What the hell just happened to the Brumbies?

By Daniel Jeffrey / Editor

Michael Jones’ decision to call into question the future of the ACT Brumbies, in doing so reminding everyone of the dire consequences such a move would have for the ARU, was a bold move.

It didn’t work.

The Brumbies’ decision to stand down their CEO on Monday was surprising, but at the same time it validated the rumours that Jones had little support behind the scenes in Canberra.

More:
» Jones taking Brumbies to court over improper dismissal

Ultimately, it was a severe punishment for an extraordinary interview this past weekend.

Jones’ appearance on ABC Grandstand certainly raised eyebrows, his criticism of rumour-mongers over the past few months scathing.

“If it [the rumour-mongering] persists, it’s not a veiled threat it’s a very real threat, I only know how to act and that is you can’t fight half a war,” Jones told ABC’s Tim Gavel.

“I think this cancer that’s currently affecting us is only bad for the Brumbies and unless it’s turned around, is ultimately going to be terminal for the Brumbies. You just can’t withstand this stuff perpetually, it will eat away at the organisation.”

The implications for the ARU raised by Jones only added to the controversy.

“It will have a major impact on Australian rugby, because if the Brumbies cease to be an entity, which is one of the very foreseeable outcomes – and has been a stated outcome of some of the people having a hack at us – if that is allowed to happen, the ARU will be in default of the SANZAAR agreement, because they are required to field five teams every week.”

Explosive they may have been, but it’s entirely possible that Jones’ comments have been misinterpreted, particularly when you consider the position the Brumbies find themselves in.

The franchise is currently under investigation from the Australian Federal Police. The investigation, which came at the behest of Jones, is focused on a number of dubious transactions between 2009 and 2013 which relate to the 2013 sale of the club’s old headquarters in Griffith.

Jones was named CEO in 2015.

With that in mind, it’s not much of a stretch of the imagination to think there are some faceless powerbrokers in Canberra with plenty to hide, people who would benefit from Jones being silenced.

“They are big stakes games that a lot of these guys are playing, and it’s fairly irresponsible of most of them to do it,” Jones told Grandstand.

“They are looking at self-interest rather than the interest of the organisation. I’m trying to avoid the fight; I’ve been taking hits since December, I weathered the storm, and it’s the same guys again.”

Evidently Jones was not the most popular CEO; his standing down proves as much. That Stephen Parker, vice-chancellor of the University of Canberra (the location of the Brumbies’ current headquarters), is pursuing defamation proceedings against Jones is only further evidence.

But was Jones genuinely threatening the ARU with the demise of the Brumbies? His comments clearly displeased ARU boss Bill Pulver, who was in Canberra on Monday night ahead of the Brumbies board’s decision, but Jones’ actions as CEO indicate he was preoccupied with the health of the franchise, and nothing more.

The Brumbies have been in a precarious financial position for many of the past seasons. But Jones’ signing of Aquis as the club’s major sponsor instigated a $2 million turnaround for the club, and they currently sit in their strongest position in recent memory.

To instigate an investigation by the AFP against his own company is a decision Jones would not have taken lightly, nor it is a choice he would have made unless there were very serious and genuine issues with the club’s finances.

We won’t know for certain until the investigation reaches its conclusion, but it looks to have been a decision made with nothing but the club’s best interests at heart.

It’s hard to argue Jones didn’t deserve a reprimand for his interview. Idle warning or not, his language was combative enough to earn a sanction.

But Jones had enjoyed a successful first year as CEO, and standing him down won’t necessarily do the Brumbies that much good.

If there are faceless men behind the scenes worried about the findings of the AFP, silencing Jones is nothing more than a temporary solution. They certainly won’t be able to silence a police report.

The decision could also lead to a big pay-out to Jones, who still has two years left on his contract. For a club finally looking at getting back into the black for the first time in years, that’s a significant blow.

Plenty of questions still remain. Will Jones appeal the decision? Does he have a defamation case to answer? What dirt, if any, will the AFP dig up on the Brumbies?

Rugby fans don’t know what’s really going on at the moment. Hopefully the Brumbies do.

The Crowd Says:

2016-03-24T06:01:55+00:00

Owen

Guest


The ARU signed off on the KPMG report going to the AFP. The KPMG report recommended the matter be referred to police. The board were indeed told before it went but does anyone believe they had a choice? hence the knives.

2016-03-24T01:47:19+00:00

kingplaymaker

Roar Guru


A statement such as that by Jones can cause as much damage as the damage it claims it's hoping to prevent.

2016-03-23T23:04:31+00:00

Mst

Guest


Omskalai you are so right again. The players can't wait to see him go. That's why the majority of them including Pocock have re-signed with Jones leading the recruitment and in the position long term as CEO. And with Moore's public statement that the deciding factor to move to the Reds was for family reasons of course it's Jones fault. He has really screwed the Brumbies by even making them profitable.

2016-03-22T10:33:15+00:00

AndyS

Guest


It is an odd situation, but at least the reporting and commentary has generally been pretty composed. My cynical nature, but can't help wondering just what it would be like had it been the Force or Rebels. They must be looking on, wistfully thinking how nice it must be to be on the inside...

2016-03-22T09:00:08+00:00

Apelu

Guest


I am curious whethe he discussed calling in the police with, at least, the Chairman of the Board. I would have sacked him also if I were the Chair of the Brumbies Board and he did not discuss the matter with me first. But from what I can gather from the interview he had with the ABC, he comes across as someone who does not have sound judgement. Even if you are right, you still need to think carefully about what you are saying in a public forum.

2016-03-22T07:24:30+00:00

Mister Football

Roar Guru


It's more serious than I first thought!

2016-03-22T05:46:56+00:00

Train Without A Station

Roar Guru


Perhaps. But surely if this is what they received, KPMG would not have considered it worthy of investigating by the AFP, neither would the ARU and the AFP wouldn't be taking the investigation on.

2016-03-22T05:22:59+00:00

jameswm

Roar Guru


A discounted 25-year lease perhaps?

2016-03-22T04:42:26+00:00

Akari

Roar Rookie


Thank you for this, Daniel. The Brumbies CEO has no one to blame but himself and I am happy to return to the Brumbies home games from now on.

2016-03-22T04:39:37+00:00

RobC

Roar Guru


Daaang. And I thought Reds and Tahs has it bad.

AUTHOR

2016-03-22T04:34:53+00:00

Daniel Jeffrey

Editor


Now Jones is taking legal action against the Brumbies. This just continues to get more and more out of hand. http://www.theroar.com.au/2016/03/22/suspended-ceo-michael-jones-taking-legal-action-against-the-brumbies/

2016-03-22T04:30:44+00:00

Akari

Roar Rookie


Brett - were not the Brumbies losing heaps of money at where they were at and were then rescued by the University of Canberra as they couldn't land a sponsor? Michael Jones has refused to tell us why he called for an AFP investigation. I just hope that it doesn't turn out to be a waste of money and also police resources.

2016-03-22T04:01:19+00:00

Owen

Guest


Methinks his will not be the last head to roll...

2016-03-22T02:19:56+00:00

Republican

Guest


Yes an opportunity for the indigenous code in the offing perhaps but unlikely to ever be realised by the AFL, who have NO intention of rewarding Canberra with a gig in the League. They as with all the major codes, are only interested in growth by commercial stealth, i.e. to grow respective business from the top down with the sole criteria being the television market. Sport these days is akin to following the stock market and a mugs game to boot - truth be told,

2016-03-22T02:17:23+00:00

Train Without A Station

Roar Guru


AnD, Apparently they invested $5M+ into the facility. For that they receive no equity. In addition they are now engaged on a long term lease. I could be incorrect but my understanding is the questions are being asked of that multi-million dollar investment and what the Brumbies got out of it.

2016-03-22T02:10:47+00:00

Republican

Guest


All down hill from here, both on and off the pitch.

2016-03-22T01:56:37+00:00

AnD

Guest


Is a 25 year lease not normal for these sort of deals? How much equity do the Brumbies think they actually deserve? They were hardly in a financial position to make a better deal. It's my understanding that in the ACT deals like this are commonplace, and that 25 years would be a reasonable expectation for them to have a home. Let's be honest here, $5 million in Canberra doesn't buy much land, and to have a building thrown in for the next 25 years is not a bad deal. If the Brumbies got screwed on the deal, it's nobody's fault but their own.

2016-03-22T01:37:42+00:00

The truth

Guest


Geez you have been a bad boy if the AFP are after you.

2016-03-22T01:33:10+00:00

Chris

Guest


Hang on, hang on, hang on. Force forced to sell IP back to the ARU to keep the wolves from the door. Reds annual report shows they are all but broke, and have sacked coach, CEO resigning, etc. Brumbies have this kerfuffle going on. Waratahs are replacing their CEO. The Melbourne Rebels are currently the most stable Australian franchise off the field. What odds could I have got on that six months ago.

2016-03-22T01:09:52+00:00

The truth

Guest


I heard that the dodgy dealing phone call that came out of Brumbies HQ was on Kurtley's lost mobile.

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