It's so crazy it just might work: Why Usain Bolt to the A-League might be worth it

By Pat Smith / Roar Guru

Hands up if you thought we’d be talking about the A-League three months before the season started. Nah, I didn’t either.

Yet here we are, and all thanks to a crazy story about the Central Coast Mariners negotiating with Usain Bolt to bring the sprint superstar to Gosford for a trial ahead of season 2018-19. Bolt’s representative, Tony Rallis, has said a ‘deal in principle’ has been reached.

Let’s be blunt: from a footballing perspective, it makes as much sense as Juventus sticking new signing Cristiano Ronaldo between the sticks to replace the outgoing Gigi Buffon. The quality of football on display in the A-League is now far superior to the perception of it – and that’s been the case for quite some time.

That in itself is an issue. There aren’t enough people watching the competition, whether at the ground or on TV. For all the exquisite skills the likes of Milos Ninkovic, Leroy George, Diego Costa and Adrian Mierzejewski have contributed, they haven’t brought the much sought-after bums on seats with them.

Average A-League crowds haven’t risen since the 2013-14 season, a year after the much-publicised arrivals of Alessandro Del Piero, Shinji Ono and Emile Heskey. TV ratings slumped last year.

Expansion – if done correctly – will help alleviate some of those woes. The competition is in drastic need of freshening up, and a couple of new teams will do just that, even if introducing more sides – say, four – would be preferable.

That only goes so far to solving the problems, though.

Much as football fans tend to turn their noses up at them, what the A-League needs is casual fans giving the sport their patronage. They’re not purists or aficionados. They probably couldn’t tell you when that photo of Tony Vidmar in Montevideo was taken, nor would they be able to identify Charlie Yankos, Alex Tobin or Damian Mori.

But their dollars are worth just as much as anyone else’s. Ditto for their eyeballs in regards to TV ratings. Say what you will about his footballing prowess (which, despite training with the likes of Borussia Dortmund, must be pretty much non-existent) Bolt will deliver casual fans to the A-League in droves.

Who’s to say they won’t stick around after seeing the great football on offer? Sure, not every one of them will be signing up for season tickets this year and beyond, but some will be converted into regular A-League fans.

It’s well known that Fox Sports are providing a $3 million marquee fund. Unless that’s spent on big-name players, it’s lost. I’ll happily admit a good chunk of it would be better spent on Keisuke Honda, who is reportedly back in the marquee frame for Melbourne Victory, but why not use the rest on signing one of the most recognisable athletes in the world?

If it works out, football in Australia gets a much-needed shot in the arm. If Bolt gets through the trial and then crashes and burns in the competition proper, then we get to witness a truly glorious car crash.

Sounds like a win-win to me.

The Crowd Says:

2018-07-18T12:49:15+00:00

Aussie Irishman

Guest


When I see an over-hit ball to a winger, I often say: "Who does he think he's passing to, Usain Bolt?" I wouldn't mind seeing what happens when people actually do put through-balls to Usain Bolt, how other teams would defend etc. It might well all end a flop or a farce but it could be fun and, who knows, some defences might find him hard to cope with.

2018-07-18T04:20:23+00:00

Tom English

Roar Guru


Maybe, but certainly at the level I've seen it, it seems to be mostly quick passes, before back to the goalie or another defender who has some room, so he can shoot etc. Admittedly that is a low level, maybe it's more that I get quite tired of it quickly, because you see a lot of the same thing really.

2018-07-18T01:54:31+00:00

Nemesis

Guest


This has nothing to do with Indigenous culture. Non indigenous AFL players seem to have the same softness that makes them vulnerable when they have to move interstate. Same language. Same laws. Same everything. But, they get homesick when they move interstate. Indigenous footballers have proven they can move anywhere & thrive in their sport. In football Lydia Williams is an indigenous footballer, who has the mental strength to move overseas & play. So, has Kyah Simon. Jade North spent years playing in foreign leagues.

2018-07-18T01:37:56+00:00

BigAl

Guest


Not on top of Indigenous mind set and culture then ? Have to be the only flaw in your CV... You'd see no place for them... in the A League ?

2018-07-18T01:36:47+00:00

Nephilim

Guest


Clubs like Muangthong United (Thailand) pay their players very well believe it or not and may still need to be marquee, especially a player like Chanathip Songkrasin would probably demand Fornaroli type wages (though he would be worth it).

2018-07-18T01:35:52+00:00

MQ

Guest


Malybe the FFA should make a play for Freddie Flintoff?

2018-07-18T01:30:22+00:00

Nephilim

Guest


Merch profits all go to the FFA, the club won't see a cent of it, though sponsorship could be huge for the Mariners.

2018-07-18T00:25:50+00:00

Matt H

Roar Guru


Look it's all a bit of fun and publicity and I doubt he will make the cut. I would have thought for the future health of the A-League, the priority with Marquee signings, would be to pick up decent players from South East Asia (we obviously can't compete with the dollars in China and maybe Japan). If we can drum up more interest in Asia in our League (or even our participation int he ACL), then we can sell our TV rights into those countries or even sell the odd game to be played in Asia. That engagement with the large populations and growing middle class in our region is what will secure the future of the A-League. Otherwise we are just scrapping for the local crumbs with the AFL and Rugby codes.

2018-07-17T23:46:56+00:00

The Phantom Commissioner

Roar Rookie


Watched highlights of Bolt in a charity match recently at Old Trafford and he's average. Didn't even look particularly fast against other non or retired footballers, Freddie Flintoff was getting a across stopping him getting into the box ffs.

2018-07-17T22:52:40+00:00

Post_hoc

Roar Rookie


funny how people don't think much of the A league but spend time commenting. Even more interesting is people that actually know about football are looking to invest 100's of millions in the A league, but yea know one takes it serious Conan.

2018-07-17T22:49:25+00:00

Post_hoc

Roar Rookie


Tom, I know wrong is an absolute, but if it could be measured you are so far wrong on Futsal as to be off the chart wrong. If you think futsal is one dimensional you have never seen it, sorry. It is not just a 7's style game it is vastly different.

2018-07-17T21:47:56+00:00

chris

Guest


Maybe get out to watch a game or 2?

2018-07-17T19:53:43+00:00

tim

Guest


Arzani is one current A-League player who could play Bundesliga or EPL.

2018-07-17T19:32:12+00:00

tim

Guest


I think the player approaches should involve a bit of lateral thinking. Another World Cup winning Spaniard, Jesus Navas, would be a good example. He's had anxiety issues in his career and while he's apparently happy at Sevilla, in the unfortunate event that he again needs to escape the spotlight, the A-League might be a good fit. Employ Thomas Broich as a recruiter/mentor, and promote a lifestyle and competition appropriate to a large group of talented players.

2018-07-17T14:36:46+00:00

Nemesis

Guest


Cyril Rioli? Isn't he the guy who got homesick living in Melbourne, so he quit his sport? Such a player wouldn't make it in any sport where you're required to spend years away from Australia. He can't handle being interstate. You need to be mentally tough to make it in global sports. That's why some technically gifted kids remain in the suburban leagues, some remain in Australian domestic leagues. The great athletes give up everything to succeed.

2018-07-17T14:04:34+00:00

Barca4life

Guest


The A-League where it’s all about laughs and giggles these days. Why can’t the game just start to grow up and start to act like a real football league around the world instead? Aim for the global standard practice which would ultimately impact positively on the national team and not aim for sugar hits which are only concern the attention seekers whom are not fans of the sport? Why not target people that like football as a first priority instead? And invest in the future national team players and coaches instead? This is where the game is at in Australia? All about fame, getting bigger crowds, getting more likes on Facebook and not about the development for the long term benefit of the game and national team’s benefit. People talk about eras, how is the new football era different from the old soccer era? We have gone full opposite now from what worked in the past to what we have ignored in the present. Maybe Johnny Warren was right with the I told you so moment?

2018-07-17T12:12:09+00:00

Doc79

Guest


Like Ronaldo going to Juve and shifting +500k jerseys in 24 hours- it's the type of signing that guarantees results... in the profits column.

2018-07-17T11:49:25+00:00

Tom English

Roar Guru


He could probably play futsal or rugby 7s, simply because of their one dimensional nature. Soccer is such a multi faceted game, it'd be hard to make it with speed, and reasonable passing/kicking skills.

2018-07-17T11:38:37+00:00

DL2191

Guest


Unlike a visa footballer, who has to be better than local options to be considered worth the extra, bolt merely has to be competent a-leaguer to make this a screaming success. Bolt up front alongside the wizard... scary!

2018-07-17T11:13:20+00:00

Old Greg

Guest


Bolt as captain? That's go down about as well as the time Mitch Cooper was captain of Gold Coast United!

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