Media issues symptomatic of our sense of entitlement

By Les Zig / Roar Guru

On Footy Classified on Monday night, Craig Hutchison and guest panelist, Collingwood coach Nathan Buckley, argued about ‘door-stopping’ – effectively, players being ambushed for an interview. Hutchison wanted greater access.

Buckley defended that players should have their space. You had two sides of the argument – Buckley, a former champion of the game and current coach, and Hutchison, formerly a journalist and now in the media.

Hutchison kept falling back on the argument that clubs should throw open their doors to the media as an avenue of growing the game. At one point, Buckley challenged Hutchison as to whether his attitude was altruistic. Hutchison espoused how he was passionate about this topic. Well, I don’t know if ‘passionate’ is the right word. ‘Parasitic’ might be closer.

Let’s look at Hutchison’s altruism – clubs need to be open and available to media as a means of growing the game.

Tell me, who’s out there and not watching the game, not following it weekly, not really interested, who’s going to be converted because media have greater access to clubs?

Tell me, how exactly is challenging the clubs on the nitty gritty of their operations and exposing that to the public – and, as Buckley himself said, reframing the context through editing so soundbites are dramatic and engaging and become clickbait – going to endear it to the public?

And, finally, tell me, God almighty, tell me, how some five-year-old kid out there who plays a bit of footy, plays a bit of soccer, plays a bit of tennis, is going to be won over to make Australian rules his or her primary sport because the media have unlimited access to the clubs and all their linen?

This is the sense of entitlement in the media that I lamented back on 11th April.

It’s a simple equation. No, the game does not owe the media such as Hutchison and their ilk anything. The media owe the game for their livelihood, for their celebrity, and for their very existence. Without the game, where would they be? Nowhere. Without them, where would the game be? Doing fine, I imagine – just as it has done for over 150 years.

Obviously, the game has a symbiotic relationship with broadcasting. That’s always going to exist. Yes, the mainstream media helps promote the game. But the game – Australia’s national sport – provides mainstream media with news, ratings, sales, etc. Beyond how it exists now – and some of the reportage is already borderline – there’s no reason this relationship needs to be muckraking, needs to be sensationalising, needs to be (and I would say ‘for the lack of a better word’ if this word didn’t fit so perfectly) tabloid.

Broadcast the athleticism and competitiveness and the rivalry of the contest, and the game will sell and grow. Broadcast the beauty – and uniqueness – of a high mark, and the game will sell and grow. Broadcast the grace of a player sprinting down the wing, outrunning an opponent, and bouncing the ball several times before nailing a goal, and the game will sell and grow. Broadcast the naked bravery of two players with eyes only for the ball as they clash, and the game will sell and grow.

(AAP Image/Glenn Hunt)

This is what sells and grows the game. The game.

Hutchison demanding clubs be accessible to media, that they should throw open their doors for a Q and A on all things tawdry (and, let’s not kid ourselves, because this is the angle that sells papers – they wouldn’t be going in there for anything else) isn’t growing the game in any positive or constructive fashion.

As far as footballers go, obviously they’re celebrities, and with that comes an understanding that they will have to endure public scrutiny, that they will have to hold themselves accountable for x, y and z. At times interest will escalate to the point that something might need to be said publicly. But clubs should be allowed to dictate when and where and if that will happen.

Let’s take Mark Robinson, for example. Tweets insensitively about Collingwood’s Alex Fasolo and his depression, apologises following a backlash, and then requests an interview with Fasolo. When Collingwood – advised by medical experts – decline, Robinson goes ahead and emails Fasolo anyway. Well, there’s a sense of entitlement.

Tell me, how’s Robinson’s attitude growing the game? Because this is what Hutchison is saying. Let throw the doors open, damnit! Let’s get the news! Who cares at what cost?

Where do we draw the line? We get news. How much more is needed?

Is this what we want from our media, and the relationship we want to cultivate? If you were a parent of a kid going into football, is this what you’d want them exposed to? If you were a footballer who might have off-field issues, would you be comfortable in an environment where you knew that you are subject to examination no matter what?

I don’t think so.

Clubs owe us – their members, their fans – their best performance on the field, their best administration to run their club right, and the honesty to let us know they’re doing everything in their power to see that those things occur. They do not owe us more than that. And their players shouldn’t be stalked by the media, whether it’s door-stopped or not.

We live in a world growing increasingly connected and accessible, so the desire to have immediate and unrestricted access to any possible news as it happens is understandable, but while it’s might be understandable, it also gets to the point that we’re overstepping. We’re invading privacy. We’re tramping civil liberties.

And we’re not caring! Players – just like anybody – should be allowed space. They should be allowed the privacy to deal with whatever their issues are – be it personal problems, mental health, or a spot of bad form, or just the need for down-time – if they request it.

They shouldn’t have to live in fear of somebody trying to find their next headline.

And if the media – as people who should still be held to the standards of common human decency – don’t get that, they’re the problem, not the clubs.

The Crowd Says:

2017-06-22T11:48:05+00:00

Cavey

Guest


It is a.strange set of circumstances when the whole footy world agrees whole heartedly with bucks !!! Fijgam is long behind him and he put that arrogant hutch back in his little box Cheers Nathan well said

2017-06-22T09:01:50+00:00

Glen

Guest


Great article. I've heard NRL media types arguing the same thing lately. Paul Kent comes to mind. They seem to think they are 'part' of the game. They aren't. They are media. They are outside looking in and that is how they should stay.

2017-06-22T08:50:27+00:00

Tricky

Guest


You'll find that most clubs do in week pressers - usually the coach; seemingly that does not suffice the story thirsty media. At the very least Bucks has made it clear not to door stop and offered a compromise for the media - web site. I think all parties could come to an agreement whereby the club allows access to player or not and on the clubs / players terms

2017-06-22T07:14:06+00:00

Pumping Dougie

Roar Guru


Great article Les, thanks.

2017-06-22T05:47:25+00:00

Cat

Roar Guru


Yet here you are mid-week reading and commenting on footy.

2017-06-22T05:25:58+00:00

E-Meter

Guest


I've never understood why the media or a club thinks we need to hear about how are gearing up for the week leading up to the match. I'm only interested in kick off on game day. Surely most people are. The weekdays are such a blur with work and other responsibilities. Game day is where it's at. Who cares if rambles on abut looking forward to the challenge of taking on a "quality side" such as the Brisbane Lions or the Newcastle Knights and we're taking it one week at a time. It's just vacuous fluff.

2017-06-22T04:40:01+00:00

Paul D

Roar Guru


being in Brisbane I don't see Caro on TV ever, but her print stuff is always top notch. When the Lions were undergoing difficulties throughout all of last year off the field she was generally the first person to know the details and put a lot of fair and balanced articles on our club. Lot better than that Andrew Hamilton flog from the courier fail

2017-06-22T04:37:48+00:00

FLOSSY

Roar Rookie


How would Mark Robinson, Caroline Wilson and Craig Hutchinson like the media camped on their door steps like they did with James Hird, i bet things would change then. They only pick out bits of the conversation to elaborate on and blow the story up, just look at the "headlines" on some stories.

2017-06-22T04:13:53+00:00

Tony

Guest


Well said Steve

2017-06-22T02:13:27+00:00

Steve Mcglashan

Roar Rookie


Good article Les whilst I think the game does provide a healthy living for media and journalists I also think the game benefits from media coverage as well, however some of the bombardment of players and clubs is downright disgraceful and when you gutter journalists like Marc Robinson and Caroline Wilson who seem to have personal vendettas and going after people it doesn't make them look good and I think we've seen how well Caroline takes it when someone comes after her

2017-06-22T01:01:47+00:00

irons

Guest


do clubs here open up a player media session during the week? in the NFL, there seems to be at least one session a week where the media come into the change rooms after a training session and can get all this stuff out of the way instead of having them hounded while they're out living their lives.

2017-06-21T23:48:56+00:00

Paul D

Roar Guru


Great article Les. Players come and go because the game goes on without them and the same applies to journalists and the media. I loathe journos who have a presence in the industry – even the best of them, Caroline Wilson, has made errors of judgment in the past and pursued private vendettas particularly against North and Brayshaw, although she seems to have settled down into more a senior investigative journo role in recent years. you can be fairly certain that when blokes like Hutcho and Robbo demand greater access and talk about the power of the media they’re only in it to boost themselves. Maybe journos should have to retire too and give others a go after 15 years or so. Time for some fresh blood in football journalism perhaps? The Herald Sun could certainly use a rebuild. Either that or demolish it and plow the ground it stood on with quicklime and salt

2017-06-21T23:10:27+00:00

Bravohorse

Guest


Mark Robinson's treatment of Collingwood over the years is a great example of why clubs do not need to give open access to the media. The media cherry picks a statement so the context is lost and a headline is fabricated.

2017-06-21T22:00:47+00:00

Wayne

Roar Guru


Equally those Melbourne blokes got pasted on Social Media for a little Instagram banter; yet "we" the public want to see more personality. Players can never win. Bring back the honest football player.

2017-06-21T21:56:50+00:00

I ate pies

Guest


What a rant; outstanding! This article nails my point of view on this subject.

2017-06-21T20:15:11+00:00

Richard

Guest


Hi Les, thank you for posting your article. I am in agreement. I follow AFL as I do rugby union and NFL. I personally think we have reached a saturation point of coverage across all types of media in AFL. Greater access does not necessarily mean better coverage. In fact, I think a lot of the coverage already is repetitive, quite boring and really does not add a lot. And a lot of it is either sensationalism or making something out of nothing. Don't get me wrong, there are a few very insightful media types out there who are interesting and make some very good points when they either speak or write an article. But by and large, I think the focus on the game is lost a little in the process. On the flip side, if the club marketing execs were smarter, they would embrace the rise and rise of content and social media and take control of what they have access to - players and fans and produce a lot more content themselves and if they did it right then it would probably be very good. Again, a few clubs do it better than the larger proportion. Lets focus on the actual game as you quite rightly state. Cheers

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