significant portion of his drug-fuelled years of invincibility, Lance rode for a team primarily sponsored by the government-owned US Postal Service. So the argument was that by cheating on his bike, Lance had also cheated his sponsors, and the sponsor paying him the most money happened to be funded by American taxpayers.

And – to give serious disincentive against ripping off taxpayers – US law can make someone found guilty of that particular brand of fraud pay back the money they misappropriated by triple.

Hence the 30-odd million US Postal spent getting insane exposure had turned into the $100 million that Lance owed – and let’s get this part straight – not the Postal Service, but the American people.

See how personal that makes things? Isn’t it ridiculous?

All cool on the legalities? Great, let’s talk about what a freakin’ gun this dude was when mashing the pedals.

Lance Armstrong was – and still is – without doubt America’s greatest ever cyclist. The man may have officially been stripped of his seven Tour de France titles for profiting from – as the US Anti-Doping Agency put it – “the most sophisticated, professionalised and successful doping program that sport has ever seen”, but he still wore the Maillot Jaune into Paris seven years in a row.

That’s two more titles than anyone else ever managed, and more than double the total of America’s next-most successful cyclist, Greg LeMond.

And while the history books say he didn’t win squat, those seven jerseys are still on display at Lance’s bike shop, Mellow Johnny’s, in Austin, Texas.

Three of Lance’s yellow jerseys, at Mellow Johnny’s. (Joe Frost)

Initially, when Lance first got busted and played the ‘I only did what everyone else was doing’ card, I wasn’t having a bar of it.

You cheated dude, and honest, hard-working cyclists missed their chance because you took the easy way out.

And then I looked into it. Like, really looked into it.

The 2014 Tour was a bit of a fizzer, so I decided to get my cycling fix by finding out what blokes riding bikes around Europe were really up to in the late 1990s and early 2000s, when Lance was in his pomp.

I started with The Secret Race by Lance’s ex-teammate, Tyler Hamilton (it’s probably the best sporting book ever written, and I’ve re-read it countless times). My appetite whetted, I then bought Wheelmen by Vanessa O’Connell‎ and ‎Reed Albergotti.

Shit snowballed.

Seven Deadly Sins by David Walsh, Bjarne Riis’ autobiography, Breaking the Chain by Willy Voet, Cycle of Lies by Juliet Macur, Rough Ride by Paul Kimmage…

I read virtually everything there was on the internet and watched all the docos – hell, I even went to a play about Lance’s battle with Marco Pantani on Mont Ventoux.

Marco Pantani and Lance Armstrong (AFP PHOTO/PASCAL GEORGE).

My wife would have been worried about me if she wasn’t so goddam bored of hearing me talk about Lance Armstrong all the time.

I got a fair chunk of it out of my system with a nine-part series here on The Roar, called World War Cycling (you should read it because, just quietly, it’s perhaps the best writing I’ve ever done).

At the end of it all, I reached a pretty firm conclusion: Lance was right. Everyone was on drugs when he was on drugs.

In fact, he wasn’t even the first cyclist to be stripped of his victory – Riis had his 1996 title taken from him after admitting to doping, but it was later reinstated on the basis of, ‘Whelp, you can’t change the past.’

As further evidence everyone was on drugs, when Lance was stripped of his seven titles, no one inherited them, because the field was just too dirty. You couldn’t take Lance’s title and give it to Jan Ullrich – that dude was doped to the gills!

What’s more, this is a sport where the greatest of all time, Eddy Merckx – who is perhaps the only athlete in history who could compare with Don Bradman, so incomparable were his feats – got busted for doping three times!

But Lance wasn’t just on better drugs; he was a better cyclist.

As he himself put it last year, bike racing is “a mix of running a marathon, playing a game of chess, driving in NASCAR, and running for President. If you can’t figure all those out, then you’re not going to win”.

Lance had it all figured out, it’s just that being on drugs had to be part of the equation during his reign – that or “you’re not going to win”.

But…

Man, he was such a dick!

The thing about everyone doping is that it means everyone knows everyone’s doping. Therefore, it’s no secret that the guy who’s winning is on the juice – it’s the only logical conclusion when we’re dealing with drugs that can give you a ten per cent boost in a race where the margin of victory is around 0.1 per cent.

But when anyone so much as whispered that Lance was doping, the guy went nuts. And in America, there’s only one kind of nuts that’s worth going – legally nuts.

Lance sued everybody.

David Walsh, who first reported Lance was doping? Sued.

Emma O’Reilly, Lance’s soigneur, who helped him dope, then talked to Walsh about it? Lance called her an “alcoholic” and a “whore”, then sued (although the case was eventually dropped).

SCA Promotions, the company that withheld a $5 million bonus to Lance, because they believed he was doping? You better believe they got sued.

As for those Lance didn’t sue, he bullied and had them blacklisted. And this was a guy who took bike rides with the President – if he wanted to bury you, you might as well start digging.

Lance Armstrong and George W Bush.

But here’s the thing.

That whistleblower lawsuit Lance settled? It’s not technically about what a tool he was. It was about him defrauding the American people.

And on that front, their suit was a complete load of BS.

Sure, it’s never a great look for a sponsor when the team you’re behind are found to be cheats – only last month, Magellan dropped Cricket Australia like a hot potato after the ‘Sandpapergate’ incident in South Africa. But the government wanted restitution for events that had taken place over a decade ago, and which were exposed long after their involvement with the man was over.

As for the whistleblower who brought the case forward? That was Floyd Landis, an ex-teammate of Lance’s on US Postal, who had his own 2006 Tour title stripped for doping.

Whistleblowers in these cases can be awarded 25 per cent of the funds the government takes, meaning Landis is potentially in for a million-dollar payday (again, not chump change, but certainly not ‘put your feet up for the rest of your life’ money, which $25 million would have been).

Doesn’t it just seem a bit off that someone who was doing the exact same thing as Lance – doping on the taxpayers’ dime – stands to make money for it?

As for those who say Lance bullied him into doping, Landis was on the juice long after he left the team. Again, he was just doing what it took to win, but the ‘Lance made me do it’ line doesn’t wash.

Finally, and most importantly, Postal made bank off Armstrong.

According to the Denver Post, “reports by two marketing firms covering 2001-04 state the USPS received $103.6 million in domestic value from sponsoring the Armstrong-led teams”.

So they earned $100 million from Lance when he was on the bike, then wanted another $100 million from him long after he was done?

In the words of Ned Flanders, “You might even say I hate the Post Office.”

A US Postal branch in Armstrong’s home town of Austin, Texas (Joe Frost)

But this was never about the Postal Service recouping loss of face for supporting a cheat. Not really.

This was about the American people getting their pound of flesh out of a man who rose to staggering heights by cheating, then behaved in a frankly sickening manner to maintain his position.

While they were after his money, they really wanted his blood.

Because while he lost hundreds of millions in sponsorship, and repaid pretty well everyone he ever sued, the guy still has a great life.

Sure, he had to give up his private jet(!) and mansion, but he’s still got homes in Austin and Aspen, a healthy stock portfolio, an enviable art collection, Mellow Johnny’s, and a budding content platform (his Stages podcast is a must for any cycling fan).

That’s what this lawsuit was really about – truly punishing the man. And since you can’t go to jail for winning bike races while doped (thank God), the US Government decided to try send Lance to money jail: bankruptcy.

But (there’s that word again)…

While Lance Armstrong needed to pay a price for what he did – the bullying, not the doping – let’s be real.

Smacking the guy for a hundred million bucks just because he was awesome at sport, then acted like a douche? There’d be no athletes left!

As for five million? Yeah, I’d say that’s about right. He’ll feel it – he’s not Mark Zuckerberg – but it won’t ruin his life, nor that of his family.

And it shouldn’t. Because yes Lance cheated, yes Lance bullied, yes Lance was a total dick.

But he’s the best cyclist America has ever produced.

Around a year ago, I had an amazing morning walking around Mellow Johnny’s, soaking up all the memorabilia – and there is a ton of it.

My mate is a keen gear-head and had no qualms turning the pedals over on some of the bikes. I stood back in a state of reverent awe, but did briefly touch the handlebars of the bike Lance was riding when he gave ‘The Look’ on Alpe d’Huez in 2001, and legitimately got chills.

Lance Amrstrong’s bike from ‘The Look’ (Joe Frost)

His legacy may be irrevocably tainted, but so is the sport of cycling. And for seven unforgettable years, Lance Armstrong was its filthy king.

The Crowd Says:

2018-04-23T08:56:55+00:00

Jaime

Guest


Get over it! Have you ever cheated on a woman, a test, your true weight, height, length of your dick?

2018-04-23T08:04:04+00:00

Marcus

Guest


I see your point but I think you are discounting the difficulty that an Anglo faced leading a team over there at that time. And given Le Professeur admitted to using PEDs doesn’t that make LeMond’s palmares all that more impressive? Anyway we are probably off the point. On a similar point Evans arguably couldn’t lead either. Hincapie was a great hire.

2018-04-23T03:49:42+00:00

Pete

Guest


Marcus, being an Italian citizen and from a town which is at the base of both the Stelvio and the Gavia you can be assured I was around the sport pre-Armstrong. I may have a different view of cycling to yourself, perhaps euro-centric, but my view is probably wider than the rest of the world who came to the sport once non-europeans starting to succeed. This isn't about drugs, but whether you have the mental ability to lead a team to win the biggest race in the world. Armstrong had that in spades, LeMond didn't. The author says that Armstrong's undoing was the way he behaved off the bike and my opinion is that if LeMond acted more like Armstrong on the bike he could have won more races. LeMond was a fantastic and supremely talented rider, but you cannot deny that he would not have won more if he had more faith in his ability. How about the lack of one-day victories on his palmares? You cannot say he didn't have the ability, he won two World Championships. Watch some of the footage from the '86 TdF where, if it wasn't for his wife he almost certainly would have left the race. Who does that? But don't take my word for it, Fignon thought the same both in press during the '89 TdF and in his autobiography; he speaks of how LeMond actively avoided the pressure of wearing the maillot jaune, caring more about his public perception during a race than racing, not being blameless for the '86 spat with the team/Hinault, and blaming his team for their weaknesses instead of taking it upon himself to lead (I'm sure you'll recall they were team mates before they were rivals).

2018-04-23T02:02:20+00:00

Marcus

Guest


Sounds like you weren't around cycling during or at least before Armstrong's "pomp"? If you are prepared to take some riders at their word (a stretch I concede), then no, not every cyclist was on drugs in that era and there were plenty who missed out by not taking them. Bradley McGee for example. A hugely talented track cyclist (on par or slightly below Wiggins) who was also a very vocal anti-drugs campaigner. He was no doubt cheated out of victories. He simply couldn't make the conversion to a successful Grand Tour rider. Anyone familiar with cycling would agree that not taking EPO was probably a very strong reason behind this. Your swipe at LeMond in your final paragraph is a poor finish. If you had followed cycling in the 80s you would be aware of how phenomenal an achievement it was to become the first non-Euro to win the TdF. He had to do this on a French team. Maybe ask Phil Anderson how hard that is. LeMond is the last guy to win a Tour and World Champs in same year? Cmon, show some respect. LeMond was probably cheated out of Tour wins by the beginning of the EPO era rather than a lack of mental fortitude.

2018-04-23T00:49:49+00:00

Tony

Guest


You just have to look at the stats for the TdF from around 1993-2010. A bit like swimming during the bodysuit era.

2018-04-23T00:47:47+00:00

Tony

Guest


What loss are they claiming though? US postal wasn't paying him to ride fair, they we're paying him to bring them exposure - and he was a global top-5 athlete. Fair enough the promoters withholding the 5 mil bonus; but the complaint from US postal is similar to the SA Liberals getting lippy about the State Labour government paying a huge promotional fee to Armstrong to ride the Tour Down Under - it paid off at the time so the financials are sound.

2018-04-22T23:45:36+00:00

Pete

Guest


People are naive to think that all sport is clean or free from cheating. By their very nature, competitive sports push people and they may not be able to ethically respond when their livelihood is on the line. Cycling has had its Lance, and other sports have had (Ben Johnson/Marion Jones, Marseille/JP Papin) or will have (tennis should be soon) theirs. Great article. It’s rare for anyone to be the best without thinking they’re the best. Lance was a dick, but turkey shoots aside I’d wager that LeMond would have won at least one more TdF if he had an inkling of the same ‘mental fortitude’ as the Texan - just ask Hinault.

2018-04-21T23:37:50+00:00

chris

Guest


Good article and thanks for writing. It is sad that every winner/competitor in the TDF will be questioned as to whether you are on drugs or not. Someone that is seriously good will always have that to deal with. Lance cheated and took us all for a ride (pun intended). But you make the point of who do you give it to when you strip Lance of the titles? No one as they were all juiced up!

2018-04-21T22:33:22+00:00

David Gordon

Guest


You do know that there was no "taxpayer money" involved, right? Several times you talk about "America" financing him and "taxpayers" and other verbiage indicating otherwise. The U.S. Postal Service is a self-financing government entity. All money comes from the sale of stamps and services. I think once you grasp, the shocking trajectory of this story changes.

2018-04-21T20:57:19+00:00

Bill

Guest


I like this. He can move forward and the US got its pound of flesh as you say. I assume this doesn’t bankrupt him. Stages is an excellent contribution to the sport - he knows his stuff so should be involved somehow.

2018-04-21T15:42:46+00:00

Geoff

Guest


The suit was BS? He used taxpayer money and cheated while doing it. If he was a member of congress you'd be asking for jail time.

2018-04-21T12:59:34+00:00

Cantab

Guest


Americans best ever cyclist? The guy has no Olympic medals and 2 stage wins at TDF. Not even close IMO. I’m amazed the guy never got jail time, and for me, 5 million compensation refinforces that.

2018-04-21T11:20:54+00:00

Diamond Jackie

Roar Rookie


Yeah. The best cheat maybe. A terrible human, bullying those who dared question him.

2018-04-21T09:22:02+00:00

KenoathCarnt

Guest


How is there anything posetive to say about this guy? Regardless of how good he was he cheated simple as that.

2018-04-21T06:46:57+00:00

naaarf

Guest


As he himself put it last year, bike racing is “a mix of running a marathon, playing a game of chess, driving in NASCAR, and running for President. If you can’t figure all those out, then you’re not going to win”......and getting doped like a DDR athlete, he obviously forgot to mention... Great biker indeed, but great cheat as well...that's why at the end of the day he has won as many TdFs as me and you guys. He should get punished the way he did, what I find horrible is the beloved status other cheaters enjoy, such as Pantani in Italy for example...

2018-04-21T01:44:18+00:00

damo

Guest


Strangely enough no trolls, unless you're counting your own contribution ? In my opinion this is a well written piece that presents a point of view outside of the superficial Lance Armstrong Haters fan club that appears in main stream media. You should definitely read the aforementioned World War- Cycling series because not only is it fascinating but would definitely disprove your click bait theory.

2018-04-20T23:35:56+00:00

Maggie

Guest


Great article.

2018-04-20T23:05:28+00:00

Scott Pryde

Expert


This is some seriously good writing Joe. Like, brilliant stuff mate!

2018-04-20T22:58:44+00:00

Rabbitz

Roar Guru


That right there is why The Roar is slipping off my radar. A click-bait headline simply designed to bring out the trolls.

2018-04-20T22:36:11+00:00

Tony H

Roar Pro


Great article, Joe! One of the best I've ever read on The Roar. Lance was an absolute psycho, but the guy was, as you say, insanely good.

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