Social media trolling of our sportspeople has its newest victim - but Sonja Hood won't be the last unless we take a stand

By Matt Russell / Expert

Free speech is one of the big misunderstandings of today’s society – and unfortunately, sport, while largely based on games and fun, is not immune to the flow-on troubles.

Just because a person is unlikely to be fined or imprisoned by the government for having a voice or opinion in Australia, unless it breaks the law, it should not be seen as a free licence to do and say whatever we want, regardless of what platform we are using.

It all comes down to one word that we hear a lot and say we support – respect. But how many walk the walk when challenged? Treat others how you’d like to be treated and speak the way you want to be spoken to – they are not just motivational phrases, they should apply to everyone, every day.

For all its benefits, social media has in one sense become a moral gutter of society because it brings out the worst in people.

An athlete may have 100,000 fans and one abusive troll. The effect that has on the player’s health is like having a swimming pool of water and putting one drop of poison in it.

You wouldn’t enter the water knowing even the smallest amount of poison is in there. Although there are megalitres of nice refreshing water, the one toxic drop makes it unsafe and damaging to the health.

Last year’s AFL Players Association “Insights & Impact Report” found that social media ranks as the second highest concern for both male and female competitions, behind mental health as a whole, with trolling having a significant impact on their wellbeing.

Particularly, AFL and AFLW players who identified as Aboriginal, Torres Strait Islander or a person of colour were asked about their experiences with racism.

In both the men’s and women’s game, social media was the leading source of racism, with the number of occurrences for men almost triple the next source, in the general public away from the ground.

Source: AFL Players’ Association Edition 2 of the Insights & Impact Report

Footy has never been more covered media-wise; within seconds of a big moment or a news story breaking, there is a flood of fan opinions – and that unfortunately brings swearing and abuse that can often be personal and hurtful.

A very big problem is that social media is uncensored. On top of that, gutless cowards can create fake profiles and remain completely anonymous. Also, social media elevates the minority (or even a sole individual) to make them seem more important than the rest of the crowd.

Even though the view is outnumbered, or completely made-up, it gets the same level of attention and credibility as the masses of genuine comments.

I imagine most will say that they do have respect, and what may be construed as negative talk is just them having a joke and people need to “lighten up” – but it is widely documented the effects that words can have on people.

In 2019, Tayla Harris was mercilessly attacked by online trolls after a photo of her kicking went viral.

Geelong star Mitch Duncan and his family were subjected to vile messages after a game in 2021 where he was injured mid-game and punters lost money betting on the number of disposals he’d get.

Just last week, North Melbourne president Dr Sonja Hood deleted her Twitter account after being subjected to abuse.

There are many other players in the same boat who have deleted accounts or simply logged out and walked away for the same reasons. Collingwood premiership player Travis Cloke even told a podcast in 2019 that he fears one day a player could self-harm if negative comments hit them during a particularly bad time.

Washington Wizards NBA Star Jordan Poole summed it up in an interview with Andscape website: “We’re just in an era where we’re attracted to the negativity”.

That article went on to assert that users have found a “social currency” in mentioning a star’s name. That means likes and follows, and even money is being gained at the expense of an athlete’s reputation. Is that part of their contract of being a professional sports person, really?

That’s no different to what we are experiencing in the AFL; there are players the public likes to hate and negative posts about that player skyrocket every time they are mentioned, to the point where people are making money off it.

Occasionally you will get some of the megastars with millions of followers, like Kevin Durant, snap back and ‘correct’ random trolls. But not every athlete is that confident to take on the masses that snowball with every reply, and the amount of hatred received for one bad game is sometimes ridiculous.

Late last year, NFL running back Alexander Mattison shared racist and disgusting messages he received after a poor game – some even encouraging self-harm. He responded by reminding people that away from the field, “I am a human, a father, a son”. Athletes are not virtual punching bags for fans to take their emotions out on.

Trolls often stoop to extremely low levels because they feel they wouldn’t get heard otherwise – and that’s all they are after, knowing their grievances actually get through to the player using any means possible. Attention is all they are seeking; maybe because no one listens to them otherwise.

In 2021, Instagram announced it would introduce filters for athletes to block messages including specific derogatory keywords and phrases, particularly after NRL players voiced concerns following online threats aimed at then-Roosters player Josh Morris.

But it’s not foolproof. Neither social media organisations, nor the sporting bodies, have the full power of censorship, meaning some hate is still getting through the cracks.

At an organisational level, comments can be filtered or deleted by another human, but at a personal level, individual players have to read and manually delete cruel remarks themselves. By then the damage is done and the abuse can’t be unseen, just like telling someone to ignore negativity or “harden up” is naïve and insulting.

The now Manly Sea Eagles coach Anthony Seibold even had to take his trolling experience to the police after made-up lies were spread about him, defaming his character. Even if he could ignore them himself, the results of the trolling were out in the entire community, where the damage was done.

The other option is to turn off comments entirely, stop direct messages or even abandon/delete their accounts. But that’s robbing genuine fans of one of the great channels of communication and interaction in the game these days.

Do AFL players really need public social media accounts these days? Not really. I bet they have enough on their plates with family life, sponsorship commitments and training for games.

Scrolling through comments and DM each day, sorting the genuine chat from the malicious is a nuisance to some, but more harmful for others. It cannot be ignored or dismissed as normal behaviour.

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In generations gone by, to be able to talk to your favourite players, you’d have to find a way to approach them personally – which was sometimes not an easy thing to do – and then, if you crossed a line with what you said, there’d be some form of instant confrontation.

Wouldn’t social media be a far better place if you copped a ‘virtual’ smack in the mouth for being an idiot?

No, I am not advocating any actual violence – but would you really be so disrespectful if you were going to be named and shamed on your record? That means potentially losing your job, friends and family, welfare payments – or even businesses could decline your services for overstepping the mark and being abusive.

Just as much as free speech is valued in Australia, so is the recognition that bad behaviour has consequences.

It’s about time we got serious as a society and treated trolling as seriously as we treat other major crimes, so athletes are protected, and feel safe interacting with genuine fans.

The Crowd Says:

2024-04-16T12:09:20+00:00

Charlie Keegan

Roar Guru


Honestly? The issue rests with both fans and social media outlets themselves. They do an absolutely horrendous job of moderating the worst behaviour on their platforms

2024-04-16T12:03:39+00:00

Rowdy

Roar Rookie


I answered, it may run the gauntlet. The Algorithms go all bashful at the mention of Venus lightly clad. If it doesn’t show up ill repost in the morning

2024-04-16T11:41:56+00:00

Yattuzzi

Roar Rookie


62

2024-04-16T11:12:10+00:00

Ace

Roar Rookie


:thumbup:

2024-04-16T11:00:47+00:00

Rowdy

Roar Rookie


59?

2024-04-16T10:39:56+00:00

Yattuzzi

Roar Rookie


10am maybe

2024-04-16T10:38:40+00:00

Yattuzzi

Roar Rookie


6 :10. And the year before the Cats 60 win. That is probably enough for the Realist to murder my first born.

2024-04-16T10:30:02+00:00

Rowdy

Roar Rookie


What date are you? Time as well. Well, l prefer women, probably too much. I have gone a bit more nutz even more than normal.

2024-04-16T10:21:29+00:00

Yattuzzi

Roar Rookie


And I thought I was important!

2024-04-16T10:16:10+00:00

Rowdy

Roar Rookie


Very funny. I can't remember if l got em???

2024-04-16T09:18:43+00:00

Yattuzzi

Roar Rookie


Pull up.

2024-04-16T09:12:44+00:00

Yattuzzi

Roar Rookie


I wasn’t correcting Rowdy. He had my horoscope details.

2024-04-16T09:08:33+00:00

Rowdy

Roar Rookie


Nah, condescension is your new look. But l wouldn't abandon presupposition altogether because it's just so you.

2024-04-16T09:07:25+00:00

Law Talking Guy

Roar Rookie


Agreed.

2024-04-16T09:06:15+00:00

Law Talking Guy

Roar Rookie


Good deflection, your holiness. Mind addressing the topic at hand, or is it beyond you?

2024-04-16T09:05:11+00:00

Law Talking Guy

Roar Rookie


Is that your word of the day on the bog roll? I appreciate unemployment gives you a bit more time to read. Starting reading up on some basic political science.

2024-04-16T09:03:49+00:00

Law Talking Guy

Roar Rookie


Reactionary has never been used as a defence in court. Self-defence, yes. Reactionary, no. Society knows most humans can exhibit self-control. I stress "most".

2024-04-16T07:05:58+00:00

DTM

Roar Rookie


I think there are some good uses of social media. Some of my elderly relatives are currently travelling around the world. They keep their extensive friends and relatives informed of their progress - this is useful not only because we are interested in their lives but also knowing that they are safe (and they don't need to call or email everyone to confirm this). I regularly communicate with many relatives in other countries via social media. My business also benefits from income generated from social media marketing. There is a dark side to social media and it could be significantly reduced (perhaps it will never be eliminated) by identification of every user. As I said previously, it is not in the social media's interests for this to happen as it would involve extra costs and lower advertising revenue. However, it is in society's interests for this to happen.

2024-04-16T06:55:31+00:00

DTM

Roar Rookie


Most of the people who abuse others online are not open to rational discussion and education on the error of their ways. They need to be identified and banned. There is minimal abuse (although not zero) on Link'd In - where everyone has to provide their name. It is actually quite easy for the social media companies to sort this out - the identity of every account holder has to be verified and the account holder's name must be published with all comments and videos. The reason why the social media companies wont do this is because they like their clients abusing each other and posting violent videos - it causes a stir and generates traffic which in turn generates revenue for them. So it is up to our legislators to force them to do this.

2024-04-16T06:45:28+00:00

DTM

Roar Rookie


Unfortunately, that's a defeatist attitude and will not solve the problem. Perhaps a public demand to the social media operators to identify and ban the offenders might help. It's not going to work for one person but if many started to do it, maybe both the social media companies and the Government would start to listen.

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