An ACL win could be a big loss for the Reds

By Adrian Musolino / Expert

When Adelaide United meets Nagoya Grampus in the Round of 16 knockout final of the Asian Champions League tonight, fans will be hoping that the club can continue on the path to another crack at being crowned continental champions.

But success at home on Tuesday night comes at a cost that calls into question what’s really the best result for an A-League club that has been tightening its purse strings for a while now.

Asian Champions League progression brings with it recognition for the club and the wider Australian football community.

However, unless it leads to a guaranteed competition win with its $4 million-plus prize-money and a ticket to the FIFA World Club Cup alongside the best of Europe, South America and co, a noble exit in the Round of 16, quarter or semi-final stage would leave Adelaide United with a costly hole in its pocket.

The ACL, in contrast to its European counterpart, the UEFA Champions League, doesn’t deliver great financial rewards for clubs. In fact, in many cases, particularly for A-League clubs struggling to make money out of their domestic scene, it’s an added financial burden that barely justifies itself.

With figures such as a potential $250,000 loss for an ACL campaign, as a result of tight Asian Football Confederation regulations limiting sponsorship opportunities, insufficient travel allowances, meager win bonuses and poor crowds for home games in Australia, Asia is hardly fertile ground for A-League clubs.

While Adelaide United assistant coach Luciano Trani spoke of the “huge benefit to the club” and the branding of Adelaide United growing in Asia, which “we hold so much for years to come” upon reaching the knockout stage, it remains to be seen if the club can monetise that growth or make a dent in a market infatuated by English and European football and has its own domestic leagues and teams to support.

Despite having the freedom of selling sponsorships on the front of their shirts for their ACL tilts, A-League clubs involved in the current campaign have failed to do so.

So desperate was Adelaide United for sponsorship earlier in the ACL season, it was on the brink of getting into bed with football outcast Clive Palmer and his rebel Football Australia body to help bankroll its Asian campaign. Such an act considering the political climate between Palmer and Football Federation Australia threatened to isolate Adelaide United, yet highlighted how frenzied the club was for financial assistance.

Despite a stable ownership structure of a club that dates back to the last days of the National Soccer League and has enjoyed a healthy market share in its hometown, Adelaide United remains restricted by the financial limitations of other A-League clubs.

Remember, too, former head coach Rini Coolen is dragging the club into the courts over his dismissal with debate raging over whether the club should leave its spiritual home at Hindmarsh Stadium over a $25,000 match fee.

Losing tonight provides the club with the chance to focus solely on rebuilding after such a disappointing A-League season, without the added burden of the ACL campaign and the associated financial strain.

Winning, in contrast, takes the club one step closer to the jackpot prize. But like a contestant on Deal or No Deal, it could be another costly step to being left with nothing by going with one suitcase too many.

Unless the jackpot is guaranteed, the thrill of another run through the knockout phase and excitement it will generate for the club will be tempered by the financial burden. And even the excitement it generates is questionable given the competition’s lack of traction in Australia.

This isn’t to say that that Adelaide United should tank out of the Asian Champions League, nor that the competition doesn’t have an important place within Asian football and for the Australian game. It has enormous scope to grow and provide the financial reward to truly entice clubs.

Instead, it’s a realisation that the ACL isn’t the golden ticket many people think it is by wrongly comparing it to the UEFA Champions League.

Nevertheless, let’s hope for an Adelaide United win tonight. But, sadly, losing isn’t such a disastrous outcome.

The Crowd Says:

2012-06-01T02:21:55+00:00

GA

Guest


At Hindmarsh all of the signage is temporary, all that is required is putting up the boarding for the correct sponsors. The stadium already is known only as Hindmarsh Stadium - it has no conflicting naming rights. AUFC being better off by losing is such a laughable prospect that one wonders how drunk the writer was during the period they were composing their piece.

2012-05-31T09:05:34+00:00

aflhype

Guest


Should correct win the final get $1.5m not $1.2m. Source: http://en.wikipedia.org/wiki/AFC_Champions_League

2012-05-31T07:59:37+00:00

Fussball ist unser leben

Roar Guru


Excellent work - thank you! Cleaning the signage usually involves obscuring the signs - with some sort of opaque covering, so I can't see how $20k is being spent! Additionally, I know for a fact - having attended all 9 ACL matches in Melbourne - that many of external Etihad signs were not required to be "cleaned".

2012-05-31T07:51:49+00:00

aflhype

Guest


According to my calculations this is the prizemoney and travel allowance: Adelaide 4 wins and draw group stage is $40k a win x 4 = $160k plus $20k for drawing is $180k in prizemoney. 3 Away games travel Subsidy is $30k per game = $90k. Second Round get a participation fee of $50k (Plus $40k travel subsidy not required for Adelaide) Quarter Final get a $80k participation fee plus $50k travel allowance Therefore prizemoney guaranteed will be $310k plus travel of $140k (home and away QF) = $450k for making QF. Note: The fee for second round onwards is a participation fee you get it win or lose. Add Crowd Revenue say first round 5,000 at $20 each $100k, Second Round - 10,000 at $20 each = $200k would be another $500k, add I would say on past history around 14,000 to 15,000 for QF potential for another $300k (I assume higher ticket prices) Therefore I would get $1.2m to $1.3m in revenue. Now depends on the costs from here. To "clean" a stadium as big as Hindmarsh is $20k? That is some expensive sign writers there. Of course helps if you win in the early stages. Hit the Semi Finals is $120k participation fee ($60k travel) and hit the Grand Final get $750k for losing and $1.2m for winning ($60k travel). Plus World Club Championships if you win. In 2008 they did not have this prizemoney in the early rounds, total prizemoney was $4m, it is now $14m in US (now $AUD dropping even make a exchange gain). And you want to go out in the second round, why?

2012-05-31T03:45:10+00:00

Axelv

Guest


GA, never let logic and common sense come in the way of a good story. Asian Champions League is bad!!!!! It costs money and the clubs participating don't earn revenue for free!!!

2012-05-30T02:26:51+00:00

GA

Guest


This article is disengenuous, in 2008 AUFC only lost money because it had to give the vast majority of its prize money to the FFA for disbursements to the other clubs. Now they retain all prize money earnt. Also the costs they have encurred are between $300,000 and $400,000 - yet they have already exceeded that amount in prize money before you take into consideration the income from ticket sales. So I am yet to see why they have lost money by competing in the AFCCL and getting to the quater finals.

2012-05-29T22:20:43+00:00

Bondy


I think we dont want to hear what we know tristan , I remember watching Sydney FC last year in a champs lge game at home against chinese or korean opponents and due to the GFC they slashed their marketing budget back from something like 10 mill a year back to 7 something like that, it was staggering just on promoting their image . It's strange to support this sport at times it financially demorilises at times, and tevez wont take to the pitch , I think most who follow the sport would have know that Con would've been struggling for a while with the jets ,it's terrible to think that boycotting a tournament could financially ease pressure on clubs, i've heard of stranger things happening in the sport .

2012-05-29T21:17:01+00:00

Kasey

Guest


Don't patronise me TR I read the SBI article, The competition is a tool, an expensive one, but a definite tool towards building a positive image for the game and the clubs involved. Football unfortunately has an image in Australia of being a 'foreign sport'. What better way to turn that on its head than to represent our country taking on the best Asia has to offer and beat them. Aussies are parochial and love to beat the world at sport. Ask anybody at the game last night if they were thinking of finances as they cheered like mad at the final whistle? Usually reading comments from the general population on a sokkah article in the Advertiser makes me angry, but take a gander at these: http://www.adelaidenow.com.au/sport/soccer/jon-mckain-puts-adelaide-united-through-to-asian-champions-league-quarter-final/comments-e6frectc-1226373039422 Its been a while since I've read a "Who cares its only Soccer comment"- just saying;) The boost to the image of the club would surely be worth the coin it cost for the Reds to once again make it happen on the Asian Stage. In only 7 years AU have already developed a reputation for being able to represent on the continental stage. A Reputation that could well prove invaluable when it comes to selling corporate boxes and sponsorships for the next HAL season.

2012-05-29T20:16:57+00:00

jbinnie

Guest


Some interesting comment from various quarters but one has to go back to the original European Cup to draw a comparison. Started in 1955 it struggled for a while to gain acceptance but one factor emerged that could not be denied by a "football - mad" Europe & that was the emergence of the first "super" team,Real Madrid, who actually won the first 5 trophies on offer.Such was the pedigree in that team over those 5 years, that when the culmination point arrived in 1960, (their fifth win),the final between the Spanish champions & the German champions, drew 127,000 to watch in "neutral" Glasgow.By that time Real were an "international" identity with players from around the world performing,Di Stefano,Puskas,Santa Maria& Canario allied to 3 or 4 Spanish internationals.Money had entered the game in a big way. Their opponents, Eintracht, a "home-grqwn" German team, had also contributed to the overall attraction by thrashing Scotland's own representatives, Rangers, in the semi-finals with a 12-4 aggregate score over the home & away configuration.(Note the number of goals scored). So the scene was set &, in a never to be forgotten final,another 10 goals were scored with Real bagging 7. It would be correct to say the European Cup/or Championship never took a backward step from that evening becoming the pinnacle of achievement in European football. The game has changed much from those days of course but the EC has always maintained it's interest through countless changes in circumstances,tragedies.& tactical application but one can never forget that in that wonderful 5th year with 4 teams involved, (Barcelona being the other semi-finalist), the 5 match semi final &final series attracted 470,000 to the games & those great crowds saw 33 goals scored in those 5 games.(Obviously "fear" had not entered the minds of the combatants). Compare this to what Adelaide have done in their successful run - P 7, W 5, D1,L1, Scored 8 Conceded 2. As you can see it takes something special to break the nexus & it may be we will have to wait a while for the Asian Championship to come up with it's own "magical moments". jb

2012-05-29T13:30:53+00:00

Ben of Phnom Penh

Roar Guru


At the end of the day they won. And I am glad. Debate be damned.

2012-05-29T13:04:43+00:00

Tristan Rayner

Editor


Kasey, old friend, $50k doesn't touch the sides of what it costs to play an ACL game. Did you not read the article linked earlier? It costs $20k just to change the sponsorship signs at the grounds eg Hindmarsh. $50k in travel costs isn't enough for an Australian away team to do a round-trip. Think of flying & transporting 20+ people to Japan from Adelaide and then putting them up in a hotel. The mind boggles really. I'm struggling to understand why people can't see this as not necessarily the greatest thing since sliced bread. I enjoyed it when the Jets were in the ACL - but it just about ruined poor old Con, who, it must be said, was Conning everyone including himself about how much $ he had. It's nothing on the prestige and the glory - the money is the issue here.

2012-05-29T11:36:48+00:00

Fussball ist unser leben

Roar Guru


Just under 10k at Hindmarsh on a Tuesday night to watch AUFC v Nagoya Grampus, which is slightly MORE than AUFC's average home crowd in the HAL this season. That should be the aim - to have ACL crowds similar to HAL crowds.

2012-05-29T09:48:49+00:00

Bondy

Guest


Great get mid , I must admit I searched everywhere and as fuss mentioned I started to get suscpicious when there wasnt a link " I was throw'n the shoulders back there for a while " . I wonder if Nagoya will have a roll around tonight .

2012-05-29T08:51:33+00:00

philk

Guest


I agree....it should be seen as an investment in the future of our game in Australia,there will definitely be rich rewards down the track. The 'dinosaurs' of the written press will be gone, all we have to do is hold our nerve.

2012-05-29T08:17:37+00:00

c

Guest


Adelaide Advertiser have been piss poor this time kasey. go u reds

2012-05-29T08:15:53+00:00

Midfielder

Guest


Maybe I should post on the SBS forum and not say anything for a while...

2012-05-29T08:10:57+00:00

Midfielder

Guest


Fuss Its off season we have to do something to keep ourselves amused... on the the Hal club I tho you did not like SFC...

2012-05-29T08:01:11+00:00

Fussball ist unser leben

Roar Guru


I must admit I just clicked without looking & nearly fell off my chair. But, I did wonder how CCM could afford him & why you posted a screenshot rather than putting the actual link to the original article! Very clever. PS: You know that only 1 HAL team is capable of the "big-name player signings" ;-)

2012-05-29T07:54:19+00:00

Midfielder

Guest


heheheheheh can't you see its on phoyobucket... a regular poster on our forum posted it today ... sent it into overdrive... so I extended the joke... have a look it is very well done..

2012-05-29T07:54:05+00:00

Brick Tamlin of the Pants Party

Guest


Im not sure we don't embrace the ACL but people really can't afford to go to two games of Football in a week during the peak of our season and if its a choice between the League and the ACL people will go to the A-League match on the weekend.Im not sure if clubs have been putting together packages in the past but i hope Tony Sage considers doing something like a two game deal for say $40 i would personally find that a great deal.

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