The case against Americanising the AFL

By Ned Balme / Roar Guru

“Just copy the NFL, that’s the blueprint.” It’s a sentiment that’s been echoed for years and is only growing as the NFL’s popularity skyrockets in Australia.

But would an American approach to Australia’s game really be feasible? Let’s take a look at some of the more popular suggestions.

Make the AFL Draft more of a spectacle
In theory I like this. The NFL draft is one of my favourite television events and I haven’t missed a first round telecast in nearly five years now.

However, to make this a reality in Australia, the AFL would need a total overhaul of the draft process and the avenues of access for incoming players.

The reason the NFL Draft is so popular is because the college system allows the consumer a three-year period to know the player before they are drafted. A fan can faun over a prospect based on a three-year workload in high-profile situations rather than the expert opinions on a round-robin competition that very few watch.

For this level of fan interest the AFL would need to raise the minimum age of entry in the AFL and truly establish a feeder competition to allow the average person to keep track of draft prospects.

I’m not opposed to this at all as it will reduce the number of young, unprepared players while also allowing opportunities for mature age recruits of state-based leagues, but the upside of draft interest isn’t worth the costly upheaval of the current state of play.

Another factor that increases interest in the NFL draft process is that there’s such a thing as a ‘franchise saviour’.

American football is so individually driven that if you can get “the guy” and make sure he constantly has the ball, it can change a team’s fortunes. Case in point, Cam Newton for the Carolina Panthers.

Australian football is a different beast to the point where these franchise saviors don’t exist. Best-case scenario, you pull off a Hawthorn 2004 draft but that involved more than just one guy.

Furthermore, the lack of importance of one position or one player reduces the need for draft day trades, arguably the most exciting part of the NFL Draft.

Conference and division-based schedule
In my opinion, we are extremely lucky with the AFL schedule. There are some bumps along the way that could be ironed out, but all in all we see every team and often get the rivalry games twice in a year. Not a bad deal.

The NFL needs conferences and divisions is simply because there are 32 teams. Dividing the AFL would lead to competition inequality, as traditional rivals would clamour to be together and leave smaller clubs on the outer.

Just divide geographically I hear you say? While the excitement of a Western division composed of both Western Australian and South Australian teams is intriguing, no one should be subjected to a Northern division of Brisbane, Gold Coast, GWS and Sydney.

I wouldn’t wish that upon my worst enemy.

And what to do with Melbourne? What about a dividing line between Carlton and Collingwood or a north and south alignment? Personally, I think we’ve handled ourselves well without the confusion.

Increase game day entertainment
Australia’s personal identity is relatively blue collar. We create idols out of criminals, larrikins and men who just didn’t agree with the whole ‘vibe’ of it.

Australia begrudges Hollywood and Melbourne even begrudges Sydney for being too Hollywood. Go figure.

Australian football doesn’t need game day and half-time entertainment for the simple fact that footy is entertainment enough as it is.

The constant flow of the game demands our constant attention and for this I’m thankful. Having lived in America for two years I can comfortably say the most engaging and fun fan experience of a big four event (football, basketball, baseball, hockey) is hockey.

The constant action and substitutions that don’t interrupt the flow of the game make it similar to the AFL whereas the constant stop start nature of the other sports make it hard to watch on occasion.

Ask yourself, when was the last time you left an AFL game thinking “yeah the game wasn’t bad but I tell you what, I’d go again just for the music”?

The AFL should be commended for its efforts to increase game-day experience recently but I’m adamant the general public would trade it all for a simple kick on the field after the game.

Lo and behold, after its reimplementation into the footy world the kick to kick has been a massive success.

Also worth noting, I may be somewhat discriminatory against entertainment at the footy after witnessing Vanessa Amorosi’s rock take on the national anthem at the 2011 grand final.

Quick takes
Names on the back of guernseys are needed in NFL for identification purposes and are popular in NBA and football because the players themselves are the brands. Until AFL players are allowed and encouraged to venture into individual promotion there’ll be no need for personalisation apart from making the occasional quick merchandise buck.

Score review in the AFL needs to be all or nothing. Invest in higher quality cameras and have there be a call to be overturned rather than the goal umpire merely ‘checking to see if it might have been touched’. At the moment it is starting to feel more time consuming but not at precise as NFL, more akin to basketball.

Finally it’s important to remember that so many of these character traits of US sports are available due to the uber-capitalistic nature of the country and monetary involvement in sport. Now, we love our sport in Australia, but not enough to make up for 300 million or so people.

The Crowd Says:

2015-06-29T05:49:06+00:00

ProfVonSchrodinger

Guest


The NFL's popularity is "skyrocketing" in Australia? According to who, the few hundred NFL fans and some bandwagon jumpers that jump on at superbowl time just to be all edgy and different? Lol, "skyrocketing".

2015-06-26T06:24:56+00:00

Floyd Calhoun

Guest


Utterly different sports operating in two quite different cultures. The AFL & the NFL are like chalk & cheese. The times might well be changing, but we can do without that dose of cheese. Please.

2015-06-25T21:42:03+00:00

Jean S

Guest


keep the f' word out of your comment please and keep it respectable.

2015-06-25T21:38:13+00:00

Jean S

Guest


No way to Americanising the AFL, much prefer to keep it Australian if they want to contribute to Australian footy financially, maybe a logo but I hope it doesn't come to changing the name of our football teams. Supporters have accepted the name right of their teams and would prefer to keep it that way. Keep it Australian

2015-06-25T15:37:40+00:00

Rob McHugh

Roar Guru


Thanks for suggesting that AFL needs less game day entertainment. You're 100 per cent right. Kiss Cam is proof that going to the football is a social event, what's wrong with lettings us talk to the people next to us instead of being all "hey, look at us! Have a pash! Do it! Please? It's great fucking TV!" It's not. Auskick is entertainment enough. The short kid just got kicked in the head with a football again. It's the Aussie equivalent of "man getting hit by football".

2015-06-25T04:46:10+00:00

At work

Roar Rookie


As you said the states have a very well organised college system which lends itself to have nationally televised draft days, but wouldn’t work in Australia. I don’t care what sport it is, unless it’s the grand final then no entertainment please, although I did like what they did with the light show at the MCG origin. I think they should have players name on the backs of guernseys. And Australia don't need conferences, there aren't enough teams

AUTHOR

2015-06-25T04:35:29+00:00

Ned Balme

Roar Guru


I think sponsorship on uniforms and stadiums and practically anything you'd get paid for is fine. Bar the team name. The name is the identity and what fans align themselves with. Guernseys aren't as traditional as they used to be anyway (cough Hawthorn) so I'm not too fussed about product placement there. Basically, I'd rather my club sell the naming rights to as much as possible to earn money to stay afloat than be to prideful and post financial losses, but selling the rights to the team name is one step too far in my books.

2015-06-25T03:34:27+00:00

HardcorePrawn

Roar Guru


... and made all the more ridiculous after learning that they'll be playing only one match in Melbourne this year. Frankston Rising?

2015-06-25T03:26:28+00:00

Sensible

Guest


Melbourne Rising. I can't get over that name. I want to support the NRC but can not bring myself to support the Rising.

2015-06-25T02:59:03+00:00

Epiquin

Roar Guru


In terms of naming rights for stadiums, that seems to be a global thing. As for naming rights for teams, I think this is more of a non-US and non-Soccer thing. Both the major US Sports and Football have the audience for a great deal of their income to come from media. But for smaller sports (including Australian sports) they just don't have the same audience and need to find income from elsewhere.

2015-06-25T02:47:56+00:00

HardcorePrawn

Roar Guru


Thanks Ned, In regards to your comment about a Tassie team, and in keeping with the theme of my original comment, wasn't Hawthorn's official sponsor-endorsed name once "The Tasmania Hawks"? *Shudder*

2015-06-25T02:42:18+00:00

HardcorePrawn

Roar Guru


Without wishing to blow my own trumpet (toot!), but I wrote an article on naming rights a few years ago: http://www.theroar.com.au/2012/06/19/time-rename-wallabies/ It's something that really irks me, and seems to be something that only Australian teams are wont to do. I too see sponsorship as a necessary evil for clubs to survive, but there has to be limits as to what a club will sell off to the highest bidder. The collars on managers and coaches white shirts being another thing! I'm with you on gambling ads too, when I hear kids talking about what such-and-such team are paying for a win, and the odds on the upcoming weekend's AFL round it makes my skin crawl.

AUTHOR

2015-06-25T02:10:05+00:00

Ned Balme

Roar Guru


Couldn't agree more. I also don't agree with the concept of "its been this way for 150 years" we don't need any changes because staying stagnant is tantamount to reversing as you said. Also, before claiming NFL as the messiah of how to run all sporting codes one should also look at the headaches they face with player interactions, pay scales, off-field incidents and the like and really ask whether we want this for Australian professional athletes. In terms of experimenting with certain adaptations, "there's a time and place for everything, and its NAB Cup (challenge, whatever)"

AUTHOR

2015-06-25T02:05:06+00:00

Ned Balme

Roar Guru


NFL's popularity can only really be subjective as to its own previous status. Much like many US sports. Given the time difference to watch events (10am Finals arent overly fun) and the lack of homegrown talent means it will likely never reach the heights of our game here. I dont think the draft is workable either, too much capital needed to get it up and running but the purpose is there and the NFL has nailed it. Essentially, by making the draft such a spectacle, the NFL has stamped their print on the off-season where previously baseball or basketball would own the landscape. By doing this they've basically developed two seasons, 'playing' and 'draft' season as opposed to an "off-season". Footy right now takes a break for nearly 5 months before anyone really pays attention to it. We turn our attention to cricket, tennis, soccer and some of us SuperRugby so the impotence for creating a big televised draft like the NFL is to reduced that window where there's no AFL news in circulation.

2015-06-25T02:00:43+00:00

Epiquin

Roar Guru


Excellent comment. There can be a middle ground. We don't have to blindly copy everything another code does. Nor do we have to refuse to acknowledge what they are doing. It's okay to give something a go and see if it works.

2015-06-25T01:57:32+00:00

Epiquin

Roar Guru


The sponsorship thing is hard, but a necessary evil I reckon. I can handle a sponsor name on the jersey or "rabobank rebels" but when it starts to become a bit too in-your-face it can hurt the experience. Gambling ads are an example of this. Sometimes a particular sponsorship can be part of the team's image. For instance, all Parramatta fans know that the 'James Hardie Parramatta Eels" was the clubs golden age.

AUTHOR

2015-06-25T01:54:34+00:00

Ned Balme

Roar Guru


Good points, well made. Glad you mentioned the Suns and I think in AFL's attempt to nationalise they've had to steer away from localising the teams.I mean even GWS had to add "Greater" in there and I strongly believe that if a Tassie team was one day introduced they would be the "Southern...." And I agree about the Rebels and product placement. Hard to get pumped up for a sporting event when they remind you about financial investment before the game.

2015-06-25T01:02:59+00:00

HardcorePrawn

Roar Guru


The US fashion for giving teams ridiculous names, that then become more synonymous with the team than the region or suburb the club originally hails from. And bad names too: Glory, Fury, Storm, Giants, Force, Heart, Suns, Wallabies... They all sound like names one might give to an under-8s team. I just hate it. And while I'm on the subject, I cringe every time I attend a rugby match and my local team are welcomed onto the pitch as "Your Rabobank Rebels".

2015-06-25T01:02:22+00:00

Milo

Roar Rookie


To offer a slightly contrary opinion... I think we would be stupid not to look at successful sports no matter where they are. To think that we have the perfect sport (in AFL) and it cant get any better in terms of fixturing, draft, target audience, marketing, getting more participation et al is both arrogant and naive and will almost certainly lead to failure. In this world if youre not improving your product youre going backwards. And thats not to say we cant have our own solutions to some of the problems but that doesnt mean you dont try... Sure if something aint working (read eg ridiculous game day entertainment and loud fence advertising), drop it. But by all means never stop tring to improve the game especially where inequities exist.

2015-06-25T00:43:10+00:00

Kaks

Roar Guru


I agree with all of your points, Ned. Good article

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