Price is not right for NRL fans

By Daniel Nichols / Roar Guru

Two disappointing crowds – and one downright turnout – have been the only dampener on an otherwise brilliant #RiseForAlex weekend so far.

Only 16,125 fans turned out to Parramatta Stadium to watch the Eels take on the resurgent South Sydney Rabbitohs, while in the Shire, creative counting somehow came up with a crowd figure of over 9,000.

Yesterday afternoon, only thirteen and a half thousand turned up to watch the world champion Roosters battle the top-of-the-table Penrith Panthers.

Why are NRL crowds suffering across the weekend? Simply put, the NRL and its clubs are pricing fans out of attending games.

Earlier in the season I spoke to Sharks CEO Steve Noyce, who assured me that $30 was what fans were willing to pay for general admission. A crowd of under 10,000 on a Friday night suggests otherwise.

I have never spoken to anyone who believes $30 is a fair price to watch an underperforming and under-fire Sharks side from a patch of grass on the hill.

The Cowboys, geographically the furthest opponent for the Sharks, are not a well drawing opposition. Neither side is flying high atop the NRL table, yet ticket prices were not adjusted.

One can argue the crowd was due to two under-performing sides playing in cold and windy weather. That argument cannot be used for the high-flying Roosters versus the even higher flying Panthers on Saturday afternoon.

Two Sydney sides, both in the top four, playing at a family friendly afternoon time in one of the best stadiums in the city.

I’ve long called for a dynamic ticket pricing structure, as seen in the English Premier League. Big games are priced accordingly, while games featuring less glamorous opponents are cut, sometimes quite significantly.

For instance, a Manchester derby between United and City will cost you well over what a clash between either Manchester side versus Stoke.

There was absolutely no chance that the Sharks versus Cowboys game was going to draw well. So why not half ticket prices and push up towards 15,000?

Earlier in the season a similarly embarrassing crowd turned up to watch the Tigers play out of Campbelltown, again against the out-of-town Cowboys. The Tigers offered $10 tickets for their next game at Campbelltown, against the Broncos. Over 10,000 more people attended the heavily discounted clash.

I understand most sides are not in a position to drop ticket prices too far, however I would have thought 15,000 at $20 would be better than 9,000 at $30.

The NRL works on supply and demand. Quality NRL games are worth $30 to watch, however the demand right now simply isn’t there. There has to be some flexibility, and prices should be dropped across the board.

The fact that State of Origin 3 did not sell out in rugby league mad Brisbane illustrates my point. There is no such thing as a dead rubber in Origin and Queenslanders were keen to watch their side send a message to the victorious Blues, but fans were simply not willing to pay the heavily inflated prices.

In good news, the NRL have decided to keep grand final tickets on par, at least in the lower priced categories.

Family tickets will be $5 cheaper across the cheaper categories, which is a step in the right direction.

The Crowd Says:

2014-07-22T22:35:28+00:00

Crosscoder

Roar Guru


The GWS mob have the most creative accountants going around ,if that is the case.

2014-07-22T09:37:34+00:00

Cathar Treize

Roar Guru


Ok, I've already outlined in a thread how the Sharks accounted for the 9,000 odd so I'm not going to repeat. Penrith, Manly, Dragons, Wests Tigers who use suburban grounds I've not heard about crowd fudging. AFL fans say "oh no fudging goes on in AFL grounds because they aren't run/owned by the clubs. Funny then NRL clubs like the Titans, Roosters play in the same stadiums owned/managed by authorities which also control grounds AFL clubs-SCG/Allianz, CBus Stadium/Gabba, ANZ Stadium/Skoda or whatever it's called now (if I'm correct), therefore why suddenly these NRL clubs are responsible for counting crowds when AFL clubs apparently aren't at these particular stadiums? Can you provide definite info that AFL clubs have no say in crowd counting? Because I hear a lot that they don't as though speaking from definitive information. It would be interesting because I think the AFL has more control in releasing crowd figures than you think.

2014-07-22T09:05:11+00:00

Flick

Roar Rookie


AFAIK GWS games are not counted by the club, suburban NRL clubs are. Therein lies the difference.

2014-07-22T08:48:17+00:00

Cathar Treize

Roar Guru


Really Flick and you're at the gate counting. Go onto the last GWS game thread and read comments BY AFL fans who laugh at the crowd posted by GWS. How many examples of AFL hubris & lies need to come out for you drones to start asking questions. Now NRL crowds aren't down compared to 2013 so jump off the liar's line and try to regain some decency.

2014-07-22T08:37:43+00:00

Flick

Roar Rookie


Well, the truth is that clubs that count their own crowds post the crowds that they want to post. Nothing mentally challenged about working that out. Final tally 10k plus.

2014-07-22T08:28:48+00:00

Cathar Treize

Roar Guru


What happened for the Brumbies final match? 14,000 crowd? What was it-cold? out of town team? Hmmm?

2014-07-22T08:27:25+00:00

Cathar Treize

Roar Guru


Actually after this weekend that percentage is higher. The point, even how small, goes against the lies that NRL crowds are down this season. Now I know you are one of the more mentally challenged in this forum but please try to tell the truth.

2014-07-22T07:46:36+00:00

Flick

Roar Rookie


No, many NRL teams at suburban grounds count their own crowds. You know 1,2, 3 ,5 ,10, 3456, 10234. Final tally, just over 10k.

2014-07-22T07:38:10+00:00

Crosscoder

Roar Guru


Crowd tally situation applies to all codes,from my observations and indeed some of their fans. You should know that Flippa.

2014-07-22T07:27:38+00:00

Flick

Roar Rookie


0.2 % are you serious, if Penrith, Parra, Manly and Cronulla, Titans etc etc had independant crowd counting instead of creative crowd counting who knows what the % would really be.

2014-07-22T07:19:05+00:00

Sportfreak

Guest


Hehe.

2014-07-22T07:15:01+00:00

Cathar Treize

Roar Guru


Actually did you read the article? For one it doesn't really go into loss/profit for quite a few clubs and many times talks about league club income i.e Penrith, which is not connected to its football operations. It mentions the Cowboys getting a profit, Souths expecting a profit of 1 million odd dollars in 2013. The Warriors in a NZ article have stated they were in profit. The article was before the Knight left Tinkler with $5 million still in their pockets. So your 14 out of 16 clubs in loss is WRONG. Actually more than half the clubs are in profit. Most clubs are becoming less reliant on leagues club grants and in fact, would survive if those clubs (though Penrith would be hampered in efforts to develop Penrith Stadium & Cronulla is a merged leagues club/football entity) went under given the move toward a different business model. Correct me if I'm wrong but aren't AFL clubs & their pokies venues linked under the one entity? League clubs & NRL football clubs aren't, therefore don't assume any leagues club debts are football club debts. A decade ago, yes, football clubs were over reliant on league club grants. this is thankfully changing.

2014-07-22T00:35:48+00:00

clipper

Guest


Well, I'm glad that's sorted out - with the interweb it's easy to disprove any wrong information. As I stated, no stadium in the EPL has MCG like capacity, most have Ethiad type capacity, which explains why they are usually full. Newcastle, Man U and Arsenal are the only three above 50k, which technically is several, is not a lot out of 20 teams. Australia has more larger stadiums than England, but far less overall and far less population to support multiple stadiums in the same city. I dare say if NRL clubs were getting 95% capacity in their suburban grounds then it would be economically viable to sustain them.

2014-07-21T23:57:11+00:00

Crosscoder

Roar Guru


Good oh champ,you ring,I bring sportfreak. Expected crowd sportfreak simple as that .How many families in attendance on a Monday night there?.Did you bother to look,or just prefer trolling.How many got home from work at Brookvale,then travelled for 1-2 hours to get to Jubillee by 7pm? Do tell. How is your code's experience with Monday nights BTW? Waiting......... The Govt did not give them the land sportfreak,talk about clueless.it was previously a Council dump( I had the privilege of dumping there) and the club paid a nominal fee for it to the Council repeat Council not Govt. If you are going to try and be an authority on anything do a little homework.AR is getting desperate as any trolling person would. The code had been well established in the shire since 67 and even prior ,with a huge and still so junior league,all local ratepayers.They did not drop in out of the clouds and it was the State govt and the EPA that gave the club the go ahead to build the development .They did not throw in monies for the development.The land was used as sporting grounds for many decades not 5 minutes.The club also provided many hundreds of thousands of dollars to local charities and hospital. Making excuses LOL surely you jest,the club has already got $10m upfront,the junior rl club Cronulla Caringbah is getting a $1m club facility with pool being built at no expense to the club by the developer next door to Cronulla high.$330m worth of apartments already sold.A major supermarket will form part of the retail development. Another $40m to come,plus $1m rental for retail plus increased revenue from,a refurbished leagues club. If you are so clued up,have a chat with Bruno Cullen,who inspected the Cronulla set up fully.You might learn something ,no perhaps not,l;eather patches over eyes rather than elbows Yes those slum apartments selling up to $2.24m .Yes I am sure no other club in Australia would want a $300m development built ,in which the get a slice of it(profits) ,at no monetary outlay by themselves.Damn stupid decision by those mungoes, .No $20m pa handouts from head office.NO $2m pa like the Rebels from head office. Do keep it up,I've been involved with the club before you were even thought of.

2014-07-21T10:43:44+00:00

AR

Guest


Well, this SMH article from 2013 tells a different story. (Though it seems I did get it wrong. It's 14, not 15, clubs out of the 16) http://www.smh.com.au/rugby-league/league-news/moneyball-how-is-your-club-placed-20130830-2swhv.html

2014-07-21T10:43:43+00:00

Sportfreak

Guest


massive crowd tonight. Its not cold, its not raining. Whats the excuse now?

2014-07-21T10:04:01+00:00

Matthew Buxton

Roar Pro


Totally agreed, However I'll take it a step further. How often do we see a full house at an NRL game? Very close to never right.... Stadiums, instead of allocating an 'away supporters bay' on ticketek, should delegate a bay or 2 for opposition members. These members would have to log in and book there seats (for free) to avoid a 'free for all' situation, but as a member who goes to most away games, I am sick of paying in excess of $30 for every away game i go to on top of the $170+ membership. Just an idea

2014-07-21T08:53:47+00:00

Crosscoder

Roar Guru


It was done to be able to send Folau to Capetown rather than Campbelltown apparently.

2014-07-21T08:49:48+00:00

Crosscoder

Roar Guru


The trouble is NRL crowds are not down 10%.They are up of late which you and the trolls have difficulty accepting. . There are only 5 franchises in this country remember,one with crowds down 9%,one Rebels being underpinned by the ARU who is still on a cupboard is bare basis,regardless of their limited money in the Bank.They get no Lions tours this year and the WC eats into other profits.Why the hell did Pulver give many of his admin staff and D/os the flick and impose levies on clubs. Local sub clubs are not happy,that is well publicised. And the code is sweating on a $40m pa Tv deal,which may or may not be forthcoming. Heaven help what happens should Folau look for greener pastures. Raiders last.Or 2nd last out of 16 teams,and the Brumbies in a semi could crack 14,000.Seriously that is hardly brilliant.Actually averaging 9,480,so again you had a bad guess.

2014-07-21T08:06:10+00:00

bilbo

Guest


how come the ARU imposed a 200 dollar levy on every club to help them out of financial difficulties and asked the players to take a pay cut.Sportsfreak google ARU FINANCIAL WOES.

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