Should Melbourne Victory worry about on-field performance?

By Winter A League is Awesome / Roar Rookie

For the 2020-21 season, Victory had 15000 or more members.

Membership numbers

Melbourne Victory
2019-20: 22323
2018-19: 26478
2017-18: 26095
2016-17: 25906

Melbourne City
2019-20: 7994
2018-19: 10302
2017-18: 11215
2016-17: 12113

Average attendance

Melbourne Victory
20-21: 5823
19-20: 17366
18-19: 20298
17-18: 17489

Melbourne City
20-21: 6154
19-20: 7775
18-19: 8133
17-18: 9728

So, did Melbourne Victory’s on-pitch performance affect their commercial reality? A $7 million raise is being conducted by Melbourne Victory for the recent losses.

That obviously had a hard effect on the club’s finances, the A-League’s finances and the broadcasters’ finances.

But a loss of around $3.5 million a season is not nothing. Plus, it’s not like Victory were building a training ground or stadium.

During the 19-20 season, Victory had 22,323 members. This dropped to about 15,000 or more members in the last season.

(Photo by Jonathan DiMaggio/Getty Images)

However, the average attendance dropped from 17,366 to 5823 as Victory finished with the wooden spoon. That is almost a 67 per cent drop!

This could potentially mean that 10,000 Victory members voted with their wallets and stopped coming to games. This also directly affects the broadcaster’s commercial reality as less people use the broadcaster’s platform and cancel their subscription.

This is not due to COVID, as we can look at Melbourne City, who play at the exact same stadium in the exact same season under the exact same conditions. Victory didn’t move stadiums like WSW or Sydney FC.

The only difference is the few Marvel Stadium games for Victory, which had been going on for many seasons.

City had 7994 members in the 19-20 season. We do not have the 20-21 numbers.

However, the 19-20 numbers are similar to previous seasons. Their average attendance went from 7775 in 19-20 to 6154 in 20-21, which is around a 20 per cent drop.

So, Melbourne City’s average attendance was more than Victory’s for the first time in the two clubs’ history.

But most importantly, this shows that this has nothing to do with rugby and AFL competition. Melbourne City had the exact same NRL and AFL competition to contend with.

Both clubs’ attendance had to deal with an overlap of the AFL and rugby season. So. the on-pitch performance showed a 50 per cent drop in attendance (70 per cent-20 per cent).

This all shows that the on-pitch performance for a football club affects the crowd numbers and broadcast numbers, which in turn affects the club’s and broadcaster’s revenue, which in turns affects the commercial reality of the A-League and football in Australia.

What is football’s product? Football.

It’s not hot dogs at the stadium. Because if it’s food. then NPL wins all day long. There isn’t any other product.

It’s just football and the core supporters bring family, friends and neutrals to the game. Getting people away from EPL streams will require higher and higher quality football on the pitch. Ideally, a winter season is a great start.

Also, I do believe the game can still grow in a summer season and obviously those in charge have crunched the numbers and see it that way.

Either way, let’s all buy a 21-22 membership and support Paramount, the APL, Football Australia and get out there for the FFA Cup games. The A-League needs everyone’s support, so I’m looking forward to the upcoming season.

There are some interesting narratives unfolding, with one being: does the City winter press work in summer?

Will there be a difference in City’s results in October compared to March? How will this adaptation affect the Olyroos and Socceroos players from City?

How will the clubs look at the end of the season and is Graham Arnold’s desire for regular A-League 40 rounds even physically possible with an October kick-off?

For example, Western United showed that the fast turn arounds at the end of the season can drop a team from near the top to the bottom of the table.

The Olyroos showed that they couldn’t keep up with the fast turn arounds every couple of days as by the Egypt game, they were pretty tired.

The Matildas also looked pretty tired in the semis and were over-run by Sweden and their winter press system.

The Crowd Says:

AUTHOR

2021-08-07T08:47:51+00:00

Winter A League is Awesome

Roar Rookie


Maybe 10 years ago when Heart supporters were just not Victory supporters. The new generation of fans are embracing City and WU as well. Plus this accounting cost centre got more fans than the fan owned Victory this season. Does Victory say what percentage is owned by fans? The rest is owned by the board members? Arent these the same board members who ensured last place? I don’t really see the heart part. Plus still waiting on Victorys training centre as other non accounting cost centres are building theirs in NSW. In Vic City have got theirs and WU theoretically have theirs

2021-08-07T08:38:37+00:00

Justin Mahon

Roar Rookie


A lack off fans wasn't the problem. That's my exact point. City have the same problem now as before. Relevance to Victorians at large. As a global accounting fix, you never will. City know this and they are fine about it.

AUTHOR

2021-08-07T08:27:08+00:00

Winter A League is Awesome

Roar Rookie


Heart never got last place and never was abandoned by all "fans". We may have not had that many fans but there wasnt ever such a big drop in fans in a season.

2021-08-07T08:21:03+00:00

Justin Mahon

Roar Rookie


City are one of literally dozens of cost centres in a football portfolio which is itself one of dozens in the ballance sheet of an authoitarian, global, multi billion dollar petro chemical empire. Melbourne Victory, a club built and owned by Melbourne football fans (corporate and individual), who lost 5.6m over THREE years (1.8m PA on avg) the backdrop of a global pandemic and who just topped 10,000 members a week into their membership drive for a club finally rebuilding. Melbourne will dwarf City once by any meausre football fans care about again soon enough. To compare these football entities is meaningless. While the precursor to City was a huge failure, the transition to the new owners lost something important that Melbourne and it’s fans hAve in spades, even in the dark times. Heart.

AUTHOR

2021-08-07T08:18:50+00:00

Winter A League is Awesome

Roar Rookie


https://www.google.com/amp/s/www.sportingnews.com/au/amp/football/news/robbie-slater-excluded-from-paramount-plus-coverage-of-a-league-and-australian-football/19sh04tqfcd7j1h9w40lhdsgcf Damn Slater is out. I enjoyed his commentary.

2021-08-07T03:18:19+00:00

Chopper

Roar Rookie


Pushing aside your nuance on Winter football, although I am in favour of a 40 game season, Channel 10 and a lot of the clubs need to focus on creative writing in both their web pages and press releases.

2021-08-07T03:08:26+00:00

Chopper

Roar Rookie


Less midweek games would help aswell. It's a long hike from the Goldie.

2021-08-07T02:38:50+00:00

Chopper

Roar Rookie


As far as the clubs go it would depend on how their contracts are formulated with their coaches and players. e.g. are they paid per game or per year. I suspect that they are registered for the whole year with a retainer of around 50% of their expected salary and bonus depending upon where the team finishes in the A League and appearances made throughout the season. FFA Cup performance and Asian Champions League would also be add ons. That being the case extra games could be profitable providing the TV partners agree to pay for extra content because the cost of playing would be pro rata cheaper.

2021-08-07T00:01:56+00:00

jbinnie

Guest


Chopper - Over the years this "solution " has been thrown up and discussed at length but seldom, if ever, acted upon. There are some "facts" that have to be faced. After 15 years of fully professional football being available it would appear we are still stuck with only 12-14 "identities" willing to invest in the programme, thus making the "play each other 3 times" a solution rather than an achievable aim for the game. At the moment ,covet aside, there are at least 4 teams out of the 12 that could be said to be in financial difficulties with another 3 or 4 nearing the break even line This all points to one fact, can Australia afford a full time professional football league? The answer to that question covers ,or should cover, any solutions to the problem that may exist, and it is in the way that the A-League clubs themselves actually attack the problem that will prove to be successful or otherwise. To date little had been done to realistically expand the league with fees and costs, continually on the rise, serving to frighten new investors, rather than encourage them. Every 3 or 4 years we go through the same routine with calls emanating from high places for "interested parties" to make submissions and this is usually accompanied with at least 10 submissions that ever so gradually decreases to 1 or no "takers" obviously frightened away when they hear the expected budgets for a year's existence. Is there a solution? Not on the present horizon though Auckland have shown the figures from a couple of Phoenix games held there as did Christchurch a few years back. Lowy's number crunchers suggested 15 years ago that survival in the A-league needed a 10,000 home crowd level and if we look at "averages " over the years few participants in the competition have managed that basic instruction. Were these "professionals" wrong,? it would appear not when one looks at the actual figures generated. Cheers jb.

AUTHOR

2021-08-06T23:40:35+00:00

Winter A League is Awesome

Roar Rookie


Wow we agree on something :silly: , that pressing attackive football wins games and is entertaining. I wonder when it's easier to do this sort of football on a weekly basis over 40 rounds...hmmmmmm. As a side note, Channel 10 starting the marketing machine: https://10play.com.au/ffa-cup/articles/the-creation-of-the-ffa-cup/tpa210806bfgck Maybe they could use more than wikipedia though...

2021-08-06T23:32:40+00:00

jbinnie

Guest


Blood - Do no limit tour observation to Australia and New Zealand when in fact winning teams all over the world attract larger crowds while former "giants" struggle. Sometime clubs and coaches ignore this fact and play a brand of football that can only be described as boring. Way back in the 1960's this thinking nearly put an end to the Serie A as we knew it ,as the clubs appeared to accept defensive football as a good means to an end. It wasn't long before the "numbers crunchers " at the top clubs put an end to such nonsense and ordered a change in thinking. I sometime wonder if we are in the same vein after recently watching the Matildas playing at least 12 crossfield passes between centre-backs in an effort to use up time. The fact that seems to be being ignored is that football is an entertainment. Getting back to your observation ,attacking football usually means more goals and therefore bigger crowds. Cheers jb.

2021-08-06T15:06:50+00:00

Blood Dragon

Roar Rookie


The Rule in Australian and New Zealand is if you want people to turn up you have to be winning

AUTHOR

2021-08-06T13:10:56+00:00

Winter A League is Awesome

Roar Rookie


Yeah good point. At the moment it seems like Victory are the other club at AAMI and WU are another other club at AAMI :silly: .

AUTHOR

2021-08-06T13:07:33+00:00

Winter A League is Awesome

Roar Rookie


Yeah 40 rounds would be good. Also W League needs way more rounds.

AUTHOR

2021-08-06T13:05:40+00:00

Winter A League is Awesome

Roar Rookie


Yeah a few beers and some snags and just talk crap about football sounds like fun. I guess this is a virtual version during lock downs :stoked: .

AUTHOR

2021-08-06T13:04:07+00:00

Winter A League is Awesome

Roar Rookie


I don't mind bringing up the wooden spoon after all the Melbourne Fart jokes for over a decade :laughing: .

2021-08-06T12:40:47+00:00

PCP

Guest


As the A-League is in world football terms still a child, what Victory don't want to become is the 1860/Espanyol/Torino/Notts County etc, known as the other club in the city, because once you start falling behind on the field, you will eventually fall behind on off the field as well.

2021-08-06T08:22:37+00:00

Chopper

Roar Rookie


jb the major problem with the development of the game in Australia is the lack of games. Our A League only plays 22 games before the finals in a 6 month season. That's why the younger players get limited game time. The answer is to play each team three times as the Scottish Premier League once did therefore giving the A League 33 games a season. Increased games = increased squads and more of the younger players getting a chance because of injuries to first teamers. Without game time our youth cannot match the rest of the world.

2021-08-06T07:38:00+00:00

Rodger King

Roar Rookie


A bit like Darwin, I would love to be up in Darwin during an Adelaide winter season. I would be walking around in shorts and a T shirt while the locals are rugged up in jumpers and coats.

2021-08-06T07:33:29+00:00

Rodger King

Roar Rookie


I do love you two exchanging banter. You'd be great at BBQ with a few beers in you.

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