What's the best timeslot for the AFL's ninth fixture?

By Ben Somerford / Roar Guru

The AFL got its first look at its new Saturday twilight fixture last weekend when Richmond hosted Fremantle in front of 34,090 fans at the MCG. Ironically, during the same weekend we also got another dose of Monday night footy, which is particularly interesting in the context of how the AFL will handle its extra fixture next year when the league becomes an 18-team competition.

First things first, I must point out the AFL made it clear a fortnight ago when the new broadcast rights deal was announced, that it intends to use the new Saturday twilight timeslot for the majority of rounds to accommodate the ‘ninth’ fixture per weekend which will be created by Greater Western Sydney entering the league.

AFL chief operating officer Gillon McLachlan said: “Our standard round will have one Friday night match, two Saturday afternoon games, a Saturday twilight game, two Saturday night games, an early Sunday game, a Sunday afternoon and a Sunday twilight game.”

McLachlan did state that the AFL would fixture a maximum of two Thursday or Monday night matches as ‘event’ fixtures throughout the season.

Essentially the rationale behind such a decision was with Thursday or Monday night games the football weekend becomes too lengthy. It’s too much of a good thing.

As well, it causes irregular breaks between games for players which isn’t ideal.

TV has a lot to do with these decisions, so it was curious to hear Channel Seven boss David Leckie say at the time: “I think it just makes the weekend too long. I reckon Friday, Saturday and Sunday is the way to go.”

So given those comments the weekend’s showcasing of the Saturday twilight fixture alongside Monday night footy was worth observing.

Saturday’s 4.10pm (AEST) bouncedown at the MCG was nicely sandwiched between the Dogs-Swans clash (which started at 1.10pm) and the Suns-Lions clash (7.10pm).

TV-wise the twilight game worked quite nicely, with Channel 10 getting 383,000 viewers in the key cities, while FoxSports’ coverage had 214,000 viewers, which isn’t bad for a Saturday given the competitiveness of the timeslot.

This was all before the record-breaking ratings success which was the ‘Q Clash’ up in Brisbane. It certainly made for a big day of watching footy on the couch. And the attendances didn’t appear to suffer as a result.

So a big tick for Saturday twilight fixtures then?

Well it’s worth noting next season there will typically be five games on the Saturday, rather than just the four we had last weekend. It will be increasingly crowded and competitive.

But with the new broadcast deal kicking in in 2012, footy fans who are FoxSports subscribers should lap up the entertainment. Then again, perhaps that drawcard of a Saturday TV footy bonanza could take away from attendances?

On the other hand, Monday’s tight clash between St Kilda and Carlton drew a fine crowd of 41,576 on a school night, while the TV ratings were good with Channel 10 and OneHD combining for 613,000 viewers in the key cities.

There has been a common complaint the timing of the game’s TV coverage is poor for a school night as it’s too late, with Andrew Walker’s winning goal kicked on TV at roughly quarter past eleven.

But we shouldn’t forget in 2012 the game will be available at a more accessible timeslot live on FoxSports. That certainly nullifies that argument against Monday night footy, at least for Pay-TV subscribers.

Thursday night is another potential timeslot which has been used on three occasions this season and rated okay, with the Round 6 clash between Brisbane and St Kilda attracting an impressive 682,000 viewers for Channel Seven in the key cities, but that was the night before Good Friday which inflates the figures.

Certainly it’s fair to say neither of the Thursday or Monday night timeslots are shouting out for a regular game, but they are worthy of continued experimentation, particularly the latter.

The Saturday twilight fixture showed encouraging signs for the AFL with the TV ratings bonanza which followed with the ‘Q Clash’ and the day may evolve into an armchair fan’s dream.

But it’s worth pondering the effect of the new broadcast deal which comes in next year. We’ll wait and see if that squeezes out crowds on Saturday’s packed schedule.

For now, though, with what we know, the choice of a Saturday twilight fixture for the ‘ninth’ fixture appears the best.

The Crowd Says:

2011-05-15T12:11:44+00:00

Ryano

Guest


I'm a strong believer in Sunday night football. The current Sunday twilight game is a great idea, but why not, as we do Saturday night, play 2 games at the same time together with the extra fixture. I think 5 games on Saturday is too crowded, the ratings will certainly eat into each other more. I believe better value would be to have 2 Sunday night/twlight games on in two Australian cities. Sunday night is the night most Australian's watch TV, it is still the weekend, and late Sunday afternoon is much more family friendly time for football than Monday or Thursday night, with start times after 7pm. Fox Sports would show one game and a free-to-air network (eg 7Mate) would show the alternative, using the same broadcast rules as today, eg a Fox Sports game with a Perth, Sydney, Qld or Adelaide team would be show on free-to-air in the respective team home city. Example: Sunday Night/Twilight AFL Brisbane V Adelaide -Fox Sports (seen on free-to-air 7Mate/7 in Adelaide and Brisbane) 4.40PM ET St. Kilda V Essendon- 7Mate/7 in Melbourne, Sydney & Perth. Sunday night football is the highest rated show almost every week on American TV during the NFL season, Sunday night could easily become the biggest rating night for AFL, overtaking Fridays in this scenario.

2011-05-13T04:30:13+00:00

Brian

Guest


I would play the ninth game on Friday except for public holidays, Thu N, Mon N etc. This would mean about 14 Friday nights per year with two games on. The key would than be to ensure one friday night game is an all Melbourne clash and the other (often in Perth) is an all interstate clash. I really don't think you would lose much audience in Melbourne watching WC v GWS or in Perth missing out on Melb v Rich etc

2011-05-13T04:04:09+00:00

Jaceman

Guest


Two games on Friday night means the 7.30 numbers are maxed but it means the 9.30 game score relatively poorly especially if you ahve watched the first without many ads, the second game is annoyingly full of ads and ends at 11.30.

2011-05-13T01:57:34+00:00

Redb

Roar Guru


Yeah its a worry for Ch 7, the SD broadcast seems to satisfy them, but thsoe with Foxtel HD now and in the future wont go back. Its not quite the difference between black/white and colour but it's close especially on a big screen.

2011-05-13T01:36:31+00:00


I agree about the finals but the AFL will always err the other way because it means more money in the coffers. A team that has battled through the season to end up, say fourth, and then has a truckload of injuries or has a bad day should not be bundled out by a team that "fell in" to twelfth position.

2011-05-12T23:28:10+00:00

Roarchild

Guest


HD is so much better. Over here (Korea) nearly every decent channel has an HD option (notable exception is Star Sports - which has the formula 1). A real shame that Channel Nine and Seven didn't embrace it like 10 did.

2011-05-12T08:53:58+00:00

The Cattery

Roar Guru


MILF I was tossing your numbers around, and while they work mathematically, I could not see how they could work in practice. If you start from the point of view that the bulk of the 24 round will contain 9 games, I come up with this configuration, which I feel is a bit more practical (and I hope the AFL is reading this because it works out very neatly): * 18 rounds of 9 games, this means that you need to play the remaining 4 rounds over 6 weeks, i.e. 36 games over 6 weeks means 6 weeks of 6 games per week * split those 6 weeks into two lots of 3 weeks, and you have a situation where 2 rounds can be played over 3 weeks on two separate occasion during the year * having these two special lots allows the AFL to some imaginative things, for instance two teams playing a Monday night fixture one week, would have a bye the next, and resume as normal the following week; two teams might have a bye the first week and then play a thurs night game in the second week * the beauty of this arrangement is that by the end of that three week period, everyone is level on games again, and that is preferable to having stacks of teams out of kilter for weeks on end * this arrangement will allow for better planning of the Darwin fixture (or even two Darwin fixtures), and the Cairns fixture, as more recovery time can be put into the fixture, with every team effectivley getting two weeks off during the 24 week season * in periods like when you have Easter and Anzac Day close together, a myriad of options open up - completing two full rounds over a given 3 week period - perhaps another one going from the Queens Birthday weekend, etc.

2011-05-12T08:38:24+00:00

Football United

Guest


Finals series should have less not more. the finals are a competition designed for the BEST teams in the competition, not the mediocre or average. have more teams devalues the whole concept and you may as well just have a cup comp instead of the h/a season. Lachlan has the perfect setup right there. Friday night rating dream for tv broadcasters and suitable starting times.

2011-05-12T08:07:13+00:00

jamesb

Guest


correction perth games can alternate for 16 rounds. thats 8 home games each. west coast and fremantle would have a home match on the bye weekends, which would be 2 of them and also a home game, when theres public holiday monday. also the first month of the weekend, theres daylight savings, which the perth games would start at 3pm local time. you also don't need a 6pm game when theres the ANZAC public holiday round. i hope it makes sense.

2011-05-12T07:50:07+00:00

Lachlan

Roar Guru


I also believe that the rounds should be longer, stretching from 22 to 24 rounds next year. Finals series should have 10 or 12 teams over 5 weeks.

2011-05-12T07:47:28+00:00

Lachlan

Roar Guru


Standard Round (Should Be):- Friday - 7:40pm (EST, Half hour later in SA and NT and hour later in WA) Friday - 7:40pm (EST, Half hour later in SA and NT and hour later in WA) Saturday - 2:10pm (EST, half hour later in SA, NT and hour later in WA) Saturday - 3:10pm (EST, half hour later in SA, NT and hour later in WA) Saturday - 7:10pm (EST, half hour later in SA, NT and hour later in WA) Saturday - 7:40pm (EST, half hour later in SA, NT and hour later in WA) Sunday - 1:10pm (EST, Half hour later in SA and NT and hour later in WA) Sunday - 4:10pm (EST, Half hour later in SA and NT and hour later in WA) Monday - 7:40pm (EST, Half hour later in SA and NT and hour later in WA) Allow an extra half hour on Friday and Monday Night games for people getting home from work. Allow an extra hour before first Saturday Afternoon game for people playing or watching local footy games.

2011-05-12T07:40:08+00:00

jamesb

Guest


here is how I would schedule an AFL season and weekend 24 Rounds, each team plays 22 games with 2 byes 20 rounds -9 games a week 4 rounds, average 4 to 5 games a weekend, half the teams play, half the teams have the bye. Friday Night 7:30pm Saturday 1:30pm Saturday 4:30pm Saturday Night 7:30pm Saturday Night 7:30pm Sunday 1:00pm- 4:00pm Sunday 3:00pm Sunday Night 6:00pm (Perth Game) Monday Night 7:00pm I try to avoid games that are on simultaneously. Only the saturday night games and only 1 hour during the sunday games 3-4pm. You could have games played simultaneously on Saturday at 1:30pm or 4:30pm as well, but you only need to do it once a weekend on Saturday. With the games from Perth, the games would start 4:00pm local time, alternate with West Coast one week, Fremantle the next. The perth games will alternate for 18 rounds. 2 rounds will played in Victoria at 6pm, Those 2 rounds will be the weekends where theres an easter Monday, or Queens Birthday Monday. The other 4 rounds are filled with teams byes, with an average of 4 to 5 games a week, so theres no need for a game at 6pm. Its those rounds where the eagles or dockers would play a friday night game or saturday arvo game Just your traditional timeslots of Friday Night, Saturday Arvo, Saturday Night and Sunday Arvo. Monday Night Football will be required for 20 rounds. Although it could be 18 rounds with Monday night games if you put a game on easter monday and queens birthday. So with 18 rounds of Monday Night Football, spread the load of hosting games along the 18 clubs, (except the 2 perth teams, because of the timezone) If crowds are down, I'm sure the AFL will compensate. Then again, Monday Night Football could be a ratings bonanza for AFL, similar to what NRL is experiencing The key here is, the less games that are on simultaneously, the better. Spread the games.

2011-05-12T06:18:23+00:00

gazz

Roar Pro


i think sunday the way it is is perfect. so saturday should try replicate that, but the problem is its left with too many games. maybe 1 on friday, 4 sat, 4 sun?

2011-05-12T06:17:04+00:00

gazz

Roar Pro


i dont get Damien's original idea, using non-Victorian teams on Friday night. Why would West Coast or Adelaide appeal to Qld or NSW anymore than Essendon or Carlton? It's not like GC, BL, Sydney or GWS will play each other every week!?

2011-05-12T05:50:58+00:00

nick bencorelli

Guest


Over here in WA, the WAFL have kicked up a bit of a fuss about saturday twilight games particularly because the AFL are eyeing off those timeslots for the WA teams. not much u can do about it though.

2011-05-12T05:48:49+00:00

nick bencorelli

Guest


haha tend to agree. u can't have too much of a good thing IMO ;)

2011-05-12T05:48:22+00:00

The Bush

Roar Guru


Still annoys me when my team is playing at the same time as I am...

2011-05-12T05:47:53+00:00

nick bencorelli

Guest


i wasnt aware they did that. can understand your pain, but money rules doesnt it.

2011-05-12T05:47:06+00:00

nick bencorelli

Guest


i actually forgot monday night footy was on. i wonder if the perception of monday nite footy would change once it becomes engrained in the AFL public's mind? worth pondering?

2011-05-12T04:57:55+00:00

lachlan

Guest


i believe there should be 2 friday night games 2 saturday afternoon games, 2 saturday night games, 2 sunday games and 1 monday night game.

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