Canberra and community owners are the next A-League steps

By thom_canberra / Roar Rookie

It’s a familiar sight across the globe, with Gold Coast United failing miserably to convert the wealth of one of Australia’s richest men into football success. Stakeholders in Australian football need to start thinking from the ground up.

Clubs made without community support are destined to failure.

Whether it’s the A-League or EPL, clubs need community support and the community to feel like they are part of the club.

Community ownership is a platform that can take the A-League where it needs to go. The expansion so far under FFA has been rushed and mismanaged. Gold Coast United and North Queensland Fury were destined to fail. The lack of true football identity in those clubs and the disconnection with their community were their downfall.

They had a support base, and I feel for those who have lost their club, but it was created on the handshakes of a few businessmen who thought they knew football. This was not and should not be how football is given life in new regions across Australia.

The A-League should expand on a merit-based system and encourage community ownership models, of whatever variety, to create sustainable clubs that have a lasting legacy and true identity. They must be part of whichever town or city they are from.

I would like to see the A-League at 12 clubs, and the AFC has pointed at this as a necessity, along with promotion and relegation, to compete fully in the AFC Champions League.

As the FFA seem only able to keep the HAL at ten teams, one of which is based in New Zealand, where will Gold Coast’s replacement come from? While chasing the AFL to the Gold Coast and western Sydney markets, isn’t it time the FFA looked to communities with established A-League bids and disappointed fans?

Canberra, Hobart and Wollongong could all have a club but I believe it is especially significant to have the nation’s capital involved in a national sporting competition.

While Canberra and Ivan Slavich’s bid team have constantly been misled and let down by the FFA, it is now time that they respected Canberra’s significance to national football and worked with the bid team to make Canberra the A-League’s next expansion club.

This should be with the current foundation members of ALeague4Canberra and other sponsorship money that currently totals four million dollars, to create a club owned by its members in a first for the A-League and football in Australia.

The FFA have said they would help put money forward to make a team happen at such short notice, so why don’t they put it towards a sustainable community legacy and not a spur-of-the-moment business glut.

I’m not an economist or a businessman so I don’t know how community ownership models should be put forward. The FFA and PFA should be getting together a community of likeminded professionals who can help design a platform for which new clubs can start and grow without the need for a clueless and erratic billionaire.

I believe community ownership is a reality of the future around the world and more needs to be done to make it that reality in Australia.

One of the biggest clubs in the world, Barcelona, is owned and run by its hundreds of thousands of members. In the UK, FC United of Manchester is a great example of what the community can achieve.

In Korea many clubs including Incheon United are community owned and it shows that for a newer league to grow, sustainable ownership by the community is a necessity.

The FFA have much work ahead of them if they are to survive football’s growing pains. We need a plan and a legacy of hard work and well thought-out decisions.

To start expanding with sustainable business plans and community ownership will give our next potential expansion club a lasting legacy. Now is the time to make football into a real national sport and to include our capital in a supposedly national league.

If Canberra can compete in the NRL, Super Rugby, W-League and many other national competitions, why aren’t they in the A-League, as a city with no summer sport competition?

The Crowd Says:

2012-03-02T01:31:06+00:00

The Cattery

Roar Guru


Actually - latest report is that the FFA have told Canberra to forget about a licence for at least 5 years. This is just confirmation of what we all know - the FFA is going after a 2nd Sydney team, by hook or by crook - but it does also show what a sham the original bid process was - wasting the time, effort and money of people from Canberra, the gong and Tassie, with all three bids actually being better advanced than the Sydney Rovers bid, which had nothing but the name going for it.

2012-03-01T15:33:29+00:00

Timmuh

Roar Guru


The transient population thing is very real, but not as bad as it was a few years back when there was 20% population turnover every summer. Its also real on the Gold Coast, though not as much as it was in the 80s and 90s (that is one reason why I worry about the AFL Suns, will those who signed up as members last year sign up in five years time if their real ties are to Essendon or Adelaide and they start going to only 2 or 3 games a year - will enough locals pick up the slack : that is also an issue for the A-League though not to the same degree, and to a lesser extent again in the NRL as the born and bred locals are largely RL followers). One problem both places have is that people tend to bring their original sports following with them. In my case, I do not have a previous A-League team (being originally from Tasmania and not getting hooked on the Victory when living in Melbourne when the A-League started). so I would probably go to games and I know a few others wo would because they are Association Football nuts who would go to games a neutral or are from overseas and have no A-League team at present. And if Tasmania ever got a genuine statewide club, not just a Hobart one, I would probably switch allegiances - but that is highly unlikely to happen in my lifetime.

2012-03-01T10:09:25+00:00

Pete #205

Guest


Are you old enough to remember the Cosmos? Sure, the Arrows went alright from my perspective as a very young child, but I do remember 900 turning up to the Cosmos. They had a theme song though! "Nothing drastic, just fantastic...". I swear that was one of the lyrics. As with Tom though, I would buy a membership right away.

2012-03-01T10:02:36+00:00

Stevo

Guest


What Clive has done is shake the tree - as well as pretty much go overboard on some matters and is set to unleash his favorite form of "persuasion" - the law. As unwelcome as this may be it was probably going to happen at some point when you have a bunch of self-made millionaires all believing that they have the solution to the inevitable growing pains of the FFA. What happens next may dictate the shape of professional football for some years to come. Will Frank Lowy relinquish some control of FFA and allow an increased say in the running of the FFA by club owners? What will Clive's Football Australia achieve or morph in to? Is Clive simply engaging in an ego driven show of strength with a fellow gazzillionaire or does Clive really believe in a brighter future for the "world game" in Oz if it was run his way?

2012-03-01T09:10:42+00:00

Macca

Guest


Back in the 1970s and early 80s Australianfootball was the biggest game in Canberra, but then came the Raiders, soccer, and union. The English codes won out against the Australian game. The media in Canberra prefer the games invented in England and I would think they would give good support to a soccer team there as well. It could be a success, as for the most part the Raiders and the other rugby team has been a success...so why not soccer as well.

2012-03-01T06:30:34+00:00

Chop

Roar Guru


I'd love to see it, but won't hold my breath for it to happen anytime soon. Watching Clive's interview right now, it looks like he could do a Rupert Murdoch and launch Super League Football.

2012-03-01T06:18:36+00:00

Brian

Guest


I would of thought Canberra would work well with a sproting vacuum between October-January. A lot of public servants don't work over xmas but the October 1-Dec 15 is pretty sports free in Canberra at the moment Would be wise to get in before a BBL team I would think

2012-03-01T05:58:47+00:00

Republican

Guest


I heard on the news this a.m. that Canberra have Buckleys and None of getting the next A league gig and that Western Sydney are a shoe in.

2012-03-01T05:40:24+00:00

Fussball ist unser leben

Roar Guru


@ Brendo Current shortfall of $2m per year is nothing really. In his speech to MHT's luncheon, Frank Lowy affirmed the FFA's intention to pay each club the full salary cap when they sign the new broadcast deal. This puts an extra $1.2m into the HAL clubs. The $2m shortfall becomes $0.8m shortfall and, I reckon, if you can afford to own an HAL club you can afford to spend $800k each year - regardless of whether your HAL ownership is a hobby, a passion, or an ego boost.

2012-03-01T04:22:05+00:00

Bela Guttman

Guest


Cattery you've identified half of the problem. You've identified the starting capital required but as many clubs are losing several million dollars a year this would require at least the same amount injected by members every year. At this point most club members start running! Barca can do it as they spread the cost over a membership the size of Canberra's population. This then is the problem, I'd favour the club - membership ownership model from a football point of view and I think that in the end it's provides more stability but we need a lot more HAL supporters for it to work so I don't think that it's a startup model for us. Down the track when development clubs like Heart, Roar and CCM are producing a conveyer belt of young talent that they can sell and TV rights are bigger, we may be in a situation for the clubs to be self-funding, this is when we should look at a community ownership model.

2012-03-01T02:17:04+00:00

The Cattery

Roar Guru


The progress of the J-League, and the game generally in Japan, is quite remarkable. It's only 20 years ago that their NT was absolutely hopeless. Whatever the J-League managed to do from season 8 onwards is certainly worth studying very carefully.

2012-03-01T02:04:57+00:00

Griffo

Roar Guru


It has been hinted at over the years, but it is increasingly uncanny the similarities between the early years of the J-League and the A-League. Around the 8th season mark, the Japan Football Association realised national corporate sponsorship alone wasn't going to work and the writing was on the wall as to the sustainability of the J-League. The JFA could see something needed to be done and made a plan accordingly. They encouraged clubs to connect more with their local communities; to connect to the grassroots, local governments, local businesses and especially local citizens with sport and non-sporting related activities in the community. Whether solely because of this plan or other factors combining, the J-League is a success today. The Gold Coast United crisis sounds like the catalyst that tips the current model of the A-League, in particular her clubs, to the point where the FFA needs to come up with a plan, if they have not already got one (and in terms of owners having more say, the FFA was already mid-draft). My hope is that, like their JFA counterparts, the FFA swallows some pride and see that a longer term vision is needed, that alternatives to the current club model need to be encouraged. A plan that envisions a longer term sustainability for clubs, that does not solely rely on major individual ownership. I don't see initially that community memberships alone will create and sustain a club, but local businesses, government if necessary, in conjunction with major businesses or individuals all chipping in might give a firmer foundation for a new club to survive on. Unfortunately timing is of the essence for A-League season 8 as the next media deal looms and a 9-team competition is seen to detract from the FFA's negotiation power to earn a good outcome. A solid, long term plan put forward into the media negotiation process would go a long way to strengthening bargaining power for the FFA. So too would a club, supported by a JFA/FFA community model with a few seasons under it's belt, re-enforce the FFA's bargaining power. Which is why it is a pity the North Queensland Fury were not given chance to try their community model of ownership. The FFA has a lot to do to draft a plan with plenty of distractions to interrupt that process, notably the GCU crisis and looming court appearances. Canberra could be a carrot dangling all too easily within reach of a quick fix for a 10-team competition for next season. To me it seems that it is a 'quick fix' solution that is a season too soon. A West Sydney franchise would be even worse so.

2012-03-01T01:57:49+00:00

JamesP

Guest


Whilst a Canberra A-league team would have the Canberra sporting market to itself over the summer months, it shoud be noted, as TomC points out, that many Canberra residents desert the town over the Summer holidays. Further, Canberra has a very transient population, with public servants (remember that the government is by far the biggest employer) moving in and out of the place all the time.

2012-03-01T01:34:42+00:00

The Cattery

Roar Guru


Wow - that was a quick turnaround! The Canberra bid at least gives the FFA some insurance at staying at 10 teams, which is crucial for the next TV rights deal. But it's pretty clear that Lowy and Buckley are going to bend over backwards to rush in a 2nd Sydney license.

2012-03-01T01:22:06+00:00

Jack Russell

Roar Guru


Great idea in theory, but who's going to stump up the cash to start up the club and fund any losses? Until the FFA is prepared to fork out millions, then the idea of community ownership remains a pipedream and private owners with their egos will be around for a while.

2012-02-29T23:37:14+00:00

Futbanous

Guest


Brendo Agree Aways going to be difficult setting up a community club per se. Secret is getting the right rich people to invest in the game long term. Need long pockets & deep interest for the club to hold on until hopefully community engagement kicks in. CCM have sort of done it the other way round,but will still need a rich backer if they want to keep up the forward momentum.

2012-02-29T23:35:18+00:00

pete4

Guest


I hope Canberra gets in but I think Lowy is set on getting a Sydney derby up and running first

2012-02-29T22:46:20+00:00

Brendo

Guest


Community model will not work in the A-league at this time. Are people forgetting that just about every club is losing like $2,000,000 a year. That kind of bleeding will just send a community club broke within 1-2 seasons. We need private ownership with people willing to invest in the game. Once the revenue reaches a level that would see the majority of clubs break even a community model could be implmented for new clubs until than lets accept that we need the millionaires.

2012-02-29T22:41:58+00:00

TomC

Guest


Because there's not a lot of confidence in Canberra's ability to support a third professional football team. Particularly in the summer months, when so many potential fans would be headed down the coast for weekends. I wonder if the A-league might be better off with a Wollongong team that plays a couple of games in Canberra, a la the Giants. That said, I'd love to have a Canberra team. I'd buy a membership and go every week.

2012-02-29T22:27:02+00:00

turbodewd

Guest


Canberra-Queanbeyan is bigger than NQld and Central Coast and Wellington. Why did those places get a team before us?

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