SANZAAR and Super Rugby need to be ripped up and pieced back together

By Riggers / Roar Rookie

The current Rugby Championship has been filled with ups and downs from all four participants.

The hot-and-cold nature of all teams has been a major concern for the southern hemisphere nations. Clearly we are behind our compatriots up north.

The northern hemisphere unions have definitely developed their players far better than those in the south.

In addition, the north have certainly adapted to the revised rules from World Rugby that have been heavily enforced since the start of the 2019 World Cup in Japan.

So why have the northern hemisphere clubs taken such huge strides?

Could it be that they have more club football with more players at their disposal than us in the south?

Food for thought.

The Premiership Rugby competition in England has 13 teams contesting in a home-and-away format for the most part.

The French have the Top 14 competition, with second and third-tier competitions to rival Super Rugby.

You then have Ireland, Scotland and Wales into a Celtic league, which has gained passionate and superior development to the south but have Ireland at the top of the tree. South Africa are now in as well.

In the southern hemisphere we have been blessed with a Super Rugby format that was the envy of the rugby world when it was established in 1996.

Each of those participants, including Australia, New Zealand, South Africa and later Argentina (and a bit of Japan), have tried to expand, while the north stayed the course.

The north allowed existing rivalries to grow and allowed imports to increase depth. They looked at the long game.

Both Premiership Rugby and Top 14 were considered retirement funds for players in the south, while the southern hemisphere nations kept grabbing the holy grail, except England in 2003.

The difference over the past four to eight years has been the evolution of club and provisional rugby above the equator.

These competitions are built on many more players than the south and include imports from around the world.

(Photo by Mark Metcalfe/Getty Images)

There are more eyeballs to grab in Europe, but the percentage of those engaged in rugby union from other codes must far exceed that in Australia, not NZ.

Two years ago New Zealand Rugby proposed a scenario that has come back to bite them, including two teams from Australia and SA out of the picture.

Note that I’m not blaming NZR for this outcome, as desperate times called for desperate measures and Australian rugby has been in disarray for a far longer period of time and South African rugby was adamant it wanted to play its dominant rugby, which works at Test levels but not at provincial – it hasn’t been pleasant viewing for Australian audiences, though I personally like it.

All parties were at fault.

South Africa has gone North for provincial rugby, and I think it is a masterstroke.

Super Rugby Pacific was a great addition, but we need to keep the Saffas happy on a national level.

The issue in the southern hemisphere rugby community is that there simply isn’t enough content and therefore not enough interest.

For example, the English series in Australia was solid in terms of ratings but could and should be more.

The South Africa and Argentina series against our Wallabies have delivered significantly lower results TV-wise. Why?

Keep in mind the Bledisloe Cup will gain more viewers but still won’t change the landscape of public perception.

The Rugby Championship is a good competition, but it doesn’t come close to the Six Nations in terms of interest.

In addition, the All Blacks have been the benchmark of skills in rugby for 20 years – the Wallabies were good for ten years before that – but Ireland, South Africa, France and England are only a fraction off, if not better now.

It is time that NZ and RA worked together to create a product with more content and increased teams.

The southern hemisphere have one truly national competition for rugby, and it exists in Japan.

The Super Rugby competition is the equivalent of the Celtic league.

Effectively, the premier southern hemisphere competition is equivalent to the third most watched competition in the north.

Perhaps it’s time Super Rugby went in a different direction and provide more content.

There is no point in having one game of rugby every weekend for fans.

The Shute Shield and Hospital Cups are our go-to competitions, but are they grabbing new viewers?

(Photo by Jono Searle/Getty Images)

All of the Top 14, Celtic and Premier Rugby in the northern hemisphere continue to run whilst the Test matches are fought, albeit with fewer key personnel.

It’s time to create an alliance for Super Rugby Pacific that creates more content.

The addition of Moana Pasifika and Fiji Drua have been the shining lights to come out of the Super Rugby Pacific alliance.

It’s time to create eight teams from Australia and eight teams from New Zealand to create a competition that allows for 18 teams.

This would challenge the other codes in terms of content and give some additional viewing to the rugby audience.

I know this wouldn’t be home and away, but it’s not dissimilar to NRL, AFL, Premier Rugby or Top 14.

The Rugby Championship could be completed over split rounds, similar to the NRL for State of Origin during internationals.

Based on past comments on this site, I’d bet that most would say Australia doesn’t have the depth.

I disagree with this notion, as there is at least a top XV in addition to the current Super Rugby teams playing in Shute Shield and Hospital Cup and another OS. The issue is exposure. It took France and England ten years, but now look at them.

However, there has to be more talent, and if NZR and Rugby Australia could agree, there would be plenty of talent in the current NPC that could certainly add to the Australian teams by allowing marquee players from across the ditch.

Of course our brothers from the islands have their own teams to allow for an awesome competition.

In relation to the Rugby Championship, it should be simply run as tours as it is currently, but in completely different calendar allocations.

Perhaps the Wallabies could go to South Africa in April for two weeks and the All Blacks could go to Argentina in April

And keep the All Blacks-Wallabies matches on a home-and-away basis in August or September prior to the finals for Super Rugby Pacific.

The current format doesn’t work. It could be that New Zealand Rugby and Rugby Australia need to think long term.

It’s a hybrid of Premier Rugby and Top 14 compared to Celtic.

Create the content, create the players

The Crowd Says:

2022-09-14T05:07:34+00:00

AndyS

Guest


Those matches probably tell you the level then...a Premiership team playing a state (not SS) team, a Premiership team playing a SR team, and a Heartlands Baabaa team playing a composite SS team. Pretty much exactly as I'm saying. You are wrong about the NPC though. NZR themselves describe it as "the second highest level of professional rugby in New Zealand", and while the salary cap may have decreased since the early 2000s where it was apparently a couple of million a year, the 2016-18 collective employment agreement still had a maximum Provincial Union retainer of $55,000 with two veteran players exceptions up to $85,000, aminimum retainers of $21,000 for a minimum 26 players excluding All Blacks, and a collective $15M forecast across the M10 Cup Provinces. There were calls to go amateur post-Covid (not least from Robbie Deans in Japan...recruiting strategy?), and talk of revamping the comp along geographic lines, but I've seen nothing to say any of them have actually come to anything yet.

2022-09-14T00:44:22+00:00

fiwiboy7042

Roar Rookie


AndyS, the NPC went semi-pro for a season then it went back to being amateur. The figure you quote could be for operating costs. NPC players are not paid in cash as far as I understand. And the reason for a third-tier competition is to develop players; a third tier will create a step up from the level of club competition and bridge the gap with Super/Test rugby, which is substantial. This concept originated and was developed during the decades of amateurism. And I did get to watch the NPC Auckland side play NSW in a pre-season game at Gosford a decade or so back not to mention that far more recent BoP pre-season game against the Force last season. I also watched a combined Heartlands team take on a combined Two Blues/Emus side at Merrylands. Fortunes went 2--1 to the Kiwis out of those games. So there's been a couple of such games already.

2022-09-13T23:34:19+00:00

AndyS

Guest


The much lamented gap in the Australian rugby structure is that it requires fully professional teams to select players directly from entirely amateur teams. It would be the exact equivalent of the NZ teams only having the Heartland teams available to select players from, or give them additional development, and as you noted that wouldn't really happen. The bit that is missing in Aus are the semi-pro teams that the NRC should be providing, the way the Premiership and Championship do in NZ. You may feel that the entirely amateur suburban SS teams are equivalent to your Canterburys and Waikatos, but if so you should drop NZR a line about wasting their money given the fourteen of them have wages bills of $1M+ a year each and running costs on top. Personally I think SS might be interesting against the HL, team for team/oranges and oranges. AIR the NRC as was (essentially amateur itself) and HL did have a baabaas match-up, but I would have been interested to see the NRC and NPC match up as actual teams. Not sure it would have gone well for the Aussies though, given it would still have been semi-pro/pro v amateur.

2022-09-13T17:46:05+00:00

JRVJ

Roar Rookie


SLAR was designed to be an intermediate step between amateur competition and SR. Again, this is all pre-Pandemic planning, but the idea was to expose young players to a higher level of competition than amateur leagues, but not as high as SR. Other than that, we have a rather different reading of the facts.

2022-09-13T11:25:10+00:00

Brendan NH Fan

Roar Rookie


If it was about quality not quantity why did NZRU/SR replace 5 teams that finished top 10 in the 2019 Super Rugby with one of them finalist and replace them with the Force, Dura and Mona. And and internal review thought it would make the competition better. TV companies want all year sport which Rugby can give with a longer Super Rugby season. Once SR was no longer teams from the Currie Cup South Africa went from 7 teams to 4 teams effectively halving the number of professional teams while at the same time giving in the Lions Share of TV revenue to fund Super Rugby. I wonder why they wanted more teams, especially as more players were leaving South Africa because they had less teams than New Zealand. In 1995 they were given $550m to set up Super Rugby and get it running. In 2006 when they moved to 14 teams the domestic leagues of each country were not the producers of internationals as they had been 10 years earlier. Something had to change to allow South Africa and Australia compete with the NH nations who in the mid 90s were actually starting to win the odd game against them. Right now SA have 4 teams in the URC and had the number of players for a squad in the Prem and T14 giving them about 6 teams to pick from. Add in that the have the Cheetahs as a second division club. They still have 7 less than England and 8 less than France even though they produce a similar playing numbers. There are over 250 South African players in the URC, Prem and T14 so it was not a quality issue that ruined Super Rugby. England have about 400 players and France 300 in the same leagues. Super Rugby was a poorly run competition that ran itself into the ground along with most of the domestic rugby in each of the participating nations thus destroying the development lines that had made those nations the best. That was where SR went wrong, not adding more teams. The latest SR format is just a continuation of making bad things worse rather than tackle the actual issues

2022-09-13T10:50:02+00:00

Brendan NH Fan

Roar Rookie


was adjusting my name and accidently changed it by mistake changed the wrong box. Friends gave out to me my name wasn’t on the article I had written that got over 50k views so I wanted to put part of my name on for them.

2022-09-13T09:26:38+00:00

Micko

Roar Rookie


You miss the point: 2019 was a WC SF, not scheduled by RFU in negotiation with NZR. How about addressing the points I'm actually making here??? When is NZ going to host England for a 3 match tour or something?

2022-09-13T08:56:50+00:00

Old Bugger

Roar Rookie


For goodness sakes mIcko, if it’s starting to not be worth your time then why not just leave and save, everyone all this drama. And gees, I thought the ABs played England in 2014 so the next time they met in 2019, was if my maths is correct, just 5yrs later and not the incorrect time frame you suggest. Cmon mate, at least try to make a decent issue rather than just b.s. your way through it.

2022-09-13T07:41:13+00:00

Old Bugger

Roar Rookie


Oh and btw….I started blogging with NH Fan who became BrenStap and who now becomes Brendan NH Fan….another stupid NH example of quantity, trying to outdo quality. I had enough of this crap so I’ll leave it all to you guys, to argue amongst yourselves.

2022-09-13T07:28:43+00:00

Old Bugger

Roar Rookie


What an absolute load of crock sh-t. SR12 lasted as long as the first Newscorp contract lasted and that was, if I recall, 5yrs. It wasn’t until the next SR contract negotiations occurred did the remaining partners decide to challenge, the 5-4-3 arrangement. From that moment onwards, we SR fans started to find out how much damage quantity, did to quality. But I guess, that’s the typical mentality of a NH Fan, isn’t it???

2022-09-13T07:24:29+00:00

Brendan NH Fan

Roar Rookie


I see it differently. Argentina has a good domestic league and top players in that league will always be picked up by European Clubs especially as many can get EU passports. Best domestic players get into the SLAR team, which would have been there regardless of SR. For years an Argentine A side played in the South American Championship for internationals. The Jags could only pick so many players. Argentina have 65 players in Europe's top 4 leagues. Jags made picking the national side harder as the national coach had to basically copy the Jags systems especially when successful which resulted in poor test results because tests must be played differently. Jags couldn't bully people at test like they did in SR.

2022-09-13T07:11:38+00:00

Brendan NH Fan

Roar Rookie


Super Rugby struggled with expansion because the nations refused to believe that basic economics applied to them. They thought they were getting all the money because of the product but it was about matches. With the three Unions wishing to make Super Rugby the primary competition they all needed enough teams to cater for player development to get test players. As each nation did a closed shop approach Super 12s was never going to work for 2 of the nations. It was fine for NZ with 5 teams but Oz was not going to be competitive at test level with just 3 teams. Currently South Africa has 320+ players in European leagues so 4 teams wasn't enough to keep players. With Administrators unwilling to extent the season the TV companies needed more teams for more games. Making the second half of the year about internationals they have made a rod to beat themselves as they areunable to fit both a full season club game to have something worth selling and have the internationals. There are lots of weeks with no professional rugby leaving viewers with NPC or SS/HC on.

2022-09-13T06:54:46+00:00

Micko

Roar Rookie


Hey NH Fan, what's the deal? :silly: :stoked:

2022-09-13T06:51:15+00:00

Micko

Roar Rookie


And they're not "financially settled" at all Old Bugger! They took a one-off sugar hit large cash injection from a US investment company (Silver Lake), and then sold them a significant proportion of THEIR future revenue streams that NZR can produce! NZR STILL has the sole responsibility of having to finance ALL domestic RU activities in NZ, and ALL future revenue NZR can generate will have a significant proportion syphoned off to faceless shareholders in other countries! All the while the lame duck SR comp still bleeds viewers and public interest even in NZ, with virtually no scope to grow revenue in it's current format.

2022-09-13T06:50:25+00:00

Brendan NH Fan

Roar Rookie


As has been pointed out previously Super Rugby and domestic Rugby are part of the package that is mainly just purchased for the international games. It is in part why NZ and Oz are the ones who are always looking to get more games outside the window. Most unions do 1 game a year or less. Do we know what percent of the 100m is for SR.

2022-09-12T21:34:18+00:00

Old Bugger

Roar Rookie


BrenStap "If Super Rugby is losing money it is costing NZRU and RA money to run it. If there was no Super Rugby they would have more money. Good so far. So NZRU and RA are actually better off to pay every player in SR the same wage and hold no competition than run it and have to pay all the travel costs, administrators support staff etc. From a sporting sense it makes no sense but from a money point of view it does." Now why didn't I think of that - get paid for doing nothing....brilliant!! Point me in the direction of the broadcaster, who will pay NZR and RA to broadcast a competition, that doesn't exist.

2022-09-12T21:27:17+00:00

Old Bugger

Roar Rookie


BrenStap Of course it's about national teams. That has been the core of NZR's being, ever since the game went professional in 1996. Back then, NZR decided that the newly formed SR12 competition, would be the stepping stone for players to gain AB selection and that, hasn't changed since then. What changed was SR12 became SR14, then SR15, then SR18. We will never know if SR 12 could've/would've kicked on, in its format because for a while, it was a premier event being broadcast globally. Unfortunately, we all know what happened when participation started to increase because it seemed that quantity, was sadly mistaken for quality and the competition, its revenue and its players, began to flag, fall and disappear overseas, respectively. NZR chose the national criteria in 1996 because at the time, the only international competition involving being played, where rankings and comparisons could be made, was the RWC. There was no comparative system in the club or provincial scene on a global scale. This may change, when and if, a global club/provincial competition is established but, let's not hold our breath, for that to happen.....it will, if it wants to.

2022-09-12T21:09:19+00:00

Old Bugger

Roar Rookie


NZR has no say when it comes to RWC events so Sky is in the same boat. However, you'd imagine that any business with some nous, would bid for the WC in NZ and utilise whomever gives the best deal, to provide ground staff, equipment and production services. If that happens to be Sky, then chalk it up. NZR always goes out and calls for bids from interested parties. When Fox had a grip on it all, it was Fox who utilised Sky to provide the ground services. Either way, unless the Govt's FTA channels can provide competitive bids, then NZR receives some revenue either as the rights holder or, as a Sky shareholder.

2022-09-12T17:01:39+00:00

JRVJ

Roar Rookie


Your answer actually went in a different direction than my original point, but in regards the Pumas, it's very misleading to measure their results during the 2016-2019 period in the way that you do. Argentina went into SR in 2016, and in order to make the Jaguars a going concern, they had to ring fence the Pumas so that no European players would be selected (by 2018, they were summoning two or three players from Europe, to deal with areas of need). Meanwhile, the Jaguars turned out to be a very, very good system for generating new talent. The pandemic killed the Jaguars as a going concern, but the fact of the matter is that Argentina was producing bushels of young talent, to the point that after the 2019 RWC, a number of Jaguar players went to Europe. That trickle turned into a flood after the pandemic, including a number of young players that hadn't debuted with the Jags (e.g., Thomas Gallo) or had barely played with the Jags (e.g., Juan Mallía or Santiago Carreras). In a non-pandemic world, I maintain that the Jaguars would be perennial SR finalists AND Argentina would have had a ton of talent also playing in Europe. Right now, Argentina is going through a bit of a "demographic bonus" in re: its players. The real question is what will happen in 5 to 10 years time, when Argentina's pipeline talent production line is wholly contingent on European clubs.

2022-09-12T13:21:01+00:00

Brendan NH Fan

Roar Rookie


I don't disagree that players move from level to level. I disagree that SS and HC don't have the players to take on the NPC sides. I think you were making the same point but I may have replied to the wrong comment.

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